crossbase
crossbase is a privately held German-Austrian software company (founded 2000) that provides an integrated PIM, DAM, translation, e-commerce, and print automation platform for mid-sized and enterprise industrial manufacturers across the DACH region, with additional presence in France.
- Company typePrivate
- Founded2000
- HeadquartersBesançon, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What crossbase does
crossbase mediasolution GmbH is a privately held German-Austrian software company founded in 2000 that develops and sells an integrated Product Information Management (PIM) platform for industrial manufacturers. The system is built on a single database architecture that serves as the unique source of truth, combining PIM, Digital Asset Management (DAM), translation management, e-commerce data export, print automation, and a Sales Information Service module within one product. It is offered in three editions (Basic, Standard, Professional) deployable on-premise, in a private cloud, or as SaaS, with two complete software releases per year. The intended customer base is mid-sized and enterprise industrial companies in mechanical and electrical engineering, building materials, medical technology, and consumer goods verticals that need to manage complex, multilingual technical product data across websites, catalogs, portals, and marketplaces.
The company generates revenue through recurring software licenses, annual updates and maintenance subscriptions, and professional services for implementation and consulting. Distribution is direct enterprise field sales with localized presence in Germany (Böblingen HQ), Austria (Wolfurt), and France (Entzheim), supported by a 100+ partner network of web and translation agencies. The platform exposes more than 40 pre-built integrations spanning ERP (SAP, proALPHA, abas, Infor), CRM (Salesforce), e-commerce (Shopify, Shopware, Magento, Oxid, Spryker), CMS, CAD/BIM, CPQ, translation systems (DeepL, Microsoft Translator, Trados, Across), and industry classification standards (ECLASS, ETIM, BMEcat). Recent product additions embed third-party AI services for text generation, machine translation, image generation, and automatic classification. The company is ISO 27001 certified, has been a consecutive Top 100 Innovator in Germany (2024, 2025), and holds CrefoZert creditworthiness certification.
crossbase firmographics
Firmographics- Name
- crossbase
- Legal name
- crossbase mediasolution GmbH
- Website
- https://crossbase.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- crossbase is a privately held German-Austrian software company (founded 2000) that provides an integrated PIM, DAM, translation, e-commerce, and print automation platform for mid-sized and enterprise industrial manufacturers across the DACH region, with additional presence in France.
- Ownership category
- akta.pro rank
crossbase industry classification
Industry- Product category
- Product Information Management Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where crossbase is headquartered
LocationHeadquarters
- HQ city
- Besançon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
crossbase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses (PIM System): crossbase offers its PIM software with three editions (Basic, Standard, Professional) available as on-premise, private cloud, or SaaS deployment. Revenue is generated through software licensing, with the modular structure allowing for optional extensions.
- Professional Services: crossbase provides consulting and implementation services for PIM projects. The company emphasizes its standardized project methodology and direct involvement of consultants and developers working door-to-door for fast solutions.
- Annual Updates and Maintenance: With two complete versions released per year, crossbase provides regular updates and ongoing support, ensuring the solution remains future-proof.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels12 records
crossbase product offering
Product offeringCore offering
crossbase provides an all-in-one Product Information Management (PIM) software platform built on a single product database that acts as a unique source of truth for mid-sized industrial companies. The modular platform combines PIM, Digital Asset Management (DAM), translation management, e-commerce data export, print automation, and a Sales Information Service, with integrated AI capabilities for text and image generation. The solution is available in three editions (Basic, Standard, Professional) and three deployment models (on-premise, private cloud, SaaS) with identical functionality.
Product overview
crossbase is an all-in-one PIM solution for industry, built on a modular architecture with a single product database as the core. The platform consists of crossbase PIM (product information management), crossbase DAM (digital asset management), Translation Management, E-commerce/Data Export, Print Automation, and Sales Information Service. All modules work from one central database, eliminating unnecessary interfaces with third-party systems. Available in three editions: on-premise, private cloud, or SaaS with identical functionality across all deployment options.
Differentiator
Problem solved
Functional benefit
Products and services
- crossbase Product Information Management (PIM) System Central product database system for managing and distributing product information across all sales channels, languages, and media from a single source of truth, eliminating the need for third-party interfaces. For mid-sized industrial manufacturers in mechanical and electrical engineering, construction, medical technology, and consumer goods.
- crossbase Digital Asset Management (DAM) Integrated digital asset management system for organizing images, drawings, documents, and videos with automatic image format conversion (Office, print, Internet). For marketing and product management teams.
- crossbase Translation Management Translation workflow optimization module with direct integrations to DeepL, Microsoft Translator, Trados, and Across Language Server, enabling fast market entry across all countries. For international manufacturers.
- crossbase E-commerce / Data Export Multi-format data export module with REST API server and self-configurable exports, connecting to online shops (Shopify, Shopware, Magento, Oxid, Spryker) and sales portals without programming knowledge. For e-commerce and digital sales teams.
- crossbase Print Automation Fully automatic production module for catalogs, price lists, and technical datasheets with customizable layouts in all languages, integrating with Adobe InDesign, Photoshop, Illustrator, and Acrobat. For marketing and product documentation teams.
- crossbase Sales Information Service
Quantifiable outcome
- Reduced IT issues and support needs due to single database approach eliminating third-party interfaces
- +2 more outcomes
Companies that use crossbase
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
crossbase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability6 records
Feature8 records
crossbase partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and major.
- Adobe Systems Inc.corecrossbase supports Adobe InDesign, Photoshop, Illustrator, and Acrobat for print production workflows. Adobe Creative Cloud integration enables seamless design-to-PIM workflows for catalog and marketing material production.
- Microsoft Corporationcorecrossbase operates its software solution on Windows operating systems and supports Office applications Word, PowerPoint, and Excel with connectors. Integration with Microsoft Teams for video conferencing and Microsoft Exchange for calendar/appointment booking via Calendly.
- Oracle GmbHcoreAs a strategic partner, crossbase offers embedded software licenses (ESL) through Oracle.
- DeepL GmbHcorecrossbase has a direct connection to automatic translation with DeepL API for AI-powered translation within the PIM system.
- OpenAI (ChatGPT)corecrossbase has a direct connection to automatic text generation with ChatGPT API for AI-powered content creation.
- Shopifycorecrossbase connects to Shopify e-commerce platform via API server, enabling high-quality PIM data transfer for e-commerce projects.
- Shopwarecorecrossbase connects to Shopware e-commerce platform for seamless product data distribution to online shops.
- TYPO3majorcrossbase implements interfaces with TYPO3 CMS for website content management integration.
- RWS Holdings plc (Trados)corecrossbase has an interface to Trados (COTI) for translation management integration with industry-leading CAT tools.
- across Systems GmbHcorecrossbase has an interface to the Across Language Server (COTI) for translation workflow integration.
- ECLASSmajorcrossbase supports ECLASS Basic from version 6 and ECLASS Advanced from version 12, the industry standard for classification and description of products.
- ETIMmajorcrossbase supports ETIM from version 4 and ETIM MC, the classification standard for technical commodities.
- BMEcatmajorcrossbase supports BMEcat 1.2 and BMEcat 2005 catalog standards for electronic catalog exchange.
- 4PACEmajorcrossbase has a direct connection to 3PQ and CADClick for configurator and CAD/BIM integration.
- Microsoft Translatorcorecrossbase has a direct connection to automatic translation with Microsoft Translator API.
- Photoroommajorcrossbase has a direct connection to automatic image processing including background removal with Photoroom API.
- Leonardomajorcrossbase has a direct connection to automatic image processing including image generation with Leonardo AI.
- Gemini (Google)majorcrossbase has a direct connection to automatic image processing including image generation with templates and keywording with Gemini Nano.
- Hetzner Online GmbHcorecrossbase hosts its website with Hetzner for web hosting services. Hetzner is a German hosting provider with data centers in Germany.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
crossbase competitors and assessment
Company assessmentBroad incumbents
- Informatica: Informatica is a broad data management and integration incumbent with a PIM offering (Product 360) as part of its wider Master Data Management portfolio. It competes with crossbase in enterprise deals where customers prefer a single-vendor data management suite over a specialized PIM.
