Call for Culture

What Call for Culture does

Call for Culture is a privately held, Chicago-based consulting firm that helps mission-driven organizations transform workplace culture through a proprietary research-based methodology and an annual equity-centered conference. The company is founder-led by CEO Angela R. Howard, who founded the business in 2023, and operates with a small team (1-10 employees) including an Operations Lead (Raymond Achille) and a Senior Associate of Research (Jennifer Tolisano). Its core intellectual property is the Call for Culture Method®, a multidisciplinary framework that draws on organizational behavior, social impact, and community-building principles to align organizational outcomes with workforce and community needs.

The company's product and revenue surface spans three primary streams: (1) advisory and consulting engagements sold directly to organizations seeking human-centered workplace transformations, (2) the annual Culture Impact Lab® conference — a 2-day in-person equity-centered convening with General Admission priced at $1,500 per attendee, including meals, free Community of Practice membership ($495/year stated value), and 11 pre-approved HRCI credit hours, and (3) speaking engagements. A secondary, content-led layer includes a blog, podcast, Flodesk newsletter, and the Call for Culture Community of Practice hosted on Circle. Distribution is direct-sales and event-driven: enterprise consulting is closed via website contact and scheduling, while the conference serves as both a top-of-funnel community-building mechanism and a primary revenue-generating event. The company directs 5% of conference proceeds and a portion of sponsorship funding to women-led Chicagoland social impact organizations, which functions as a brand differentiator in the equity-centered culture segment.

Name

Call for Culture

Legal name

Call For Culture

Website

https://callforculture.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Call for Culture is a Chicago-based consulting firm that helps mission-driven organizations transform workplace culture using its proprietary Call for Culture Method® and hosts the annual Culture Impact Lab® conference for equity-centered culture and change leaders.

Ownership category

akta.pro rank

Product category

Organizational Culture Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)

akta.pro secondary industry

Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Organizational culture consulting
• Workplace culture advisory
• Culture transformation services
• Social impact consulting
• Management consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Culture Impact Lab Conference: Annual 2-day conference ticket sales at $1,500 per attendee (General Admission), includes meals and free community membership ($495/year value). 5% of proceeds donated to social impact causes.
2. Consulting Services: Strategic workplace culture consulting engagements for organizations seeking to build human-centered workplaces with positive outcomes for people, profit, and planet.
3. Speaking Engagements: Speaking services offered to events and organizations focused on workplace culture and social impact.
4. Community Membership: Online Call for Culture Community of Practice offered as free benefit to conference attendees, valued at $495/year. Premium access or ongoing membership may generate recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Call for Culture provides strategic workplace culture consulting, the proprietary Call for Culture Method framework, an annual 2-day equity-centered Culture Impact Lab conference, speaking engagements, and an online Community of Practice for mission-driven organizations and change leaders. The firm helps organizations build human-centered workplaces with positive outcomes for people, profit, and planet, pairing consulting engagements with a recurring community and conference platform.

Product overview

Call for Culture operates as a consulting and community platform offering organizational work culture transformation services. Their core offering is the proprietary Call for Culture Method®, a multidisciplinary framework for building human-centered workplaces. Primary service lines include strategic consulting, advisory services, and the annual Culture Impact Lab® conference. The company supplements these with educational resources including a blog, podcast, newsletter, and an online Community of Practice. The ecosystem is designed to serve mission-driven organizations and change leaders seeking to advance equity-centered culture and social impact through both consulting engagements and peer learning community.

Differentiator

Problem solved

Functional benefit

Brands

• Culture Impact Lab®: The equity-centered conference for work culture and change leaders. An annual 2-day gathering designed to unite mission-driven leaders called to reimagine the role of work in society.

Products and services

• The Call for Culture Method A multidisciplinary, research-based consulting methodology designed to align, mobilize, and transform organizations into human-centered workplaces that create social impact, standing on research-supported best practices and cutting-edge theories from field leaders.
• Advisory & Consulting Services Strategic workplace culture consulting engagements for mission-driven organizations seeking to build and change cultures that deliver positive outcomes for people, profit, and planet, delivered via a forward-thinking, research-based, cross-disciplinary approach.
• Culture Impact Lab A 2-day annual equity-centered conference uniting mission-driven leaders called to reimagine the role of work in society, advancing collective liberation, connecting to shared humanity, and progressing a more equitable future.
• Speaking Services Speaking engagements and presentations delivered at events and to organizations seeking to advance workplace culture and social impact dialogue.
• Call for Culture Community of Practice An online community and network for culture and change leaders offering first access to the annual conference, materials and recordings from past speakers and workshops, curated content, and safe discussion spaces, valued at $495/year and free with conference attendance.

