DOBRY DIETETYK
DOBRY DIETETYK is Poland's largest network of dietary counseling clinics, with ~600 locations providing personalized dietary programs, BIA-based body composition analysis, and the Dietetyk24 mobile app to individual consumers and clinical patients.
- Company typePrivate
- Founded2001
- HeadquartersOstrów Wielkopolski, Poland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DOBRY DIETETYK does
DOBRY DIETETYK (operated by APZ.PL Sp. z o.o., headquartered in Ostrów Wielkopolski, Poland) is the largest network of dietary counseling clinics in Poland, with approximately 600 clinics nationwide spanning all 16 voivodeships. The company, founded in 2001 and scaled to market leadership by 2010, delivers personalized dietary consulting services through a franchise-like model in which independently licensed dietitians operate clinics under the DOBRY DIETETYK℠ brand and follow a standardized service methodology. Each clinic provides individualized dietary programs containing 14-30 daily meal plans, body composition analysis via bioelectrical impedance (BIA) technology, and follow-up visits every 2-4 weeks, with specialization in clinical conditions (Hashimoto's, insulin resistance, PCOS, diabetes), sports nutrition, prenatal/postnatal nutrition, and pediatric nutrition.
The underlying technology stack consists of a Django (Python) web platform, a custom nutritional database covering approximately 1,500 food products, and the Dietetyk24 mobile application (iOS/Android) offering subscription-based dietary therapy at 99 PLN per month with personalized meal plans and automatically generated shopping lists. Each dietitian maintains an independent subdomain (e.g., przanowska.dobrydietetyk.pl) with personal branding, online booking, and contact systems. The corporate entity integrates Google Analytics, Facebook Pixel, Tpay.pl payment processing, and DPD/InPost couriers to support e-commerce sales of dietary supplements (Medikatha, PRO-NOO-BIOTICS, DWATRO Laboratories) and digital content.
The business model combines professional-services fees from in-person and online consultations (set individually per clinic), recurring subscription revenue from the Dietetyk24 mobile app at 99 PLN/month, bundled multi-month packages (e.g., 499 PLN for a 3-month comprehensive program), and e-commerce sales of supplements and e-books. Customer segments span individual consumers seeking weight management, clinical dietotherapy patients with hormonal/metabolic disorders, active individuals and athletes, pregnant/breastfeeding women, and children/adolescents. Pricing is largely opaque at the clinic level and publicly disclosed only for the app subscription and standard bundles.
DOBRY DIETETYK firmographics
Firmographics- Name
- DOBRY DIETETYK
- Legal name
- APZ.PL Sp. z o.o.
- Website
- https://dobrydietetyk.pl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DOBRY DIETETYK is Poland's largest network of dietary counseling clinics, with ~600 locations providing personalized dietary programs, BIA-based body composition analysis, and the Dietetyk24 mobile app to individual consumers and clinical patients.
- Ownership category
- akta.pro rank
DOBRY DIETETYK industry classification
Industry- Product category
- Dietary Counseling & Nutrition Services
- NAICS
- Diet and Weight Reducing Centers (812191), Other Individual and Family Services (624190)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK)
Keywords
Where DOBRY DIETETYK is headquartered
LocationHeadquarters
- HQ city
- Ostrów Wielkopolski
- HQ country
- Poland
- HQ region
- Europe
Offices11 records
Markets served
DOBRY DIETETYK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Dietetyk24 Mobile App Subscription: Monthly subscription to the Dietetyk24 mobile therapy application at 99 PLN per month. Provides ongoing dietary therapy, meal plans, and support through the mobile app.
- In-Person and Online Dietary Consultations: Fees for individual dietary consultations and follow-up visits with network dietitians. Services include initial body composition analysis, dietary program development, and ongoing monitoring. Pricing varies by individual dietitian.
- Dietary Program Bundles: Bundled packages such as the 499 PLN 3-month comprehensive dietary care package including consultation, Dietetyk24 app access, and 2 follow-up visits.
