Motorsports Superstore

What Motorsports Superstore does

Dealer Spike is a B2B SaaS dealer growth platform headquartered in Lake Oswego, Oregon, founded in 2006, that builds and operates web, digital marketing, and parts-catalog software for equipment dealerships across North America. The platform serves more than 6,800 dealerships across eight verticals — Powersports, Marine, Trailer, Agriculture, Truck, Heavy Equipment, and Outdoor Power Equipment — and is connected to 200+ OEM integrations, with inventory syndicated to 400+ online classifieds and marketplaces. The product architecture is platform-plus-modules: a core Website Platform and Digital Marketing offering sits alongside add-on modules (Digital Retailing, eCommerce, Inventory Syndication, PartSmart, Payment Genie, Automated Email Marketing, Reputation Management, SEO, SEM, Social Media Marketing, Lead Management, Targeted Digital Advertising, Inventory Merchandising) and a dedicated OEM-facing PartSmart Connect suite (Data Manager, PartSmart Web Portal, Data Assist, Insights, Engage) for parts revenue and after-sale support.

The company monetizes primarily through annual subscription contracts with custom, quote-based pricing, supplemented by recurring digital-marketing services and add-on module fees. Go-to-market is a sales-led motion combining direct demo-driven sales (targeting enterprise and mid-market dealer accounts), inside sales for SMB, an OEM partner channel in which Dealer Spike is a certified website provider for manufacturers such as Polaris, BRP, Case IH, Ariens, LiuGong, Mahindra, New Holland Construction, and Briggs & Stratton, and self-serve platform access for smaller dealers. The company offers a 30% minimum lead-increase guarantee as a customer-acquisition lever.

Note on data integrity: the firmographic header in the input labels the subject as "Motorsports Superstore," a 1998-founded motorcycle dealership in Hamilton with 11-50 employees; however, all substantive source material (technology stack, products, customers, partnerships, OEM relationships, headquarters, founding year) describes Dealer Spike. This analysis is built on the substantive Dealer Spike evidence; the Motorsports Superstore firmographic block appears mis-attached and is not used as primary evidence.

Name

Motorsports Superstore

Legal name

Dealer Spike

Website

https://motorsportssuperstore.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Dealer Spike is a B2B SaaS dealer growth platform serving 6,800+ equipment dealerships across North America with websites, digital marketing, inventory syndication, and OEM parts-catalog solutions spanning eight verticals.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Motorcycle dealership
• Powersports retail
• Motorcycle service
• Motorcycle parts
• Vehicle sales

Headquarters

HQ city

Hamilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Platform Solutions: Subscription-based custom website platform solutions for dealerships across 8 industries including powersports, marine, trailer, agriculture, truck, and heavy equipment
2. Digital Marketing Services: Multi-channel digital marketing services including SEO, SEM, social media marketing, and targeted digital advertising on a subscription or retainer basis
3. Inventory Syndication: Automated inventory listing across 400+ platforms, likely as part of platform subscription or add-on service
4. PartSmart eCatalog Solutions: OEM parts catalog access with real-time data for dealers, supporting parts revenue and after-sale support

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Motorsports Superstore operates as a motorcycle dealership and services center, selling new and pre-owned motorcycles while providing motorcycle service, repair, and related offerings. The company serves riders in and around Hamilton, USA, operating as a for-profit private business founded in 1998.

Product overview

Dealer Spike is a dealer growth platform providing a unified platform-plus-modules architecture for dealerships across North America. The core offerings include the Website Platform (custom responsive websites), Digital Marketing (multi-channel marketing strategies), Digital Retailing (vehicle listings and financing), Inventory Syndication (listing across 400+ sites), and eCatalog Solutions. The PartSmart Connect suite provides specialized parts management tools including Data Manager, PartSmart Web Portal, Data Assist, Insights, and Engage. Additional add-on modules include Payment Genie (payment calculator), Automated Email Marketing, Reputation Management, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, eCommerce, Lead Management Tool, Inventory Merchandising, and Targeted Digital Advertising. The platform serves 6,800+ dealerships with 200+ OEM integrations across eight industries including Powersports, Marine, Trailer, Agriculture, Truck, Heavy Equipment, and Outdoor Power Equipment.

