BlueVendo

What BlueVendo does

BlueVendo S.A. is a privately held Polish SaaS company, founded in 2008 and headquartered in Warsaw, that provides integrated booking, back-office, and inventory management software for tour operators. Its flagship product, BlueVendo, is delivered in three tiered packages — Starter, Professional, and Prestige — that scale from small domestic operators (Polish market, up to 150,000 tours) through medium-sized European operators (up to 1.5 million tours) to large global enterprises (up to 5 million tours). The platform is built on PHP 7.4+ with PostgreSQL, MongoDB, and Redis data stores, and offers REST/SOAP web services plus an XML API for B2C website and B2B agency integration. Its technology stack includes a proprietary Dynamic Packaging engine (BlueVendo Dynamics) that combines flights, hotels, insurance, and transfers into real-time or pre-packaged tour offerings, and the TOM/TOM24 multi-agency booking system that lets travel agents search, compare, and book across multiple touroperators in real time. The platform integrates with TravelPort Galileo and TravelTech for airline content, ~70 low-cost carriers, direct certifications with airlines such as Flydubai, SunExpress, Corendon, and Air Arabia, multiple hotel banks (HotelBeds, MTS Globe, W2M, DTS, Paximum, Cyberlogic, Sedna), cruise lines (MSC, Costa, Royal Caribbean, and seven others), Polish ERPs (Symfonia, Enova), and Polish payment gateways.

Revenue is generated primarily through tiered monthly subscriptions priced as a percentage of customer turnover (BV Prestige: 0.5% with 8,690 PLN/month minimum; BV Professional: 0.8% with 4,690 PLN minimum; BV Starter: 1% with 2,690 PLN minimum), each with a one-time activation fee, supplemented by custom development at 500–550 PLN/hour and an LCD display add-on for agencies at 80 PLN per location per month. A complementary CMS portal product follows a similar activation-plus-monthly-minimum pricing structure, and TOM access for travel agents is freemium (free above 16 reservations per month, with unused discount rolling over 12 months). Cross-industry RPA and OCR services extend the revenue base beyond tourism into finance and accounting automation. The company serves approximately 30+ named touroperator customers across Poland, Germany, Hungary, Slovakia, Czech Republic, Croatia, and Serbia — including major Polish operators such as Exim Tours, Coral Travel, Rainbow Tours, Ecco Holiday, Oasis Tours, and Prima Holiday — using a direct sales motion supplemented by a partner/affiliate program and white-label branded SaaS instances. BlueVendo is led by CEO Maksym Khimich (Prezes Zarządu) with a three-member Supervisory Board (Uliana Seneiko, Anatoliy Khimich, Iurii Shumylo); registered share capital stands at 699,633.70 PLN, and the company completed formal share dematerialization in 2020–2021.

Name

BlueVendo

Legal name

BlueVendo S.A.

Website

https://bluevendo.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueVendo S.A. is a Polish SaaS company providing integrated booking, back-office, and inventory management software for tour operators across Poland, Central Europe, and globally, complemented by the TOM multi-agency booking network and cross-industry RPA/OCR automation services.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Tour operator software
• Travel booking platform
• Reservation management system
• Dynamic packaging software
• Multi-agency travel system

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SaaS Subscription / Turnover Commission: BlueVendo's primary revenue comes from SaaS subscription fees charged as a percentage of the customer's monthly turnover with a minimum monthly floor, plus a one-time activation fee. Three tiers: BV Starter (1% of turnover, min 2,690 PLN/month + 1,900 PLN activation), BV Professional (0.8%, min 4,690 PLN/month + 3,900 PLN activation), BV Prestige (0.5%, min 8,690 PLN/month + 9,900 PLN activation). Additional revenue from custom development hours (500–550 PLN/hour).
2. CMS Portal Subscription / Commission: CMS website packages generate recurring revenue as a percentage of turnover with monthly minimums (3% for Starter, 2% for Professional at 2,990 PLN min, 0.5% for Prestige at 12,890 PLN min) plus activation fees (12,890–165,980 PLN) and custom graphic design services.
3. LCD Module Subscription: Monthly subscription for LCD display module for travel agencies: 80 PLN net per location per month. Agents with TOM24 access can add the module.
4. RPA and OCR Professional Services: One-time and recurring fees for RPA and OCR implementation, consulting, and custom automation services for finance-accounting processes across industries.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

