Bucher Landtechnik
Bucher Landtechnik AG is a Swiss wholesale distributor of agricultural machinery, serving Swiss farmers, contractors, and forestry operators through two branches, a national dealer network, Switzerland's largest spare-parts inventory, and a Precision Center offering RTK guidance and AI-powered weed control.
- Company typePrivate
- Founded-
- HeadquartersNiederweningen, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bucher Landtechnik does
Bucher Landtechnik AG is a Swiss wholesale distributor of agricultural machinery and equipment headquartered in Niederweningen, operating as a subsidiary of the diversified industrial conglomerate Bucher Industries. The company distributes tractors, harvesting equipment, and implements from a portfolio of premium international OEMs — New Holland, Case IH, Steyr, Deutz Fahr, Kuhn, Merlo, and Weidemann — alongside newer sustainable-agriculture brands such as Ecorobotix. It runs a two-branch physical footprint (Niederweningen for German-speaking Switzerland and Mathod for the French-speaking Westschweiz), a qualified dealer network covering the entire country, and an e-commerce parts portal.
The firm's core technology layer is its Precision Center, which delivers RTK correction networks (Precision Net PREMIUM/BASIC subscriptions with +/-2 cm accuracy and +/-1.5 cm repeatability), automatic steering systems, spot spraying, electroherbicide, and the AI-powered Kratzer mechanical weeding system that integrates image-recognition software from Dahlia Robotics for plant-row identification. The business also operates what it describes as Switzerland's largest spare-parts inventory at over 180,000 article numbers, with overnight delivery service to nearly all Swiss locations.
Revenue is generated through a mix of one-time hardware sales (new and used equipment), recurring Precision Net RTK subscriptions, professional service and workshop revenue (brake testing, sprayer testing, mobile repairs, harvest-season 7-day service), and parts e-commerce. End customers are predominantly Swiss farmers, with secondary segments in agricultural contractors, professional vegetable producers, and forestry operators. Standard payment terms are 30 days from delivery with a 5% p.a. default interest rate per the company's published AGB (terms dated August 2017).
Bucher Landtechnik firmographics
Firmographics- Name
- Bucher Landtechnik
- Legal name
- Bucher Landtechnik AG
- Website
- https://bucherlandtechnik.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bucher Landtechnik AG is a Swiss wholesale distributor of agricultural machinery, serving Swiss farmers, contractors, and forestry operators through two branches, a national dealer network, Switzerland's largest spare-parts inventory, and a Precision Center offering RTK guidance and AI-powered weed control.
- Ownership category
- akta.pro rank
Bucher Landtechnik industry classification
Industry- Product category
- Agricultural Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Precision Agriculture & Farm Technology Equipment (IMAHACAH)
- akta.pro secondary industries
- Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Harvesting & Forage Equipment (IMAHACAD)
Keywords
Where Bucher Landtechnik is headquartered
LocationHeadquarters
- HQ city
- Niederweningen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Bucher Landtechnik business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Sale of new agricultural machinery including tractors, harvesting equipment, and implements from partner brands (New Holland, Case IH, Steyr, Deutz Fahr, Kuhn, Merlo, Weidemann). Revenue generated through direct sales at branch locations and dealer network.
- Spare Parts Sales: Extensive spare parts inventory with over 180,000 article numbers. Overnight delivery service to almost all locations in Switzerland. E-commerce ordering through dedicated portal.
- Service and Repair: Workshop services including certified brake testing, power testing, sprayer testing, climate service, exhaust testing. Mobile workshop vehicles for on-field repairs. Harvest season service available 7 days a week.
- Precision Net Subscriptions: Annual subscription-based RTK correction signal services (Precision Net PREMIUM and BASIC tiers). Includes SIM card services for optimal RTK reception across Europe.
- Used Equipment Sales (Occasionen): Sale of pre-owned agricultural machinery. Regional sales of used equipment of all brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Precision Net PREMIUM annual subscription for RTK correction service |
| Subscription | Annual | Precision Net BASIC annual subscription for RTK correction service |
| Subscription | Annual | Multi-SIM card for RTK reception |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bucher Landtechnik product offering
Product offeringCore offering
Bucher Landtechnik AG distributes new agricultural machinery from international brands (New Holland, Case IH, Steyr, Deutz Fahr, Kuhn, Merlo, Weidemann, Ecorobotix) to Swiss farmers through branch locations and a dealer network. It operates an online spare parts e-commerce portal backed by an inventory of over 180,000 article numbers with overnight delivery across Switzerland, and delivers certified workshop and field repair services. Through its Precision Center, the company also supplies precision agriculture solutions including the Precision Net RTK correction network, AI-powered mechanical hoeing, automatic steering systems, spot spraying, and electric weed control.