Differentiator

Problem solved

Functional benefit

Brands

• PartSmart: OEM replacement parts catalog solution providing instant access to replacement parts and pricing info with real-time catalogue data.
• PartSmart Connect
• PartSmart Portal
• PartSmart Data Assist
• PartSmart Insights
• PartSmart Engage
• MotoMate123
• Payment Genie
• eCatalog Solutions
• Data Manager

Products and services

• New and pre-owned motorcycle sales Retail sale of new and pre-owned motorcycles to individual consumers in the Hamilton, USA area, as part of the company's core dealership offering.
• Motorcycle service and repair On-site motorcycle service, maintenance, and repair provided to riders through the company's services center.

Quantifiable outcome

• 30% minimum lead increase guaranteed for dealers

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and moderate.

• PolariscoreChannel Partner/ Reseller/ DistributorDealer Spike is a certified website provider for the Polaris Certified Web Program. Enrolled dealers receive program-specific benefits through this exclusive partnership.
• BRPcoreChannel Partner/ Reseller/ DistributorDealer Spike is a certified website provider for the BRP Dealer Website Program, offering results-driven digital solutions to BRP dealers.
• Case IHcoreStrategic or Co-development PartnerCase IH partnered with Dealer Spike to provide websites and digital marketing tailored to dealers' needs, ensuring a seamless experience and improved online results.
• ArienscoreStrategic or Co-development PartnerDealer Spike partners with Ariens to provide innovative PartSmart Connect suite for parts revenue and after-sale support.
• Briggs & StrattonmoderateChannel Partner/ Reseller/ DistributorDealer Spike offers top-notch website and marketing solutions with exclusive program savings for Briggs & Stratton dealers.
• LiuGong North AmericamoderateStrategic or Co-development PartnerAs the exclusively preferred LiuGong North America digital partner, Dealer Spike delivers dynamic online shopping experiences for LiuGong dealers.
• MahindramoderateStrategic or Co-development PartnerThrough a strategic partnership with Mahindra and ROXOR, Dealer Spike develops branded digital experiences to drive long-term results.
• New Holland ConstructionmoderateChannel Partner/ Reseller/ DistributorDealer Spike is the preferred website provider for New Holland Construction dealers, offering branded websites and digital marketing services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DealerCenter: Vertical SaaS platform for independent auto and powersports dealers offering CRM, desking, and website solutions. Comparable in targeting small-to-mid-sized dealerships with an integrated dealer management workflow.
• DealerOn: Direct competitor providing website platforms, digital marketing, and inventory syndication for automotive and powersports dealerships across North America. Operates in the same vertical SaaS category with overlapping dealer customers and similar OEM partnership models.
• LeadVenture (Dealer Spike competitor): Direct competitor providing website, digital marketing, and lead management solutions for powersports, marine, and other equipment dealerships. Operates with a similar vertical-focused SaaS model and overlapping OEM partnership approach.

Broad incumbents

• CDK Global: Major dealer management system (DMS) provider serving automotive and adjacent verticals. Bundles website, CRM, and digital retailing tools into its core DMS offering, making it a powerful incumbent that competes for the same dealer technology wallet.
• DealerSocket: Dealer technology platform offering CRM, desking, and digital retailing for automotive and powersports dealers. Competes in adjacent dealer software categories with deeper financial backing and broader enterprise dealer penetration.
• Cox Automotive: Large incumbent in automotive dealer technology offering Dealertrack, Autotrader, Kelley Blue Book, and VinSolutions. Competes broadly with overlapping website, marketing, and digital retailing capabilities as part of a much larger portfolio.
• VinSolutions: Cox Automotive subsidiary providing CRM, desking, and digital retailing tools for automotive dealers. Overlaps with the subject company in digital retailing and lead management, though it focuses primarily on automotive rather than powersports.

Emerging players

• PowerSports Network: Niche-focused platform serving powersports dealers with website, inventory, and lead management tools. Comparable in target vertical and product offering, though smaller in scale and customer count than the subject company.
• Frazer Computing: Provides dealer management software (DMS) targeted at independent auto and powersports dealers. Overlaps in serving the same small-to-mid dealer customer segment, though focused on back-office DMS rather than front-end marketing websites.

Others

• AIM (Aftermarket Auto Parts Alliance technology partners): Aftermarket parts distribution and catalog ecosystem that intersects with the subject company's PartSmart eCatalog and parts syndication capabilities. Comparable in addressing dealer parts commerce, though structured as a parts distributor alliance rather than a SaaS platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mssuperstore
• Facebookfacebook.com/motorsportssuperstore
• LinkedInlinkedin.com/company/motorsportssuperstore
• Instagraminstagram.com/dealer_spike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsports Superstore