BlueVendo is a SaaS platform that combines reservation, back-office, and inventory management for tour operators, offered in three tiers (Starter, Professional, Prestige). It includes the TOM multi-agency booking system for travel agents, BlueVendo Dynamics for automated dynamic packaging, CMS portals for B2C travel websites, plus OCR (ABBYY FlexiCapture) and RPA modules for finance and accounting automation.

Product overview

BlueVendo is a technology company providing an integrated software platform for the tourism industry, comprising the core BlueVendo booking and backoffice system for tour operators (offered in Starter, Professional, and Prestige tiers), the TOM/TOM24 multi-agency booking system for travel agents, BlueVendo Dynamics for dynamic packaging, and complementary modules including BlueVendo CMS and TOM CMS (tourism portal websites with offer search), LCD offer presentation for agencies, OCR document processing (ABBYY Flexi Capture), and RPA business process automation. The platform integrates with numerous airline content providers (TravelPort, GDS, direct airline integrations), hotel banks, cruise lines, insurance providers, payment gateways, and financial systems. BlueVendo operates as a SaaS solution and serves clients across Poland, Europe, and globally.

Differentiator

Problem solved

Functional benefit

Brands

• BlueVendo Dynamics: Dynamic packaging / dynamic pre-packaging module for automated tourist package creation in real-time.
• TOM (Travel Office Management)
• TOM24
• BlueVendo CMS
• TOM CMS
• BlueVendo RPA
• BlueVendo OCR

Products and services

• BlueVendo Booking & Backoffice System Integrated reservation, backoffice, and inventory management SaaS platform for tour operators, accessible via browser and mobile. Supports hotel, flight, bus, and transfer bookings with real-time pricing and availability.
• TOM (Travel Office Management) Multi-agency booking system for travel agencies allowing search, comparison, and booking of offers from multiple tour operators in real time. Displays only current offers with guaranteed data quality.
• TOM24 Standalone multi-agency booking system for travel agents, accessible without contracts. Free for agents making 16 or more reservations per month; unused discount carries forward for 12 months.
• BlueVendo Dynamics (Dynamic Packaging) Automation of creating tourist packages in real time. Combines flights, hotels, insurance, and transfers into single orders on demand. Includes Dynamic (Pull) mode and Pre-Packaging (Pull+Push) for predefined package lengths.
• BlueVendo CMS Tourism portal with offer search engine and online booking capability. Fast XML API for integration with B2C websites and B2B agency systems. Offered in Starter, Professional, and Prestige packages.
• TOM CMS (CMS Portal Turystyczny)
• LCD Offer Presentation Module Service for displaying current travel offers on LCD screens, TVs, monitors, and projectors in travel agencies. Offers are updated in real time with automatically adjusted prices.
• OCR (Optical Character Recognition) Intelligent document recognition and digitization service using ABBYY FlexiCapture for Invoice. Processes structured and semi-structured documents including invoices, financial reports, order forms, and bills of lading.
• RPA (Robotic Process Automation) Business process robotization service automating repetitive tasks by mimicking user actions. Covers accounts payable, accounts receivable, general accounting, financial planning, and analysis across multiple industries.
• XML API API for XML integration with B2C websites and B2B agency systems, enabling tour operators to sell package tours online. Supports publishing offers to multi-agency systems with real-time price and availability updates.

