Y-Proximité
Y-Proximité is a French web and digital agency and Fiducial Group subsidiary that builds showcase websites, e-commerce sites, and the Y-360 SaaS platform for distributed brand networks, serving SMBs, mid-market firms, and enterprise franchise networks across France.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Y-Proximité does
Y-Proximité is a French web and digital agency founded in 2010 and wholly owned by the Fiducial Group. The company is legally domiciled in Courbevoie (RCS Nanterre, SAS form) while operating primary production out of its Lyon office, which houses a team of approximately 50 experts spanning webdesign, integration, development, project management, webmarketing, and social media management. Its service portfolio is organized around five core offerings: showcase website creation (Site vitrine), e-commerce website creation on the proprietary Y-Factory platform (with Design and Pro tiers), webmarketing services (SEO, SEA via Google Ads, social media management), the Y-360 SaaS platform for managing branded websites across distributed franchise, dealer, and partner networks (scaled to networks of 20 to over 1,500 partners), and the Y-Services add-on module covering online reservation, online boutique, and digital gift cards.
The business operates a hybrid revenue model combining one-time professional services revenue from website creation (showcase projects start from €1,999 HT) with recurring revenue from managing over 12,000 websites under active hosting and maintenance contracts and from Y-360 SaaS subscriptions billed annually. Go-to-market is sales-led, with a commercial team distributed across Fiducial's hundreds of agency locations throughout France, enabling access to the parent's 325,000 client base of artisans, retailers, professionals, and SMEs. The company serves a dual customer base: enterprise brand networks running the Y-360 solution (including Viessmann, Hager, Technal, Point Fort Fichet, Saunier Duval, Horizal) alongside a long tail of SMB customers seeking showcase or e-commerce sites.
Y-Proximité's distribution and switching-cost advantages are anchored in its Fiducial affiliation rather than in any single proprietary technology. The Y-360 and Y-Factory platforms, supported by 100% French production in Lyon, provide differentiated tooling for multi-site brand networks, while the Fiducial ecosystem (alongside Aliénor.net hosting and Aquitem's CRM/loyalty capabilities) enables bundled cross-sell. The company does not disclose financials, and no independent funding, M&A, or leadership change activity is evidenced in the input.
Y-Proximité firmographics
Firmographics- Name
- Y-Proximité
- Legal name
- Y-PROXIMITÉ, société par actions simplifiée
- Website
- https://y-proximite.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Y-Proximité is a French web and digital agency and Fiducial Group subsidiary that builds showcase websites, e-commerce sites, and the Y-360 SaaS platform for distributed brand networks, serving SMBs, mid-market firms, and enterprise franchise networks across France.
- Ownership category
- akta.pro rank
Where Y-Proximité is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Y-Proximité business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Website Creation Services: One-time professional services revenue from the creation of bespoke showcase websites and e-commerce sites. Pricing starts from €1,999 HT for showcase sites. E-commerce solutions available in Design and Pro tiers.
- Ongoing Website Management and Hosting: Recurring revenue from managing over 12,000 websites under active management. Includes hosting, maintenance, updates, and security monitoring.
- Webmarketing Services: Recurring and project-based revenue from SEO, SEA, social media management, and content marketing services. Billed as retainers or campaign-based engagements.
- Y-360 SaaS Platform Subscriptions: SaaS subscription model for brand network management. Includes personalized configuration, real-time performance dashboards, dedicated project management, and access to Store Locator, Reporting Automation, Events Automation, and Print Management modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Site vitrine Design — entry-level bespoke showcase website with personalized design, SEO-optimized content, and content input assistance |
| One time/ perpetual license | Multi-year contract | Site vitrine Pro — custom professional website with bespoke graphics and functional features, fully tailored to client needs |
| One time/ perpetual license | Multi-year contract | E-commerce Y-Factory Design — e-commerce site with intuitive platform, fast setup, and comprehensive management support |
| One time/ perpetual license | Multi-year contract | E-commerce Y-Factory Pro — fully bespoke e-commerce with custom graphics and advanced functionality |
| Subscription | Annual | Y-360 SaaS — platform subscription for brand network website management with multiple modules |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Y-Proximité product offering
Product offeringCore offering
Y-Proximité is a French web and digital agency that designs, builds, and manages professional showcase websites (Site Vitrine) and e-commerce sites (powered by its proprietary Y-Factory platform) for TPE, PME, and large enterprises. It delivers ongoing webmarketing services (SEO, SEA via Google Ads, social media management) and offers the Y-360 SaaS platform that enables brands with distributed networks of franchisees, dealers, or partners (20 to 1,500+ members) to centrally manage a galaxy of branded websites with Store Locator, Reporting Automation, Events Automation, and Print Management modules.
