Casserole Bean
Casserole Bean (Russell E. Womack, Inc.) is a privately held food manufacturer founded in 1946 in Lubbock, Texas that produces and distributes four varieties of dried beans (pinto, black, red kidney, and yellow) to over 5,900 retail grocery stores across 48 U.S. states.
- Company typePrivate
- Founded1946
- HeadquartersLubbock, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Casserole Bean does
Russell E. Womack, Inc., doing business as Casserole Bean, is a privately held food manufacturer founded in 1946 in Lubbock, Texas. The company produces and distributes four varieties of dried beans — pinto, black, red kidney, and yellow (Mayacoba) — under the Casserole brand. Raw beans are sourced from growers in Wyoming, Montana, and Idaho, then shipped via rail to the Lubbock headquarters for processing. The core technology is a multi-sequence cleaning and sorting process designed to remove dirt, rocks, stems, leaves, and cracked or split beans using modern techniques.
Casserole's business model is straightforward unit-pricing wholesale-to-retail: products are packaged in bag sizes ranging from 1lb to 50lb and distributed through over 5,900 retail grocery stores (supermarket chains and independent grocers) across 48 U.S. states. A 1lb bag of pinto beans retails at under $2.00 in most markets and yields 10-12 half-cup servings. The company employs approximately 28 people, has no disclosed external investors, no funding rounds, no M&A activity, and no enterprise or institutional customers. The go-to-market is traditional grocery retail with top-of-funnel marketing limited to a YouTube recipe channel and a content website; the brand relies primarily on product quality, word-of-mouth, and 73+ years of accumulated consumer trust.
Casserole Bean firmographics
Firmographics- Name
- Casserole Bean
- Legal name
- Russell E. Womack, Inc.
- Website
- https://casserolebean.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casserole Bean (Russell E. Womack, Inc.) is a privately held food manufacturer founded in 1946 in Lubbock, Texas that produces and distributes four varieties of dried beans (pinto, black, red kidney, and yellow) to over 5,900 retail grocery stores across 48 U.S. states.
- Ownership category
- akta.pro rank
Casserole Bean industry classification
Industry- Product category
- Packaged Dried Beans
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)
- akta.pro secondary industry
- Canned Vegetables Manufacturing (AFAKACAB)
Keywords
Where Casserole Bean is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casserole Bean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dried Bean Sales: Revenue generated from selling dried bean products (pinto, black, red kidney, and yellow beans) in various bag sizes (1lb, 2lb, 4lb, 10lb, 20lb, 50lb) through retail grocery stores nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1lb bag of pinto beans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Casserole Bean product offering
Product offeringCore offering
Casserole Bean manufactures, processes, and distributes four varieties of dried beans (pinto, black, red kidney, and yellow) sourced from Wyoming, Montana, and Idaho. Beans are shipped via rail to the Lubbock, Texas headquarters for sorting, cleaning, and packaging, then distributed in 1lb to 50lb bags through more than 5,900 retail grocery stores across 48 U.S. states.
Product overview
Casserole Bean offers a focused portfolio of four dried bean varieties distributed nationwide. The core product line consists of Pinto Beans (the original flagship product), Black Beans, Red Kidney Beans, and Yellow Beans (Mayacoba beans). All products are grown in Wyoming, Montana and Idaho, then shipped to Lubbock headquarters for sorting, cleaning and packaging before distribution to over 5,900 stores nationwide. The company provides a quality guarantee, offering a replacement bag free of charge if not satisfied.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinto Beans Pinto beans are versatile dried beans used as appetizers, entrees, side dishes, breads, and desserts, available in 1lb, 2lb, 4lb, 10lb, 20lb, and 50lb bags for retail grocery shoppers and families.
- Black Beans Black beans are protein-rich, small, oval-shaped dried beans with strong flavor, comparable in calories to meat and suited for health-conscious consumers seeking a lean protein and fiber source.
- Red Kidney Beans Red kidney beans are dried beans native to Central America and Mexico, named for their shape, and are a rich source of lean protein and fiber used as an ingredient for hearty meals.