Quantifiable outcome

• Millions of travel offers processed per month, made ready for booking in milliseconds
• +5 more outcomes

Named customers37 records

Segments3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration59 records

AI capability3 records

Feature6 records

Partnerships

26 partnerships are on record, tiered core.

• CyberlogiccoreTechnology or Integration · 18 August 2023System provider offering hotels from multiple DMC providers for touroperators, collaborating with many tourism industry partners and providing support across system operations.
• Sedna (Kod Yazılım)coreTechnology or Integration · 18 August 2023Turkish market specialist hotel provider for touroperators, delivering hotel properties from DMC providers. Integrated into BlueVendo for touroperator customers.
• Paximum (SAN)coreTechnology or Integration · 5 October 2020Turkish hotel bank providing approximately 500,000 hotels worldwide from local DMC providers using San Sejour and other bed banks. Available for dynamic pre-packaging.
• TravelPort GalileocoreTechnology or IntegrationIntegration providing access to regular airline content (LOT, Lufthansa, Emirates, FlyDubai, Qatar, Etihad, SAS, TAP, Turkish, Swiss, and others) via GDS for dynamic packaging and tour building.
• TravelTechcoreTechnology or IntegrationIntegration providing access to approximately 70 low-cost airlines (WizzAir, Ryanair, EasyJet, Pegasus, Vueling) for dynamic packaging within BlueVendo.
• FlydubaicoreTechnology or IntegrationDirect certification-based integration with flydubai airline. Benefits include no query fees and lower ticket prices by bypassing GDS fees.
• Air ArabiacoreTechnology or IntegrationDirect integration with Air Arabia airline. Flights operated from Kraków and Warsaw to Sharjah. No query fees for direct integration.
• SunExpresscoreTechnology or IntegrationDirect integration with SunExpress airline. Flights from Katowice and Warsaw to Antalya and Hatay (Anatolia). Works via file import of flights, prices, and seats plus PNL export.
• CorendoncoreTechnology or IntegrationDirect integration with Corendon airline and tickets from Poland to Turkey, Greece, and Egypt. Integrated via TravelPort and as a direct connection for dynamic packaging.
• GTScoreTechnology or IntegrationProvider of charter flights and flights to Tunisia, Egypt, Bulgaria, Turkey, and Albania. Integrated as a content provider for dynamic packaging.
• HotelBedscoreTechnology or IntegrationOne of the largest hotel banks integrated with BlueVendo, providing approximately 72,000 hotel accommodation options worldwide for dynamic packaging.
• MTS GlobecoreTechnology or IntegrationHotel bank providing accommodation in 65 tourist regions across 19 countries for dynamic packaging integration.
• W2M (World2Meet)coreTechnology or IntegrationSpanish hotel bank with approximately 30,000 hotel contracts worldwide, integrated for dynamic packaging.
• DTS (Destination Touristic Services)coreTechnology or IntegrationHotel bank belonging to DER Touristik, providing accommodation in 10 countries (Bulgaria, Croatia, Egypt, Greece, Spain, Turkey, Tunisia, UAE, Dominican Republic, Cyprus).
• SAN SejourcoreTechnology or IntegrationAdvanced software system for tour operators providing connections to multiple DMC providers and tools for managing and optimizing touroperator operations.
• MSC CruisescoreTechnology or IntegrationIntegrated cruise line for dynamic packaging: MSC Cruises ships and itineraries available within BlueVendo booking system.
• Costa CruisescoreTechnology or IntegrationIntegrated cruise line for dynamic packaging: Costa Cruises available within BlueVendo.
• Royal CaribbeancoreTechnology or IntegrationIntegrated cruise line for dynamic packaging within BlueVendo.
• Norwegian Cruise LinecoreTechnology or IntegrationIntegrated cruise line for dynamic packaging within BlueVendo.
• Cruise Lines (7 brands)coreTechnology or IntegrationFull cruise line integration: Celestyal Cruises, Pullmantur Cruises, Princess Cruises, Carnival Cruise Line, Celebrity Cruises, Azamara Club Cruises, and others integrated for dynamic packaging.
• MerlinXcoreChannel Partner/ Reseller/ DistributorMulti-agency distribution system integration allowing touroperator offers to be shared through MerlinX network to travel agencies. Real-time price and availability updates.
