What TruSIP does

TruSIP Ltd is a UK-based, channel-only telecommunications distributor headquartered in Manchester with a regional office in London. The company supplies SIP trunking, unified communications (UCaaS/CCaaS), connectivity (SoGEA, FTTP, leased lines), white-label billing, and supporting professional services exclusively to B2B reseller partners serving UK SMB and SME customers. TruSIP does not sell directly to end users, instead routing demand through a curated partner network supported by dedicated account managers, a partner extranet, and 24/7 UK-based support.\n\nThe core technology stack is built on Session Initiation Protocol (SIP) trunking delivered over a four-node, geographically redundant UK network targeting 99.999% availability. TruSIP packages third-party platforms — Dstny for cloud UCaaS/CCaaS and Yeastar P-Series for cloud and on-premises PBX — alongside its own number manager portal, white-label billing platform, and AI-Powered SIP Trunks feature, which adds call transcription, sentiment analysis, topic/action-item extraction, and partner-facing analytics. The platform auto-provisions over 270 SIP handset models and is compatibility-tested with 120+ ITSPs.\n\nRevenue is generated primarily through recurring SIP trunk subscriptions with inclusive UK minutes, usage-based call charges billed in one-second increments, professional services (installation, configuration, training), and the resale of Yeastar hardware and cloud subscriptions. The partner value proposition centres on offering resellers a low-friction path to recurring revenue without the cost of building telecom infrastructure, reinforced by 30-day rolling contracts, white-label billing, and PCI-compliant call recording capabilities.

Name

TruSIP

Legal name

truSIP Ltd

Website

https://trusip.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based, channel-only telecoms distributor supplying SIP trunking, unified communications, connectivity, and white-label billing exclusively to B2B reseller partners serving SMB and SME customers across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Heywood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SIP Trunking Subscriptions: Recurring subscription revenue from SIP trunk services with included features such as 5000 UK landline and mobile minutes, call queuing, IVR, fraud management, and disaster recovery resilient trunks.
2. Usage-based Call Charges: Pay-per-call charges calculated by call length, with calls billed in one-second increments. Usage charges for connectivity services. Optional pay-as-you-go pricing.
3. Installation and Configuration Services: Professional services including system installation, configuration, deployment, and ongoing technical support provided by expert technicians.
4. Yeastar UC Solutions: Revenue from Yeastar P-Series Cloud Edition (UCaaS & CCaaS) and P-Series On-Premises appliance sales and rentals, including hardware purchase or rental options.
5. White Label Billing Services: Outsourced billing process management for partners, providing customization and real-time financial data access as a managed service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TruSIP is a UK-based channel-only telecoms distributor that supplies SIP trunking, unified communications (via Dstny and Yeastar P-Series platforms), and business connectivity (SoGEA, FTTP, leased lines) to B2B reseller partners. It supports partners with white-label billing, installation/configuration, training, and 24/7 support, enabling resellers to deliver recurring-revenue telecom services to their end customers without building their own infrastructure.

Product overview

TruSIP is a B2B telecoms distributor serving SMB/SME resellers, offering a portfolio of communication solutions centered on recurring revenue services. The core offering includes SIP Trunks (with AI-enhanced variant), Unified Communications via Dstny and Yeastar P-Series platforms, and Connectivity services (SoGEA, FTTP, Leased Lines). Supporting services include white label billing, installation/configuration, training, and 24/7 support. TruSIP operates exclusively as a channel-only provider, never selling direct to end users.

Differentiator

Problem solved

Functional benefit

Brands

• truSIP Partner Portal: An online self-service portal for partners to manage billing, ordering, and customer support.
• White Label Billing
• AI-Powered SIP Trunks

Products and services

• Dstny Unified Communications European cloud communications platform providing UCaaS and CCaaS solutions with business phone systems, collaboration tools, analytics, and CRM/Teams integration for businesses from SMEs to large enterprises.
• SIP Trunks VoIP trunking service that connects IP-enabled PBX systems to the public telephone network over internet connections, replacing legacy ISDN and analogue lines. Includes call queuing, recording, fraud management, IVR, number management, and disaster recovery.
• AI-Powered SIP Trunks AI-enhanced SIP trunking service that automatically transcribes calls, classifies sentiment, generates summaries with topics and action items, and provides an analytics portal for partners and end customers.
• Connectivity Business broadband and network connectivity including SoGEA, FTTP, and Leased Lines providing alternatives to PSTN for UK businesses migrating ahead of the 2025 PSTN switch-off.
• Yeastar P-Series Cloud Cloud-based PBX and UCaaS solution supporting onsite, remote, and mobile workers with simplified service delivery, real-time performance monitoring, and scalable instances and users.
• Yeastar P-Series On-Premises On-premises IP PBX appliance providing unified communications with voice, video, instant messaging, modular telephony interfaces, auto-provisioning for 270+ handsets, hot standby redundancy, and multi-layer security with 2FA.
• Apalo UCaaS and Apalo Mobile UCaaS and mobile-focused communication services available through the Apalo sub-brand as part of truSIP's partner portfolio.
• White Label Billing Cloud-based billing solution enabling partners to brand invoices and statements with their own logo and colours, with real-time financial data access, reducing the need for internal billing staff.
• Installation & Configuration Professional installation and configuration services delivered by expert technicians to tailor communication systems to partner and end-customer needs, ensuring performance, efficiency, and scalability.
• Training Personalized sales training and technical training programmes equipping partners with the knowledge and skills to sell and support truSIP's communications product portfolio.
• Support 24/7 support services with assigned support numbers, dedicated account managers, partner portal management tools, and round-the-clock availability for issue resolution.
• Call2Teams Middleware product enabling Microsoft Teams voice integration with existing enterprise-grade telephony, providing native Teams dial pad, active call management, contact list, and call history.
• Dstny Analytics Business performance analytics platform providing data-driven insights for staffing, business hours, and communication channels, with dashboards, BI API access, and multi-tenant architecture for service providers.
• CRM Connect Integration connecting Dstny cloud PBX with CRM systems to automatically display customer information during calls, with customer search, call notifications, number retrieval, and custom CRM buttons.
• FAQ Bot AI-powered chatbot providing 24/7 automated customer support across websites, Facebook, Twitter, Instagram, and Zendesk with conversational flows and live-agent hand-off.

