Rational Business Solutions

What Rational Business Solutions does

Rational Business Solutions Inc. is a privately held Canadian Managed Service Provider (MSP) headquartered in Markham, Ontario, serving small and mid-sized businesses across the Greater Toronto Area since 1996. The company delivers outsourced IT support and monitoring, hardware/software/networking procurement, data backup and disaster recovery (via Datto), Microsoft Office 365 management, cybersecurity resold from partners including WatchGuard and Threatlocker, and digital video surveillance, structured through a four-phase Assess-Strategize-Implement-Support methodology. Revenue is generated primarily through recurring managed services contracts and hardware resale, with a freemium free-technology-assessment used as the primary customer acquisition tool.

The business is founder/owner-operated under President David Rashkovan, with a headcount reported in the 1-10 range and a regional (GTA-only) service footprint. Customer evidence spans financial services (Armada Credit Group), legal (Picov & Kleinberg), retail (NTD Apparel, Dominion Rug & Home), recreation (Camp Robin Hood), nonprofit (Future Possibilities for Kids), and healthcare (Markham Hearing Centre), with multiple relationships exceeding 10-25 years. The company maintains no external investment, no disclosed patents or certifications, no AI/ML capabilities, and no acquired subsidiaries, positioning it as a stable, long-tenured regional operator rather than a scaling platform.

Name

Rational Business Solutions

Legal name

Rational Business Solutions Inc.

Website

https://rationalsolutions.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Rational Business Solutions is a privately held Managed Service Provider headquartered in Markham, Ontario, delivering outsourced IT support, cybersecurity, backup, Microsoft 365, and video surveillance services to small and mid-sized businesses across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

akta.pro secondary industries

Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH), IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)

Keywords

• Managed IT services
• IT infrastructure support
• Cybersecurity solutions
• Data backup services
• Network management

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Support & Monitoring: Ongoing outsourced IT support services including regular preventative maintenance visits and monitoring of critical IT components for business clients
2. Hardware, Software & Networking Sales: Sourcing and provision of name brand hardware, software, and networking equipment through partnerships with key suppliers, delivering value pricing on infrastructure components
3. Data Backup & Continuity Services: Data protection and business continuity services ensuring data is protected, stored securely, and available for easy recovery
4. Digital Video Surveillance: Security surveillance systems providing enhanced security and deterrence for internal and external theft prevention

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rational Business Solutions is a Managed Service Provider (MSP) that delivers outsourced IT support to small and mid-sized businesses in the Greater Toronto Area. Its core offering includes a free technology assessment followed by four-phase managed IT services (Assess, Strategize, Implement, Support), covering ongoing IT support and monitoring, hardware/software/networking procurement, data backup and business continuity (via Datto), Microsoft Office 365 management and migration, and digital video surveillance installation.

