Cogia
- Company typePublic
- Founded2010
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Cogia firmographics
Firmographics- Name
- Cogia
- Legal name
- Cogia GmbH
- Website
- https://cogia.de
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cogia industry classification
Industry- Product category
- AI-powered social media monitoring and customer intelligence software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
- akta.pro secondary industries
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Cogia is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Cogia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Software Subscriptions: Cogia operates primarily as a SaaS company offering subscription-based software products. Products include Web Observer, MeMo News, CXM, Influverse, Sometoo, Searcheye, Socializer Messenger, and Elastic.io. Pricing is quote-based with different tiers implied for enterprise vs. SMB customers.
- Professional Services - Editorial Analysis: The company provides editorial summaries and analysis reports as a service, offering continuous social media and web analytics with expert commentary on trends and patterns relevant to business areas.
- Crowdfunding - Seedmatch: Cogia AG participated in equity-based crowdfunding through Seedmatch platform, allowing retail investors to invest from EUR 250 in the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise solutions (Web Observer, CXM, Searcheye) |
| Subscription | Monthly | Entry-level solution - MeMo News |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Cogia product offering
Product offeringCore offering
Cogia Intelligence develops and sells a portfolio of AI-powered SaaS products that monitor, analyze, and act on digital communication across web, social media, customer feedback, and OSINT sources. Its offerings cover customer experience management (CXM), multilingual web/social media monitoring (Web Observer, MeMo News), influencer marketing (Influverse), encrypted secure communication (Socializer Messenger/One), enterprise application integration (Elastic.io iPaaS), and AI-based drug development (Cogia Biotech), supported by an editorial services team. Customers range from enterprises needing comprehensive monitoring and CX to SMBs using the entry-level MeMo News monitoring tool.
Product overview
Cogia Intelligence is a German software company offering a comprehensive portfolio of AI-powered products for customer experience management, web/social media monitoring, and secure communication. The portfolio includes CXM for customer feedback management, Influverse for micro-influencer marketing, Sometoo for social media management, Searcheye for OSINT threat detection, Socializer Messenger/One for encrypted communication, Text Mining for internal data analysis, Elastic.io for enterprise integration (iPaaS), and Cogia Biotech for medical research AI. Core technologies leverage AI for natural language processing, anomaly detection, facial recognition, and predictive analytics across 40+ languages. The company is headquartered in Frankfurt with international operations.
Differentiator
Problem solved
Functional benefit
Brands
- Influverse: Micro-influencer marketing platform for discovering and managing micro-influencer campaigns
- Sometoo
- Web Observer
- MemoNews
- Web Audit
- Reports
- Searcheye
- Socializer Messenger
- Elastic.io
- Cogia Biotech
- CXM (Customer Experience Manager)
- Text Mining
Products and services
- CXM (Customer Experience Manager) Centralized hub for managing customer feedback with AI-supported analysis, collaborative complaint handling, and an extensive analytics dashboard for enterprise customer experience optimization.
- Influverse Micro-influencer marketing platform that uses AI algorithms and smart search filters to discover suitable influencers and manage semi-automated campaigns, with psychographic, behavioural, and demographic matching against 20M+ real-time analyzed Instagram influencers.
- Sometoo Social media management tool that enables cross-platform posting, scheduling, real-time monitoring, and a unified inbox for managing comments and alerts (including shitstorm detection) across multiple social networks, with one-click YouTube video upload.
- Web Observer Comprehensive AI-supported web and social media monitoring solution that searches all sources for relevant information, identifies influencers and opinion leaders, supports all world languages including Russian, Arabic, and Chinese, and presents analyzed data on structured dashboards.
- MeMo News Entry-level, low-cost web, media, and social media monitoring application with an intuitive dashboard showing trend graphs, sentiment history, keyword extraction, influencer identification, email alerts, and RSS feed for SMBs.
- Searcheye Open Source Intelligence (OSINT) risk radar that uses AI to automatically detect threats, deliver real-time alerts, and generate comprehensive intelligence reports for proactive physical and IT security.
- Socializer Messenger Secure communication suite with military-grade end-to-end encryption, a patented facial-recognition feature that automatically hides private chats from unauthorized viewers, voice and video calls, secure file storage, and document signing.
- Socializer One MLM and franchise communication platform that integrates a corporate messenger with downline social media scheduling and engagement tools, including the patented privacy options used in the Socializer product line.
- Text Mining Internal data analysis solution that uses AI to automatically evaluate text documents, recognize patterns in survey responses, extract semantic relationships, analyse tonality/emotional orientation, and integrate with CRM systems (XML/CSV output).
- Elastic.io Integration-Platform-as-a-Service (iPaaS) that connects enterprise applications cloud-to-cloud and cloud-to-ground via API-driven workflows with low-code functions, processing 6.5 million automation tasks per month and offering 100+ ready-to-use APIs.