- Yellow Beans Yellow beans (Mayacoba beans) are medium-sized dried beans common in Latin American cooking with a buttery flavor, suited for casseroles, soups, and stews.
Quantifiable outcome
- Over 100 million bags of pinto beans sold
- +2 more outcomes
Companies that use Casserole Bean
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Casserole Bean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Casserole Bean partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights2 records
Casserole Bean competitors and assessment
Company assessmentDirect peers
- Bob's Red Mill: Premium branded producer of dried beans, grains, and whole foods, sold through grocery and natural food channels. Comparable in shelf presence, dried-bean category focus, and quality-led branding.
- Westbrae Natural: Natural and organic dried bean and plant-protein brand (part of Hain Celestial) sold through grocery and natural channels. Comparable in dried-bean product format and natural foods positioning.
- Goya Foods: Largest Hispanic food company in the US, offering an extensive range of dried and canned beans including pinto, black, red kidney, and Mayocoba/yellow. Directly competes for the same Hispanic and mainstream grocery shopper.
- Hurst Beans: Long-standing (1880s) US dried bean brand specializing in pinto, great northern, black, and ham-bean varieties distributed through grocery. Comparable in shelf position, product format, and shopper demographic.
- Eden Foods: Organic and natural foods producer offering dried beans (black, pinto, kidney, navy, adzuki) sold in retail grocery and natural food channels. Overlaps on dried-bean category, premium positioning, and quality-driven branding.
- Faribault Foods: Producer of canned and dried beans (pinto, black, kidney, great northern) under multiple retail and private-label brands. Direct competitor for the same retail shelf and dried-bean category.
- Randall Beans: Family-owned Texas-based dried bean brand selling pinto, great northern, black, kidney, and lima beans. Most direct regional analog to Casserole in heritage, geography, and product mix.
- Bush Brothers & Company: Leading US branded bean company (Bush's Beans), producing canned and dried pinto, black, kidney, and great northern beans. Closest direct peer in product category, retail channel, and target consumer.
Emerging players
- TruRoots: Sprouted and whole grain/legume brand (mung beans, sprouted rice, etc.) sold through natural and conventional grocery. Comparable in dried bean/legume product format and natural-channel positioning.
Broad incumbents
- Heinz / Kraft Heinz Beans: Large packaged-foods incumbent offering baked beans, canned beans, and bean-based side dishes in retail grocery. Broad incumbent with overlapping dried/preserved-bean category presence and far greater distribution and marketing resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Casserole Bean social profiles
Digital presenceCasserole Bean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casserole Bean leadership team
Management profileNumber of profiles
Casserole Bean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casserole Bean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casserole Bean
What does Casserole Bean do?
Casserole Bean manufactures, processes, and distributes four varieties of dried beans (pinto, black, red kidney, and yellow) sourced from Wyoming, Montana, and Idaho. Beans are shipped via rail to the Lubbock, Texas headquarters for sorting, cleaning, and packaging, then distributed in 1lb to 50lb bags through more than 5,900 retail grocery stores across 48 U.S. states.
Is Casserole Bean a public or private company?
Casserole Bean is a private company. It is classified as family owned and is currently operating.
When was Casserole Bean founded?
Casserole Bean was founded in 1946. It employs 11 to 50 people.
Where is Casserole Bean based?
Casserole Bean is headquartered in Lubbock, United States, in the North America region.
How does Casserole Bean make money?
One revenue line is on record: dried Bean Sales.
Who are Casserole Bean's main competitors?
Direct peers on record are Bob's Red Mill, Westbrae Natural, Goya Foods, Hurst Beans, Eden Foods, Faribault Foods, Randall Beans and Bush Brothers & Company. TruRoots is listed as an emerging player. Heinz / Kraft Heinz Beans is listed as a broad incumbent.
Does Casserole Bean have an API?
No public API is recorded for Casserole Bean.
What industry is Casserole Bean in?
Casserole Bean's product category is Packaged Dried Beans. Its primary akta.pro industry code is AFAKACAC, Canned Beans, Legumes & Pulses Manufacturing, with a secondary code of AFAKACAB, Canned Vegetables Manufacturing. Its SIC code is 2000.