Webinato

What Webinato does

Webinato is the commercial brand of omNovia Technologies, a privately held, founder-owned webinar automation company founded in 2004 by Shahin Shadfar and headquartered at 251 Lafayette Circle in Lafayette, California. The company's flagship product is a browser-based webinar platform with no software installation required for attendees, capable of hosting up to roughly 2,000–2,500 live attendees per event and supported by a claimed 100% uptime track record since 2011. Its differentiated technical asset is the patented AutoPilot module, which records webinars and replays them with full interactivity preserved — polls, chat, Q&A, file sharing, and document viewing execute at recorded timestamps during replay, enabling on-demand and group-mode automated webinars. The platform is currently Flash-based, with a next-generation HTML5 rewrite publicly announced in March 2017 for release by end of 2018, and supports a Smart Skin white-label branding layer, a Webinar Certification module, and iOS/Android mobile apps.

The product surface is organized around modular add-ons (Cobrowser, Survey, Q&A Manager, Presentation Manager, Timer — bundled in the OPTiMA Package), plus an extensive REST API suite and a Zapier integration that exposes the platform to 750+ third-party systems including Salesforce, Marketo, HubSpot, Pardot, Eloqua, Zoho, and Sugar CRM, as well as LMS systems via SSO-linked membership databases. Monetization is split between recurring subscription plans (Plan S through Plan XL ranging from $170 to $999/month based on participant capacity, plus a Premium Unlimited tier at $856/month targeted at trading-room and financial-industry use cases), one-time event pricing ($590 to $2,790 per event), an OPTiMA add-on priced $49–$299/month, $1.50/seat/day overflow capacity, and an Enterprise service tier that bundles priority support, multiple organizers, and doubled AutoPilot quotas.

Webinato employs a sales-led go-to-market complemented by self-service subscription purchase and live demos with a 30-day money-back guarantee, supported by content marketing (blog, YouTube, email newsletters). It targets three primary segments — Training & Education, Marketing & Sales, and Financial Services & Trading — and reports named customers spanning Thomson Reuters, Amazon, HubSpot, ADP, Xerox, Big 12 Conference, and Traders International, with a stated base of more than 300 financial-industry clients and service in 50+ countries. The company has historically been bootstrapped, with no disclosed venture or private-equity funding, and as of late 2017 was actively hiring across engineering, operations, sales, and marketing to support its HTML5 platform roadmap.

Name

Webinato

Legal name

omNovia Technologies

Website

https://webinato.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Webinato (omNovia Technologies) is a privately held webinar automation platform founded in 2004, offering interactive live and automated webinars via its patented AutoPilot replay technology. It serves training, marketing, and financial-services customers across 50+ countries through tiered SaaS subscriptions and one-time event pricing.

Ownership category

akta.pro rank

Product category

Webinar Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Broadcasting and Content Providers (516), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Video Conferencing & Webinars (BPAMAMAB)

akta.pro secondary industries

WebRTC & In-Browser Voice/Video (HDAIAHAH), Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Webinar automation platform
• Interactive webinar software
• Automated webinar recording
• Virtual training software
• Web conferencing platform

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Monthly/Annual): Monthly and annual subscription tiers based on participant capacity and features. Higher tiers include more AutoPilot recordings, on-demand views, and organizer limits.
2. One-Time Event Pricing: Turn-key one-off webinar events with capacities from 100 to 1000 participants, including rehearsal, conference bridge, and full branding for 2 or 4 hour sessions.
3. OPTiMA Package Add-on: Additional advanced package including Cobrowser, Survey, Q&A Manager, Presentation Manager, and Timer modules available as monthly add-on ($49-$299 depending on plan).
4. Enterprise Service Level: Premium tier with single point of contact, priority support, multiple organizers per room, and double AutoPilot quota.
5. Overflow Seat System: $1.50 per additional seat per day for occasional overflow capacity beyond plan limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Webinato is a browser-based SaaS webinar automation platform that lets organizations host live and pre-recorded interactive webinars with up to 2,000 attendees per event. The platform's flagship AutoPilot technology records webinars and replays them with full interactivity preserved (polls, chat, Q&A, file sharing) as if live, and the system integrates with CRM, marketing automation, and LMS systems via REST APIs and Zapier.

