Diginomic

What Diginomic does

Diginomic is a Perth-based digital consultancy that designs, builds, and optimises websites and online marketing for Australian small and medium businesses. Founded in 2018 by conversion consultants Riaz Budree and Adam Quigley, the firm sells into SME founders, performance-marketers, and education, legal, retail, and real estate SMBs that need a professional online presence without enterprise agency fees. Its published differentiator is two senior consultants acting as a fractional marketing/IT extension rather than a rotating junior account team, with transparent pricing and 4-month minimum service terms (substantially shorter than the 12–18 month industry standard for SEO and CRO).

The product surface combines a proprietary drag-and-drop 'Diginomic CMS' for small business sites with a custom WordPress practice verticalised into three sub-products: WooCommerce eCommerce sites, LearnDash-powered LMS sites, and MemberPress-powered membership/directory sites. Supporting services include SEO, Google Ads management, Google Analytics audits and event tracking, dynamic call tracking via Google Tag Manager, and ongoing conversion rate optimisation using FullStory, of which Diginomic is Perth's only certified integration partner. All client sites are hosted on Amazon Web Services with SSL, automated backups, and bundled into a $60/month recurring hosting relationship. A design co-development partnership with Violet Visual extends the firm into branding and graphic design via the New Business Starter Pack.

The business model is service-led with a mix of one-time project revenue (website builds $3,960–$12,150+) and recurring monthly retainers (hosting $60/month, SEO from $1,200/month, Google Ads from $600/month, CRO from $1,500/month, consulting retainer $6,480/month for 48 hours), each with a minimum 4-month commitment. GTM is sales-led and direct: introductory chat or Calendly self-serve scheduling, transparent pricing posted publicly, and packaged offerings (New Business Starter Pack, Established Business Insights Pack, Performance Business Consulting Pack) that bundle services at 10–15% discounts to drive conversion from one-time builds into ongoing retainers. The company is privately held by its two founders, with no disclosed external capital, no funding history, and operates as a Perth-headquartered consultancy serving clients across Australia.

Name

Diginomic

Legal name

Diginomic

Website

https://diginomic.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Diginomic is a Perth-based digital consultancy serving Australian small and medium businesses through website design, conversion rate optimisation, and analytics services. Founded in 2018 by two senior conversion consultants, the firm sells packaged engagements and recurring retainers using WordPress and a proprietary CMS.

Ownership category

akta.pro rank

Product category

Digital Marketing Consultancy Services

NAICS

Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital marketing consultancy
• Website design services
• Conversion rate optimisation
• SEO and Google Ads
• Analytics and call tracking

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design and Development: One-time fees for website design and development services including small business websites ($450/page + setup) and WordPress/custom builds (starting $7,000).
2. Recurring Hosting: Monthly hosting fees ($60/month for small business sites) providing AWS cloud hosting, SSL certificates, automatic backups, and security features.
3. Monthly SEO and Google Ads Management: Recurring monthly fees for SEO services (starting $1,200/month) and Google Ads management (starting $600/month) with minimum 4-month commitments.
4. Analytics and CRO Services: One-time analytics audit fees ($1,500+) and ongoing CRO services (starting $1,500/month) for conversion rate optimisation.
5. Call Tracking: Monthly per-number fees ($150/month per number) for call tracking services with setup fees.
6. Consulting Retainer: Monthly consulting retainer ($6,480/month for 48 hours) for ongoing strategic support and any service needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Diginomic is a Perth-based digital consultancy that designs and builds conversion-focused websites (via its proprietary Diginomic CMS for small businesses and custom WordPress builds for advanced needs), and delivers ongoing SEO, Google Ads, Google Analytics, call tracking, and Conversion Rate Optimisation services for small and medium Australian businesses. Services are sold individually or bundled into three packages — New Business Starter Pack, Established Business Insights Pack, and Performance Business Consulting Pack — combining one-time project fees with recurring monthly retainers.

Product overview

Diginomic is a Perth-based digital consultancy offering a portfolio of conversion-focused digital services for small and medium businesses. The core offering spans website design (via two platforms: the proprietary Diginomic CMS for small businesses and custom WordPress for advanced needs), paid advertising (SEO and Google Ads), analytics and tracking (Google Analytics, Call Tracking), and conversion rate optimisation. WordPress websites extend into specialised verticals: eCommerce (WooCommerce), LMS (LearnDash), and Membership (MemberPress) sites. Services are available individually or bundled into three prebuilt packages: New Business Starter Pack (branding and website), Established Business Insights Pack (analytics and data), and Performance Business Consulting Pack (ongoing CRO retainer).

