Ninja Hubs
Ninja Hubs is a Chile-based SaaS platform that unifies eCommerce order management and last-mile delivery routing for Chilean online merchants, integrating Shopify, WooCommerce, MercadoLibre, and VTEX with couriers including Starken, Blue Express, Chilexpress, and Uber Direct.
- Company typePrivate
- Founded2024
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ninja Hubs does
Ninja Hubs is a Chile-based SaaS company, founded in 2024 and operating with a 1-10 person team from Santiago, that provides a unified logistics management platform for eCommerce merchants in Chile. Its core product combines an Order Management System (OMS) with a Transportation Management System (TMS) into a single cloud-based dashboard that aggregates orders from multiple sales channels — Shopify, WooCommerce, MercadoLibre, and VTEX — synchronizes inventory, generates shipping labels, and feeds tracking numbers back to the originating storefronts.
The platform's technical differentiator is an ML-based last-mile route optimization module that accommodates vehicle cubic capacity, delivery time windows, and priority settings, paired with an Android-optimized driver mobile application for delivery confirmation and signature capture. On the outbound side, Ninja Hubs integrates natively with the four major Chilean couriers (Starken, Blue Express, Chilexpress, and Uber Direct), enabling rate comparison, label generation, and centralized shipment tracking; it also invites courier operators to onboard as supply-side partners receiving consolidated orders.
Commercially, Ninja Hubs uses a tiered monthly subscription model — Starter (OMS only), Medium (OMS + advanced routing), and Advanced (full platform) — with one-time setup fees applying only to plans that include advanced routing for logistics network topology configuration. It runs a hybrid go-to-market combining direct sales-led demos with product-led growth through plug-and-play integrations and is reported to serve 100+ Chilean eCommerce merchants. Revenue figures, funding history, ownership structure, and management team information are not publicly disclosed.
Ninja Hubs firmographics
Firmographics- Name
- Ninja Hubs
- Legal name
- Ninja Hubs
- Website
- https://ninjahubs.cl
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ninja Hubs is a Chile-based SaaS platform that unifies eCommerce order management and last-mile delivery routing for Chilean online merchants, integrating Shopify, WooCommerce, MercadoLibre, and VTEX with couriers including Starken, Blue Express, Chilexpress, and Uber Direct.
- Ownership category
- akta.pro rank
Ninja Hubs industry classification
Industry- Product category
- Logistics Management Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Multi-Stop Route Sequencing & Territory Planning (TLAEAGAF)
- akta.pro secondary industries
- Fulfillment Execution & Task Management (Pick/Pack/Ship) (TLAEACAD), Dynamic Slotting, Appointment & Delivery Promise (Time-Window) Optimization (TLAEAGAD), Predictive Analytics (ETA, Demand, Capacity, Disruption) (TLAEAKAD)
Keywords
Where Ninja Hubs is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Ninja Hubs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Ninja Hubs operates on a tiered subscription model with plans ranging from Starter (basic OMS) to Advanced (OMS + TMS with advanced routing). Higher-tier plans (Medium and Advanced) include one-time setup fees for logistics network topology configuration. The platform connects eCommerce sellers with couriers and optimizes their delivery operations.
- Courier Rate Access: The platform provides access to preferential courier rates through its ecosystem partnerships, potentially generating revenue through negotiated rate differentials or service fees on shipments processed through preferred carrier arrangements with Starken, Blue Express, Chilexpress, and Uber Direct.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Basic OMS |
| Subscription | Monthly | Medium Plan - OMS + Advanced Routing |
| Subscription | Monthly | Advanced Plan - Full Platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ninja Hubs product offering
Product offeringCore offering
Ninja Hubs operates a cloud-based logistics management platform that combines Order Management System (OMS) and Transportation Management System (TMS) capabilities for eCommerce sellers in Chile. The platform centralizes orders from multiple sales channels (Shopify, WooCommerce, MercadoLibre, VTEX), enables rate comparison and label generation across major Chilean couriers (Starken, Blue Express, Chilexpress, Uber Direct), and applies ML-based route optimization for last-mile delivery through an Android driver mobile app.
Product overview
Ninja Hubs is a unified logistics management platform for eCommerce in Chile, consisting of a core platform plus modular components. The core Ninja Hubs Platform serves as the central hub for managing shipments, automating label printing, and providing real-time tracking. It operates alongside the OMS (Order Management System) module for order import and inventory sync, the TMS (Transportation Management System) module for advanced route optimization, and a Driver Mobile App for last-mile delivery execution and signature capture. The platform integrates natively with major e-commerce platforms (Shopify, WooCommerce, Mercado Libre, VTEX) and multiple courier services (Starken, Blue Express, Chilexpress, Uber Direct).
Differentiator
Problem solved
Functional benefit
Products and services
- Ninja Hubs Platform
Quantifiable outcome
- Over 100 eCommerce businesses and online stores successfully using the platform to scale logistics operations
Companies that use Ninja Hubs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Ninja Hubs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature5 records
Ninja Hubs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycoreNative plug-and-play integration with Shopify eCommerce platform. Once connected, Ninja Hubs automatically imports new orders, synchronizes stock, and sends tracking numbers back to Shopify upon dispatch. The integration process takes approximately 5 minutes.
- WooCommercecoreNative integration with WooCommerce WordPress eCommerce plugin, enabling automatic order synchronization and tracking feedback for WooCommerce store operators in Chile.
