ShowHauler

What ShowHauler does

ShowHauler (ShowHauler Trucks Inc) is a family-owned U.S. manufacturer of custom truck conversions founded in 2000 and headquartered in Middlebury, Indiana. The company converts standard higher-GVWR truck chassis into four product lines: Signature Motorhomes, Signature Toterhomes (designed to tow large race trailers with integrated living quarters), Signature Toy Haulers, and the newer Adventure Motorhomes travel line. Build methodology centers on proprietary construction techniques including tubular steel framing (2" x 3" on floors, 1" x 3" on sidewalls), adhesive bonding of .063 aluminum exterior walls, block-foam and bubble insulation, and hand-formed hardwood interiors with Corian countertops, complemented by factory paint packages (Deluxe, Momentum, Ghost, Solid Color).

Each unit is built to customer specification, with the design process guided either by an authorized dealer network spanning more than 20 U.S. states or by direct factory contact at the Middlebury facility. Revenue is generated primarily through one-time hardware sales of custom conversions, supplemented by the RE-HAUL aftermarket remodeling service (which accepts competitor-brand RVs) and premium paint-package upsells. Primary customers are affluent luxury-RV enthusiasts, with a secondary vertical in motorsports and racing teams requiring durable toterhomes for event logistics. Pricing is quote-based and not publicly disclosed, consistent with a premium, custom-build positioning rather than mass-market RV manufacturing.

The operating model is asset-light on the retail side (no company-owned dealerships), relies on skilled in-house craftsmen rather than automated assembly, and has accumulated more than 1,000 custom conversions over its history. The company maintains an active social media presence on Facebook, YouTube, and Instagram, and was recognized by RV Pro in 2026 for its Adventure Motorhome among Best New Models. No external funding, public listing, or institutional ownership has been disclosed.

Name

ShowHauler

Legal name

ShowHauler

Website

https://showhauler.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ShowHauler is a family-owned, Indiana-based manufacturer of custom luxury truck conversions—including Signature Motorhomes, Toterhomes, Toy Haulers, and Adventure Motorhomes—built to order and sold through an authorized U.S. dealer network plus factory direct, serving affluent RV buyers and motorsports teams.

Ownership category

akta.pro rank

Product category

Custom Motorhome Manufacturing

NAICS

Motor Home Manufacturing (336213), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Motor Homes (3716)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Custom truck conversions
• Luxury motorhome manufacturing
• Toterhome builders
• Toy hauler motorhomes
• RV remodeling services

Headquarters

HQ city

Middlebury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Truck Conversions: Custom truck conversions including motorhomes, toterhomes, and toy haulers built to customer specifications. Each unit is a custom build based on customer preferences for floorplans, finishes, and features. Revenue is generated through one-time purchase of custom vehicles.
2. Re-Haul Remodeling Services: Remodeling and renovation services for existing ShowHauler units and other RV brands. Services include interior updates (flooring, countertops, fabric), exterior repairs, and entertainment system upgrades. Can also modify configurations (removing/installing appliances, changing furniture layouts).
3. Custom Paint Packages: Factory-applied paint packages including Deluxe, Ghost, Momentum, and Solid Color options with multiple design choices. Sold as add-on customization options for new builds.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ShowHauler is a custom coachbuilder that converts heavy-duty truck chassis into luxury motorhomes, including the Signature line (motorhomes, toterhomes, and toy haulers) and the newer Adventure motorhome line. Each unit is hand-built to customer specifications using a proprietary tubular steel frame, full adhesive bonding, and hand-formed hardwood interiors, complemented by a RE-HAUL remodeling/restoration service and custom paint packages for existing coaches.

