ANDPLUS
UNDPLUS (styled as ANDPLUS) is a Berlin- and Munich-based private design studio founded in 2016 that delivers brand architecture, spatial design, and live experience services for global enterprise clients including Meta, TikTok, Revolut, Shopify, and Axel Springer.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ANDPLUS does
UNDPLUS GmbH is a Berlin-headquartered, privately-held design studio founded in 2016 by architects Jan Baumann and Arun Markus, operating under the stylized name ANDPLUS/UNDPLUS. It delivers end-to-end brand architecture, spatial design, and live experience services to enterprise clients across technology, fashion, beauty, food and beverage, media, and corporate sectors, with a documented client roster that includes Meta, TikTok, Revolut, Shopify, Axel Springer, Samsung, Zalando, Netflix, Klarna, Carlsberg, and Vorwerk, among others. The studio employs approximately 40 architects, designers, strategists, and producers across two wholly-owned entities — UNDPLUS GmbH in Berlin (Prinzenstraße 85c) and UNDPLUS München GmbH in Munich (Corneliusstraße 16) — led by managing directors Jan Baumann and Arun Markus, with Greta Scarzo as Berlin studio lead and Hanne Hallwaß as Munich studio head. Its service portfolio comprises seven interconnected offerings: Brand Architecture, Event and Brand Experiences, Interior and Spatial Design, Retail and Hospitality, Workplace and New Work, Brand and Product Activations, and Strategy and Consulting. Revenue is generated through project-based professional services engagements priced on scope and complexity, delivered via direct enterprise relationships; no API, software platform, or proprietary technology product is offered, and the firm relies on standard design tooling (ArchiCAD, SketchUp, Adobe Creative Suite) supplemented by a curated European partner network for production execution, with Aura Engineering serving as core technical and lighting partner.
ANDPLUS firmographics
Firmographics- Name
- ANDPLUS
- Legal name
- UNDPLUS GmbH
- Website
- https://undplus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UNDPLUS (styled as ANDPLUS) is a Berlin- and Munich-based private design studio founded in 2016 that delivers brand architecture, spatial design, and live experience services for global enterprise clients including Meta, TikTok, Revolut, Shopify, and Axel Springer.
- Ownership category
- akta.pro rank
ANDPLUS industry classification
Industry- Product category
- Brand Architecture & Spatial Design Services
- NAICS
- Interior Design Services (541410), Other Specialized Design Services (54149)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Interior Design Services (BPAHAKAB)
Keywords
Where ANDPLUS is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ANDPLUS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Design and Production Services: UNDPLUS generates revenue through professional design services for brand architecture, spatial design, event production, and experiential marketing. Services are delivered as project-based engagements from concept through execution, serving global brands across technology, fashion, beauty, food & beverage, media, and corporate sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ANDPLUS product offering
Product offeringCore offering
ANDPLUS (stylized as UNDPLUS) is a Berlin-based design studio that delivers end-to-end brand architecture, spatial design, and live experience services. It designs and produces physical brand environments including trade fair booths, corporate offices, retail stores, hospitality venues, exhibitions, pop-ups, and events for global enterprise brands. The studio operates with an interdisciplinary team of approximately 40 architects, designers, strategists, and producers executing projects from initial concept through final production.
Product overview
ANDPLUS (stylized as UNDPLUS) is a studio for brand architecture, spatial design, and live experiences. The company operates as a full-service physical design and experiential agency rather than a software platform. Its service portfolio consists of seven interconnected offerings: Brand Architecture (translating brand identity into physical spaces), Event & Brand Experiences (live events and conferences), Interior & Spatial Design (environmental and interior environments), Retail & Hospitality (stores and hospitality venues), Workplace & New Work (corporate office environments), Brand & Product Activations (exhibitions, pop-ups, trade fairs), and Strategy & Consulting (creative strategy and concept development). Projects span trade fair booths, corporate offices, retail spaces, event productions, and immersive brand experiences for clients across technology, fashion, beauty, food & beverage, media, and corporate sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Architecture
Companies that use ANDPLUS
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
ANDPLUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANDPLUS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- styleheadsminorCo-development partner for the Bloomwell Bus mobile event module. The UNDPLUS x styleheads double-decker bus is a high-impact mobile event module featuring interactive showrooms, DJ-ready lounge, and podcast studio.
- Aura EngineeringcoreTechnical implementation and lighting partner for multiple projects including Meta Festival Berlin 2026, Revolut @OMR26, TikTok @OMR26, TikTok Awards DACH 2025, Bloomwell Bus, and Meta OMR events.
- siebold/hamburgminorBooth builder for the Revolut @OMR26 project.
- Preuss MesseminorBooth builder for the Shopify @OMR26 project.
- TriventminorBooth builder for the TikTok @OMR26 project.
- LMT-designminorCarpentry partner for TikTok Awards DACH 2025.
- LMT-designminorCarpentry partner for BOLD Office project.
- DE WET & COminorCarpentry partner for Intermate Office Hamburg project.
- Taube GrauminorFood & beverage partner for TikTok Awards DACH 2025.
- Kraftwerk BerlinminorEvent venue partner for TikTok Awards DACH 2025.
- CLINKERminorEvent venue for TikTok Showtime 2026.
- Silent Green KulturquartierminorEvent venue for Meta Festival Berlin 2026.
- Dear Daisy FloralsminorFloral design partner for TikTok Showtime 2026.
- MatchasomeminorFood & beverage partner for TikTok @OMR26.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ANDPLUS competitors and assessment
Company assessmentDirect peers
- Atelier Markgraph: Frankfurt-based specialist in brand spaces, exhibitions, and immersive brand experiences for major corporates and cultural institutions; directly comparable in craft focus on translating brand identity into physical space.
- jangled nerves: Stuttgart-based spatial design studio working on exhibitions, brand environments, and immersive installations; comparable as a German specialist in spatial storytelling.
- Universal Design Studio: London-based studio designing brand experiences, workplaces, and hospitality interiors for global brands; comparable as a multi-disciplinary experiential and spatial design firm.
- Bureau Borsche: Munich-based design studio with strong work in exhibition, identity, and spatial communication; comparable as a southern German design peer in similar categories.
- Milla & Partner: Stuttgart-based agency combining brand strategy, spatial design, and live communication for corporate clients; comparable as a German full-service brand experience studio.
- GRAFT: Berlin- and Los Angeles-based architecture and design practice working across brand environments, workplaces, and exhibitions; comparable for architect-led spatial brand work.
- KMS Team: Munich-based communications and spatial design agency serving enterprise clients across brand environments, events, and corporate communications; overlaps with UNDPLUS's Munich studio positioning.
- Studio Other Spaces: Los Angeles-based experiential design studio building immersive brand environments, retail concepts, and installations; comparable in focus on architecturally driven brand experiences.
- Liganova: Stuttgart-based brand experience and spatial communication company working across retail, events, and brand environments for global enterprise clients; closely comparable to UNDPLUS in service mix and end markets.
Emerging players
- Hauser & Wirth (exhibition design arm) / Amsterdam Berlin / Kooperative für angewandte Theorie: Adjacent boutique studios in the European exhibition and brand-space category; included as secondary comparables for project scale and craft positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ANDPLUS social profiles
Digital presenceANDPLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANDPLUS leadership team
Management profileNumber of profiles
Profiles4 records
ANDPLUS subsidiaries and ownership
Company hierarchySubsidiaries1 record
ANDPLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANDPLUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANDPLUS
What does ANDPLUS do?
ANDPLUS (stylized as UNDPLUS) is a Berlin-based design studio that delivers end-to-end brand architecture, spatial design, and live experience services. It designs and produces physical brand environments including trade fair booths, corporate offices, retail stores, hospitality venues, exhibitions, pop-ups, and events for global enterprise brands. The studio operates with an interdisciplinary team of approximately 40 architects, designers, strategists, and producers executing projects from initial concept through final production.
Is ANDPLUS a public or private company?
ANDPLUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANDPLUS founded?
ANDPLUS was founded in 2016. It employs 11 to 50 people.
Where is ANDPLUS based?
ANDPLUS is headquartered in Berlin, Germany, in the Europe region.
How does ANDPLUS make money?
One revenue line is on record: design and Production Services.
Who are ANDPLUS's main competitors?
Direct peers on record are Atelier Markgraph, jangled nerves, Universal Design Studio, Bureau Borsche, Milla & Partner, GRAFT, KMS Team, Studio Other Spaces and Liganova. Hauser & Wirth (exhibition design arm) / Amsterdam Berlin / Kooperative für angewandte Theorie is listed as an emerging player.
Does ANDPLUS have an API?
No public API is recorded for ANDPLUS.
What industry is ANDPLUS in?
ANDPLUS's product category is Brand Architecture & Spatial Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541410.