Product overview
Y-Proximité is a web and digital agency that offers a comprehensive portfolio of digital services organized around five core offerings: Site vitrine (showcase website creation), Site e-commerce with Y-Factory platform (e-commerce solution with Design and Pro versions), Webmarketing (SEO/SEA and social media services), Y-360 (SaaS platform for managing branded websites across dealer and partner networks with Store Locator, Reporting Automation, Events Automation, and Print Management), and Y-Services (online reservation, boutique, and gift card modules). The company operates as part of the Fiducial Group, providing 100% French production from its Lyon base.
Differentiator
Problem solved
Functional benefit
Brands
- Y-360: SaaS platform for creating branded websites for brand networks (artisans, installers, franchisees, partners), adapted for networks of 20 to over 1,500 partners
- Y-Factory
- Y-Services
- Y360 Platform
Products and services
- Site Vitrine Professional showcase website creation service that enables businesses to establish an online presence, present their company, products, and services, and generate contacts through SEO-optimized pages. Offered in Design and Pro tiers, with entry-level prices starting from €1,999 HT.
- Site E-commerce (Y-Factory) E-commerce website creation service built on Y-Proximité's proprietary Y-Factory platform, enabling businesses to sell products online 24/7 with 400+ live deployments. Offered in Design and Pro tiers with customizable features, integrated payment, and inventory management.
- Webmarketing (SEO, SEA, and social media) Digital marketing services covering search engine optimization (SEO), search engine advertising (SEA) via Google Ads, social media management, and content marketing to increase online visibility, customer acquisition, and brand awareness.
- Y-360 (Marques et réseaux) SaaS platform plus agency service that enables brands with distributed networks of artisans, installers, franchisees, dealers, or partners (20 to 1,500+ members) to centrally generate and manage a galaxy of branded websites. Built-in modules include Store Locator, Reporting Automation, Events Automation, and Print Management, with real-time performance dashboards and dedicated project management.
- Y-Services Add-on service module that activates online reservation, online boutique, and digital gift card (bons cadeaux) capabilities à la carte on existing showcase websites, enabling businesses to add new online service revenue streams.
Quantifiable outcome
- 10,000+ clients accompanied since inception
- +4 more outcomes
Companies that use Y-Proximité
Customer profileNamed customers14 records
Ideal customer profiles2 records
Y-Proximité technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Y-Proximité partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FiducialcoreFiducial is the parent group of Y-Proximité. Founded by Christian Latouche over 50 years ago, Fiducial is a major French player in business support services with 15,000 collaborators, hundreds of agencies across France, and 325,000 clients. Y-Proximité operates as a subsidiary providing digital services to the broader Fiducial client ecosystem.
- AquitemcoreAquitem is a Fiducial Group company specializing in relational marketing, CRM, and loyalty management for large retail brands with its Zefid' platform. Over 35 years of experience, supporting 60+ brands with campaigns, unique customer references, distributed marketing, AI, and data visualization. Data is secured in datacenters of subsidiary Aliénor.net.
- FIDUCIAL GéranceminorFIDUCIAL Gérance manages nearly €2 billion in assets across 8 SCPI funds, multiple SCI funds, and 50 forest holdings in France. Manages assets for 34,000 partners with a team of 70 experts. Y-Proximité supports its digital presence as part of the Fiducial Group ecosystem.
- Fiducial Office SolutionsminorFiducial Office Solutions is a recognized expert in supplies, furniture, and hygiene for businesses since 1991. Serves 62,000+ clients with 20,000+ product references, 14 local agencies, 300+ sales representatives, and 24-hour delivery. Y-Proximité manages its digital presence within the Fiducial Group.
- FIDUCIAL SécuritéminorFIDUCIAL Sécurité is a leading private security company in France combining human and technological solutions. Offer includes audit, surveillance, and training. 30 agencies across France, with ISO 45001, CEFRI, and MASE certifications.
- GroupementForestier.orgminorGroupementForestier.org is a platform for subscribing to Forest Land Groups (GFF) and Forest Investment Groups (GFI), administered by Fiducial Conseil. 76% annual client reinvestment rate. Y-Proximité manages its web presence within the Fiducial ecosystem.