Product overview

ShowHauler is a family-owned custom truck conversion manufacturer offering four distinct product lines: Signature Motorhomes (luxury Class A motorcoaches), Signature Toterhomes (race-oriented motor coaches with trailer towing capability), Signature Toy Haulers (recreational transport motor coaches), and Adventure Motorhomes (new luxury travel motorhomes with multiple floorplans). The company provides extensive customization including paint packages (Deluxe, Momentum, Ghost, and Solid Color options with multiple color combinations), interior finishes (hardwood cabinetry, Corian countertops, tile/carpet flooring), and offers a unique RE-HAUL remodeling service for both ShowHauler and other brand RVs. All products feature tubular steel frame construction with adhesive bonding, higher GVWR truck chassis, and hand-crafted interiors. Sales occur through authorized dealer networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Motorhomes Custom-built luxury motorhomes built on heavy-duty truck chassis using proprietary tubular steel framing, full adhesive bonding, and hand-formed hardwood interiors for individual consumer buyers seeking premium, made-to-order coaches.
• Signature Toterhomes Custom truck-based toterhomes designed to be hauled behind a separate tractor unit, offering luxury living quarters for owners who already own or prefer a dedicated prime mover; targeted at premium individual buyers.
• Signature Toy Haulers Custom motorhomes with integrated garage space for motorcycles, ATVs, race cars, or other recreational toys, designed for enthusiast owners who need to transport hobby vehicles along with luxury living accommodations.
• Adventure Motorhomes Newer line of ShowHauler custom motorhomes positioned for adventure and off-grid use, expanding the company's product range beyond the original Signature lineup to reach buyers seeking more rugged, exploration-oriented luxury coaches.
• RE-HAUL Remodeling & Restoration Aftermarket remodeling, refurbishment, and restoration service for existing motorhomes, allowing current owners (including prior ShowHauler buyers) to refresh interiors, upgrade finishes, or reconfigure layouts without purchasing a new coach.
• Custom Paint Packages Optional premium exterior paint finishes and graphic packages available on ShowHauler motorhomes, enabling buyers to personalize the visual appearance of their custom coach beyond standard color offerings.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Holland Motor HomescoreChannel Partner/ Reseller/ DistributorAuthorized Signature and Adventure dealer with locations in Holland, MI. Helps customers step-by-step through the design process for custom ShowHauler conversions.
• Sport Truck RVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer with locations in Chandler, AZ and Fontana, CA. Part of the Signature dealer network.
• Flying A MotorsportscoreChannel Partner/ Reseller/ DistributorAuthorized dealer with locations in Scott City, MO and Lebanon, IN. Serves both Signature and Adventure product lines.
• Capitol Custom Trailers & CoachescoreChannel Partner/ Reseller/ DistributorAuthorized Signature dealer located in Beltsville, MD. Specializes in custom trailer and coach sales.
• Eldorado TrailerminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Eldorado, WI offering ShowHauler products.
• Gold Rush Custom TrailersminorChannel Partner/ Reseller/ DistributorAuthorized Signature dealer in Denver, PA specializing in custom trailer solutions.
• Hickory Enclosed Trailer SalesminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Hickory, NC serving the southeast region.
• Performance MotorcoachescoreChannel Partner/ Reseller/ DistributorAuthorized dealer in Wolfforth, TX specializing in motorcoach sales.
• Performance RV SalesminorChannel Partner/ Reseller/ DistributorAuthorized dealer in Thornville, OH for ShowHauler products.
• Holiday World RVcoreChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer with locations in Alvarado, TX and Katy, TX offering ShowHauler Adventure motorhomes.
• Bob Hurley RVminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Tulsa, OK.
• The Motorcoach StorecoreChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer with locations in Bradenton, FL and Scott City, MO.
• The RV ShopminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Baton Rouge, LA.
• McKee RVminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Perry, IA.
• Trailers of the East CoastminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Mocksville, NC.
• Burdicks RV CenterminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Cicero, NY.
• Van City RVminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer with locations in Las Vegas, NV and Colorado Springs, CO.
• Williams Family RVminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Robertsdale, AL.
• Luxeworks RVminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Salt Lake City, UT.
• Ram Motors RV & TruckminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Albuquerque, NM.
• Beaver Coach SalesminorChannel Partner/ Reseller/ DistributorAuthorized Adventure dealer in Bend, OR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foretravel Motorcoach: Foretravel builds high-end, custom-built motorcoaches in Texas, emphasizing craftsmanship and personalization. Comparable niche positioning to ShowHauler's luxury custom-build approach.
• Tiffin Motorhomes: Tiffin Motorhomes is a family-owned U.S. manufacturer of luxury Class A motorhomes with strong customization options. Comparable to ShowHauler in product category (luxury motorcoaches) and family-owned positioning.
• Liberty Coach: Liberty Coach is a high-end Prevost converter producing ultra-luxury motorcoaches with fully custom interiors. Comparable ultra-premium custom-coach competitor serving overlapping luxury customer segments.
• Marathon Coach: Marathon Coach builds high-end Prevost-conversion luxury motorcoaches with bespoke interiors, comparable to ShowHauler's Signature line in product category and customization depth.
• Newmar Corporation: Newmar manufactures luxury Class A and Class C motorhomes from a single Indiana facility, with extensive customization and dealer network. Comparable luxury-motorcoach competitor with similar U.S. dealer-led distribution.
• Renegade RV: Renegade RV builds custom motorhomes and toterhomes on heavy-duty truck chassis, including Super C-style conversions for luxury and racing customers. It is the closest direct competitor to ShowHauler's Signature Toterhome and Signature Motorhome lines.
• Millennium Luxury Coaches: Millennium Luxury Coaches manufactures ultra-premium Prevost-conversion motorcoaches, serving a similar affluent buyer seeking bespoke interior and exterior customization as ShowHauler's Signature Motorhome customers.

Broad incumbents

• Thor Industries: Thor Industries is the largest U.S. RV manufacturer, owning multiple motorhome and towable brands across price points. Not a direct custom-build peer but a dominant incumbent whose mass-market product competes for adjacent buyers and dealer mindshare.
• Winnebago Industries: Winnebago Industries manufactures motorhomes, travel trailers, and specialty vehicles across multiple brands (Winnebago, Grand Design, Newmar). A broad incumbent that competes with ShowHauler at the mass and luxury ends of the motorhome market.
• Prevost (Volvo Group): Prevost manufactures premium motorcoach shells (chassis and body) used as the base for luxury conversions like those sold by ShowHauler-adjacent coachbuilders. It is both a potential supplier and a competitive platform alternative in the luxury conversion market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ShowhaulerLuxuryCoaches
• Facebookfacebook.com/ShowHauler
• Instagraminstagram.com/show.hauler.rv
• Xx.com/showhaulerinc
• LinkedInlinkedin.com/company/showhauler-trucks-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShowHauler