Lastingsales

What Lastingsales does

LastingSales is a privately held UK SaaS company (incorporated as LastingSales LTD, headquartered in Dudley, United Kingdom) that sells a web-based sales CRM targeted at SMB service businesses. Its primary users are estate agents and property businesses, with secondary segments in educational coaching and digital marketing agencies. The platform's core function is to consolidate leads from disparate inbound channels — Facebook Lead Ads, WhatsApp, website forms, SMS, and phone calls — into a single pipeline with automated routing, follow-up reminders, custom pipelines, and team performance reporting. The web application is built on Next.js and is complemented by native mobile CRM apps on iOS and Android.

The company's flagship differentiator is Leadly, an AI-powered WhatsApp sales agent that autonomously engages inbound leads 24/7, conducts qualification conversations, scores leads, learns from prior interactions, and assigns qualified prospects to sales team members in real time. LastingSales also packages the #DeepSalesWork methodology — a content and community framework emphasizing rapid response, hot-lead prioritization, and persistent follow-up — distributed via a blog, YouTube knowledge base, e-books, and Facebook/WhatsApp communities.

LastingSales operates on a per-user monthly subscription model with a 14-day free trial requiring no credit card, supported by a self-serve product-led growth motion and a sales-assisted demo path for larger teams. The company is led by CEO Kashif Naeem (previously founder of Pakistan's first Cloud Contact Center, scaled to 7 million monthly calls and 4,500+ SMEs) and co-founder/CTO Bilal Hanif, with operational presence in Pakistan and the UK. No external funding rounds, revenue figures, or institutional investors are disclosed.

Name

Lastingsales

Legal name

LastingSales LTD

Website

https://lastingsales.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

LastingSales is a UK-based SaaS company that sells an AI-powered sales CRM with a WhatsApp AI agent (Leadly) to SMB service businesses — primarily estate agents, educational coaches, and marketing agencies — via per-user monthly subscriptions and a self-serve free trial.

Ownership category

akta.pro rank

Product category

Sales CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Sales CRM software
• AI sales agent
• WhatsApp sales automation
• Lead management platform
• Sales pipeline management

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly subscription model on a per-user basis. No hidden costs or terms. The company runs entirely on monthly subscription or per user with no transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LastingSales is a web-based Sales CRM that consolidates inbound leads from Facebook Lead Ads, WhatsApp, website inquiry forms, and phone calls into a single dashboard, and uses an AI-powered WhatsApp sales agent called Leadly to instantly engage, qualify, score, and auto-assign leads to sales reps. The platform includes customizable pipelines, follow-up reminders, call logs/recordings, team performance analytics, and native iOS and Android mobile CRM apps, sold as a monthly per-user SaaS subscription with a 14-day free trial.

Product overview

LastingSales is a unified web-based Sales CRM platform designed for service businesses, featuring an AI-powered WhatsApp sales agent called Leadly. The platform offers a core CRM system with multiple integrated modules including lead consolidation and distribution, follow-up management, customizable pipelines and workflows, Facebook Lead Ads integration, WhatsApp and SMS web forms, sales call integration, file attachments, and AI-powered lead scoring. The company also provides mobile CRM applications for iOS and Android. The ecosystem is anchored by the Leadly AI Agent which provides 24/7 autonomous lead engagement, qualification, and assignment capabilities, while the DeepSalesWork methodology provides a framework for sales productivity.

Differentiator

Problem solved

Functional benefit

Brands

• Leadly: AI-powered WhatsApp sales agent within LastingSales CRM that engages, qualifies, and assigns leads instantly via WhatsApp, email, and other channels. Built to help real estate professionals and service businesses automate lead response and qualification 24/7.

Products and services

• Leadly AI Agent AI-powered WhatsApp sales agent that engages leads the moment they arrive, asks AI-guided qualification questions, scores leads, learns from past interactions, and automatically assigns qualified leads to the appropriate sales team member with real-time notifications. Built primarily for service businesses such as real estate professionals to automate inbound lead response and qualification around the clock.
• LastingSales CRM Web-based Sales CRM platform for service businesses that consolidates leads from Facebook Ads, WhatsApp, website forms, and phone calls, enables automated lead distribution, follow-up tracking, customizable pipelines with dynamic fields, and provides sales team performance reports and deal status analytics.
• LastingSales Mobile CRM Native mobile CRM application for iOS and Android that delivers instant lead alerts from Facebook Ads and website forms, real-time push notifications, WhatsApp-based instant response, one-click lead assignment to sales representatives, and follow-up reminder setup for distributed sales teams.

Quantifiable outcome

• Responding within 5 minutes boosts lead qualification rates by 2x
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Startup EstoniaminorOthersParticipated in Estonia's startup accelerator program for early-stage companies.
• NatWest AcceleratorminorOthersParticipated in NatWest bank's accelerator program supporting UK startups with banking, mentoring, and workspace.
• Entrepreneur FirstminorOthersParticipated in Entrepreneur First, a global talent accelerator that invests in exceptional individuals to build globally ambitious companies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Broad CRM and marketing automation platform widely used by SMB service businesses. Competes with LastingSales on free CRM tier, lead capture forms, and lifecycle messaging, though lastingsales targets a more verticalized/AI-led SMB niche.
• Zoho CRM: Full CRM suite covering sales, marketing, and customer service for SMBs and mid-market. Overlaps with LastingSales on lead capture, pipelines, follow-ups, and multi-channel engagement at a similar price point.

Direct peers

• Freshsales (Freshworks): AI-augmented sales CRM from Freshworks targeting SMBs and mid-market, with built-in phone, email, chat, and lead scoring - directly overlapping LastingSales' multi-channel lead engagement and qualification capabilities.
• Bitrix24: CRM with built-in telephony, channels, and automated workflows for SMBs; targets similar service businesses with integrated lead, communication, and pipeline management features.
• EngageBay: All-in-one marketing, sales, and support CRM targeting SMBs; similar per-user subscription model and self-serve funnel to LastingSales, competing head-on for the same customer profile.
• Pipedrive: SMB-focused sales CRM with pipeline management, lead routing, and follow-up workflows that overlap directly with LastingSales' core product. Both target service businesses with self-serve onboarding.
• Close.io: Sales-focused CRM for SMBs with built-in calling, SMS, and email workflows; comparable to LastingSales' philosophy of consolidating communication-channel leads and routing to reps.

Emerging players

• Wati: WhatsApp Business API platform for marketing, customer support, and lead engagement. Highly comparable to LastingSales' Leadly agent on the WhatsApp-native engagement thesis.
• Interakt: WhatsApp commerce and marketing automation platform from Jio Haptik targeting SMB retailers and service businesses - similar WhatsApp-first lead capture and engagement use cases as Leadly.
• AiSensy: WhatsApp business messaging and marketing automation platform focused on SMBs in emerging markets, with comparable positioning around WhatsApp as primary channel for lead conversion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lastingsales
• Xx.com/lastingsales
• Facebookfacebook.com/lastingsales
• LinkedInlinkedin.com/company/lastingsales

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lastingsales