Product overview

Webinato is a comprehensive webinar automation platform developed by omNovia Technologies since 2004. The platform consists of a core webinar platform with integrated modules including the patented AutoPilot record & replay system (allowing fully interactive automated webinars), Smart Skin branding customization, Event Management system, and Webinato Mobile App. The product architecture includes add-on modules such as the OPTiMA Package (Cobrowser, Survey, Q&A Manager, Presentation Manager, Timer) and Webinar Certification module. Available through subscription plans (Premium, Premium Unlimited, Enterprise) or one-time event pricing. The platform serves training and marketing webinar use cases with capacities up to 2,500 attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• Webinato Platform (Core) Primary webinar automation platform supporting live and pre-recorded interactive webinars for up to 2,000 attendees per event. Browser-based with no software install for attendees, includes event management, registration, reminders, reporting, and full branding. Targets organizations running training and marketing webinars.
• AutoPilot Record & Replay Module Proprietary module that records webinars and replays them on-demand or in group mode with full interactivity preserved — polls, chat, Q&A, file sharing, and documents execute at recorded timestamps as if the event were live. Supports portable recordings across rooms.
• Smart Skin Custom branding tool that lets organizers configure color schemes for webinar rooms by selecting 3 primary colors, which automatically style the login pages, registration pages, and entire room interface.
• Webinato Mobile App Mobile application for iOS and Android that enables attendees to participate in live or AutoPilot replay webinars on phones and tablets, supporting slides with annotations, screen sharing, polls, white board, video player, live audio/video (Android), chat, Q&A, notes, documents folder, cobrowser, and eCurtain.
• Webinar Certification Module Module that automatically generates customized certificates and emails them to training webinar attendees who meet defined requirements (minimum time, participation score thresholds). Supports custom PDF templates and automated distribution with reporting.
• OPTiMA Package Premium add-on bundle that includes Cobrowser, Survey, Q&A Manager, Presentation Manager, and Timer modules. Sold as a monthly add-on ($49–$299 depending on plan level) for organizations needing advanced interactive presentation capabilities.
• One-Time Event Service Turn-key single webinar event service for 100–1,000 participants in 2-hour or 4-hour sessions, including rehearsal, conference bridge, AutoPilot record/replay, and full branding. Prices range from $590 to $2,790 per event.

Quantifiable outcome

• Conversion rates over 30% achievable for marketing webinars using interactive tools
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration allows Webinato to connect with 750+ third-party platforms including all major CRM systems, marketing automation tools, and LMS platforms without custom development.
• SalesforcecoreTechnology or IntegrationCRM integration allowing automatic syncing of webinar registrants, attendance data, and engagement metrics with Salesforce.
• MarketocoreTechnology or IntegrationMarketing automation integration enabling webinar data to feed into Marketo campaigns and lead scoring.
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot marketing automation platform for lead management and webinar follow-up.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft Teams: Microsoft Teams includes Teams Webinars functionality bundled with the broader Microsoft 365 productivity suite, putting downward pressure on standalone webinar tools like Webinato in enterprise environments.
• Zoom: Zoom is the dominant video communications platform that added native webinar functionality (Zoom Webinars) bundled into its UCaaS offering. It competes directly with Webinato for marketing and training webinar use cases, particularly with enterprise customers.
• Cisco Webex: Cisco Webex Events (formerly Webex Webinars) is part of Cisco's broader collaboration suite, offering webinar capabilities bundled with video conferencing for enterprises - a broad incumbent competing for the same IT budgets as Webinato.

Direct peers

• Adobe Connect: Adobe Connect is a long-standing webinar and virtual classroom platform with persistent rooms, custom layouts, and interactive engagement tools - directly comparable to Webinato's emphasis on interactivity and persistent room customization.
• ClickMeeting: ClickMeeting is a SaaS webinar platform with similar subscription tiering, interactive tools (polls, surveys, whiteboards), and integrations - a direct SMB/mid-market competitor to Webinato.
• GoToWebinar (LogMeIn): GoToWebinar is one of the original dedicated webinar platforms with broad market penetration among SMBs and enterprises for marketing webinars and training - directly comparable in product category and pricing tier to Webinato.
• ON24: ON24 is a dedicated webinar and virtual event platform serving enterprise marketing, demand generation, and customer engagement use cases - the closest direct competitor to Webinato in the standalone webinar space.
• BigMarker: BigMarker is a webinar and virtual event platform offering customizable branding, interactive engagement tools, and marketing integrations - a direct mid-market competitor in the same category as Webinato.

Emerging players

• Demio: Demio is a webinar platform designed for marketing teams with emphasis on automated webinars and conversion optimization - directly comparable to Webinato's AutoPilot automation value proposition, though at smaller scale.
• Livestorm: Livestorm is a browser-based webinar and meeting platform focused on modern, PLG-style go-to-market - an emerging player targeting the same browser-native webinar use case as Webinato with newer UI/UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjGmikqYlYCk3gdMS6nLaYg
• LinkedInlinkedin.com/company/webinato
• Xx.com/Webinato
• Facebookfacebook.com/444261625605803

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webinato