What Botnoi Consulting does

Botnoi Consulting (doing business as BOTNOI Group) is a Thai enterprise AI company founded in 2018 and headquartered in Bangkok. It builds and sells a Thai-language-specialized AI platform spanning AI Chatbot, AI Voicebot, AI Agent, and Document Search, alongside adjunct products including the Botnoi Voice text-to-speech API (distributed via AWS Marketplace), GogoService (a no-code AI customer-service/agent builder for SMEs and enterprises), AI Avatar/Digital Human, and AI Live Translation. The technical stack combines proprietary Thai ASR, TTS, NLP, and conversational models with multimodal AI Avatar orchestration and a multi-agent collaboration framework; it integrates with LINE, Facebook Messenger, CRM, ERP, payment, shipping, and warehouse systems via API.

The company targets banking/financial services/insurance, healthcare, food & beverage, and customer service operations — primarily Thai enterprises — with secondary reach into SMEs through the no-code GogoService platform. Go-to-market is direct enterprise field sales through a 3-step consultative process (use-case analysis, system design, deployment/optimization), supplemented by self-serve PLG on GogoService and an AWS Marketplace channel for the voice API. Pricing is quote-based with recurring/subscription elements; entry is freemium ('no initial cost') for consultation, demos, and limited deployment, with custom enterprise contracts.

The business claims 100+ organizational customers, an average 40% customer cost reduction, a 60% cost reduction on AI Agent deployments, and a 3x conversion uplift among users. Named enterprise customers include FazWaz (Real Estate / Recruitment — voicebot-driven outreach with real-time transcription), AssetWise (Property Management — voicebot-automated customer verification cutting a 5-day manual workflow to ~1 hour for 500 customers), and CollexaKnock/Callecto (Debt Collection — voicebot with behavioral analysis and negotiation). Certifications include ISO/IEC 29110 (by iSQI Thailand) and alignment to SOC 2 Trust Services Criteria. The company is founder-led (Dr. Winn Voravuthikunchai), privately held without disclosed institutional funding, and has begun international expansion through Thailand's NIA 'Scale Up to Global 2026' program and an HKSTP Hong Kong Soft Landing Program.

Name

Botnoi Consulting

Legal name

BOTNOI Group

Website

https://botnoigroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Botnoi Consulting (BOTNOI Group) is a Bangkok-based Thai-language AI company selling enterprise Chatbot, Voicebot, AI Agent, and Document Search platforms to banking, healthcare, F&B, and customer-service organizations across Thailand, with no-code (GogoService) and AWS Marketplace channels for SME and global reach.

Ownership category

akta.pro rank

Product category

Conversational AI Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Enterprise AI solutions
• Conversational AI platform
• AI voicebot services
• AI chatbot automation
• Thai language AI

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI Solutions Sales: BOTNOI provides comprehensive AI solutions including Chatbot, Voicebot, and AI Agent platforms customized for specific industry use cases, with implementation, deployment, and ongoing optimization services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Botnoi Consulting (BOTNOI Group) provides enterprise AI software products — including AI Chatbot, AI Voicebot, AI Agent, Document Search, Real-time Translation, Digital Human, and a text-to-speech voice API — built on Thai language-specialized AI models. The company sells and implements these AI solutions to Thai enterprises through direct sales, while also offering a no-code self-serve platform (GogoService) for SMEs.

Product overview

BOTNOI Group (also referred to as Botnoi Consulting) is a Thai enterprise AI company offering a unified AI platform portfolio under a single brand umbrella. The core offering combines AI Chatbot, AI Voice Bot, and AI Agent — all built on Thai-language-specialized models — into one integrated platform for customer service automation. The product line includes BOTNOI Voice (text-to-speech synthesis available as an API on AWS Marketplace), Document Search (enterprise knowledge retrieval), AI Avatar/Digital Human (visual conversational AI), and AI Live Translation (real-time speech-to-speech translation). Additional offerings include GogoService (a no-code AI customer service and agent builder for SMEs and enterprises), Callecto by CollexaKnock (an AI-powered debt collection system), AI StartUP educational curriculum, and VibeCoding (AI-assisted web development). The platform is industry-tailored for banking/finance/insurance, healthcare, customer service, and food & beverage sectors, serving over 100 organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Botnoi Voice: AI voice technology platform for text-to-speech and voicebot solutions
• GogoService
• Botnoi Voice API
• Callecto

