Portland Mental Health & Wellness

What Portland Mental Health & Wellness does

Portland Mental Health & Wellness (PMHW) is a queer and BIPOC-owned outpatient mental health practice founded in 2017 and headquartered in Portland, Oregon. It delivers psychotherapy, psychiatric medication management, intensive outpatient programs (IOP), and behavioral medicine and wellness services to individuals, couples, families, and children/adolescents, with deliberate specialization in underserved communities via three flagship programs: Affirm 2STNB (trans and nonbinary), Florecer (bilingual Latine), and the QT-BIPOC Therapists Rising Fellowship. Services are delivered in person at five Oregon locations (four in Portland, one in Salem) and statewide via a HIPAA-compliant telehealth platform, supported by ACORN outcome measurement for Feedback Informed Treatment, Cognito Forms for HIPAA-compliant data collection, and a third-party patient portal.

PMHW's clinical model is evidence-based and multidisciplinary, drawing on Emotionally Focused Therapy (EFT) for couples, CBT-I for insomnia, and humanistic, gestalt, psychoanalytic, CBT, and somatic modalities. Its clinician pipeline is structurally embedded through doctoral externships, post-doc residency, a PMHNP precept training program, and the QT-BIPOC fellowship, which secures identity-aligned talent.

Revenue is generated primarily through fee-for-service clinical billing, including in-network reimbursement from Aetna, Blue Cross Blue Shield, Cigna, Kaiser, CareOregon, Trillium, Moda, Pacific Source, Providence, and First Choice, plus out-of-network billing, self-pay, and a sliding scale. Ancillary revenue streams include supplements dispensed through a FullScript partnership, a community merchandise store whose proceeds subsidize patient care, and pharmacy fulfillment via a Genoa Healthcare partnership. The go-to-market motion is sales-led via direct patient intake forms on portlandmh.com, supplemented by SEO, organic social, email newsletters, and community/provider referrals. The practice is privately held by its three founders with no disclosed outside investors or parent entity.

Name

Portland Mental Health & Wellness

Legal name

Portland Mental Health & Wellness

Website

https://portlandmh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Portland Mental Health & Wellness is a queer and BIPOC-owned outpatient mental health practice in Oregon delivering psychotherapy, psychiatry, intensive outpatient programs, and behavioral medicine across five locations and statewide telehealth, with specialty programs for LGBTQIA+, Latine, and QT-BIPOC communities.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLALALAJ

Mental Health Therapist Marketplaces

Healthcare & Life Sciences/Telehealth Platforms/Telehealth Marketplace & Referral Platforms

Keywords

• Mental health services
• Psychotherapy counseling
• Psychiatric medication management
• Intensive outpatient programs
• Behavioral medicine wellness

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy and Psychiatric Services: Fee-for-service model for psychotherapy and psychiatric/medication management services billed directly to insurance or self-pay; in-network with multiple insurance providers and out-of-network billing available
2. Intensive Outpatient Programs: Structured IOP services with assessment, group therapy, and individual therapy components; billable through insurance
3. Sliding Scale and Self-Pay: Sliding scale fees for those who qualify; self-pay option with direct payment

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Portland Mental Health & Wellness is a multi-location mental health practice delivering psychotherapy, psychiatric/medication management, intensive outpatient programs (IOP), behavioral medicine, and culturally specific specialty programs through in-person and HIPAA-compliant telehealth channels. Services are reimbursed via insurance (in-network and out-of-network), self-pay, and sliding scale fees across Oregon. The practice is queer and BIPOC owned and operated, with specialty tracks for LGBTQIA+, Latine, and QT-BIPOC communities.

Product overview

Portland Mental Health & Wellness operates as a multi-service mental health practice offering a comprehensive suite of therapeutic services. The core clinical offerings include Individual Psychotherapy, Child & Adolescent Psychotherapy, Relationship Therapy, Group Therapy, Intensive Outpatient Programs (IOP), Psychiatric Services, and Behavioral Medicine & Wellness. Specialty programs include the Affirm 2STNB Program for trans/nonbinary communities, the Florecer Latine Program for bilingual Spanish-language services, and the QT-BIPOC Therapists Rising Fellowship for professional development. Services are delivered through both in-person sessions and Telehealth counseling (HIPAA-compliant platform). The practice also offers ancillary services including supplements through a FullScript partnership and operates a Community Store whose proceeds support patient financial assistance. The organization is queer and BIPOC owned and operated, serving patients across Oregon including Portland and Salem locations.

Differentiator

Problem solved

Functional benefit

Brands

• Affirm 2STNB Program: Program providing mental health services for Two Spirit, transgender, and nonbinary communities in Oregon, offering wrap-around care and community support.
• Florecer Latine Program
• QT-BIPOC Therapists Rising Fellowship