Quantifiable outcome

• 11 HRCI credit hours pre-approved for Culture Impact Lab attendees pursuing HR certifications
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor.

• Good Enough Now (Jess Pettitt)minorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor. Jess Pettitt's Good Enough Now brand supports the conference's mission to advance equity-centered culture work.
• Moementum (Moe Carrick)minorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor. Moementum contributes to the conference's culture and leadership development focus.
• The Culture Design LabminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor. Culture Design Lab aligned with conference's culture transformation mission.
• LEAD3RminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor supporting workplace culture advancement.
• Adjunct Leadership ConsultingminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor supporting fractional HR and startup-focused workforce culture.
• Brewpoint CoffeeminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor. Brewpoint Coffee is a mission-driven business supporting the conference's social impact orientation.
• Mattingly SolutionsminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor.
• Kimba A. PajaresminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor.
• A Better WeminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor aligned with diversity and inclusion focus.
• Vibrant YogaminorGTM or Marketing Partner · 1 January 20252025 Culture Impact Lab sponsor supporting wellness and mindfulness aspects of the conference.
• Free Root OperationminorGTM or Marketing PartnerSocial impact recipient. 5% of conference proceeds donated to this organization run by women supporting historically marginalized communities in Chicagoland area.
• Her RisingminorGTM or Marketing PartnerSocial impact recipient. 5% of conference proceeds donated to organizations run by women supporting historically marginalized communities.
• Chicago Artist GuideminorGTM or Marketing PartnerSocial impact recipient. 5% of conference proceeds donated to organizations run by women supporting historically marginalized communities in Chicagoland area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quantum Workplace: Employee engagement and culture measurement platform providing surveys, action planning, and consulting-adjacent services to HR teams. Comparable because both sell culture assessment + improvement frameworks to enterprise HR buyers, though Quantum Workplace is software-led and more established.
• Culture Amp: Tech-enabled employee engagement and culture platform serving mid-market and enterprise buyers. Comparable to Call for Culture because both target the same buyer (HR/People leaders) with the same outcome (culture transformation), but Culture Amp delivers via software/SaaS rather than consulting services.
• 15Five: Continuous performance management and engagement platform with research-backed culture frameworks. Comparable because both sell into HR/People teams to build high-performing, human-centered cultures, though 15Five is a software platform rather than a consulting firm.
• WorkTango: Employee engagement and recognition platform combining surveys, peer feedback, and culture analytics. Comparable to Call for Culture because both serve the same HR buyer persona focused on engagement, culture, and employee experience outcomes.

Broad incumbents

• Deloitte Human Capital: Global Big Four consulting practice offering culture, change, and human capital transformation services. Comparable because both deliver culture transformation engagements to enterprise and mission-driven clients, but Deloitte offers broader transformation playbooks and global delivery capacity.
• Gallup: Global research and consulting firm best known for the Q12 employee engagement methodology and extensive workplace culture research. Directly comparable because both sell proprietary culture/engagement frameworks to enterprise HR buyers, but Gallup has vastly deeper research, brand, and global scale.
• Great Place to Work: Established global authority on workplace culture certification and culture consulting. Comparable to Call for Culture because both monetize culture assessment frameworks and partner with mission-driven employers, though Great Place to Work operates at much greater scale and global reach.
• Mercer (Sirota / Workforce Sciences): Global consulting firm with deep employee engagement and culture transformation practices (formerly Sirota). Comparable because both deliver culture assessment and transformation to enterprise clients, but Mercer is part of a diversified HR consulting portfolio at massive scale.

Emerging players

• Humu: People science and culture platform founded by former Google HR leader Laszlo Bock, applying behavioral nudges to drive culture change. Comparable because both target mission-driven and people-centric organizations with proprietary, research-backed culture methodologies.
• BetterUp: AI-driven coaching and workforce transformation platform combining coaching, learning, and culture-change science. Comparable because both target culture transformation and human-centered workplace outcomes for enterprise buyers, with proprietary, research-grounded methodologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/angelarhowardconsulting
• LinkedInlinkedin.com/company/call-for-culture

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call for Culture