M Media

What M Media does

M Media (legal entity M Media EI, an Entrepreneur Individuel / sole proprietorship in France) is a digital marketing and web development firm founded in 2018 by Michał, an alumnus of the International University of Monaco, and headquartered in Villefranche sur Mer on the French Riviera. The company operates a hybrid platform-plus-services model: a proprietary Marketing Automation Bot (a Raspberry Pi-based micro-computer priced at €73 and pre-loaded with M Media software) serves as the hardware foundation for its Instagram-focused subscription products — Instagram Engagement (€17-€99/month), Instagram Content Management (€147-€893/month), and Instagram Account Analyzer (€5/month standalone or free bundled).

Technically, M Media builds on PHP on Nginx servers using Laravel or WordPress, with front-end in Blade, VueJS, HTML, CSS, and JavaScript; payments run on Stripe, analytics on Google Analytics and Facebook Pixel. Beyond its core Instagram services, M Media delivers custom web development (websites, web apps, e-commerce) and managed digital advertising (Facebook/Meta, Google Ads), and has built a portfolio of owned products including the open-source Cartes.io mapping platform (with a companion WordPress plugin), the Novu.Link smart QR-code service, and multiple WordPress themes (Snippet, Uno) and plugins (COVID-19 Watch, Log in with M Media).

Go-to-market is self-serve via mmediagroup.fr for subscriptions and hardware, plus contact-form-driven sales for custom projects and enterprise work. Target customers span entrepreneurs, artists/musicians, small businesses, real estate agencies, event/festival organizers, and nonprofits, with a documented concentration on the French Riviera alongside claimed global reach. Pricing is tiered monthly subscription (cancel-anytime) for recurring services plus project-based fees for web development, with 6-month interest-free or 11-month-at-5% installment financing available.

Name

M Media

Legal name

M Media EI

Website

https://mmediagroup.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

M Media EI is a founder-operated digital marketing and web development firm on the French Riviera that sells a proprietary Marketing Automation Bot hardware device and tiered Instagram engagement/content services (€17-€893/month), alongside custom web development and managed digital advertising for entrepreneurs, artists, and small businesses.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Web development services
• Digital marketing services
• Instagram automation services
• Social media management
• Digital advertising services

Headquarters

HQ city

Villefranche-sur-mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Automation Bot Hardware Sales: One-time hardware sales of the Marketing Automation Bot (Raspberry Pi-based microcomputer) priced at €73 with 2-week delivery. The bot is required for some subscription services and can be bought back at 50% price.
2. Instagram Engagement Services: Monthly subscription tiers (Basic €17, Pro €76, Enterprise €99) providing automated Instagram engagement including likes, follows, comments, unfollows, and advanced targeting features.
3. Instagram Content Management: Monthly subscription plans (€147-€893) for content creation, posting, hashtag research, and optional paid marketing integration. Includes progress reports and photography services.
4. Instagram Account Monitoring: €5/month for daily Instagram statistics tracking including follower counts, engagement metrics, and health monitoring. Free with engagement and content management services.
5. Web Development Services: Custom web development services for entrepreneurs and startups, including progressive web apps, e-commerce, and business websites. Financing options available (6-month interest-free or 11-month at 5% interest).
6. Digital Advertising Management: Management of Facebook and Instagram ad campaigns for clients, including strategy, creation, and optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

M Media builds websites and delivers digital marketing services, primarily targeting entrepreneurs, artists, and small businesses. The company offers custom web development using PHP/Laravel or WordPress, plus subscription-based Instagram automation, content management, and account analytics powered by a proprietary Marketing Automation Bot (a Raspberry Pi-based microcomputer). Additional offerings include Google and Facebook advertising management, an open-source mapping platform (Cartes.io), and a smart QR-code service (Novu.Link).

Product overview

M Media is a digital marketing and web development company based in Villefranche-sur-Mer, France, founded in 2018 by an alumni of the International University of Monaco. The company operates a platform-plus-services model centered around its Marketing Automation Bot (€73) - a physical micro-computer that serves as the foundation for Instagram marketing services. The core product portfolio includes Instagram Engagement (€17-99/month), Instagram Content Management (€147-893/month), and Instagram Account Analyzer (€5/month or bundled), all powered by the automation bot. Web development services using PHP/Laravel or WordPress with Stripe integration are offered as a separate core service with financing options. The company also maintains a portfolio of owned products including Cartes.io (free open-source mapping platform), Novu.Link (smart QR code service), and various WordPress tools including Snippet Theme, Uno Theme, M Media Plugin, Log in with M Media Plugin, Cartes.io WordPress Plugin, and Coronavirus COVID-19 Watch Plugin. Services are delivered through a SaaS-like subscription model with monthly billing via Stripe, and all contracts are cancelable at any time.

Differentiator

Problem solved

Functional benefit

Brands

• Cartes.io: Free, open-source, and anonymous mapping platform developed by M Media allowing anyone to create maps with custom markers for various purposes including protests, personal projects, and community information sharing.
• Novu.Link

Products and services

• Marketing Automation Bot A micro-computer pre-installed with M Media software that automates Instagram engagement, foot-traffic tracking, SMS, billing, and other repetitive marketing and administrative tasks. Features WiFi, Bluetooth, 4 USB ports, Ethernet, HDMI, audio jack, and 40 GPIO pins. Priced at €73 with a 50% buyback option.
• Instagram Engagement Service Subscription-based automated Instagram engagement service handling likes, follows, comments, and unfollows with advanced targeting based on follower counts, post counts, locations, hashtags, and AI-powered image analysis. Three monthly tiers: Basic (€17), Pro (€76), and Enterprise (€99).
• Instagram Content Management Monthly Instagram content posting and management service that uses analytics to determine optimal posting times and includes hashtag research. Three tiers: Starter (€147/month, 2 posts/week), Growth (€559/month, 3 posts/week + €100 paid marketing), and Premium (€893/month, 3-5 posts/week with free photography/videography).
• Instagram Account Analyzer Daily tracking of Instagram account metrics including follower counts, following counts, engagement rates, and follower-to-following ratio, with AI-powered suggestions for performance improvement. Available standalone at €5/month or free with engagement/content management subscriptions.
• Web Development Services Custom website development services using PHP on Nginx with Laravel or WordPress, plus Blade/VueJS/HTML/CSS/JS front-ends. Includes progressive web apps, e-commerce, SEO, Stripe payment integration, and database systems. Financing options: 6-month interest-free or 11-month at 5% interest.
• Digital Advertising Services Digital ad management services for Google Ads and Facebook/Meta Ads including audience research, campaign creation, A/B testing, conversion tracking, and ROI analysis. Also covers Google Business profile setup and management.
• Cartes.io Free, open-source, anonymous mapping platform that allows anyone to create maps with custom markers. Supports public, partially locked, and fully locked maps with live updates and embeddable maps. Over 1,000 markers across nearly 300 maps as of December 2021.
• Novu.Link Web app that creates single-URL QR codes redirecting to multiple destinations based on user-defined rules such as time of day, location, or language preference.
• Snippet WordPress Theme Premium WordPress theme developed by M Media featuring lightweight design (under 25kb frontend), Bootstrap-based responsive layout, and optimization for blogs and e-commerce. Available for purchase from M Media and theme marketplaces.
• Uno WordPress Theme Free WordPress theme built on the Bootstrap framework with full Gutenberg editor integration, WooCommerce support, customizable color schemes, and built-in CTA functionality. M Media customers receive unrestricted license.
• Coronavirus COVID-19 Watch WordPress Plugin WordPress plugin that displays live COVID-19 case data on WordPress admin dashboards. Built on the M Media COVID-19 API.