- E-commerce Product Sales (Supplements): Online shop selling dietary supplements (Medikatha, PRO-NOO-BIOTICS, DWATRO Laboratories brands) and digital content (e-books in pdf, epub, mobi formats). Products shipped within Poland via DPD or InPost couriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dietetyk24 Mobile App - Monthly subscription at 99 PLN/month |
| Hybrid | Multi-year contract | 3-month Comprehensive Dietary Care package at 499 PLN |
| Other | Pay-as-you-go | Dietary consultation and visit fees - individually set per clinic |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DOBRY DIETETYK product offering
Product offeringCore offering
DOBRY DIETETYK operates Poland's largest network of approximately 600 dietary counseling clinics providing personalized dietary consultations, individualized dietary programs with detailed daily meal plans (14–30 menus), body composition analysis using BIA, and follow-up visits every 2–4 weeks. Services are offered in-person, via online/video consultations, and through the Dietetyk24 mobile subscription (99 PLN/month), covering weight management, clinical dietotherapy for hormonal and metabolic disorders, sports nutrition, pregnancy and child nutrition, and obesity treatment.
Product overview
DOBRY DIETETYK is a network of approximately 600 dietary counseling clinics across Poland, offering a multi-channel service model centered on personalized dietary consulting. The core offering consists of in-person and online dietary consultations with individual dietary programs containing detailed meal plans (14-30 menus), body composition analysis using bioelectrical impedance, and ongoing follow-up visits every 2-4 weeks. The Dietetyk24 mobile application (monthly cost 99 PLN) complements the service by delivering personalized meal plans, automatically generated shopping lists, and dietary advice directly to patients' smartphones. The network specializes in dietotherapy for hormonal and metabolic disorders (Hashimoto, insulin resistance, diabetes, PCOS), sports nutrition, pregnancy nutrition, and child nutrition, along with obesity treatment programs. An e-commerce shop sells ready-made 30-day dietary plans, while some dietitians offer home visits and laboratory test packages. The approximately 600 clinics across Poland operate under a unified standard, ensuring consistent service quality nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Dietetyk24: Mobile application for dietary therapy, offering monthly meal plans, personalized nutrition, automated shopping lists, and dietary advice, at a monthly cost of 99 PLN.
- Medikatha
Products and services
- In-Person Dietary Consulting In-person dietary consultations at approximately 600 network clinics across Poland, including initial body composition analysis, individualized dietary program preparation, and ongoing follow-up support. Targeted at Polish adults seeking weight management or clinical nutritional therapy.
- Online Dietary Clinic (Video/Phone Consultations)
Quantifiable outcome
- Patients typically lose 15-20 kg over several months of therapy, with documented case studies showing 19.2 kg in 317 days, 20 kg in 5 months, and 20 kg in 1 year.
- +3 more outcomes
Companies that use DOBRY DIETETYK
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
DOBRY DIETETYK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
DOBRY DIETETYK partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- MedikathaminorMedikatha dietary supplements are sold through the DOBRY DIETETYK online shop (dobrydietetyk.pl/sklep). The network acts as a reseller of Medikatha products alongside its own dietary counseling services.
- PRO-NOO-BIOTICSminorPRO-NOO-BIOTICS dietary supplements are sold through individual dietitian online shops (e.g., osowski.dobrydietetyk.pl/sklep) as part of the network's e-commerce product offerings.
- DWATRO LaboratoriesminorDWATRO Laboratories products are sold through the DOBRY DIETETYK online shop as part of the network's product assortment.
- Denta-Line Klinika Stomatologiczna (Babice Nowe)minorKlaudia Przanowska operates her DOBRY DIETETYK clinic within the Denta-Line dental clinic premises in Babice Nowe, sharing facilities.
- Przychodnia specjalistyczna MEDMAR (Zduńska Wola)minorMarta Ciapczyńska operates her DOBRY DIETETYK clinic within the MEDMAR specialist clinic facility in Zduńska Wola, located in the rehabilitation building.
- NZOZ 'SALUBRE' (Rumia)minorKamil Osowski operates a DOBRY DIETETYK clinic within the NZOZ SALUBRE medical facility in Rumia.
- Przychodnia NZOZ 'Cormed' (Wejherowo)minorKamil Osowski operates a DOBRY DIETETYK clinic on the 1st floor of the NZOZ Cormed clinic in Wejherowo.