- Cogia Biotech Big data, AI, and machine learning software for drug development that uses supervised and unsupervised ML algorithms and neural networks for pattern recognition across medical datasets, gene markers, and biomarker analysis.
- Alerts & News Clipping Real-time notification and news aggregation service that delivers immediate email alerts for relevant events, scheduled alerts, event-oriented alerts based on tonality changes, and compiled news clipping reports.
- Web Audit Expert-led analysis service that evaluates a company's visibility and positioning on the web and social media, including competitor analysis, opinion leader identification, and reputation assessment.
Quantifiable outcome
- 80% less time required per integration project
- +4 more outcomes
Companies that use Cogia
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Cogia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature9 records
Cogia partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Cogia competitors and assessment
Company assessmentDirect peers
- Mention: Mention is a real-time web and social media monitoring tool for SMBs and mid-market. Direct peer of Cogia's MeMo News entry-level monitoring solution, with similar self-serve positioning and price points.
- Upfluence: Upfluence is an influencer marketing platform with searchable influencer databases and campaign management tools. Direct competitor to Cogia's Influverse product for brands and marketing agencies running micro-influencer campaigns.
- Brandwatch: Brandwatch provides AI-powered consumer intelligence, social listening and market research analytics. Closely comparable to Cogia's Web Observer, Text Mining and Reports products in technology and customer base.
- Talkwalker: Talkwalker is an enterprise social listening and analytics platform with multi-language coverage and AI sentiment analysis. Direct competitor to Cogia's Web Observer and CXM offerings across global enterprise accounts.
- Sprinklr: Sprinklr is a unified customer experience management platform covering social media management, CXM, listening and influencer marketing. Directly overlaps Cogia's CXM, Sometoo, Web Observer and Influverse offerings for enterprise buyers.
- Sprout Social: Sprout Social offers social media management, listening and analytics for mid-market and enterprise customers. Comparable to Cogia's Sometoo and Web Observer suite in GTM and use cases.
- Meltwater: Meltwater is a global leader in media and social listening, offering enterprise social media monitoring, analytics and consumer intelligence. Directly comparable to Cogia's Web Observer, MeMo News and Reports products in customer base and core functionality.
Broad incumbents
- Hootsuite: Hootsuite is a broad social media management incumbent covering publishing, monitoring and analytics at scale. Overlaps Cogia's Sometoo and Web Observer as part of a much wider portfolio serving similar buyers.
- Qualtrics: Qualtrics is a broad enterprise experience management platform covering CX, VoC and market research analytics. Comparable to Cogia's CXM and Text Mining products as part of a much larger portfolio serving similar enterprise customers.
Emerging players
- Bazaarvoice: Bazaarvoice connects brands with consumers through user-generated content, influencer programs and social commerce analytics. Adjacent peer to Cogia's Influverse and Web Observer, with partial overlap in influencer and brand-reputation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cogia social profiles
Digital presenceCogia compliance and trust
Trust signalCompliance2 records
Cogia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cogia leadership team
Management profileNumber of profiles
Profiles8 records
Cogia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cogia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cogia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cogia
What does Cogia do?
Cogia Intelligence develops and sells a portfolio of AI-powered SaaS products that monitor, analyze, and act on digital communication across web, social media, customer feedback, and OSINT sources. Its offerings cover customer experience management (CXM), multilingual web/social media monitoring (Web Observer, MeMo News), influencer marketing (Influverse), encrypted secure communication (Socializer Messenger/One), enterprise application integration (Elastic.io iPaaS), and AI-based drug development (Cogia Biotech), supported by an editorial services team. Customers range from enterprises needing comprehensive monitoring and CX to SMBs using the entry-level MeMo News monitoring tool.
Is Cogia a public or private company?
Cogia is a public company. It is classified as public and is currently operating.
When was Cogia founded?
Cogia was founded in 2010. It employs 11 to 50 people.
Where is Cogia based?
Cogia is headquartered in Frankfurt, Germany, in the Europe region.
How does Cogia make money?
Three revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are professional Services - Editorial Analysis and crowdfunding - Seedmatch.
Who are Cogia's main competitors?
Direct peers on record are Mention, Upfluence, Brandwatch, Talkwalker, Sprinklr, Sprout Social and Meltwater. Broad incumbents are Hootsuite and Qualtrics. Bazaarvoice is listed as an emerging player.
Does Cogia have an API?
Yes. Elastic.io is Cogia's Integration-Platform-as-a-Service (iPaaS) providing tools for connecting enterprise applications cloud-to-cloud or cloud-to-ground, facilitating data flow through API-driven integration, and securely integrating with B2B partners. The platform offers low-code functions without requiring programming knowledge. It reports 6.5 million ongoing automation tasks per month, 80% less time required per integration project, and 100+ ready-to-use APIs developed.
What industry is Cogia in?
Cogia's product category is AI-powered social media monitoring and customer intelligence software. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research), with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 513210 and its SIC code is 7372.