Quantifiable outcome

• 23.7% Instagram engagement rate vs 1-3.5% industry average
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• JustBookrflagshipStrategic or Co-development Partner · 1 January 2016JustBookr is a global startup based in Monaco that lets students trade textbooks. Founded in 2016 by an International University of Monaco alumni, M Media built the entire business from the ground up including web-app, payment system, database (16,000 universities), social media setup, and branding materials. JustBookr represents M Media's largest full-service client engagement.
• Nicolas Pisani Real EstatecoreStrategic or Co-development PartnerExclusive digital Instagram marketing partner for the real estate team spanning multiple offices across the French Riviera. M Media manages 5 Instagram accounts directly, achieving 3-10 organic leads per day and up to 23.7% engagement rates. Partnership has continued for over a year for multiple agents.
• Breathe as One FestivalcoreStrategic or Co-development PartnerM Media created the festival website with online shop integration, PayPal payment system, and no-database sign-up form. Has been chosen as the festival's sole online and offline marketing agency for ongoing projects. Yoga festival held annually in Nice, France.
• Progressive InternationalcoreStrategic or Co-development PartnerM Media operates and manages servers hosting Progressive International's real-time document solutions (Collabora) and file storage systems (Nextcloud). Organization is led by Bernie Sanders and Yanis Varoufakis, launched by The Sanders Institute and DiEM25.
• Sounds Like Van SpiritcoreStrategic or Co-development PartnerPartnership for Facebook and Instagram retargeting ads, user tracking, and conversion analytics. M Media optimized checkout flow reducing abandonment by 27%. Average ROAS of 3.1, peaking at 14.6. Project raised money for charity (Musicians Without Borders).
• Novu.LinkminorStrategic or Co-development PartnerM Media built Novu.Link, a QR code web app that redirects to multiple destinations based on rules (time, language). Initially created for a local restaurant needing breakfast/lunch menu routing.
• Cartes.iocoreStrategic or Co-development PartnerOpen-source mapping platform founded, built, and managed by M Media. Used in Minneapolis protests for real-time incident reporting (135 events in 2 days), COVID-19 tracking, community projects. Surpassed 1,000 markers across 300 maps. Has WordPress plugin with significant downloads.
• Achills RestaurantcoreChannel Partner/ Reseller/ DistributorOngoing marketing automation partnership including Instagram posts, caption research, daily account health checks. Installed foot traffic tracking robot collecting 3,000+ data points. Restaurant has 3.5k Instagram followers, second highest in city restaurant industry.
• Le Country StorecoreChannel Partner/ Reseller/ DistributorInstagram growth services from construction phase. Achieved 5-10 new organic followers per day. Uses Cartes.io for Coffee Hub feature allowing customers to mark favorite coffee shops worldwide.
• Responsible Leadership AcademyminorImplementation/ SI/ Consulting PartnerWeb development contract for company website including media generation, SEO, custom theme development (derived from Twenty-Twenty), and blog functionality. Built on WordPress with M Media plugins.
• Methode KacoreStrategic or Co-development PartnerFull website development with 30+ pages in English and French, custom code for subscriptions, memberships, webinars, and bookings. Also provides marketing strategy consulting and logo recreation. Therapy company with offices in Nice and Milan.
• Timo PankauminorChannel Partner/ Reseller/ DistributorMarketing for upcoming music singles including Facebook Business setup, Google Analytics integration, and pre-save landing pages for single releases. Berlin-based acoustic pop-folk artist.
• Sisa MeminorChannel Partner/ Reseller/ DistributorMarketing services for Berlin-based indie band through Google and Facebook data streams targeting music enthusiasts worldwide.
• Adriana TomczakminorChannel Partner/ Reseller/ DistributorComprehensive services including domain/email management, business card and flyer design, website design, Google My Business setup, and ongoing consulting for psychologist/business owner.
• NewportminorImplementation/ SI/ Consulting PartnerFirst website development for bistro in Villefranche-sur-mer with advanced analytics integration. Restaurant provides marketing exposure for M Media.
• Henri Ville MonacominorImplementation/ SI/ Consulting PartnerDevelopment and management of 2-3 websites, up to 450 email accounts, 3 servers per domain, 3 unique domains, and analytics setup for luxury leather goods company in Monaco.
• Luxury Line DriverminorImplementation/ SI/ Consulting PartnerOnline client management system and front-end client booking website development for luxury transportation service.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KlientBoost: Performance-focused digital marketing agency specializing in paid media (Google Ads, Facebook Ads) and CRO for SMBs and mid-market. Directly comparable in performance advertising capabilities and SMB target segment.
• Disruptive Advertising: PPC and digital marketing agency offering Facebook Ads, Google Ads management, and web development for SMBs. Directly comparable in paid social service delivery and performance reporting focus.
• Later: Instagram-focused scheduling, analytics, and link-in-bio platform for creators and SMBs. Comparable in the Instagram automation/management space, though productized as SaaS rather than service.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web development, SEO, social media, and paid advertising for SMBs. Comparable in offering web development bundled with digital marketing services to similar customer profiles.
• Lyfe Marketing: Social media marketing agency targeting SMBs with Instagram management, content, and advertising services. Closely comparable in service mix, target customer (SMB/entrepreneurs), and subscription-style engagement models.

Others

• Buffer:

Broad incumbents

• Hootsuite: Enterprise social media management platform with scheduling, analytics, and engagement tools. Overlaps with M Media's Instagram automation services but as a software platform serving a broader enterprise segment.
• WebFX: Large full-service digital marketing agency with proprietary marketing technology (MarketingCloudFX), offering SEO, web design, and paid media. Comparable offerings but at significantly larger scale and broader portfolio.
• Sprout Social: Social media management and analytics platform with publishing, engagement, and reporting tools. Adjacent to M Media's Instagram management offering as a more enterprise-grade software alternative.
• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, and email marketing for mid-market and enterprise. Overlapping capabilities with M Media but at larger scale and broader customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfb.me/mmediafr
• Instagraminstagram.com/m_media_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Media