LASTING Group
LASTING Group is a Romanian IT group operating value-added IT distribution (LASTING System), satellite/telecom software development (LASTING Software), and SAP services (SPHINX IT), serving enterprise, mid-market, and public-sector customers across Romania and the Balkans through a partner-led VAD model.
- Company typePrivate
- Founded1995
- HeadquartersTimisoara, Romania
- Headcount101–250
- GTM typeB2B
- OfferingServices
What LASTING Group does
LASTING Group is a privately held Romanian IT group founded in 1995 and headquartered in Timișoara, operating three wholly-owned divisions under LASTING System S.A.: LASTING System (a value-added IT distributor), LASTING Software (telecommunications and satellite software developer working with the European Space Agency on NTN and Digital Twin solutions), and SPHINX IT (SAP implementation and business software services), supported by an internal R&D department. The group's principal revenue-generating entity is LASTING System, a Value Added Distributor (VAD) reselling hardware, software, and integrated solutions from tier-1 technology vendors including Dell Technologies, Fsas Technologies (formerly Fujitsu), Synology, Sophos, Veeam, Yealink, Grandstream, EPOS, Sharp, AudioCodes, HP/Poly, Dahua, Eaton, and Igloo Vision, alongside newer additions such as Virtualware's VIROO enterprise XR platform.
LASTING System distributes and implements a portfolio organized across four solution areas: data center infrastructure (servers, storage, power backup), cybersecurity and data protection (endpoint, network, XDR, backup), unified communications and PRO AV (video conferencing, headsets, collaboration), and enterprise XR/immersive technology. The company generates revenue primarily through hardware and software resale margins, supplemented by professional services including pre-sales consulting, certified engineering for installation and configuration, integration, and post-implementation maintenance. The go-to-market is partner-first: an extensive reseller network across Romania and the Balkans reaches end customers, complemented by direct field sales for large enterprise accounts and a B2B portal for registered partners.
Customer segments span B2B enterprise and mid-market companies plus public institutions, with named deployments including Universitatea Politehnica Timișoara (immersive learning) and Primăria Snagov (smart city). Geographic operations cover Romania as the core market with distribution rights extending to ten additional Eastern European countries via the EPOS partnership and ongoing Balkans regional expansion. The group is 100% Romanian-owned with no external institutional investors disclosed, and annual turnover is reported at approximately €50 million on the distribution subsidiary's public materials.
LASTING Group firmographics
Firmographics- Name
- LASTING Group
- Legal name
- LASTING System S.A.
- Website
- https://lasting.ro
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LASTING Group is a Romanian IT group operating value-added IT distribution (LASTING System), satellite/telecom software development (LASTING Software), and SAP services (SPHINX IT), serving enterprise, mid-market, and public-sector customers across Romania and the Balkans through a partner-led VAD model.
- Ownership category
- akta.pro rank
LASTING Group industry classification
Industry- Product category
- IT Value-Added Distribution
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Management Consulting Services (541618)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industries
- Governance, Risk & Compliance (GRC) Managed Services (BPAEADAJ), Legacy Application Modernization (Re-platform/Re-host/Re-factor) (BPAEAFAB), Legacy Modernization & Application Rationalization (BPAEAAAG)
Keywords
Where LASTING Group is headquartered
LocationHeadquarters
- HQ city
- Timisoara
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
LASTING Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Distribution and Resale: LASTING System functions as a Value Added Distributor (VAD), reselling hardware and software products from vendor partners including Dell, Fujitsu/Fsas, Sharp, Synology, Sophos, and others. Revenue is generated through product margin on hardware and software resale, with additional value derived from technical services, configuration, and integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing - quote-based model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
LASTING Group product offering
Product offeringCore offering
LASTING Group is a Romanian IT group providing enterprise IT solutions through three divisions: LASTING System acts as a value-added distributor of cybersecurity, networking, unified communications, and data-center infrastructure from global vendors; LASTING Software develops bespoke software for satellite and terrestrial telecommunications operators; and SPHINX IT delivers SAP ERP consulting, implementation, and business software services.
