Pittsburgh Juice

What Pittsburgh Juice does

Pittsburgh Juice Company (PJC), operating as Pressed Juice Company, LLC, is a woman-owned, family-run organic juice producer and retailer founded by Naomi Homison in 2013 and headquartered in Pittsburgh, Pennsylvania. The company produces raw, organic, cold-pressed juices, smoothies, wellness shots, smoothie bowls, and raw vegan foods using a slow pressing process that preserves vitamins, enzymes, and nutrients, with select 8oz SKUs further treated via High Pressure Processing (HPP) for extended shelf life. Its physical footprint is a single flagship store in the Lower Lawrenceville neighborhood (opened February 2014 in a renovated Art Deco building) after the One Oxford Center location closed during the COVID-19 pandemic.

PJC generates revenue through multiple channels: direct retail at the flagship store, e-commerce via Shopify with local contactless delivery within a 25-mile radius, third-party on-demand delivery through Uber Eats and GrubHub, wholesale supply of 8oz HPP juices to 50+ local Pittsburgh businesses (including Giant Eagle Market District, Commonplace Coffee, and East End Food Co-op), and nationwide UPS overnight shipping for a limited set of shippable items. Pricing is positioned at a premium ($15 for most 16oz juices, $8 for 8oz HPP juices, $6 for wellness shots, $80/day for cleanse programs, $12-$13 for smoothie bowls), supported by a PJC Points loyalty program and recurring subscription options. The company also operates the Vibrant Sunshine Kombucha sub-brand — a USDA Organic and Kosher Certified probiotic tea line — under common ownership.

The customer base is predominantly health-conscious individual consumers in the greater Pittsburgh area, with secondary segments including juice cleanse participants, vegan and gluten-free consumers, athletes, and local wholesale partners. The business is bootstrapped with no outside equity ownership; the only disclosed funding event is a $38,850 raise in March 2018. Management is led by Owner and Director Naomi Homison (BArch/MArch, Tulane University), Operations Coordinator Barbara Homison (joined 2019), and Administrative Assistant Alison Kovich.

Name

Pittsburgh Juice

Legal name

Pressed Juice Company, LLC

Website

https://pittsburghjuicecompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pittsburgh Juice Company is a woman-owned, family-run producer and retailer of raw, organic, cold-pressed juices, smoothies, wellness shots, and raw vegan foods, selling through a single Lawrenceville flagship store, wholesale to 50+ local Pittsburgh accounts, and nationwide shipping.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juice Manufacturing

NAICS

Beverage Manufacturing (3121), Specialty Food Retailers (4452)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Refrigerated Juices & Smoothies (CRADACAL)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

Keywords

• Cold-pressed juice
• Organic beverages
• Juice cleanse programs
• Wellness shots
• Smoothie bowls

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: One-time purchases of individual juices (16oz at $15, 8oz at $8), wellness shots ($6), smoothie bowls ($12-$13), and food items. Products sold at flagship Lawrenceville store and online for pickup or local delivery.
2. Juice Program Subscriptions: Recurring subscription orders for juice cleanses and programs. Customers can schedule recurring delivery or pickup. Programs include 6 bottles per day at $80/day (typically discounted to $72). Subscription discount of 10% available.
3. Third-Party Delivery: On-demand delivery via Uber Eats and GrubHub platforms for individual product purchases.
4. Wholesale Distribution: Wholesale program supplying 8oz pressure-protected juices to local Pittsburgh businesses including coffee shops, markets, and cafes. Over 50 partner locations listed.
5. Nationwide Shipping: UPS overnight shipping for shippable items delivered nationwide in insulated packaging. Ships Mondays and Thursdays.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pittsburgh Juice Company (PJC) manufactures and sells raw, organic, cold-pressed fruit and vegetable juices, smoothies, smoothie bowls, wellness shots, and select raw vegan food items. The company operates a flagship retail store in Pittsburgh's Lawrenceville neighborhood and sells through its own Shopify e-commerce site (with local contactless delivery within 25 miles and nationwide UPS overnight shipping for select items), third-party delivery apps (Uber Eats, GrubHub), and a wholesale program distributing 8oz HPP juices to over 50 local Pittsburgh-area businesses.