Product overview
Bucher Landtechnik is a Swiss agricultural machinery distributor and service provider offering a comprehensive portfolio of products and services for Swiss farmers. The company distributes major international agricultural equipment brands (New Holland, Case IH, Steyr, Deutz Fahr, Kuhn, Merlo, Weidemann, Ecorobotix) alongside its own Precision Center platform featuring precision agriculture technologies. Core offerings include a Parts & Service Portal for replacement parts e-commerce and service management, along with specialized precision farming modules including Precision Net (RTK GPS correction network), AI-powered Kratzer hoeing technology, steering systems, spot spraying, and electric herbicide solutions. The company operates service locations in Niederweningen and Mathod, providing overnight spare parts delivery across Switzerland's largest inventory of agricultural replacement parts.
Differentiator
Problem solved
Functional benefit
Brands
- Precision Center: Specialized center for precision agriculture technologies including RTK guidance systems, spot spraying, and weed control solutions.
- Precision Net
Products and services
- New Holland Agricultural Machinery Sale of New Holland tractors and combine harvesters distributed by Bucher Landtechnik to Swiss farmers through branch locations and dealer network.
- Case IH Agricultural Equipment Authorized dealer distribution of Case IH agricultural equipment to Swiss farmers.
- Steyr Tractors Authorized dealer distribution of Steyr tractors and agricultural machinery to Swiss farmers.
- Deutz Fahr Tractors Authorized dealer distribution of Deutz Fahr tractors and agricultural equipment to Swiss farmers.
- Kuhn Hay and Forage Equipment Authorized dealer distribution of Kuhn agricultural equipment including hay and forage machinery to Swiss farmers.
- Merlo Telehandlers Authorized dealer distribution of Merlo agricultural telescopic handlers to Swiss farmers and contractors.
- Weidemann Loaders Authorized dealer distribution of Weidemann agricultural telehandlers and farm loaders to Swiss farmers.
- Ecorobotix Precision Spraying Authorized dealer distribution of Ecorobotix solar-powered robotic spot spraying technology for precision, sustainable herbicide application.
- Parts & Service E-Shop Portal Online e-commerce portal enabling Swiss customers to order replacement parts, accessories, and agricultural supplies, manage service requests, and access technical documentation with overnight delivery options across Switzerland.
- Occasionen (Used Agricultural Machinery) Sale of pre-owned agricultural machinery across all distributed brands with regional availability and certified quality assurance.
- Precision Net RTK Correction Network Subscription-based RTK (Real-Time Kinematic) correction network service providing centimeter-accurate (+/-2cm) GPS positioning with +/-1.5cm repeatability over months, with fixed stations in Switzerland integrated into a European network of over 1,200 stations, available in PREMIUM and BASIC annual tiers plus a multi-SIM add-on.
- Kratzer InRow/AllRow Mechanical Weeding Technology Innovative mechanical weed control system for arable and vegetable farming using hydraulic InRow elements controlled by AI-based image recognition from Dahlia Robotics, achieving working speeds up to 5 km/h with high precision between plant rows.
- Automatic Steering Systems (Lenksysteme) Automatic steering systems for tractors and agricultural machinery enabling autonomous guidance for precision farming operations.
- Elektroherbizid (Electric Weed Control) Electric weed control technology providing chemical-free herbicide application for sustainable farming.
- Spot Spraying Technology Precision herbicide application technology that targets individual weeds rather than entire fields, reducing chemical usage for sustainable farming.
- Certified Workshop and Field Repair Services Certified workshop services including brake testing, power testing, sprayer testing, climate service, and exhaust testing, complemented by mobile workshop vehicles for on-field repairs and harvest season service available 7 days a week across Swiss branch locations.
Quantifiable outcome
- Overnight spare parts delivery across Switzerland
- +1 more outcomes
Companies that use Bucher Landtechnik
Customer profileSegments4 records
Ideal customer profiles3 records
Bucher Landtechnik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Bucher Landtechnik partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- New HollandcoreAuthorized dealer for New Holland agricultural machinery including tractors and combines. Regional distribution in Mathod (French-speaking Switzerland). One of the leading brands in tractors and combines.
- Case IHcoreAuthorized dealer for Case IH agricultural equipment.
- SteyrcoreAuthorized dealer for Steyr tractors and agricultural machinery.
- Deutz FahrcoreAuthorized dealer for Deutz Fahr tractors and agricultural equipment.
- KuhncoreAuthorized dealer for Kuhn agricultural equipment including hay and forage machinery.
- MerlocoreAuthorized dealer for Merlo agricultural machinery including telescopic handlers.
- WeidemanncoreAuthorized dealer for Weidemann agricultural machinery including telehandlers and farm loaders.
- EcorobotixcoreAuthorized dealer for Ecorobotix precision spraying technology for sustainable agriculture.
- Dahlia RoboticscoreAI-based image recognition technology partner for the Kratzer InRow/AllRow mechanical weeding system. Dahlia Robotics provides the intelligent camera software that enables precise plant recognition for weed control.
- KFSystememinorManufacturer of the Kratzer weeding machine distributed by Bucher Landtechnik. KFSysteme produces the InRow and AllRow weeding technology for arable and vegetable farming.
- LemkenminorAgricultural equipment brand for soil cultivation machinery available at Mathod location.
- SteketeeminorAgricultural equipment brand for precision farming tools available at Mathod location.
