Boonmee Lab

What Boonmee Lab does

Boonmee Lab is a Bangkok-headquartered design, data, and technology consultancy that builds custom websites, data dashboards, chatbot systems, UX/UI design frameworks, and ERP implementations for Thai government agencies, large Thai corporates, NGOs, and educational institutions. Its technical stack spans Vue.js, Nuxt.js, Strapi headless CMS, PostgreSQL, AWS, Netlify, Elastic, and visualization tooling including D3.js and Looker, with the proprietary Oho Chat chatbot platform operating as a separately branded product.

The firm operates a dual GTM: a productized tier called BML Express offering fixed-price website and dashboard packages from 200,000 to 850,000 THB (approximately $5,700–$24,500), and a custom co-development tier for enterprise and government clients with quote-based pricing. Revenue is project-based across five service lines: website design and development, data dashboard/BI services, UX/UI design, chatbot development, and Odoo ERP implementation. Marquee projects include TPMAP (Thai poverty mapping for NECTEC), the Dashboard for Electronic Government Procurement (Ministry of Finance), Bank of Thailand Learning Center, Thai PBS News Chatbot, ACT Ai anti-corruption open data, Bangkok Solar City, Yala Smart City, and True Health (Mordee) telemedicine.

Boonmee Lab maintains a Bangkok headquarters and a Seoul regional office to serve Korean-market and K-Wave work, with additional Japan exposure via the Royal Thai Embassy Tokyo Thai Festival project. The company is founder-owned and operated, with no disclosed external venture funding, and operates multiple sub-brands (BML Express, Oho Chat, WeVis, Elect, Punch Up) targeting adjacent markets in election data, design partnerships, and civic visualization.

Name

Boonmee Lab

Legal name

Boonmee Lab Co.,Ltd.

Website

https://boonmeelab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Boonmee Lab is a Bangkok-based design, data, and technology consultancy that builds websites, dashboards, chatbots, and digital platforms for Thai government agencies, corporations, NGOs, and educational institutions, with a Seoul regional office.

Ownership category

akta.pro rank

Product category

Digital Design and Development Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Web development services
• Data visualization dashboards
• UX UI design services
• Chatbot platform development
• Digital transformation consulting

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design and Development Services: Custom website design and development with Content Management System (CMS). Packages range from Single Page Websites (200,000 THB) to Website with Custom Data Visualization (850,000 THB). Project-based revenue with clear pricing tiers.
2. Data Dashboard Development: Business Intelligence and data visualization consulting. Services include BI Tools implementation (Looker, Power BI, Tableau), dashboard design, and data integration. Project-based engagements with government and corporate clients.
3. UX/UI Design Services: UX research, UI design, and design system development. Standalone UX/UI design projects and design guideline development for organizations like Sansiri and Plus+ Property.
4. Chatbot Development and Integration: Chatbot development using the proprietary Oho Chat platform plus third-party chatbot solutions. Includes chatbot maintenance services.
5. ERP Implementation (Odoo): Odoo ERP system implementation and customization for organizations transitioning to digital operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boonmee Lab is a human-centered design, data and technology consultancy that builds custom websites, data dashboards, UX/UI design systems, chatbot solutions, and ERP implementations for government agencies, enterprises, NGOs, and educational institutions. The company delivers both standardized fixed-price packages under its BML Express sub-brand and bespoke co-development projects, supported by its proprietary Oho Chat chatbot platform.

Product overview

Boonmee Lab is a human-centered design, data, and technology consultancy offering a portfolio of services organized around four core areas: Data Dashboard Services, Web Design and Development, Chatbot Solutions, and UX/UI Design. The company operates two distinct service delivery models: (1) BML Express, a standardized sub-brand offering fixed-price website and dashboard packages ranging from 200,000 to 850,000 THB for rapid delivery; and (2) Oho Chat, a chatbot platform sub-brand providing conversational AI solutions. Technology partnerships include Strapi for headless CMS implementation, Odoo for ERP deployment, and BI tools (Looker, Power BI, Tableau) for analytics. The company specializes in serving government agencies, NGOs, and corporate clients with data-driven digital transformation projects across Thailand and international markets including Japan and Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Oho Chat: Chat management and chatbot platform developed by Boonmee Lab
• BML Express
• WeVis
• Punch Up
• Elect

Products and services

• BML Express Standardized website and data dashboard service offering fixed-price packages for businesses needing quick delivery. Packages include Single Page Website (200,000 THB), Website Design & Development (250,000 THB), Website & Application Design (450,000 THB), Website with Data Visualization (600,000 THB), and Website with Custom Data Visualization (850,000 THB).
• Oho Chat Proprietary chatbot platform and chat management system enabling omnichannel customer engagement. Features include webhook integration capabilities and seamless third-party system integration. Used for news chatbots, university information services, and political information delivery.
• Web Design and Development End-to-end website creation service including UI/UX design, content management system implementation, and responsive web development with SEO optimization for government, corporate, and NGO clients.
• Data Dashboard Services Custom dashboard development using Looker, Power BI, and Tableau platforms. Transforms business data into actionable visual insights tailored to specific organizational needs and target audiences across government, corporate, and NGO sectors.
• Chatbot Solutions AI-powered conversational interface development for customer service, information delivery, and business process automation across multiple messaging platforms, including the proprietary Oho Chat platform and third-party chatbot solutions.
• UX/UI Design User experience and interface design services including design guidelines, user research, and facilitation workshops to align stakeholder requirements, targeted at organizations standardizing design systems and user experiences.
• Data Consulting Data strategy, ETL process optimization, database architecture, and data integration services to help organizations leverage their data assets effectively through consulting and advisory engagements.
• Strapi CMS Implementation Headless CMS deployment using Strapi, enabling flexible content management across multiple devices and platforms with easy API exposure for client websites and digital platforms.
• Odoo ERP Implementation Modern ERP system deployment using Odoo for comprehensive business process management including inventory, accounting, CRM, and operational modules for organizations transitioning to digital operations.
• BI Tools Integration Business intelligence tool implementation including Looker Studio, Power BI, and Tableau for advanced analytics and interactive data visualization across enterprise and government clients.

Quantifiable outcome

• Thai Student Poverty Dashboard created for EEF helps communicate complex PMT data to teachers, academics, and policy makers
• +2 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Oho ChatcoreTechnology or IntegrationOho Chat is a proprietary chatbot platform developed by Boonmee Lab. It serves as both an internal product and a technology offering for clients. The platform supports Thai PBS news chatbot, Chulalongkorn University international affairs chatbot, and ConForAll political chatbot. The platform includes omnichannel capabilities and webhook integration for third-party system connectivity.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huge: Huge is a global digital experience agency delivering design, web platforms, and data products for enterprise clients — comparable in service mix (UX/UI, custom platforms, dashboards) to Boonmee Lab, though at substantially larger scale.
• Work & Co: Work & Co is a global digital product studio designing and engineering custom digital products for enterprise and government — directly analogous to Boonmee Lab's human-centered design + custom software model at a larger scale.
• Botnoi Consulting: Botnoi is a Thai conversational AI and chatbot platform company serving enterprise and government customers with multilingual bots — the closest comparable to Boonmee Lab's Oho Chat business line in market and product.
• Sertis: Sertis is a Bangkok-headquartered AI and data consultancy serving Thai enterprises and government with analytics, ML, and digital transformation work — directly comparable to Boonmee Lab in geography, target clients, and data/dashboard delivery model.
• Kaizen: Kaizen is a Thai digital experience and creative agency offering web, app, and brand work for enterprise and government clients — closely comparable to Boonmee Lab's design-and-build, project-based delivery in the same Bangkok market.

Broad incumbents

• IDEO: IDEO is a pioneering global design and innovation consultancy covering product, service, and digital experience design — a broader incumbent that competes with Boonmee Lab's human-centered design methodology for civic and enterprise clients.
• Globant: Globant is a global digital and cognitive transformation company with strong LATAM and APAC presence delivering web, data, and AI projects — a broad incumbent whose service portfolio overlaps with Boonmee Lab's enterprise and public-sector work.
• Frog Design (Capgemini Invent): Frog is a long-established global design and innovation consultancy now part of Capgemini Invent; it operates at significantly larger scale than Boonmee Lab but competes in the same human-centered design, product, and digital transformation space for enterprise and government.
• Slalom: Slalom is a global consulting firm delivering strategy, data, and technology services for enterprise and government clients — comparable to Boonmee Lab's cross-functional consulting approach with substantially larger geographic and capability footprint.
• Thoughtworks: Thoughtworks is a global technology consultancy delivering custom software, data, and platform engineering for enterprise and government — a broad incumbent that competes with Boonmee Lab on Thai and regional digital-transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Boonmeelab
• Facebookfacebook.com/BoonmeeLab
• Instagraminstagram.com/boonmeelab
• LinkedInlinkedin.com/company/boonmeelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boonmee Lab