- SCPI OnlineminorSCPI Online is an online marketplace for SCPI investments, created in 2013 and integrated into Fiducial Group in 2022. Offers detailed SCPI information, comparison tools, simulators, and expert guidance through the investment process.
- Thémis BanqueminorThémis Banque, a Fiducial Group subsidiary, specializes in supporting businesses in difficulty with over 40 years of expertise since 1975. Services include preventive procedures, financial support, and secure cash flow management via an online platform.
- VeoprintminorVeoprint is a Fiducial Group subsidiary and major B2B online printing company. Offers complete personalized printing services including catalogs, stationery, signage, and giveaways, backed by a dedicated team and expert graphics studio.
- Aliénor.netcoreAliénor.net is the web hosting company for Y-Proximité. SARL with capital of €71,000, registered at 41 Rue du Capitaine Guynemer, Courbevoie. Also hosts and manages data for Aquitem subsidiary, providing data center services within the Fiducial Group ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Y-Proximité competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global SaaS e-commerce platform. Overlaps with Y-Factory's merchant-facing e-commerce capability but at vastly greater scale and with global self-service reach that Y-Proximité does not match.
- Capgemini: Global IT services and digital transformation giant with significant French operations. Broad incumbent that competes for enterprise digital project work that Y-Proximité addresses through its Marques et réseaux offering.
- Publicis Groupe: Global advertising and digital services group headquartered in France. Adjacent incumbent competing for enterprise digital and brand-network mandates that overlap with Y-360's large-network value proposition.
Direct peers
- Eskimoz: French digital agency focused on SEO, SEA, and content marketing for SMB and mid-market clients. Highly comparable to Y-Proximité's webmarketing service line and SMB customer profile in France.
- Partoo: French SaaS platform for multi-location brand presence (store locator, local SEO, review management). Comparable to Y-360's brand-network management proposition for distributed businesses.
- PrestaShop: French open-source e-commerce platform provider. Directly comparable to Y-Proximité's Y-Factory e-commerce offering, serving the same French merchant and SMB e-commerce market.
- 1min30: French digital and SEO agency serving SMEs and mid-market clients. Comparable to Y-Proximité as a full-service French digital agency with similar SMB-focused GTM.
- Wizishop: French SaaS e-commerce platform targeting SMB merchants with website creation and growth tools. Direct competitor to Y-Factory in the French e-commerce SMB segment.
- Oxatis: French e-commerce platform and web agency serving SMB merchants across Europe. Direct competitor in French SMB e-commerce site creation and managed services.
Regional players
- Webedia: French digital content and media group operating creator and brand properties. Regionally adjacent player in French digital media, providing an indirect comparable for French SMB and brand-network digital service economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Y-Proximité social profiles
Digital presenceY-Proximité financial estimates
Financial estimateRevenue estimate
Valuation estimate
Y-Proximité leadership team
Management profileNumber of profiles
Y-Proximité funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Y-Proximité M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Y-Proximité
What does Y-Proximité do?
Y-Proximité is a French web and digital agency that designs, builds, and manages professional showcase websites (Site Vitrine) and e-commerce sites (powered by its proprietary Y-Factory platform) for TPE, PME, and large enterprises. It delivers ongoing webmarketing services (SEO, SEA via Google Ads, social media management) and offers the Y-360 SaaS platform that enables brands with distributed networks of franchisees, dealers, or partners (20 to 1,500+ members) to centrally manage a galaxy of branded websites with Store Locator, Reporting Automation, Events Automation, and Print Management modules.
Is Y-Proximité a public or private company?
Y-Proximité is a private company. It is classified as corporate owned and is currently operating.
When was Y-Proximité founded?
Y-Proximité was founded in 2010. It employs 11 to 50 people.
Where is Y-Proximité based?
Y-Proximité is headquartered in Paris, France, in the Europe region.
How does Y-Proximité make money?
Four revenue lines are on record. Website Creation Services are the primary driver. The others are ongoing Website Management and Hosting, webmarketing Services and Y-360 SaaS Platform Subscriptions.
Who are Y-Proximité's main competitors?
Broad incumbents on record are Shopify, Capgemini and Publicis Groupe. Direct peers are Eskimoz, Partoo, PrestaShop, 1min30, Wizishop and Oxatis. Webedia is listed as a regional player.
Does Y-Proximité have an API?
No public API is recorded for Y-Proximité.