Product overview
LASTING Group is a Romanian IT group with 30 years of activity comprising three business divisions and an R&D department: LASTING System (IT value-added distribution), LASTING Software (satellite and terrestrial telecommunications integration with ESA partnerships, also developing NTN and Digital Twin solutions), and SPHINX IT (SAP implementation and business software services). LASTING System distributes and implements a comprehensive portfolio of IT infrastructure solutions organized across: (1) Datacenter infrastructure — servers, storage, power backup, and data center management solutions from Fsas Technologies, Dell Technologies, Synology, and Eaton; (2) Cybersecurity and data protection — Sophos XDR, Dahua AIoT smart city solutions, and Veeam backup solutions; (3) Unified communications and PRO AV — Yealink, Grandstream, EPOS, AudioCodes, Poly, and Sharp audio video solutions; and (4) Enterprise XR and immersive technology — VIROO and Igloo Vision. Services include technical support, consulting, implementation, maintenance, and post-implementation support delivered through certified engineers. The group operates B2B partner portals and e-commerce platforms serving resellers across Romania and the Balkans region.
Differentiator
Problem solved
Functional benefit
Brands
- LASTING System: Value-added distributor (VAD) offering products, solutions, and services for IT infrastructure management. Covers Romania and extends to Balkans region.
- LASTING Software
- SPHINX IT
Products and services
- LASTING System (Value-Added IT Distribution) Value-added distribution of enterprise IT solutions including cybersecurity, networking, unified communications, data-center infrastructure, and end-point protection from leading global vendors, delivered to enterprises and public institutions through a channel partner network.
Companies that use LASTING Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
LASTING Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
LASTING Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered strategic, core and supporting.
- VirtualwarestrategicStrategic partnership to bring VIROO enterprise XR platform to Romania and regional markets. Virtualware is a pioneer in enterprise 3D and immersive software solutions. VIROO enables organizations to implement, manage, and scale immersive training and engineering workflows through a centralized, secure, multi-user platform.
- Fsas Technologies (formerly Fujitsu)coreAs of April 1, 2025, Fujitsu operates under Fsas Technologies brand in Europe. Strategic partner for PRIMERGY servers and Eternus storage solutions. LASTING System continues partnership providing support for Fujitsu/FSAS technology solutions.
- YealinkcoreCertified distributor for Yealink videoconferencing, voice, and collaboration solutions in Romania. Partnership enhances unified communications portfolio with Yealink's UC solutions.
- Grandstream NetworkscoreCertified distributor for Grandstream Networks solutions including UC, VoIP, networking, and physical security in Romania. Partnership provides complete solutions in UC, networking, and VoIP.
- EPOScoreOfficial distributor for EPOS audio-video products in Romania and several Eastern European countries including Albania, Bosnia, Bulgaria, Croatia, Kosovo, Macedonia, Moldova, Montenegro, Serbia, and Slovenia. EPOS is part of Demant Group.
- Dell TechnologiescoreMajor technology partner providing servers, storage, networking, and infrastructure solutions. LASTING System holds Dell certifications for PowerEdge, PowerVault, Unity, PowerStore, PowerScale, PowerProtect, and VxRail platforms. Active collaboration at ITKnowledge forum with solution presentations.
- Sharp Business Systems PolskacoreExclusive distribution partnership for Sharp Audio Video portfolio in Romania. Sharp Business Systems Polska signed distribution agreement with LASTING System to expand AV solutions availability in the Romanian market.
- SophoscoreCybersecurity partner providing endpoint, network, email, cloud, XDR, ITDR, and MDR solutions. LASTING System distributes Sophos products and provides technical support. Sophos achieved 100% detection in MITRE ATT&CK Enterprise 2025 evaluation.
- SynologycoreStorage and data protection solutions partner. LASTING System distributes Synology NAS, storage, and backup solutions for enterprise and SMB segments including RS3621xs series and ActiveProtect platform.
- VeeamcoreData protection and backup solutions partner. LASTING System distributes Veeam backup and recovery solutions for enterprise data protection strategies.
- ATENsupportingCollaboration and workspace efficiency solutions partner. ATEN presented solutions at ITKnowledge 2026 forum for workspace optimization.
- EatonsupportingPower quality and UPS solutions partner. Eaton presented sustainability and energy infrastructure innovations at ITKnowledge 2026, including UPS solutions.