Products and services

• Individual Psychotherapy One-on-one therapy sessions with a therapist addressing specific concerns including trauma, depression, anxiety, and life changes using evidence-based approaches; for individual patients of any age seeking outpatient mental health care.
• Child & Adolescent Psychotherapy Specialized psychotherapy services for children and adolescents addressing anxiety, depression, attention difficulties, trauma, grief, and family conflicts; for parents/guardians seeking care for minors.
• Relationship Therapy Couples and family therapy using the Emotionally Focused Therapy (EFT) model to improve relationships and communication skills; for couples and families.
• Group Therapy Evidence-based group therapy providing supportive environments for individuals to work through mental health concerns and develop coping skills; for patients seeking peer-supported therapy.
• Intensive Outpatient Program (IOP) Short-term, intensive therapeutic and psychiatric treatment including assessment, group therapy, and individual therapy for adults 18+ in Oregon; for adults needing more support than weekly therapy, stepping down from a higher level of care, or seeking structured support while continuing work/school/caregiving.
• Psychiatric Services Psychiatric medication management combining naturopathic and allopathic approaches for depression, anxiety, and trauma-related conditions; for adult patients needing medication evaluation and management, often combined with psychotherapy.
• Behavioral Medicine & Wellness Behavioral medicine and wellness services covering Health & Behavior Change, Sleep Health, Medical & Surgical Support, and Body-Inclusive Health & Nutrition using evidence-based approaches; for patients seeking integrated mental and physical health support.
• Affirm Two Spirit, Trans, Nonbinary (2STNB) Program Specialized program for Two Spirit, transgender, and nonbinary communities providing trauma-informed mental health services by personally knowledgeable providers with wrap-around community support; for 2STNB individuals seeking identity-affirming care.
• Florecer Latine Program Bilingual outpatient mental health program serving Latine communities with individual, couples, family, and group therapy delivered in Spanish and English; for Latine patients seeking culturally and linguistically appropriate care.
• QT-BIPOC Therapists Rising Fellowship Fellowship program supporting pre-licensed mental health professionals who identify as queer, trans, non-binary, gender expansive, Black, Indigenous, and/or people of color through culturally specific supervision, training, and community building; for pre-licensed clinicians seeking identity-resonant training pathways.
• Telehealth Counseling HIPAA-compliant online platform providing access to individual therapy, relationship therapy, group therapy, and medication management via secure video statewide in Oregon; for patients preferring or requiring virtual services.
• PMHW Supplements Dispensary Discounted high-quality supplements (Omega-3s, B vitamins, herbal supplements) offered through a FullScript dispensary partnership; for patients seeking nutritional support as part of their care.
• PMHW Community Store Merchandise store selling apparel and accessories with proceeds supporting patients experiencing financial barriers to accessing mental health care; for community supporters and patients wishing to contribute to the practice's financial assistance fund.

Quantifiable outcome

• EFT has 70-75% success rate for couples therapy, with results lasting even in the face of significant stress
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Genoa HealthcarecoreStrategic or Co-development PartnerPartnership to provide convenient mail order medications for patients. Genoa Healthcare serves as the preferred pharmacy for PMHW patients, ensuring seamless and efficient access to prescribed treatments delivered directly to patients' doorsteps.
• FullScriptminorStrategic or Co-development PartnerPartnered with FullScript to offer patients access to discounted, high-quality supplements. PMHW has created a dispensary relationship allowing patients to purchase supplements at reduced prices through FullScript's platform.
• Partners in DiversityminorOthersProud member of Partners in Diversity organization supporting diversity, equity, and inclusion in the Portland business community.
• HMC Chamber of CommerceminorOthersMember of HMC (Healthcare) Chamber of Commerce of Oregon, supporting business community connections and professional networking.
• Oregon Private Business (orpib.com)minorOthersFounding sponsor of Oregon Private Business organization, demonstrating commitment to supporting private business community in Oregon.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Talkspace: Large publicly traded telehealth therapy and psychiatry platform. Overlaps with PMHW in telehealth delivery of therapy and psychiatry, but operates nationally at much greater scale and primarily as a marketplace-style platform.

Direct peers

• Cerebral: Telehealth mental health platform offering therapy, counseling, and medication management. Comparable integrated therapy + psychiatry service mix and direct-to-consumer telehealth delivery, though Cerebral has historically operated at significantly larger scale.
• Lyra Health: Mental health benefits provider offering in-person and virtual therapy, coaching, and psychiatry to employers and health plans. Comparable therapy + psychiatry model, insurance/employer billing orientation, and curated provider network approach.
• Charlie Health: Virtual intensive outpatient program (IOP) provider for adolescents and adults. Directly comparable to PMHW's IOP offering in modality, acuity level, and use of group + individual therapy components.
• Two Chairs: Multi-location outpatient therapy practice operating in several U.S. metros with a hybrid in-person + telehealth model. Highly comparable to PMHW's hybrid delivery, therapy-first service mix, and emphasis on matching patients to specific therapists.
• Spring Health: Global mental health benefits provider combining therapy, coaching, and psychiatry through employer contracts. Comparable therapy + psychiatry service mix and insurance/employer-funded payment model.
• Brightside Health: Telehealth mental health provider combining therapy and medication management for anxiety and depression. Comparable insurance-based model and integrated therapy + psychiatry offering.
• Ellie Mental Health: Franchise-based outpatient mental health practice network with multiple locations across the U.S. Comparable multi-site, therapy-focused service model, with similar insurance contracting and sliding-scale access.
• Talkiatry: In-network psychiatric services platform combining medication management with therapy across multiple states. Comparable to PMHW's psychiatric services line, insurance-based billing, and clinician-employed (vs. 1099) model.
• Octave: Multi-state outpatient mental health practice offering therapy and psychiatry in hybrid in-person + virtual formats. Closely matches PMHW's clinic-based hybrid model and integrated therapy/psychiatry service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/portlandmhw
• LinkedInlinkedin.com/company/portland-mental-health-wellness
• Instagraminstagram.com/portlandmhw

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portland Mental Health & Wellness