Product overview

Pittsburgh Juice Company (PJC) offers a diverse portfolio of raw, organic, cold-pressed juices, smoothies, wellness shots, and food products. The core offering centers on individual cold-pressed juices (16oz and 8oz formats) including green juices (Witch's Brew, Green Juice, Super Green), root juices (Carrot Apple Ginger, Root Juice), specialty drinks (Turmeric Lemonade, Cashew Mocha, Drink Me), and single-ingredient juices (Orange, Beet, Pineapple, Carrot). Wellness shots include Immunity Fireball, Wheatgrass, Fire Cider, E3Live BrainOn, and Supernova. The company operates through several product lines: Juice Programs (multi-day cleanse packages at $80/day including Getting Juicy, Balance, Evergreen, and Drink the Rainbow), Smoothie Bowls (Berry Blast, Dragon, Mermaid, Plain Jane Açaí), Vibrant Sunshine Kombucha (a probiotic tea sub-brand), and raw vegan food items (ChZcake, Hemp Brownie Bite, Matcha Ball, Super Bite). Additional offerings include merchandise (PJC Cooler Bag) and gift cards. All products are organic, and many are vegan and gluten-free. The company is a woman-owned, family business.

Differentiator

Problem solved

Functional benefit

Brands

• Vibrant Sunshine Kombucha: Effervescent probiotic tea brewed with organic juices, teas, and botanicals. Light, bright and refreshing kombucha made with sunshine and love. USDA Organic and Kosher Certified with naturally occurring alcohol extracted to less than 0.5% ABV.

Products and services

• 16oz Cold-Pressed Juices A line of raw, organic, cold-pressed 16oz juices made from whole plant-based fruits and vegetables (e.g., Witch's Brew, Green Juice, Super Green, Carrot Apple Ginger, Root Juice, Turmeric Lemonade, Celery Juice, Lavender Lemonade, Orange Juice, Spiced Cider, Cashew Mylk). Designed for individual consumers seeking nutrient-dense daily beverages.
• 8oz HPP Cold-Pressed Juices Smaller 8oz cold-pressed juices (e.g., Berry Watermelon) that are High Pressure Processed (HPP) for extended shelf life, intended both for individual purchase and wholesale distribution to local coffee shops, cafes, and markets.
• Wellness Shots Concentrated 1oz and 2oz cold-pressed shots including Immunity Fireball, Wheatgrass Shot, Fire Cider Shot, E3Live BrainOn Shot, Lemon Shot, Ginger Shot, Supernova (2oz), and Turmeric Tonic (2oz). Targeted at health-conscious consumers seeking targeted nutritional boosts.
• Juice Programs (Multi-Day Cleanses) Multi-day subscription juice cleanse programs including Program 1: Getting Juicy (for beginners and athletes), Program 2: Balance, Program 3: Evergreen (maximum detox), and Program 4: Drink the Rainbow. Each program includes six 16oz organic juices/smoothies per day at $80/day (typically discounted to $72), with a 10% subscription discount available.
• Smoothie Bowls Signature organic smoothie bowls made without added sugar or artificial ingredients. Varieties include Berry Blast, Dragon, Mermaid, and Plain Jane Açaí, priced $12–$13. For on-site customers at the Lawrenceville store.
• Vibrant Sunshine Kombucha Effervescent probiotic tea from the same team behind PJC, brewed with organic juices, teas, and botanicals. USDA Organic and Kosher Certified with naturally occurring alcohol extracted to less than 0.5% ABV. Sold at the PJC flagship store and through wholesale channels.
• Raw Vegan Food Items Shippable raw vegan baked goods and snacks including ChZcake (raw vegan cheesecake), Hemp Brownie Bite (gluten-free), Matcha Ball, and Super Bite. Made with organic, plant-based ingredients for nationwide shipping.
• Superfood Singles (Blue Majik & E3Live BrainOn) Single-serve stick packs of superfood powders and extracts including Blue Majik (organic spirulina-derived blue powder) and E3Live BrainOn (concentrated AFA blue-green algae extract with 65+ vitamins, minerals, and amino acids). For nationwide shipping.
• PJC Cooler Bag Branded cooler bag that fits up to six 16oz PJC bottles plus smaller bottles and snacks, with an elastic side pocket. Sold as branded merchandise.
• Gift Cards Digital gift cards available in denominations of $10, $25, $50, $100, $200, $500, and $1,250 for purchasing fresh organic juice products.
• Wholesale Juice Distribution B2B wholesale program supplying 8oz pressure-protected cold-pressed juices to over 50 local Pittsburgh-area businesses including coffee shops (e.g., Commonplace Coffee, Ispirare Coffee), markets (e.g., Giant Eagle Market District, East End Food Co-op), cafes, and wellness centers. Inquiries via [email protected].

