New Horizon Counseling Center

What New Horizon Counseling Center does

New Horizon Counseling Center is a privately-held, multi-location mental health counseling practice founded in 2006 by Jaime Corona, operating four offices across the Dallas-Fort Worth metroplex (Arlington, River Oaks/Fort Worth, North Richland Hills, and Cleburne) supplemented by telehealth. The practice employs over 15 licensed therapists and delivers a portfolio of evidence-based modalities including individual, couples, family, teen, and child/play therapy, alongside specialized offerings such as EMDR (Eye Movement Desensitization and Reprocessing), clinical hypnosis, and life coaching. It also operates Therapy Boxing, a proprietary program co-founded with former professional boxer Paulie Ayala that combines physical boxing training with emotional regulation counseling for teens and young adults at the University of Hard Knocks gym in Fort Worth.

The business model is a fee-for-service private practice with direct insurance billing across Medicaid, Medicare, BCBS, Cigna, Tricare, United Healthcare, Aetna, and other plans, complemented by a sliding scale for low-income clients. Self-pay individual therapy is priced at $125 per 50-minute session ($110 for Aetna in-network), with prorated billing for extended sessions. Secondary revenue streams include LPC intern supervision at $225 per month (approved by the Texas State Board of Examiners of Professional Counselors) and paid educational seminars on mental health topics. Patient acquisition relies on insurance network participation, online scheduling via TherapyPortal, community seminars, owner-led social media presence, and EMDRIA directory listings; Spanish-language services extend reach to Hispanic communities in DFW.

The practice is operated by founder Jaime Corona (Executive Clinical Director) and Ashley Knight, who independently owns the North Richland Hills location. There is no evidence of external institutional investment, and the company has not disclosed revenue or funding data. The North Richland Hills location operates under a separate website and dedicated ownership structure, suggesting a hub-and-satellite model that has been the primary vector for geographic expansion.

Name

New Horizon Counseling Center

Legal name

New Horizon Counseling Center

Website

https://newhorizoncounseling.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New Horizon Counseling Center is a private, multi-location mental health practice in the Dallas-Fort Worth metroplex offering individual, couples, family, teen, and child counseling, plus EMDR, play therapy, and its proprietary Therapy Boxing program, serving diverse patients through insurance billing, sliding scale, and telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Psychotherapy services
• Family therapy
• Trauma counseling
• Couples therapy

Headquarters

HQ city

Fair Oaks Ranch

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Individual/Family/Couples Therapy Sessions: Fee-for-service counseling sessions billed at $125 per 50 minutes for self-pay clients. Insurance billing for clients with accepted plans.
2. Insurance Billing: Direct billing to insurance providers including Medicaid, Medicare, BCBS, Cigna, Tricare, United Healthcare, Aetna, Magellan, Health Advocate EAP, Omaha EAP, and various CHIP and Medicaid managed care plans.
3. Sliding Scale / Low-Income Services: Reduced fee structure for low-income families to increase accessibility to mental health care.
4. Seminars and Workshops: Paid educational seminars on mental health topics such as Understanding Anxiety and What is Depression, conducted at the Arlington location.
5. LPC Intern Supervision: Individual supervision for LPC interns at $225 per month (approximately $52 per session) for Texas State Board requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

New Horizon Counseling Center is a private mental health counseling practice founded in 2006 that provides individual, couples, family, teen, and child therapy through 15+ licensed therapists across four locations in the Dallas-Fort Worth metroplex (Arlington, River Oaks, North Richland Hills, and Cleburne, Texas). The practice offers specialized modalities including EMDR, hypnosis, life coaching, and a distinctive Therapy Boxing program, along with intern supervision and seminars.

Product overview

New Horizon Counseling Center operates as a private mental health counseling practice with over 15 licensed therapists across four locations in Texas (Arlington, River Oaks, Cleburne, and North Richland Hills). The company offers a comprehensive portfolio of therapeutic services organized around core counseling modalities (individual, couples, family, teen, and child/play therapy) complemented by specialized offerings including EMDR therapy, hypnosis, and life coaching. The center distinguishes itself through Therapy Boxing, a proprietary alternative therapeutic program combining physical activity with emotional support for teens and young adults. Additional offerings include professional development through LPC intern supervision and educational seminars on mental health topics. Services are available in-person and via Telehealth, with Spanish-language counseling options.

Differentiator

Problem solved

Functional benefit

Brands

• Therapy Boxing: A unique alternative therapeutic outlet combining physical activity, emotional regulation skills, confidence building, and therapeutic support designed specifically for teens and young adults. Combines boxing training with group counseling in a structured environment that encourages healthy coping and personal development.

Products and services

• Individual Therapy
• Couples Counseling
• Family Therapy
• Teen and Adolescent Counseling
• Child Counseling
• EMDR Therapy
• Hypnosis
• Life Coaching
• Therapy Boxing
• Intern Supervision
• Counseling Seminars

Quantifiable outcome

• Evidence-based EMDR therapy with documented effectiveness for PTSD and trauma (15+ month sustained improvement per clinical studies)
• +1 more outcomes

Named customers6 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Paulie Ayala / University of Hard KnockscoreStrategic or Co-development PartnerPaul Anthony 'Paulie' Ayala, former professional boxer (WBA, NABF, IBO champion), partners with New Horizon Counseling Center for the Therapy Boxing program at his University of Hard Knocks gym in Fort Worth. Ayala contributes expertise in boxing training while the center provides therapeutic support for teens and young adults with behavioral and emotional challenges.
• EMDR International AssociationcoreOthersProfessional membership organization for EMDR practitioners. New Horizon Counseling Center maintains full membership status indicating compliance with EMDR training and practice standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• Alma: Network and practice-management platform for independent therapists offering insurance billing, credentialing, and referrals. Adjacent to NHCC as an enabling competitor that could draw away therapist talent by simplifying private-practice operations.
• Headway: Platform that enables independent therapists to accept insurance and manage billing, credentials, and practice operations. Adjacent/enabling peer: represents the infrastructure-layer competitor to in-house insurance billing at NHCC and a potential channel if NHCC therapists join Headway instead.

Emerging players

• Charlie Health: Virtual and hybrid intensive outpatient program (IOP) for teens, young adults, and families with mental health and substance-use needs. Direct overlap with NHCC's teen/young-adult focus and Therapy Boxing concept, though delivered via digital IOP rather than outpatient individual therapy.

Direct peers

• LifeStance Health: National multi-location outpatient mental health group practice offering individual, couples, family, and specialty therapy across in-person and telehealth. Direct comparability to NHCC on business model (clinician-employed group practice), payer mix, and multi-site footprint, though at vastly greater scale.
• Octave: Multi-location outpatient mental health group practice offering individual and couples therapy with insurance billing and telehealth. Comparable group-practice architecture, multi-site urban footprint, and clinician-led care delivery.
• Two Chairs: Modern outpatient group therapy practice operating in multiple U.S. metros with in-person and telehealth sessions, employing licensed therapists under a group-practice model. Direct comparability to NHCC in clinician-employed structure, multi-modality offering, and payer acceptance.

Broad incumbents

• Lyra Health: Enterprise mental-health benefits platform offering in-person and virtual therapy to employees of large employers via EAP/insurance contracts. Competes with NHCC for insured patients in the DFW employer market, though via a tech-forward delivery model rather than a clinic-based practice.
• Talkspace: National telehealth therapy platform offering individual, couples, and teen counseling with insurance billing and self-pay. Overlaps NHCC's telehealth and couples/teen segments, but operates as a scaled digital incumbent rather than a local group practice.
• Cerebral: Digital mental health platform offering therapy and medication management with insurance billing. Overlaps NHCC on insured outpatient mental health services, particularly for anxiety and depression, though delivered virtually rather than through in-person clinics.
• BetterHelp: Largest online therapy platform offering individual, couples, and teen counseling via subscription-based telehealth. Competes with NHCC for self-pay and out-of-region clients, but lacks the in-person, EMDR, and Therapy Boxing modalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/JaimeCLPC
• YouTubeyoutube.com/@JaimeCoronaLPC-S
• Facebookfacebook.com/newhorizoncounselingcenter
• Instagraminstagram.com/jaimecoronalpcs
• LinkedInlinkedin.com/company/a-new-horizon-counseling

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Horizon Counseling Center