- MercadoLibrecoreNative integration with MercadoLibre, Latin America's leading eCommerce marketplace. Enables order aggregation from MercadoLibre sellers into the Ninja Hubs logistics dashboard with automatic tracking synchronization.
- VTEXcoreNative plug-and-play integration with VTEX commerce platform, enabling VTEX merchants to connect their stores to Ninja Hubs for centralized logistics management.
- Uber DirectcoreIntegration with Uber Direct for on-demand delivery services in Chile. Ninja Hubs users can access Uber Direct rates through the platform alongside traditional courier options.
- StarkencoreIntegration with Starken, a major Chilean courier service. Ninja Hubs users can quote rates, generate shipping labels, and track shipments through Starken directly from the platform. Users can leverage their own commercial contracts or access Starken rates through Ninja Hubs ecosystem.
- Blue ExpresscoreIntegration with Blue Express Chilean courier. Ninja Hubs platform provides rate comparison, label generation, and shipment tracking for Blue Express alongside other integrated couriers.
- ChilexpresscoreIntegration with Chilexpress, one of Chile's primary courier and express delivery services. Available through the Ninja Hubs platform for rate comparison, label generation, and tracking services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ninja Hubs competitors and assessment
Company assessmentBroad incumbents
- Bringg: Global last-mile delivery orchestration platform serving large enterprises and 3PLs with dispatch, routing, driver apps, and marketplace courier integration — overlaps Ninja Hubs' stack but targets a much broader and higher-end customer segment.
- Mercado Libre Envíos: Owned logistics arm of Mercado Libre, the dominant LATAM eCommerce marketplace that Ninja Hubs integrates with. Mercados Envíos handles fulfillment and last-mile for marketplace orders and represents both the most powerful distribution channel and the most credible competitive threat to Ninja Hubs' OMS layer.
Direct peers
- Onfleet: Last-mile delivery management software used by SMB and mid-market fleets for dispatch, route optimization, driver apps, and customer tracking — directly comparable to Ninja Hubs' TMS and driver-app modules, though with global rather than Chilean courier integrations.
- Skydropx: Mexico-based multi-carrier shipping aggregator that lets eCommerce merchants compare courier rates, generate labels, and track shipments — the closest direct competitor to Ninja Hubs' OMS + multi-courier aggregation layer, just focused on Mexico rather than Chile.
- Envia.com: LATAM-focused multi-carrier shipping platform for SMB eCommerce sellers offering rate shopping, label generation, and tracking across multiple couriers — an apples-to-apples competitor to Ninja Hubs' OMS-led value proposition.
- Simpliroute: Chile-founded route optimization and last-mile delivery management platform serving LATAM retailers and 3PLs. Highly comparable in geography, customer profile (mid-market eCommerce/last-mile), and core TMS/routing functionality to Ninja Hubs.
- OptimoRoute: Route optimization and dispatch platform for last-mile fleets with strong time-window and capacity modeling — comparable to Ninja Hubs' TMS module and a substitute for its routing capability.
- Routific: SaaS route optimization for SMB and mid-market delivery fleets with time-window, capacity, and priority constraints — functionally very similar to Ninja Hubs' ML routing module for SMB eCommerce deliveries.
Emerging players
- Pickupp: On-demand last-mile delivery platform operating across several APAC and emerging markets, offering dynamic dispatch and routing for SMB eCommerce — overlaps Ninja Hubs' courier-aggregation and route optimization value proposition for SMB sellers in adjacent geographies.
Regional players
- Shiprocket: India-based eCommerce shipping aggregator combining multi-carrier rate shopping, OMS, tracking, and courier network — same operating model as Ninja Hubs, just serving SMB eCommerce in India rather than Chile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ninja Hubs social profiles
Digital presenceNinja Hubs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninja Hubs leadership team
Management profileNumber of profiles
Ninja Hubs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninja Hubs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninja Hubs
What does Ninja Hubs do?
Ninja Hubs operates a cloud-based logistics management platform that combines Order Management System (OMS) and Transportation Management System (TMS) capabilities for eCommerce sellers in Chile. The platform centralizes orders from multiple sales channels (Shopify, WooCommerce, MercadoLibre, VTEX), enables rate comparison and label generation across major Chilean couriers (Starken, Blue Express, Chilexpress, Uber Direct), and applies ML-based route optimization for last-mile delivery through an Android driver mobile app.
Is Ninja Hubs a public or private company?
Ninja Hubs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ninja Hubs founded?
Ninja Hubs was founded in 2024. It employs 1 to 10 people.
Where is Ninja Hubs based?
Ninja Hubs is headquartered in Santiago, Chile, in the Latin America region.
How does Ninja Hubs make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are courier Rate Access.
Who are Ninja Hubs's main competitors?
Broad incumbents on record are Bringg and Mercado Libre Envíos. Direct peers are Onfleet, Skydropx, Envia.com, Simpliroute, OptimoRoute and Routific. Pickupp is listed as an emerging player. Shiprocket is listed as a regional player.
Does Ninja Hubs have an API?
No public API is recorded for Ninja Hubs.
What industry is Ninja Hubs in?
Ninja Hubs's product category is Logistics Management Software. Its primary akta.pro industry code is TLAEAGAF, Multi-Stop Route Sequencing & Territory Planning, with a secondary code of TLAEACAD, Fulfillment Execution & Task Management (Pick/Pack/Ship). Its NAICS code is 488510 and its SIC code is 4731.