Product overview

Rational Business Solutions is a Managed Service Provider (MSP) offering a portfolio of IT services for businesses in the Greater Toronto Area (GTA). The company's service offering consists of six core offerings: Free Technology Assessment (initial IT infrastructure evaluation and planning), Outsourced IT Support & Monitoring (proactive maintenance and monitoring), Hardware/Software & Networking (procurement and integration), Data Backup/Protection & Continuity Service (data protection via Datto partnership), Microsoft Office 365 management services, and Digital Video Surveillance. These services are delivered through a structured approach: Assess, Strategize, Implement, and Support phases, enabling the company to provide customized IT solutions for small to medium businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Technology Assessment One-on-one assessment of a company's current IT infrastructure to identify areas for improvement and develop a custom IT plan tailored to business needs; offered free of charge with zero obligation as an entry point to ongoing managed services.
• Outsourced IT Support & Monitoring Outsourced IT solutions including regular preventative maintenance visits and ongoing monitoring of critical infrastructure components for businesses of all sizes in the Greater Toronto Area.
• Hardware, Software & Networking Sourcing, procurement, and integration of name-brand hardware, software, and networking equipment through partnerships with key suppliers to support business infrastructure needs.
• Data Backup, Protection & Continuity Service Managed data protection and business continuity service ensuring client data is protected, stored securely, and available for easy recovery, delivered through the firm's partnership with Datto.
• Microsoft Office 365 Managed services for Microsoft Office 365, including secure email access, the latest Office applications, shared calendars, collaborative documents, online conferencing, and migration support from on-premise environments.
• Digital Video Surveillance Digital video surveillance systems providing enhanced security and acting as a deterrent for both internal and external theft in business environments.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• MicrosoftcoreTechnology or IntegrationMicrosoft Office 365 Managed Service Provider partnership. Rational Business Solutions provides migration, management, and ongoing support services for Microsoft 365 environments including Office applications, email, calendars, and collaborative document tools.
• DattocoreTechnology or IntegrationManaged Service Backup & Disaster Recovery partnership providing business continuity solutions. Datto-powered backup systems are recommended and deployed for clients requiring data protection and recovery capabilities.
• WatchGuardcoreTechnology or IntegrationMSS (Managed Security Service Provider) Cybersecurity partnership delivering network security solutions including firewalls, threat detection, and security monitoring.
• ThreatlockermajorTechnology or IntegrationCybersecurity partnership providing advanced threat protection and endpoint security solutions.
• LenovomajorChannel Partner/ Reseller/ DistributorIT Partner for sourcing and delivering Lenovo hardware including computers, servers, and related technology equipment.
• BrothermajorChannel Partner/ Reseller/ DistributorIT Partner for sourcing Brother printers and imaging equipment as part of complete technology solutions.
• TP-LinkmajorChannel Partner/ Reseller/ DistributorIT Partner for networking equipment including routers, switches, and wireless access points.
• Cloud Service ProvidermajorTechnology or IntegrationPartnership for delivering managed cloud services to clients requiring cloud infrastructure and migration support.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Long View Systems: Canadian-headquartered managed IT services and solutions provider serving SMB and mid-market clients across multiple provinces with outsourced IT, cloud, and security services—directly comparable in business model, customer segment, and service mix to Rational Business Solutions.
• Softchoice: Canadian IT solutions and managed services provider (now part of World Wide Technology) offering hardware/software procurement, cloud, and managed services to mid-market and enterprise—comparable in vendor-resale model and managed services orientation.
• WBM Technologies: Western Canadian managed IT services and office technology provider delivering outsourced IT, document solutions, and managed print—comparable regional MSP serving SMBs with a similar vendor-partnered service portfolio.
• Hypertec Group: Canadian technology solutions provider offering IT infrastructure, cloud, and managed services alongside hardware distribution—comparable in vendor-partnered IT services model serving Canadian SMB and mid-market clients.

Others

• ConnectWise: Business management and automation software platform for MSPs and IT service providers—an enabling technology vendor in the same MSP ecosystem rather than a direct service competitor.
• Kaseya: Provider of IT management software platforms (RMM, PSA, security) purpose-built for MSPs—serves as a technology supplier and indirect ecosystem peer rather than a direct service competitor to Rational.

Broad incumbents

• CompuCom: Large North American managed services provider offering outsourced IT support, endpoint management, and workplace services—broader portfolio and much larger scale, but directly comparable in MSP service delivery model.
• CDW Canada: Subsidiary of CDW Corporation offering hardware, software, and integrated IT services across Canada including managed services—overlaps Rational's procurement-plus-services model but at significantly greater scale and geographic breadth.
• TELUS Business Solutions: Major Canadian telecom's business division providing managed IT, cloud, security, and connectivity services to SMB and enterprise—broader portfolio than Rational but competing directly for the same GTA SMB outsourced IT wallet.
• Bell Business Markets: BCE's enterprise and SMB business unit offering managed network, cloud, security, and IT services across Canada—national-scale incumbent with overlapping managed services capabilities targeting similar mid-market and SMB segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RationalBusines
• Facebookfacebook.com/Rational-Business-Solutions-Inc-118539254908122
• LinkedInlinkedin.com/company/rational-business-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rational Business Solutions