Custplace

What Custplace does

Custplace is a Paris-based SaaS platform operated by Third Voice SARL that delivers an integrated suite for e-reputation and local marketing management, primarily serving multi-site businesses across retail, food & consumer goods, banking & insurance, healthcare & optics, education, housing & renovation, and home services verticals. The platform unifies six modules — Review Management, Review Generation (via ReviewBox©), Presence Management, Feedback Management, Competitive Intelligence, and GEO-optimized Custplace Local Profile — on a single NF AFNOR-certified interface, aggregating reviews from 100+ sources including Google, Pages Jaunes, Trustpilot, Tripadvisor, Booking, Glassdoor, and Indeed, with AI-powered sentiment analysis and autonomous response drafting through the Agentplace© and Inbox IA© technologies. The platform supports hierarchical multi-tenant deployments (group > brand > region > establishment) and is integrated via OpenAPI 3.0 REST endpoints, including MCP-compatible interfaces, with Salesforce, HubSpot, Microsoft Dynamics, SAP CX, Shopify, Magento, PrestaShop, and BI tools.

Custplace monetizes through modular per-establishment subscriptions with volume-based pricing for its core modules and three distinct tiers (Starter €79/month, Actif €149/month, Dominant €249/month) for its newer GEO/Local Profile product, supported by a 14-day free trial with no credit card required. Go-to-market combines direct enterprise field sales for networks of 500+ establishments, inside sales for mid-market, self-serve product-led growth for SMBs, and a partner channel for marketing agencies and integrators. The company holds NF AFNOR (NF ISO 20488), ISO 27001, and SOC 2 Type II certifications, with data hosted in France on European servers.

According to company materials, Custplace serves over 100,000 businesses and points of sale across 20+ countries, with named enterprise customers including Fnac Darty, Optical Center, KparK, Tryba, Vinci Construction, Verisure, EDF, La Banque Postale, Carac, and Alain Afflelou. The company is privately held, bootstrapped with no external funding rounds disclosed, and operates with a reported headcount of 1-10 employees, implying significant operational leverage through automation and partner distribution.

Name

Custplace

Legal name

THIRD VOICE

Website

https://custplace.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Custplace is a Paris-based SaaS platform that helps multi-site businesses aggregate, manage, and respond to customer reviews across 100+ sources, with NF AFNOR-certified review collection, AI-powered response automation, and GEO-optimized local profiles for AI engine citation.

Ownership category

akta.pro rank

Product category

Reputation Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)

Keywords

• Reputation management software
• Customer review platform
• Local presence management
• Local SEO software
• Customer feedback analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Subscription - Per Establishment: Core revenue from modular SaaS subscriptions billed per establishment with volume-based pricing tiers. Review management, presence management, and feedback management modules are priced per location. Lower per-unit cost at higher volumes, enabling land-and-expand with network growth.
2. Local Profile Subscription Tiers: Three-tier subscription model for GEO-optimized Local Profiles: Starter (€79/month), Actif (€149/month), Dominant (€249/month). Each tier provides progressively enhanced AI visibility optimization features.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Custplace is an NF AFNOR-certified SaaS platform that centralizes customer reviews from 100+ sources, generates and broadcasts certified reviews, synchronizes business presence across 30+ directories, measures satisfaction via NPS/CSAT/CES, and produces GEO-optimized local business pages designed for AI engine citation. It serves multi-site business networks (franchises, retail chains, agencies) with AI-powered sentiment analysis, automated response drafting, competitive benchmarking, and an MCP-compatible API for embedding in enterprise stacks.

Product overview

Custplace is a French SaaS all-in-one reputation and local marketing platform, NF AFNOR certified, that unifies six product modules on a single certified platform: Review Management (aggregates 100+ review sources with AI), Review Generation (collects reviews via Reviewbox© technology), Presence Management (synchronizes NAP data across 30+ directories), Feedback Management (NPS/CSAT/CES surveys with AI action plans), Competitive Intelligence (local benchmarking), and Local Profile & GEO (AI-optimized pages). The platform is powered by Agentplace© AI agents and Inbox IA© for autonomous review management. Review.jobs handles employee reviews as a separate sub-brand. The Local Profile offers three tiers (€79-249/month) and the platform integrates with major CRM, ERP, e-commerce, and BI systems via OpenAPI 3.0 REST API with MCP compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Agentplace©: AI-powered review aggregation and response technology that retrieves, analyzes, moderates and responds to reviews across 100+ platforms
• ReviewBox©
• Review.jobs
• Custplace Local Profile
• Inbox IA©

Products and services

• Agentplace AI-powered agent technology that retrieves, analyzes, moderates and responds to all customer reviews across 100+ platforms, with sentiment analysis, urgency prioritization, and brand-guideline-compliant response drafting. Sold to multi-site businesses to automate reputation management.
• ReviewBox Review collection technology that integrates seamlessly across third-party environments (email, SMS, QR code, CRM, POS) to maximize the number of NF-certified reviews collected. Sold to multi-site businesses, especially retail and consumer goods.
• Inbox IA AI-powered centralized inbox that aggregates reviews from 100+ platforms into a single interface, enabling management, response, moderation, and routing of weak signals to appropriate contacts based on sentiment.
• Custplace Manager Core SaaS management dashboard for administering reviews, local presence, customer feedback, and competitive intelligence across all of a customer's locations from one certified interface.
• Custplace Local Profile GEO-optimized local business page featuring complete JSON-LD LocalBusiness schema, real-time NF-certified reviews, dense factual content, and GEO internal linking architecture designed for citation by AI engines. Available in Starter (€79/month), Actif (€149/month), and Dominant (€249/month) tiers.
• Review.jobs Dedicated solution for collecting, managing, and broadcasting NF-certified employee reviews tied to verified employment contracts, with an HR dashboard for acting on retention and engagement.

Quantifiable outcome

• +35% review collection rate improvement on average
• +6 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability8 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• GooglecoreTechnology or IntegrationOfficial integration with Google Business Profile API for real-time listing synchronization. Apple Business Connect integration for iOS/Siri ecosystem. Google Reviews integration for review aggregation and response. Local Profile optimization for Google AI Overviews and Ask Maps features.
• L'ÉtudiantflagshipStrategic or Co-development PartnerExclusive partnership for education sector review distribution on L'Étudiant platform. Enables education clients to syndicate NF-certified student reviews to L'Étudiant alongside Google and Pages Jaunes. First-of-its-kind integration between review platform and education directory.
• ApplecoreTechnology or IntegrationApple Business Connect integration enabling listing management within iOS ecosystem. Apple Maps integration for presence synchronization. Supports Siri voice search optimization for local discovery queries.
• SalesforcecoreTechnology or IntegrationPre-built CRM connector enabling review data integration with Salesforce customer records. Bi-directional sync allowing customer satisfaction data to inform CRM records and trigger collection workflows.
• ShopifycoreTechnology or IntegrationNative e-commerce platform connector for Shopify merchants. Enables product review collection, review widget display on storefront, and customer feedback integration with order data.
• Pages JaunescoreTechnology or IntegrationDirectory syndication partner for French market presence management. Reviews and ratings distributed to Pages Jaunes listings. NAP consistency verification across Pages Jaunes and other directories.
• TrustpilotcoreTechnology or IntegrationBrand review aggregation from Trustpilot platform. Reviews collected on Custplace can be multidiffused to Trustpilot. Trustpilot reviews included in aggregate reputation scoring.
• TripadvisorcoreTechnology or IntegrationTravel and hospitality sector review aggregation from Tripadvisor. Multi-location hotel and restaurant chains can aggregate and respond to Tripadvisor reviews from Custplace inbox.
• HubSpotcoreTechnology or IntegrationCRM integration partner for HubSpot users. Review data synced with HubSpot contact records. NPS and satisfaction scores available within HubSpot dashboards.
• SAP CXcoreTechnology or IntegrationEnterprise customer experience platform connector for SAP CX users. Supports large enterprise clients with existing SAP infrastructure requiring review management integration.
• Meta (Facebook)coreTechnology or IntegrationFacebook review aggregation and response management. Social review monitoring alongside Google and other platforms. Integration supports Facebook Shops and Meta business tools.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Birdeye: US-based multi-location reputation and customer experience platform serving enterprise networks with review management, listings, messaging, and AI insights. Closest direct competitor in the multi-site enterprise segment Custplace targets.
• Reputation.com: Enterprise reputation management platform with review monitoring, listings, social, and surveys for large multi-location networks (healthcare, automotive, retail). Comparable to Custplace's enterprise field sales motion and integrated platform approach.
• Trustpilot: Global consumer review platform aggregating brand reviews across millions of businesses. Directly comparable to Custplace's review collection, syndication, and brand reputation modules, with overlapping integration partners and AI response capabilities.
• ReviewTrackers: Review management and analytics platform aggregating reviews from 100+ sources for multi-location brands. Direct overlap with Custplace's review aggregation and benchmarking functionality.
• Podium: Reputation and customer interaction platform combining review management with messaging, payments, and AI workflows for multi-location businesses. Overlaps Custplace's review inbox, AI response, and multi-site enterprise positioning.
• Skeepers: French SaaS for user-generated content, consumer reviews, and customer engagement, directly competing with Custplace in France and Europe across review collection, brand advocacy, and product reviews.
• Yext: Digital presence platform offering listings management, reviews, and pages for multi-location brands. Direct overlap with Custplace's Presence Management and Local Profile modules, especially around structured data and directory syndication.
• Critizr: French customer feedback and store visit platform focused on multi-site retail networks. Comparable to Custplace's Feedback Management and Presence Management modules for European enterprise customers.

Broad incumbents

• Google Business Profile: Google's free business listing and native review platform that Custplace synchronizes with. Functions as a broad incumbent: any feature expansion by Google directly competes with Custplace's presence and review management offerings.
• Pages Jaunes: French local directory and listings incumbent with embedded review and presence features. While a partner in Custplace's ecosystem, it competes as a broader incumbent for local visibility and SME advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/custplace
• YouTubeyoutube.com/@custplace
• Facebookfacebook.com/custplace
• LinkedInlinkedin.com/company/custplace
• Instagraminstagram.com/custplace

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custplace