- Przychodnia lekarska SISMED (Sochaczew)minorKlaudia Przanowska operates her DOBRY DIETETYK clinic within the SISMED medical clinic in Sochaczew.
- DPD and InPost (Courier Services)minorDPD and InPost courier services are used for delivery of physical products from the online shop (dietary supplements, printed materials) to customers across Poland.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
DOBRY DIETETYK competitors and assessment
Company assessmentEmerging players
- Noom: Global app-based weight management program combining psychology, coaching, and nutrition tracking. Competes with DOBRY DIETETYK's Dietetyk24 app for digitally-engaged consumers seeking structured dietary guidance outside in-person clinics.
- Lifesum: Subscription-based nutrition and meal planning app with personalized diet recommendations. Direct competitor to Dietetyk24 in the digital nutrition guidance space, though without DOBRY DIETETYK's clinical dietotherapy positioning.
- MyFitnessPal: Global calorie and nutrition tracking app with a large food database. Comparable to DOBRY DIETETYK's nutritional database (1,500 products) and Dietetyk24 app, though focused on self-tracking rather than personalized programs.
- Yazio: German-founded nutrition tracking and meal planning app with subscription model. Comparable to Dietetyk24 in the European digital nutrition app category, with overlapping target users seeking structured meal plans.
Broad incumbents
- Naturhouse: Spanish-founded weight management and dietary counseling company with established Polish operations. Operates a network of in-person clinics selling diet plans and supplements, directly comparable to DOBRY DIETETYK's franchise model and combined service-plus-product monetization.
- Medicover: Major Polish private healthcare provider with clinics offering dietetic consultations as part of broader outpatient services. Comparable to DOBRY DIETETYK on the clinical dietotherapy side (Hashimoto, diabetes, PCOS) but as a wider healthcare portfolio.
- WW (Weight Watchers): Global weight management brand with structured point-based programs, coaching, and community. Comparable to DOBRY DIETETYK in serving weight-conscious consumers seeking a branded program, though WW is digital-plus-workshop versus DD's clinic-plus-app model.
Regional players
- NutriFit: Polish dietary counseling and weight management service offering both in-person consultations and online plans. Comparable to DOBRY DIETETYK as a domestic Polish competitor in the nutritional counseling category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DOBRY DIETETYK social profiles
Digital presenceDOBRY DIETETYK financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOBRY DIETETYK leadership team
Management profileNumber of profiles
DOBRY DIETETYK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOBRY DIETETYK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOBRY DIETETYK
What does DOBRY DIETETYK do?
DOBRY DIETETYK operates Poland's largest network of approximately 600 dietary counseling clinics providing personalized dietary consultations, individualized dietary programs with detailed daily meal plans (14–30 menus), body composition analysis using BIA, and follow-up visits every 2–4 weeks. Services are offered in-person, via online/video consultations, and through the Dietetyk24 mobile subscription (99 PLN/month), covering weight management, clinical dietotherapy for hormonal and metabolic disorders, sports nutrition, pregnancy and child nutrition, and obesity treatment.
Is DOBRY DIETETYK a public or private company?
DOBRY DIETETYK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DOBRY DIETETYK founded?
DOBRY DIETETYK was founded in 2001. It employs 11 to 50 people.
Where is DOBRY DIETETYK based?
DOBRY DIETETYK is headquartered in Ostrów Wielkopolski, Poland, in the Europe region.
How does DOBRY DIETETYK make money?
Four revenue lines are on record. Dietetyk24 Mobile App Subscription is the primary driver. The others are in-Person and Online Dietary Consultations, dietary Program Bundles and E-commerce Product Sales (Supplements).
Who are DOBRY DIETETYK's main competitors?
Emerging players on record are Noom, Lifesum, MyFitnessPal and Yazio. Broad incumbents are Naturhouse, Medicover and WW (Weight Watchers). NutriFit is listed as a regional player.
Does DOBRY DIETETYK have an API?
No public API is recorded for DOBRY DIETETYK.
What industry is DOBRY DIETETYK in?
DOBRY DIETETYK's product category is Dietary Counseling & Nutrition Services. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 8082.