What Let's Rallie does

Let's Rallie is a Philadelphia-based event technology company, founded in 2021 by a mother-son team and incorporated as Rallie Inc., that operates a mobile event management application for event organizers and planners. The company targets event teams managing experiences of all shapes, sizes, and durations — from festivals, crawls, and tours to conventions and parties — and serves a mix of nonprofits, SMBs, government entities, and enterprises. Its primary customer base sits in the Mid-Atlantic region, particularly the Philadelphia area, with named engagements including Manayunk Development Corporation (5+ events), CASA Soccer League, Italian Market Festival, B3 Fearless Foundation, Beasley Media Group, and Philly Burger Brawl.

The core product is a single iOS/Android mobile application distributed via the Apple App Store and Google Play. The platform is built on Firebase infrastructure with Twilio SMS integration and bundles a feature suite that includes welcome messages, push notifications, GPS-enabled interactive maps, in-app voting, automated raffles, gamified scavenger hunts, QR code check-in scanning, sponsor display ads, and event analytics (attendee demographics, engagement data, email list capture). Distribution combines self-serve app store onboarding for smaller organizers with a "Request a Demo" direct sales motion for enterprise event organizers, supplemented by an in-house outreach and activation team that provides day-of operations support, sponsorship upselling, and custom email campaigns.

Monetization rests on a personalized subscription model aligned to each customer's event budget — no public pricing tiers are disclosed — paired with professional services revenue from the activation team. Go-to-market is hybrid: app store-led product-led growth for SMBs and community-led distribution via partnerships with regional chambers of commerce (Greater Philadelphia Hispanic Chamber, Asian Chamber of Philadelphia), tourism boards (Maryland Tourism, NJTIA, PHLCVB), and community organizations (Downtown Baltimore Partnership, Philly Startup Leaders). The company has not disclosed external institutional funding and remains privately held.

Name

Let's Rallie

Legal name

Rallie Inc.

Website

https://letsrallie.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Rallie is a Philadelphia-based mobile event management platform that helps event organizers create interactive attendee experiences — including voting, scavenger hunts, maps, and real-time updates — for festivals, tours, crawls, and community events primarily across the Mid-Atlantic region.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Event Email/SMS/Marketing Automation & Nurture (THAHAGAI), Sweepstakes, Contests & Giveaway Administration (BPAFAMAD), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Event management software
• Mobile event app
• Attendee engagement platform
• Event technology solutions
• Festival management tools

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Event Management Platform Subscription: Let's Rallie provides an app-based platform for event teams with pricing personalized to align with customer budgets. The platform supports various event types including festivals, crawls, tours, conventions, and parties.
2. Professional Services - Outreach & Activation Team: Hands-on assistance including sponsorship upselling, custom email initiatives, attendee interaction, and day-of operations support

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Let's Rallie provides a mobile event management application that enables event teams to create and manage interactive attendee experiences including welcome messages, push notifications, interactive maps, voting, raffles, scavenger hunts, QR code check-ins, and event analytics. The platform supports festivals, crawls, tours, conventions, and parties, and is complemented by an Outreach & Activation Team offering hands-on support including sponsorship upselling and day-of operations assistance.

Product overview

Let's Rallie is a single mobile application product designed for event teams to create and manage interactive attendee experiences. The app provides a unified platform with built-in features including welcome messages, push notifications, interactive maps, voting, raffles, scavenger hunts, QR code scanning, and event analytics. Available on Android and iOS, with personalized pricing aligned to event budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Let's Rallie Mobile App

Quantifiable outcome

• Helped Manayunk Development Corporation with over 5 events
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Italian MarketminorGTM or Marketing PartnerLocal partner organization for Italian Market Festival case study. The partnership demonstrates Let's Rallie's capability with cultural and food-based events.
• Head of the Schuylkill Regatta (HOSR)minorGTM or Marketing PartnerAnnual rowing event partner with case study showcasing Let's Rallie's use at sporting tournaments.
• Manayunk Development CorporationcoreGTM or Marketing PartnerPrimary customer and partner having worked together on over 5 events. Manayunk DC is a key reference customer for the platform.
• Greater Philadelphia Hispanic Chamber of CommerceminorGTM or Marketing PartnerRegional chamber partner supporting Hispanic business events and initiatives.
• Asian Chamber of PhiladelphiaminorGTM or Marketing PartnerRegional chamber partner for Asian business community events.
• Maryland Tourism BoardminorGTM or Marketing PartnerState tourism organization partner for Maryland-based events.
• Philadelphia Convention & Visitors Bureau (PHLCVB)minorGTM or Marketing PartnerOfficial tourism partner for Philadelphia region events.
• Philly Startup LeadersminorGTM or Marketing PartnerLocal startup ecosystem organization partnership.
• CASA Soccer LeagueminorGTM or Marketing PartnerSports league partner with case study for soccer tournament app implementation.
• Unrivaled SportsminorGTM or Marketing PartnerSports organization partner for baseball tournaments.
• Downtown Baltimore PartnershipminorGTM or Marketing PartnerBusiness district organization partner for Baltimore-area events.
• NJTIA (New Jersey Tourism Industry Association)minorGTM or Marketing PartnerState tourism association partner for New Jersey events.

Expansion highlights5 records

Direct peers

• Attendify: Dedicated event mobile app provider with interactive maps, attendee engagement, and sponsorships — overlapping feature set with Let's Rallie across both consumer and B2B events.
• Guidebook: Mobile app builder for events and venues with schedules, maps, notifications, and sponsor monetization. Comparable to Let's Rallie for SMB events, festivals, and community events.
• Swapcard: Event engagement platform with mobile apps, lead retrieval, and networking features for trade shows and conferences. Direct competitor for mid-market and enterprise event apps.
• SpotMe: Enterprise event app platform with attendee engagement, gamification, and sponsorship features. Closest competitor for B2B events with similar feature architecture.
• Whova: Event mobile app platform popular with conferences, festivals, and community events. Closely comparable in serving the SMB-to-mid-market organizer segment with feature sets that include schedules, maps, networking, and engagement features.
• Bizzabo: Enterprise event management platform offering mobile event apps with engagement features similar to Rallie's (agenda, networking, gamification). Closest direct competitor targeting professional event organizers.

Broad incumbents

• Eventbrite: Largest consumer/professional event ticketing and management platform. Comparable in serving event organizers with registration and engagement tooling, but operates at far greater scale with a ticketing-led rather than app-led model.
• Hopin: Hybrid/virtual event platform with mobile app and attendee engagement features. Comparable in event-app and engagement, but anchored in virtual/hybrid events rather than in-person community events.
• Cvent: Enterprise event management suite covering registration, mobile apps, lead retrieval, and venue sourcing. Broad incumbent with overlapping capabilities but a much larger portfolio focused on corporate events.

Emerging players

• Hubilo: Event platform with mobile apps, virtual/hybrid events, and engagement features targeting the mid-market. Comparable to Rallie's engagement-first positioning but with a broader event-tech stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Lets-Rallie
• Facebookfacebook.com/letsrallie
• LinkedInlinkedin.com/company/letsrallie
• Instagraminstagram.com/letsrallie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Rallie