• TOM24coreChannel Partner/ Reseller/ DistributorBlueVendo's own multi-agency network TOM allows touroperator offers to be accessed by travel agents. TOM also shares touroperator content to other networks. Free for agents above 16 bookings/month.
• ABBYYcoreTechnology or IntegrationBlueVendo is an official ABBYY Solution Partner. Uses ABBYY FlexiCapture for Invoices for OCR document recognition and digitization, supporting multi-channel invoice input and ERP integration.
• Paybynet, Dotpay, SaferPay (Przelewy 24)coreTechnology or IntegrationOnline payment processing integration allowing customers to pay for reservations in the client panel. Payments automatically booked in the system and assigned to reservations.
• AXA, Signal Iduna, Ergo Reiseversicherung AGcoreTechnology or IntegrationInsurance company integrations enabling automated generation and sending of insurance lists. Tu Europa integration with data generation mechanism for insurer requirements.
• Symfonia, EnovacoreTechnology or IntegrationFinancial system integrations for exporting invoices from BlueVendo, importing commission invoices, and importing bank statements into the ERP systems.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Traveltek: Traveltek offers travel technology solutions for tour operators and travel agents, including dynamic packaging and cruise/hotel content APIs. Comparable to BlueVendo in serving tour operators and B2B agents with API-driven content aggregation and booking workflows.
• Rezdy: Rezdy is a SaaS booking and reservation platform for tour and activity operators, with channel manager distribution and supplier integrations. Comparable to BlueVendo in serving tour operators with online booking, inventory, and B2B distribution functionality.
• Checkfront: Checkfront provides online booking and reservation management software for tour operators, activity providers, and rentals. Comparable to BlueVendo's BV and TOM offerings in delivering SaaS booking infrastructure with multi-channel distribution.
• TourPlan: TourPlan is a long-established tour operator reservation, accounting, and operations platform used by wholesalers and inbound operators worldwide. Directly comparable to BlueVendo in providing an integrated booking, backoffice, and inventory solution for tour operators.
• TrekkSoft (Bokun / GetYourGuide): TrekkSoft (now part of the GetYourGuide / Bokun ecosystem) provides booking and channel management software for tour and activity operators. Comparable to BlueVendo in serving tour operators with reservation management and distribution tools, though focused more on activities than package holidays.
• Dolphin Dynamics: Dolphin Dynamics provides tour operator back-office, booking, and dynamic packaging software with extensive supplier integrations, directly comparable to BlueVendo's core BV platform. Both target mid-market tour operators with a similar feature set spanning reservations, accounting, and supplier connectivity.

Broad incumbents

• Amadeus: Amadeus is a global travel technology leader providing GDS, airline, hotel, and tour operator solutions. Comparable as a broad incumbent in the same travel technology space, though Amadeus operates at significantly larger scale and serves the full travel ecosystem.
• Travelport: Travelport is a global GDS and travel commerce platform providing airline, hotel, and travel content distribution to agencies, OTAs, and tour operators. BlueVendo is both a customer (TravelPort Galileo integration) and adjacent competitor in tour operator technology; Travelport is a much larger incumbent with broader product breadth.
• Sabre: Sabre is a global travel technology company offering GDS, airline operations, and hospitality solutions, including tools used by tour operators. Adjacent incumbent that overlaps with BlueVendo in serving travel distribution and tour operator booking needs at a much larger scale.

Emerging players

• Wetu: Wetu provides itinerary and content management platforms for travel trade, with integrations to tour operator inventory. Comparable as an emerging specialist in tour/travel content and booking infrastructure serving a similar trade audience as BlueVendo's TOM and BV ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueVendo