What Stubble Stache does

Stubble & Stache (DBA "stubble + 'stache") is a direct-to-consumer men's skincare brand headquartered in Alexandria, Virginia, founded in 2013 by Marine Corps veteran Nick Karnaze. The company develops and sells a portfolio of probiotic skincare products specifically formulated for men with facial hair — stubble, beards, and mustaches — addressing skin conditions (beard itch, flakes, dryness, ingrown hairs) that conventional skincare and beard-care products treat as separate problems. The core technology centers on Lactococcus Ferment Lysate, a probiotic extract used to support the skin barrier, combined with a certified organic aloe vera leaf juice base in place of the water used in typical moisturizers. The product line is anchored by a 3-step Face + Beard Care System (Cleanse face + beard wash, Hydrate daily moisturizer, and Soften face + beard oil) and is extended by an anti-aging Eye Reviving Cream, a charcoal sugar scrub, a beard balm, and curated bundles plus gift cards. All products are fragrance-free, made in the USA, and packaged in 100% post-consumer recycled plastic airless pumps, with carbon-neutral shipping. The company monetizes through unit-priced DTC sales on its owned Shopify storefront, plus a subscribe-and-save subscription offering (configured 1-10 months via Recharge Payments at a 10% discount) and a parallel wholesale channel. Marketing relies on a combination of content (The Beard Blog), organic social across Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn, an email newsletter with a 15% first-order incentive, and earned media coverage in GQ, Esquire, Men's Journal, Outside Magazine, WWD, and AskMen. The company is founder-owned, privately held, structured as a Certified B Corporation / Benefit Corporation, and has been bootstrapped since inception with no disclosed institutional funding.

Name

Stubble Stache

Legal name

Stubble & Stache

Website

https://stubbleandstache.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Stubble & Stache is a direct-to-consumer men's skincare brand selling probiotic, aloe-based skincare and beard-care products (cleanser, moisturizer, beard oil, balm, eye cream) designed specifically for men with facial hair, distributed via owned e-commerce, subscriptions, and wholesale.

Ownership category

akta.pro rank

Product category

Men's Skincare and Beard Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Other Health and Personal Care Retailers (45619)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)

akta.pro secondary industries

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB)

Keywords

• Men's beard care
• Probiotic skincare
• Face and beard moisturizer
• Facial hair grooming
• Men's grooming products

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of skincare and beard care products through e-commerce website. Products include moisturizers, face washes, beard oils, balms, scrubs, and curated sets. One-time purchase and subscription options available with 10% discount for subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Stubble & Stache designs, formulates, and sells a probiotic-based skincare and beard care line targeted specifically at men with facial hair (stubble, beards, and mustaches). The core portfolio includes a daily face + beard wash, moisturizer, beard oil, beard balm, exfoliating scrub, and eye cream, sold as individual items, curated bundles, and subscriptions through its own e-commerce site.

Product overview

Stubble Stache is a probiotic skincare brand for men with facial hair, offering a unified product portfolio centered on its 3-step Face + Beard Care System. The core offering combines Cleanse (face + beard wash), Hydrate (daily moisturizer), and Soften (face + beard oil) as the foundational routine. Supporting products include the Eye Reviving Cream for anti-aging eye care, the Exfoliate Charcoal Sugar Scrub for deep cleansing, and the Groom Hydrating Beard Balm for styling. Bundle kits and gift cards round out the portfolio. All products feature organic aloe vera base (not water), probiotic Lactococcus Ferment Lysate extracts, and are fragrance-free, cruelty-free, and made in the USA.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% of men said their skin + facial hair felt deeply hydrated
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beardbrand: Beardbrand is the most direct competitor in the men's beard care category, offering beard oils, balms, washes, and softeners through a comparable DTC-plus-content (YouTube, blog, Beardbrand Utility Bar) model. The two brands compete for the same "men with facial hair" customer, though Beardbrand historically leans more into fragrance and styling whereas Stubble & Stache positions on skincare science.
• Lumin: Lumin is a men's skincare subscription brand offering face washes, moisturizers, anti-aging creams, and charcoal products aimed at the modern male consumer. While it does not specialize exclusively in facial hair, it competes directly for the same men's skincare wallet share and operates a similar subscription-led DTC model.
• Tiege Hanley: Tiege Hanley is a subscription-first men's skincare brand offering simplified daily routines (wash, moisturizer, eye cream, anti-aging) at mid-tier pricing. It competes for the same "men who want an easy skincare routine" demographic and is a close comparable on subscription mechanics, AOV, and bundling strategy.
• Live Bearded: Live Bearded is a US-based DTC men's beard and skincare brand selling beard oils, balms, washes, and moisturizers with subscription options. It targets an almost identical customer profile (men with beards seeking routine-grade grooming) and competes head-to-head on Amazon, Shopify, and barber-shop channels.
• Brickell Men's Products: Brickell is a natural men's skincare and grooming brand selling face washes, moisturizers, eye creams, and beard products via DTC. It targets a premium, natural-ingredient shopper that overlaps heavily with Stubble & Stache's customer base, and it competes across nearly identical SKU categories.
• Mountaineer Brand: Mountaineer Brand sells all-natural beard oils, balms, washes, and skincare via DTC with strong wholesale penetration into barber shops and outdoor retailers. It overlaps directly with Stubble & Stache on beard oil/balm SKUs and shares the "natural, made in USA" positioning, making it a relevant comparison for both pricing and channel strategy.

Emerging players

• Hawkins & Brimble: Hawkins & Brimble is a UK-based premium men's grooming brand offering beard care, skincare, and shaving products with a natural/heritage positioning. It is comparable on product breadth (beard + skin) and brand aesthetic, though it serves primarily a UK/European customer base.
• Caldera + Lab: Caldera + Lab is a DTC men's skincare brand selling anti-aging and daily skincare serums/moisturizers. While it does not specialize in beard care, it competes for adjacent skincare wallet share among the same male consumer and is a useful comparable for premium men's skincare positioning.

Broad incumbents

• Every Man Jack: Every Man Jack is an established men's grooming CPG brand with broad distribution across mass retail (Target, Walmart) and DTC. While its product range extends well beyond beard/skincare, it competes for the same male grooming shelf and digital attention, making it a relevant incumbent comparable on category positioning and pricing tiers.
• Dr. Squatch: Dr. Squatch is a large, well-funded men's personal care brand selling soap, deodorant, hair care, and skincare via DTC and mass retail. It targets the same natural-ingredient, masculinity-coded consumer that Stubble & Stache appeals to and is a relevant broad incumbent for unit economics, brand voice, and category expansion benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/stubbleandstache
• Facebookfacebook.com/StubbleandStache
• LinkedInlinkedin.com/company/stubble-&-'stache
• Instagraminstagram.com/stubbleandstache
• TikToktiktok.com/@stubbleandstache
• Pinterestpinterest.com/stubblestache
• Xx.com/StubbleStache

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stubble Stache