Products and services

• AI Voicebot Automated voice AI system that handles inbound and outbound phone calls for Thai enterprises. Includes real-time speech recognition, Thai-language NLP, and text-to-speech synthesis. Operates 24/7 and is 10x faster than manual calling, supporting use cases such as customer outreach, verification calls, and lead qualification.
• AI Agent Autonomous AI system that performs repetitive business tasks on behalf of staff without human intervention. Capabilities include decision-making, workflow planning, learning and adaptation, multi-system integration, and continuous operation. Reduces operational costs by up to 60% compared to manual workflows. Multi-agent systems enable specialized AI agents to collaborate as a team.
• AI Chatbot Text-based conversational AI chatbot for automated customer service across web, LINE, Phone, and Facebook Messenger channels. Supports Thai language with specialized training on context and colloquial expressions. Provides 24/7 availability for customer inquiries, order management, and FAQ handling.
• GogoService No-code AI Customer Service and AI Agent platform that enables businesses to create their own AI assistants without coding. SME tier offers pre-built workflow templates for instant deployment. Enterprise tier supports custom AI workflow design, multi-agent creation, and integration with ERP, CRM, payment, shipping, and warehouse systems via API.
• BOTNOI Voice API High-quality Thai text-to-speech (TTS) voice synthesis API available via AWS Marketplace. Developers can subscribe through AWS, set up an account on voice.botnoi.ai, and access the API for voice generation. Supports Thai language voice synthesis for enterprise voice applications and integration with platforms like Canva.
• AI Avatar / Digital Human AI-powered digital avatar for interactive customer engagement. Combines visual avatar animation, conversational AI, and speech synthesis for natural human-like interaction. Used as a welcome concierge at events and for customer-facing conversational engagement.
• AI Live Translation Real-time speech-to-speech translation system that converts spoken language into translated audio output and live subtitles. Combines speech recognition, machine translation, and voice synthesis in a real-time pipeline for conference stages, multilingual customer service, and events.
• Document Search Intelligent enterprise document and database search system that retrieves information from organizational documents and databases. Provides fast and accurate information retrieval to support AI agents and customer service operations across enterprise knowledge bases.
• Callecto (by CollexaKnock) AI-powered debt collection system built on BOTNOI's Voice AI technology. Automates collection calls with adaptive conversation, behavioral analysis of debtors, optimal call timing, SMS/LINE follow-up, and soft collection negotiation. Designed for the debt collection industry to increase recovery rates while reducing collection team costs.
• AI StartUP Course Educational curriculum covering AI fundamentals, product development, data-driven decision making, AI Agent operations, and team management. Developed in partnership with SIIT (School of Applied Statistics) for delivery to university students.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• NIA (National Innovation Agency Thailand)coreStrategic or Co-development Partner · 12 March 2026Participation in NIA SITE 2026: Global Innovation Impact - The Year of Investment event, part of the Scale Up to Global 2026 program. NIA led 6 Thai startups including BOTNOI to showcase innovation to global investors and partners.
• HKSTP (Hong Kong Science and Technology Parks Corporation)supportingStrategic or Co-development Partner · 12 March 2026Soft Landing Program participation in Hong Kong exploring market entry, support opportunities, and expansion possibilities through HKSTP in collaboration with NIA.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Marketplace partnership for Botnoi Voice API distribution. The API is available on AWS Marketplace allowing global customers to subscribe and access voice synthesis capabilities through their AWS accounts.
• MongoDBsupportingTechnology or IntegrationTechnology partnership for database solutions supporting BOTNOI's AI platform infrastructure.
• NVIDIAsupportingTechnology or IntegrationTechnology partnership for GPU computing infrastructure supporting AI model training and inference capabilities.
• TrueVoicesupportingTechnology or IntegrationVoice technology partnership enhancing BOTNOI's voice AI capabilities.
• LINEsupportingTechnology or IntegrationLINE integration partnership enabling BOTNOI AI solutions to operate on the LINE platform popular in Thailand.
• Digital FocuscoreStrategic or Co-development PartnerStrategic partnership discussions for applying BOTNOI AI technology in enterprise business sector, focusing on AI Automation, Chatbot, and Voice AI solutions for the Thai market. Target use cases include Logistics, Security, Smart City, and Enterprise Service sectors.
• Mono29supportingTechnology or IntegrationTechnology partnership supporting BOTNOI's platform infrastructure.
• FacebooksupportingTechnology or IntegrationFacebook integration partnership enabling AI chatbot deployment on Facebook Messenger platform.
• NT (National Telecom)supportingStrategic or Co-development PartnerPartnership with Thailand's national telecom operator for AI solution deployment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yellow.ai: Yellow.ai is a global enterprise conversational AI platform offering chatbots, voice bots, and AI agents across customer service and sales use cases. It directly competes with Botnoi's core offering of unified chat+voice+agent automation for enterprise customers, though Yellow.ai targets a broader multilingual footprint while Botnoi specializes in Thai.
• Verloop.io: Verloop.io provides conversational AI and customer support automation for enterprises, with strong presence in emerging markets including Southeast Asia. It directly competes with Botnoi in AI chatbot and voicebot solutions for customer service automation, with similar target customers in BFSI, e-commerce, and consumer services.
• Haptik: Haptik is an enterprise conversational AI platform acquired by Reliance Jio, offering AI agents and chatbots for customer support, sales, and lead generation. It directly competes with Botnoi in the enterprise AI agent and chatbot space, particularly for BFSI and telecom verticals in Asia.
• Kore.ai: Kore.ai is an enterprise conversational AI and AI agent platform serving large organizations across BFSI, healthcare, and customer service. It directly competes with Botnoi in the enterprise AI agent and chatbot category, though Kore.ai operates at a much larger global scale and serves Fortune 500 customers.
• Aisera: Aisera is an enterprise AI agent platform focused on customer service, IT support, and sales automation using generative AI. It directly competes with Botnoi's AI Agent product offering, particularly for autonomous task automation and enterprise system integration use cases.
• SESTEK: SESTEK provides speech recognition, text-to-speech, and conversational AI solutions for contact centers, with strength in multilingual voice AI. It is comparable to Botnoi's voice AI and contact center speech capabilities, though SESTEK serves a different geographic footprint and competes more on the speech AI infrastructure layer.

Regional players

• Appier: Appier is a Taiwan-headquartered AI company serving marketing, customer engagement, and conversational AI use cases across Asia-Pacific. It is comparable to Botnoi as a regional AI player targeting enterprise customers in APAC, though Appier is publicly listed and serves a broader geography with more diverse AI applications.

Broad incumbents

• LivePerson: LivePerson is a large, established conversational AI and customer engagement platform serving global enterprises. It is comparable to Botnoi as a broader incumbent offering chat, voice, and messaging automation, though LivePerson operates globally with a much larger customer base and serves enterprise contact centers at scale.
• Genesys: Genesys is a leading global customer experience and contact center platform with AI-powered voice and chat capabilities. It is comparable to Botnoi's enterprise contact center speech AI use cases as a broad incumbent, though Genesys serves much larger global enterprises with a comprehensive CCaaS platform.
• Zendesk: Zendesk is a major customer service and engagement platform that has integrated AI agents and chatbots into its suite. It is comparable to Botnoi's customer service automation use cases as a broad incumbent, with a much larger global footprint, established enterprise customer base, and broader product suite spanning ticketing, voice, and messaging.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BOTNOIGROUP
• Facebookfacebook.com/botnoigroup
• LinkedInlinkedin.com/company/botnoi-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botnoi Consulting