Quantifiable outcome

• Products guaranteed fresh for 6 days under refrigeration
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Uber EatscoreChannel Partner/ Reseller/ DistributorOn-demand delivery partnership allowing customers to order PJC products for delivery through the Uber Eats platform.
• GrubHubcoreChannel Partner/ Reseller/ DistributorOn-demand delivery partnership enabling customers to order PJC products for delivery through the GrubHub platform.
• Giant Eagle Market DistrictmajorChannel Partner/ Reseller/ DistributorWholesale distribution partner with locations in Export/Murrysville, Settler's Ridge, Shadyside, South Hills, Waterworks, and Wexford. Carries PJC 8oz pressure-protected juices.
• Commonplace CoffeemajorChannel Partner/ Reseller/ DistributorWholesale partner with multiple locations including Garfield, Mexican War Streets, Rockwell Park, South Side, Squirrel Hill, University Square & IRMC. Carries PJC juices.
• East End Food Co-opmajorChannel Partner/ Reseller/ DistributorLocal cooperative grocery in East End Pittsburgh carrying PJC wholesale juice products.
• Vibrant Sunshine Kombucha (Same Team)coreStrategic or Co-development PartnerRelated brand from same ownership team behind PJC. Effervescent probiotic tea made with organic juices, teas, and botanicals. Available at PJC flagship store and through wholesale to local businesses. USDA Organic & Kosher Certified.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the PJC online store, enabling online ordering, subscription management, and payment processing.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Juice Generation: Multi-store urban juice bar chain offering cold-pressed juices, smoothies, and cleanse programs in retail storefronts. Directly comparable format and product mix to PJC.
• Clean Juice: Franchised organic juice and smoothie bar concept emphasizing certified-organic ingredients. Comparable business model to PJC's flagship juice bar with a focus on cleanses and cold-pressed offerings.
• Robeks Fresh Juices & Smoothies: Franchised juice and smoothie chain with retail storefronts emphasizing fresh-pressed juices. Comparable retail format, product categories, and target health-conscious consumers.
• Playa Bowls: Fast-growing acai and smoothie bowl chain with similar product categories to PJC's smoothie bowl line, targeting health-conscious consumers in retail storefront format.
• Nekter Juice Shop: Multi-unit juice bar franchise selling cold-pressed juices, smoothies, acai bowls, and cleanses. Closely aligned with PJC's product mix including smoothie bowls and cleanse programs.

Emerging players

• Health-Ade Kombucha: Premium organic kombucha brand distributed through grocery and cafes nationwide. Comparable as an adjacent premium organic beverage brand with similar wholesale and retail distribution strategy.
• Daily Harvest: Direct-to-consumer subscription brand delivering frozen smoothies, soups, and wellness shots nationally. Comparable as a digitally native wellness food/beverage brand with subscription model and broad shipping footprint.

Broad incumbents

• Pressed Juicery: National cold-pressed juice chain offering bottled juices, cleanses, and smoothies via retail stores and grocery. Comparable as a direct premium organic cold-press competitor operating at vastly larger scale than PJC.
• Evolution Fresh: PepsiCo-owned premium cold-pressed juice brand sold in grocery and cafes. Comparable as a national cold-pressed competitor with HPP technology and broader distribution than PJC.
• Suja Life: National organic cold-pressed juice brand distributed through grocery and retail, backed by Coca-Cola investment. Comparable product positioning and HPP-enabled shelf-stable cold-press SKUs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PGH_Juice
• Facebookfacebook.com/pjc.pgh
• Instagraminstagram.com/pittsburghjuice
• LinkedInlinkedin.com/company/the-pittsburgh-juice-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pittsburgh Juice