- SAP: SAP offers PIM capabilities through its Hybris PCM (Product Content Management) within the broader SAP Customer Experience suite. As the dominant ERP vendor for European industrial customers, SAP is the default incumbent crossbase competes against in deals anchored on existing SAP landscapes.
- Syndigo: Syndigo is a PIM/MDM and content syndication platform serving manufacturers, retailers, and distributors globally, formed through the combination of Riversand and earlier PIM acquisitions. It competes with crossbase in mid-to-large industrial deals with multi-channel syndication requirements.
Direct peers
- Pimcore: Pimcore provides an open-source PIM/MDM/CDP/DAM platform widely adopted in European mid-market and industrial settings. It is highly comparable to crossbase in targeting industrial customers with complex product data, multi-channel distribution, and integration to ERP/e-commerce platforms.
- Akeneo: Akeneo is a leading PIM provider with a SaaS-first architecture and strong adoption among manufacturers and brands. Like crossbase, it centralizes product information for omnichannel distribution, though it skews more toward consumer goods and D2C; it competes head-to-head in mid-market industrial PIM deals.
- Catsy: Catsy is a PIM and product data experience platform built for manufacturers and brands to centralize product information across sales channels. It targets a similar mid-market industrial customer base to crossbase, with comparable focus on ERP integration and multi-channel syndication.
- inriver: inriver is a PIM specialist focused on branded manufacturers and complex product portfolios, with strong presence in industrial and B2B verticals. Its model of model-driven PIM and channel-specific output is directly comparable to crossbase's single-database, multi-channel approach.
- Stibo Systems: Stibo Systems is one of the longest-established pure-play PIM vendors globally, serving large enterprise customers across manufacturing, retail, and distribution with its STEP platform. It is the most direct competitor to crossbase in industrial PIM, competing on similar data-model depth, multi-domain MDM, and integration breadth.
- Sales Layer: Sales Layer provides a PIM SaaS platform targeting industrial manufacturers and distributors, with strong connectors to ERP systems, e-commerce platforms, and translation services. It competes with crossbase for the same mid-market industrial customer profile, especially in European markets.
Emerging players
- Salsify: Salsify is a fast-growing PIM/commerce operations platform primarily serving brands and retailers with consumer goods focus. While more retail/D2C than industrial, it increasingly competes with crossbase for omnichannel product content management deals in adjacent verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
crossbase social profiles
Digital presencecrossbase compliance and trust
Trust signalCompliance2 records
crossbase financial estimates
Financial estimateRevenue estimate
Valuation estimate
crossbase leadership team
Management profileNumber of profiles
Profiles6 records
crossbase subsidiaries and ownership
Company hierarchySubsidiaries4 records
crossbase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
crossbase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about crossbase
What does crossbase do?
crossbase provides an all-in-one Product Information Management (PIM) software platform built on a single product database that acts as a unique source of truth for mid-sized industrial companies. The modular platform combines PIM, Digital Asset Management (DAM), translation management, e-commerce data export, print automation, and a Sales Information Service, with integrated AI capabilities for text and image generation. The solution is available in three editions (Basic, Standard, Professional) and three deployment models (on-premise, private cloud, SaaS) with identical functionality.
Is crossbase a public or private company?
crossbase is a private company. It is classified as management employee owned and is currently operating.
When was crossbase founded?
crossbase was founded in 2000. It employs 11 to 50 people.
Where is crossbase based?
crossbase is headquartered in Besançon, France, in the Europe region.
How does crossbase make money?
Three revenue lines are on record. Software Licenses (PIM System) is the primary driver. The others are professional Services and annual Updates and Maintenance.
Who are crossbase's main competitors?
Broad incumbents on record are Informatica, SAP and Syndigo. Direct peers are Pimcore, Akeneo, Catsy, inriver, Stibo Systems and Sales Layer. Salsify is listed as an emerging player.
Does crossbase have an API?
Yes. REST API server for providing product information to websites and e-commerce systems. Enables transfer of product data from PIM to external systems via API endpoints. Developer documentation is at www.crossbase.de.
What industry is crossbase in?
crossbase's product category is Product Information Management Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 51321 and its SIC code is 7372.