Quantifiable outcome

• 99.999% availability through four geographically redundant locations
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• YeastarcoreTechnology or IntegrationYeastar designs and develops telecommunications equipment for SMEs. truSIP offers Yeastar P-Series Cloud Edition (UCaaS & CCaaS platform) and P-Series On-Premises appliance. Yeastar systems integrate with IP PBXs and Microsoft Teams with support for over 270 handset varieties.
• DstnycoreTechnology or IntegrationDstny is a European leader in secure cloud communications with over 2 million business users. truSIP provides complete managed Dstny communications solutions including business phone systems, analytics, and value-added services. Dstny aligns with truSIP's vision for simple deployment, user-friendly interface, and innovative technology.
• ApalosupportingTechnology or IntegrationApalo provides UCaaS and Mobile solutions. truSIP offers Apalo UCaaS and Apalo Mobile as part of their product portfolio for partners.
• Yealink, Fanvil, Avaya, Cisco, Snom, Poly, NEC, Gigaset, Grandstream, Mitel, Huawei, V-TechsupportingTechnology or IntegrationSIP phone manufacturers compatible with Yeastar and truSIP solutions. Auto-provisioning support for 270+ handsets enables rapid deployment and configuration for partners and end customers.
• Microsoft Teams (via Call2Teams)supportingTechnology or IntegrationCall2Teams middleware enables native PBX management directly in Microsoft Teams environment. Syncs presence between mobile app/softphone and Teams with easy management of common PBX settings.
• CRM Systems (Salesforce, Microsoft, custom CRMs)supportingTechnology or IntegrationDstny CRM Connect integrates with popular CRM systems. Renders customer information in Chrome plug-in with custom connectors for resellers to meet specific customer and niche market requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RingCentral: RingCentral is a global UCaaS/CCaaS incumbent offering cloud communications to UK SMBs and enterprises, including via partner channels. It competes with TruSIP's Dstny- and Yeastar-powered UCaaS offering at the broader SaaS layer, though RingCentral is far larger and more direct in go-to-market.
• 8x8: 8x8 is a global UCaaS and CCaaS provider with an established UK presence and partner program. Comparable to TruSIP at the UCaaS/CCaaS layer, though it operates at much broader scale and a more direct enterprise sales motion.
• BT Wholesale: BT Wholesale supplies SIP trunks, connectivity, and unified communications to UK resellers and ITSPs. It is a foundational incumbent in the same wholesale telecom channel TruSIP serves, with overlapping product categories and partner relationships.
• Vonage (Ericsson): Vonage, now part of Ericsson, provides global UCaaS, CPaaS, and SIP services including in the UK. It overlaps with TruSIP on SIP trunking and cloud communications, particularly for SMB and mid-market customers moving off PSTN.
• TalkTalk Business: TalkTalk Business is a major UK provider of connectivity, SIP, and UC services to SMB and channel partners. It is a broad incumbent in the same UK telecom distribution channel TruSIP operates in, with materially greater scale but a less channel-exclusive positioning.

Direct peers

• SureVoIP: SureVoIP is a UK SIP trunking and hosted VoIP provider selling to resellers and direct customers. It is a smaller-scale direct competitor in the same UK SIP/UCaaS channel, with comparable product-led and partner-led GTM.
• Gamma Communications: Gamma is a leading UK-based provider of SIP trunking, UCaaS, and connectivity services sold almost entirely through channel partners. It is the most directly comparable peer to TruSIP: same geographic market, same channel-only ethos, same product portfolio (SIP trunks, hosted PBX, broadband, leased lines).
• Daisy Communications: Daisy is a UK channel-focused provider of SIP trunks, UCaaS, connectivity, and managed services to SMB resellers and end customers. Overlaps directly with TruSIP's product set and partner-led GTM, with a similar focus on recurring revenue telecom services.
• Wavenet: Wavenet is a UK-based unified communications, SIP trunking, and connectivity provider serving SMEs and enterprises, often through a partner channel. Comparable to TruSIP in geographic focus, product mix, and target buyer profile.
• Simwood: Simwood is a UK SIP trunking and hosted telephony wholesaler selling primarily to ITSPs and resellers. Closely comparable to TruSIP's wholesale SIP trunking model and target buyer (resellers/ITSPs), though with a more carrier-centric positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trusip
• Xx.com/trusipTM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruSIP