Die.agilen
Die.agilen is a German OKR consulting, certification, and training firm that helps European enterprises implement agile strategy execution using a proprietary 3-Cycle OKR framework, serving clients such as Audi, Bosch, Vodafone, Deutsche Telekom, Bertelsmann, and DATEV.
- Company typePrivate
- Founded2011
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Die.agilen does
Die.agilen GmbH is a Munich-based boutique management consultancy specializing in OKR (Objectives & Key Results) implementation, agile organizational development, and strategy execution. Founded in 2011 by Christian Jacob and Patrick Lobacher, the firm self-identifies as Europe's first OKR consulting firm and operates a methodology built around a proprietary 3-Cycle Model that integrates Vision & Purpose, High-Level Economic Direction (HED), Mid-Term Economic Direction (MED), Moal Planning, and OKR cycles, with an accompanying Agile Maturity Level (AML) assessment. The intellectual foundation is grounded in Niklas Luhmann's systems theory and emphasizes outcome-oriented measurement of behavioral change over output tracking.
The firm's product surface spans four lines: (1) customized OKR consulting engagements (OKR-Einführung & Begleitung, OKR Audit, HED/MED Planning, Moal Planning, OKR Architecture); (2) a four-tier certification ladder — Certified OKR Foundation (COF), Certified OKR Master (COM), Certified OKR Master Advanced (COMA), and Certified OKR Leader (COL/COLA) — plus the CAS program for works councils; (3) more than 20 specialized workshops including OKR Impuls, OKR DeepDive, OKR & Scrum, OKR & SAFe, OKR & Design Thinking, LEGO SERIOUS PLAY for OKR Master, Systemisches Coaching, Remote Moderation, Systemtheorie, OKR skalieren, OKR trifft KI, OKR meets Fehlerkultur, and T.U.N.; and (4) the OKR Boxenstopp diagnostic remediation workshop plus the annual OKR Master Day (OMD) open-enrollment conference. The firm reports >10,500 trained and certified practitioners and >2,100 completed projects across Europe.
Go-to-market is direct enterprise field sales with a hybrid B2B model: high-touch bespoke consulting engagements acquired through referral, inbound, and outreach to large enterprises (Audi, Bosch, Vodafone, Deutsche Telekom, Bertelsmann, Siemens, Allianz, DATEV, and 20+ other named DAX-grade logos), supplemented by in-house training bookings, the EUR 149 OMD open-enrollment event, and the EUR 2,500 Boxenstopp standardized workshop. Marketing is content-led (blog, OKR Guide, books/audiobooks including 'OKR - kurz & klar,' YouTube channel, LinkedIn, monthly email newsletter, and SEO). Distribution is pan-European with DACH depth. The firm reports 1-10 employees (firmographics) plus a bench of named senior consultants/trainers and strategic partners (CONEVO, Narrata Consult), operates as a private GmbH under German law with no disclosed external investors, and is registered in Munich (HRB 231948).
Die.agilen firmographics
Firmographics- Name
- Die.agilen
- Legal name
- die.agilen GmbH
- Website
- https://die-agilen.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Die.agilen is a German OKR consulting, certification, and training firm that helps European enterprises implement agile strategy execution using a proprietary 3-Cycle OKR framework, serving clients such as Audi, Bosch, Vodafone, Deutsche Telekom, Bertelsmann, and DATEV.
- Ownership category
- akta.pro rank
Die.agilen industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industry
- Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)
Keywords
Where Die.agilen is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Die.agilen business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- OKR Consulting & Advisory Services: Customized consulting engagements for OKR introduction, strategy development, and organizational transformation. Engagement scope is adapted to organization size, maturity level, and context. This is the primary revenue stream as the company positions itself as the #1 OKR fullservice consultancy worldwide.
- Certified OKR Training Programs: Revenue from multi-day certified training programs including Certified OKR Master (COM), Certified OKR Master Advanced (COMA), Certified OKR Leader (COL), and Certified OKR Leader Advanced (COLA). Also includes specialized workshops like T.U.N. Workshop, Systemisches Coaching, Remote Moderation, and LEGO SERIOUS PLAY.
- OKR Master Day (OMD) Conference: Annual online conference event featuring keynotes, workshops, and networking. Ticket price: 149 EUR net per participant.
- OKR Boxenstopp Workshop: Diagnostic workshop for organizations with existing OKR implementations. Priced at 2,500 EUR plus VAT for inhouse remote format. Includes 19% discount for foundations and NGOs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | OKR Master Day 2027 (Remote, January 21, 2027) |
| Other | Multi-year contract | OKR Boxenstopp Workshop (Inhouse Remote) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Die.agilen product offering
Product offeringCore offering
Die.agilen is a Munich-based consultancy founded in 2011 that specializes in the introduction, implementation, and scaling of Objectives and Key Results (OKR) for organizations. The firm offers OKR consulting services, certified training programs (Foundation, Master, Leader levels), specialized workshops, and an annual OKR Master Day conference. They serve as Europe's first OKR-focused consultancy, helping companies establish goal-setting and agile management frameworks.
Product overview
Die.agilen is a German OKR (Objectives & Key Results) consulting and training firm offering consulting services, professional certifications, and workshops. The core offering is OKR-Beratung (OKR consulting) for organizational implementation. The certification portfolio includes Certified OKR Foundation (COF), Certified OKR Master (COM), Certified OKR Master Advanced (COMA), and Certified OKR Leader (COL). The company provides over 25 specialized workshops including foundational trainings (OKR Impuls, OKR DeepDive), integration workshops (OKR & Scrum, OKR & SAFe, OKR & Design Thinking), specialized topics (OKR trifft KI, OKR meets Fehlerkultur), and coaching/leadership programs (Systemisches Coaching für OKR Master, T.U.N. Workshop für Führungskräfte). Consulting services include OKR Audit, Vision & Purpose development, HED/MED planning, Moal Planning, and OKR Architecture. The company hosts the annual OKR Master Day event and offers the OKR Boxenstopp remediation service for organizations experiencing implementation challenges.
Differentiator
Problem solved
Functional benefit
Brands
- OKR Fullservice Beratung: The company's primary service offering encompassing OKR consulting, implementation, and ongoing advisory support for organizations.
Quantifiable outcome
- More than 10,500 certified OKR Masters and Leaders trained across Europe
- +3 more outcomes
Companies that use Die.agilen
Customer profileNamed customers30 records
Segments5 records
Die.agilen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Die.agilen partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- BVMW (Bundesverband mittelständische Wirtschaft)minordie.agilen is a member company of BVMW (Federal Association for Small and Medium-Sized Business), a German industry association representing the interests of SMEs. Membership provides networking opportunities and visibility within the German Mittelstand ecosystem.
- CONEVO Integrative OrganisationsberatungcoreCONEVO is a strategic partnership with Walter Wagner, who serves as a co-development partner for die.agilen. Walter Wagner is a long-standing partner who accompanies organizations at the intersection of strategy, structure, and culture. He presented at the OMD26 conference as a partner.
- Narrata Consult (Christine Erlach)minorChristine Erlach, Dipl.-Psychologin at Narrata Consult, is a collaboration partner for narrative methods in OKR. She presented at OMD26 on 'The Power of Stories and Images: Narrative Methods and OKR' and specializes in organizational storytelling and narrative organizational development.
- Schwan CosmeticsminorAlexander Sarkissian, Head of Digital Initiatives at Schwan Cosmetics, served as keynote speaker at OMD26 on 'AI as Virtual OKR Member', sharing practical AI integration experience in OKR contexts.
- DATEV eGminorDATEV eG employees Ilona Mehlig (Organisationsentwicklerin) and Lukas Mehlig (Scrum Master) served as speakers at OMD26, sharing experience on building an OKR community and professionalization. DATEV is also listed as a major client.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Die.agilen competitors and assessment
Company assessmentBroad incumbents
- Cprime: Cprime is an Agile and enterprise transformation consultancy with a broad portfolio spanning SAFe, Scrum, and OKR-style strategic execution work. Comparable to die.agilen in serving large enterprise transformation buyers, but with broader methodology breadth and larger delivery capacity.
- Adaptavist: Adaptavist is an enterprise agile transformation consultancy and Atlassian partner offering training, consulting, and tooling across agile methodologies. Comparable to die.agilen in agile/strategy execution consulting, with additional scale and platform partnerships.
- Scaled Agile (SAFe): Scaled Agile is the creator and primary licensor of the Scaled Agile Framework (SAFe), a scaled agile methodology that overlaps with die.agilen's OKR & SAFe training offering. It is the dominant incumbent in adjacent scaled-agile transformation work.
- Microsoft Viva Goals (Ally.io): Microsoft Viva Goals (formerly Ally.io) embeds OKR into the Microsoft 365 productivity stack, providing enterprise OKR tooling with implicit best-practice consulting via Microsoft's partner ecosystem. Represents the platform-vendor encroachment threat to boutique OKR consultancies like die.agilen.
Direct peers
- Quantive (formerly Gtmhub): Quantive is an enterprise OKR/strategy execution platform with adjacent consulting services. It competes for the same OKR transformation wallet share as die.agilen, particularly in mid-market and enterprise accounts adopting OKR software plus advisory.
- WorkBoard: WorkBoard is an enterprise OKR platform that also offers strategy execution consulting and adoption services. Its combination of OKR software with consulting/strategy execution services directly overlaps die.agilen's consulting model, particularly via its partnership with Mooncamp-equivalent software tooling.
- Agile42: Agile42 is a US-headquartered agile and OKR transformation consultancy offering training, coaching and certification (including its own OKR-focused programs) to enterprise clients. It is the closest international direct peer to die.agilen in terms of pure-play agile/OKR consulting with comparable training-led GTM.
- Perdoo: Perdoo is a European-headquartered (Germany) OKR and strategy execution platform serving many of the same enterprise buyers as die.agilen. As a German-headquartered peer, it is a particularly close competitor in the DACH OKR market.
Regional players
- IT-Agile: IT-Agile is a Hamburg-based agile consulting firm operating in the same German market as die.agilen, offering agile coaching, training and transformation services to enterprise clients. Closest DACH regional peer in agile consulting.
Emerging players
- Betterworks: Betterworks is an enterprise OKR/continuous performance management platform with light advisory services. It overlaps with die.agilen on the OKR platform side and competes for the same enterprise OKR transformation budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Die.agilen social profiles
Digital presenceDie.agilen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Die.agilen leadership team
Management profileNumber of profiles
Die.agilen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Die.agilen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Die.agilen
What does Die.agilen do?
Die.agilen is a Munich-based consultancy founded in 2011 that specializes in the introduction, implementation, and scaling of Objectives and Key Results (OKR) for organizations. The firm offers OKR consulting services, certified training programs (Foundation, Master, Leader levels), specialized workshops, and an annual OKR Master Day conference. They serve as Europe's first OKR-focused consultancy, helping companies establish goal-setting and agile management frameworks.
Is Die.agilen a public or private company?
Die.agilen is a private company. It is currently operating.
When was Die.agilen founded?
Die.agilen was founded in 2011. It employs 1 to 10 people.
Where is Die.agilen based?
Die.agilen is headquartered in Munich, Germany, in the Europe region.
How does Die.agilen make money?
Four revenue lines are on record. OKR Consulting & Advisory Services are the primary driver. The others are certified OKR Training Programs, OKR Master Day (OMD) Conference and OKR Boxenstopp Workshop.
Who are Die.agilen's main competitors?
Broad incumbents on record are Cprime, Adaptavist, Scaled Agile (SAFe) and Microsoft Viva Goals (Ally.io). Direct peers are Quantive (formerly Gtmhub), WorkBoard, Agile42 and Perdoo. IT-Agile is listed as a regional player. Betterworks is listed as an emerging player.
Does Die.agilen have an API?
No public API is recorded for Die.agilen.
What industry is Die.agilen in?
Die.agilen's product category is Management Consulting. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of EDABAHAJ, Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus). Its NAICS code is 54161 and its SIC code is 8742.