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Website Design Drag-and-drop website design for small businesses built on the proprietary Diginomic CMS, featuring responsive design, SSL certificates, blog capability, AWS hosting, and a user-friendly editor so owners can update content without technical expertise. Priced at $450+gst per page plus a $990+gst one-off setup fee and $60+gst/month hosting, with a minimum 3-page requirement.
• WordPress Website Design Custom WordPress website design for businesses requiring unique functionality beyond the small business CMS, supporting eCommerce, LMS, and Membership capabilities. Starting from $7,000+gst, with pricing varying by custom requirements, timeframe, and budget.
• eCommerce Website Design WooCommerce-powered online store design and development with Stripe payment integration, custom branding, premium hosting, SSL certificates, and full checkout functionality. Starting from $7,000+gst, with hosting billed separately.
• LMS Website Design LearnDash-based learning management system design and build for delivering online courses, inductions, and digital onboarding with multimedia content, tracked curriculum, and certification capabilities. Starting from $9,000+gst.
• Membership / Directory Website Design MemberPress-powered membership websites with gated content, secure login areas, registration, and subscription-tier access for communities, business directories, or recurring content. Used by clients such as St Stephen's School for community business directories with automation and self-service functionality.
• SEO Services Search Engine Optimisation service including SEO audit, technical fixes, content suggestions, and citations/link building, with a minimum of 8 hours per month of consultant time. Starting from $1,200+gst per month plus a $1,000+gst one-off setup fee, with a 4-month minimum commitment.
• Google Ads (AdWords) Management Paid search campaign management including account audit, keyword creation, ad copy and bidding optimisation, and goal tracking via Google Analytics and Call Tracking. Starting from $600+gst per month (minimum 4 hours/month) plus a $500+gst one-off setup fee, with a 4-month minimum commitment; ad spend is billed separately by Google.
• Analytics and Event Tracking Google Analytics audit, goal and event tracking implementation via Google Tag Manager, custom dashboard creation, and supplementary monitoring with Google Search Console and FullStory. Audit starts from $1,500+gst, with larger or more complex sites priced higher.
• Call Tracking Dynamic phone number tracking that identifies which marketing channel or campaign prompted a customer call, with an online dashboard showing call volume and quality per channel in real time and dynamic number insertion driven by Google Tag Manager. Priced at $150+gst per number per month plus a $300+gst one-off setup fee, with a maximum of 900 minutes per number per month.
• Conversion Rate Optimisation (CRO) Systematic website improvement using A/B split testing, personalisation, user-journey recording via FullStory, and sales funnel monitoring. Starting from $1,500+gst per month with a 4-month minimum commitment and a minimum site traffic requirement of 20,000 visits per month.
• New Business Starter Pack Prebuilt bundle for new businesses combining logo refresh or design, domain setup, a 3–5 page small business website, 12 months of hosting, blog capability, SEO setup, SSL security, and a simple CMS. Available in three tiers: Bare-Bones ($3,960+gst), Popular ($4,970+gst, adds style guide, business cards, letterhead, and Google Analytics setup), and Comprehensive (from $12,150+gst, adds full branding, persona development, content strategy, and advanced SEO plan).
• Established Business Insights Pack Prebuilt data-driven package for established businesses bundling Call Tracking setup with 4 numbers, a Google Analytics audit, event tracking, dashboard creation, FullStory user-experience software, a basic CRO audit, and an SEO and AdWords review. Priced at $5,865+gst all-inclusive (a 15% discount from the $6,900 RRP when services are bought individually).
• Performance Business Consulting Pack Ongoing senior-consultant retainer providing a 48-hour block of any digital service per month for a minimum of 4 months, including regular meetings with founders Riaz and Adam and priority service. Priced at $6,480+gst per month, a 10% discount over the $7,200+gst standalone rate at $150+gst/hour.

Quantifiable outcome

• Ventura Home Group: Grew from <10 visits/month to 440 visits; 32 keywords in Google positions 1-3; 261 keywords in top 100
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Violet VisualminorStrategic or Co-development PartnerDiginomic has partnered with Violet Visual, a digital design studio, to provide comprehensive branding and graphic design services as part of their New Business Starter Pack. This partnership allows Diginomic to offer full-service agency capabilities without the associated costs.
• Amazon Web Services (AWS)coreTechnology or IntegrationDiginomic hosts client websites on Amazon AWS cloud infrastructure, providing 99.9% uptime, premium speed, automatic backups, and high-level security features for small business websites.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebAlive: Perth/headquartered Australian digital agency offering WordPress websites, SEO, Google Ads, and CRO for SMBs; directly overlaps with Diginomic's service portfolio and Perth/WA customer base.
• Supple Digital: Australian digital agency offering web design, SEO, Google Ads, and conversion optimisation for SMBs with packaged service tiers; very similar go-to-market and service mix.
• ROI.com.au: Melbourne-based SEO and digital marketing agency specialising in performance marketing for Australian SMBs with transparent pricing and outcome-driven positioning similar to Diginomic's approach.
• King Kong Digital: Australian digital marketing agency focused on lead generation, SEO, and CRO for SMBs with documented ROI case studies; competes for the same Australian performance-driven SMB client.

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO, web design, analytics, and CRO with transparent pricing tiers; a much larger incumbent competing in the same SMB digital services category.
• Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, PPC, and CRO for SMBs and mid-market; overlapping deliverables but serving a broader national/international footprint.

Regional players

• Excite Media: Perth-based digital marketing agency providing web design, SEO, and Google Ads to WA SMEs; comparable offerings and geography, competing for the same local SMB segment.
• First Digital: New Zealand-headquartered digital agency with web design, SEO, and Google Ads offerings for SMBs; comparable service mix and SMB positioning outside the Australian market.

Emerging players

• 1minutewebsite: Australian small business website builder offering templated sites and basic digital services at lower price points; targets the same entry-level SMB customer with a more productised/self-serve approach.

Others

• HubSpot Solutions Partners (typical SMB-focused partner firms): HubSpot's certified partner network of consulting firms delivers inbound marketing, CRM implementation, and CRO to SMBs; representative of the platform-enabled agency channel that competes with Diginomic on deliverable scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diginomic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diginomic