- BerthoudminorSprayer equipment manufacturer whose products are available through Mathod location.
- PlanzerminorLogistics partner for spare parts delivery, including emergency spare parts service (Pikettdienst) from Härkingen location.
- Quali Night AGminorDamage reporting service partner for handling transport damage claims and documentation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Bucher Landtechnik competitors and assessment
Company assessmentBroad incumbents
- BayWa AG: Large German agricultural, building materials, and energy group with multi-brand farm machinery dealerships across Europe. Comparable as a multi-brand agricultural equipment distributor, though at significantly larger scale than Bucher.
- CNH Industrial N.V. Global manufacturer of New Holland, Case IH, and Steyr — three of Bucher's core distributed brands. Relevant as the upstream OEM whose dealer agreements directly determine Bucher's product portfolio and competitive position in Switzerland.
- Deere & Company (John Deere): World's largest agricultural machinery manufacturer with extensive dealer network and growing direct-to-farmer precision agriculture offerings. Represents the dominant competitive threat to specialist multi-brand dealers in the European farm equipment channel.
- SDF Group: Italian manufacturer and owner of Deutz-Fahr, SAME, Lamborghini Trattori, and Hürlimann — including Deutz-Fahr, which Bucher distributes in Switzerland. Relevant as both an OEM partner and a competing brand family in the European tractor market.
- RWZ Raiffeisen Waren-Zentrale Rhein-Main eG: German agricultural cooperative distributing farm machinery, inputs, and energy to member farmers. Comparable as a multi-brand agricultural equipment dealer with service operations, but with significantly larger scale and broader geographic footprint.
- AGRAVIS Raiffeisen AG: Major German agricultural cooperative operating farm machinery dealerships alongside crop inputs and livestock products. Highly comparable business model (multi-brand farm equipment distribution + service) but operating at much larger scale and broader geography.
- AGCO Corporation: Global manufacturer of competing tractor and combine brands (Fendt, Massey Ferguson, Valtra). Relevant peer as a competing OEM whose brand-authorization decisions shape the addressable brand mix for European agricultural machinery dealers like Bucher.
- CLAAS KGaA mbH: German manufacturer of combines, forage harvesters, and tractors — a leading European agricultural machinery OEM. Comparable as a competing brand that Swiss dealers may carry alongside or instead of Bucher's distributed portfolio.
Emerging players
- Trimble Inc. (Trimble Agriculture): US-based precision agriculture technology provider offering GNSS correction networks, guidance systems, and farm management software. Directly competes with Bucher's Precision Net RTK service and steering systems portfolio at the technology layer.
- Topcon Corporation (Topcon Agriculture): Japanese precision positioning company offering GNSS correction services, autosteer, and precision agriculture solutions. Competes with Bucher's Precision Center offerings in the RTK and steering system category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bucher Landtechnik social profiles
Digital presenceBucher Landtechnik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bucher Landtechnik leadership team
Management profileNumber of profiles
Profiles17 records
Bucher Landtechnik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bucher Landtechnik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bucher Landtechnik
What does Bucher Landtechnik do?
Bucher Landtechnik AG distributes new agricultural machinery from international brands (New Holland, Case IH, Steyr, Deutz Fahr, Kuhn, Merlo, Weidemann, Ecorobotix) to Swiss farmers through branch locations and a dealer network. It operates an online spare parts e-commerce portal backed by an inventory of over 180,000 article numbers with overnight delivery across Switzerland, and delivers certified workshop and field repair services. Through its Precision Center, the company also supplies precision agriculture solutions including the Precision Net RTK correction network, AI-powered mechanical hoeing, automatic steering systems, spot spraying, and electric weed control.
Is Bucher Landtechnik a public or private company?
Bucher Landtechnik is a private company. It is classified as corporate owned and is currently operating.
When was Bucher Landtechnik founded?
Bucher Landtechnik was founded in -1. It employs 51 to 100 people.
Where is Bucher Landtechnik based?
Bucher Landtechnik is headquartered in Niederweningen, Switzerland, in the Europe region.
How does Bucher Landtechnik make money?
Five revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are spare Parts Sales, service and Repair, precision Net Subscriptions and used Equipment Sales (Occasionen).
Who are Bucher Landtechnik's main competitors?
Broad incumbents on record are BayWa AG, CNH Industrial N.V., Deere & Company (John Deere), SDF Group, RWZ Raiffeisen Waren-Zentrale Rhein-Main eG, AGRAVIS Raiffeisen AG, AGCO Corporation and CLAAS KGaA mbH. Emerging players are Trimble Inc. (Trimble Agriculture) and Topcon Corporation (Topcon Agriculture).
Does Bucher Landtechnik have an API?
No public API is recorded for Bucher Landtechnik.
What industry is Bucher Landtechnik in?
Bucher Landtechnik's product category is Agricultural Machinery Distribution. Its primary akta.pro industry code is IMAHACAH, Precision Agriculture & Farm Technology Equipment, with a secondary code of AFAGALAE, Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance). Its NAICS code is 42382 and its SIC code is 3523.