- Igloo VisionstrategicImmersive spaces provider for training, pre-mission planning, scenario simulation, and team collaboration. Implemented first complete Igloo Vision system at Universitatea Politehnica Timișoara.
- Dahua TechnologycoreAIoT solutions for security and urban digitization. LASTING System is a major Dahua distributor in Romania, implementing projects including the Snagov Smart City initiative with video surveillance, ANPR, and AI cameras.
- AudioCodessupportingMicrosoft Teams Rooms solutions provider. AudioCodes is the worldwide leader in Android 12 MTR devices. LASTING System distributes AudioCodes solutions for enterprise communications.
- HP | PolycoreAudio and video collaboration solutions. LASTING System achieved Platinum partnership level with HP Poly. Products include Poly Studio cameras, Poly Sync speakerphones, and enterprise audio solutions.
- SynetosupportingVirtualization and data protection solutions partner. Syneto presented solutions at ITKnowledge 2026 for virtualization, data protection, and recovery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
LASTING Group competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global IT distributor (now owned by Platinum Equity) with comprehensive infrastructure, software, and cloud product portfolio. Operates at vastly larger scale than LASTING but represents the dominant global incumbent in the same VAD category, including competing for vendor relationships and channel reach.
- Arrow Electronics: Global IT and enterprise technology distributor with extensive enterprise infrastructure, software, and services portfolio. Overlapping vendor relationships and channel model, but operates globally with much broader scale and depth.
- S&T AG (Kontron): Austrian-headquartered IT services and distribution company (now operating as Kontron AG) serving Central and Eastern European enterprise and public-sector customers. Comparable hybrid model of IT distribution and professional services across the CEE region.
- TD SYNNEX: Global IT distributor formed from merger of Tech Data and SYNNEX, with broad portfolio across enterprise, networking, storage, and UC categories. Directly comparable in vendor relationships (Dell, HP, Cisco) and channel-first distribution model, but operating at much larger scale.
Direct peers
- Westcoast: UK-based Value-Added IT Distributor serving resellers with IT infrastructure, networking, unified communications, and AV products. Closely comparable channel-first VAD model with similar vendor partnerships and regional B2B focus.
- ALSO Group: Switzerland-headquartered Value-Added Distributor operating across Europe. Closely comparable VAD model distributing IT infrastructure, networking, storage, and UC/AV products through reseller channels. The most directly comparable European VAD peer.
- Exclusive Networks: European cybersecurity-focused VAD distributing Sophos, Fortinet, and similar vendors across EMEA. Comparable channel model with strong cybersecurity franchise overlap with LASTING's Sophos distribution business.
- Bechtle: Germany-headquartered IT systems integrator and VAD operating across Europe with extensive partner channel. Comparable hybrid model of IT distribution plus professional services, similar vendor portfolio (Dell, HP/Poly, etc.), and enterprise B2B focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LASTING Group social profiles
Digital presenceLASTING Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LASTING Group leadership team
Management profileNumber of profiles
LASTING Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
LASTING Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LASTING Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LASTING Group
What does LASTING Group do?
LASTING Group is a Romanian IT group providing enterprise IT solutions through three divisions: LASTING System acts as a value-added distributor of cybersecurity, networking, unified communications, and data-center infrastructure from global vendors; LASTING Software develops bespoke software for satellite and terrestrial telecommunications operators; and SPHINX IT delivers SAP ERP consulting, implementation, and business software services.
Is LASTING Group a public or private company?
LASTING Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LASTING Group founded?
LASTING Group was founded in 1995. It employs 101 to 250 people.
Where is LASTING Group based?
LASTING Group is headquartered in Timisoara, Romania, in the Europe region.
How does LASTING Group make money?
One revenue line is on record: IT Distribution and Resale.
Who are LASTING Group's main competitors?
Broad incumbents on record are Ingram Micro, Arrow Electronics, S&T AG (Kontron) and TD SYNNEX. Direct peers are Westcoast, ALSO Group, Exclusive Networks and Bechtle.
Does LASTING Group have an API?
No public API is recorded for LASTING Group.
What industry is LASTING Group in?
LASTING Group's product category is IT Value-Added Distribution. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of BPAEADAJ, Governance, Risk & Compliance (GRC) Managed Services. Its NAICS code is 54151 and its SIC code is 7373.