Dunia Games
Dunia Games is an Indonesian gaming marketplace operated by Telkomsel, offering game credit top-ups for 33+ titles, esports tournament hosting, gaming news, and community forums, serving approximately 4 million monthly active Indonesian gamers via web and mobile.
- Company typePrivate
- Founded-
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dunia Games does
Dunia Games is an Indonesian gaming marketplace and content platform operated by PT Telekomunikasi Selular (Telkomsel), Indonesia's largest mobile telecommunications operator. The platform enables consumers to purchase in-game credits and digital vouchers for 33+ mobile and PC games — including Mobile Legends, Free Fire, Roblox, PUBG Mobile, Genshin Impact, Honor of Kings, and Love and Deepspace — through a self-serve web storefront (duniagames.co.id) and mobile applications distributed on Google Play and Huawei AppGallery. Beyond commerce, Dunia Games operates an integrated gaming content ecosystem comprising a game news portal, per-game community forums with user-generated content, a self-service esports tournament creation platform hosting 269 active tournaments, and a Live Score module extending into football and MPL coverage.
The underlying technology is a conventional web and mobile application stack supporting top-up processing, payment integration (Telkomsel prabayar/pascabayar, GoPay, DANA), and content/community publishing. The proprietary DG Poin loyalty system is awarded on every top-up transaction and is redeemable for exclusive merchandise collaborations (DG x Sonic Rumble, DG x BTR, DG x ONIC, DG x TODAK). The platform is headquartered at the Telkom Landmark Tower in South Jakarta and operates exclusively within Indonesia.
Dunia Games monetizes through transaction fees and margins on top-up purchases, affiliate/commission revenue from bundled streaming subscriptions (Vision+, Prime Video, WeTV), advertising and sponsorship placements across its 4 million monthly active visitors, and promotional partnerships with game publishers such as Moonton. Its primary customer segment is individual Indonesian mobile gamers; secondary segments include grassroots esports tournament organizers and game publishers/brand advertisers seeking reach into the Indonesian gaming audience. There is no evidence of external venture capital investment; Dunia Games is a wholly-owned strategic business unit within the Telkomsel corporate group.
Dunia Games firmographics
Firmographics- Name
- Dunia Games
- Legal name
- PT Telekomunikasi Selular (Telkomsel)
- Website
- https://duniagames.co.id
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dunia Games is an Indonesian gaming marketplace operated by Telkomsel, offering game credit top-ups for 33+ titles, esports tournament hosting, gaming news, and community forums, serving approximately 4 million monthly active Indonesian gamers via web and mobile.
- Ownership category
- akta.pro rank
Dunia Games industry classification
Industry- Product category
- Digital Game Commerce
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB)
- akta.pro secondary industry
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH)
Keywords
Where Dunia Games is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Dunia Games business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Game Voucher and Top-Up Sales: Dunia Games earns a transaction fee or margin on each game credit purchase (e.g., Mobile Legends diamonds, Free Fire diamonds, Robux, UC PUBG, etc.). Users pay via telecom billing (Telkomsel), e-wallets (GoPay, DANA), or other digital payment methods. Each transaction also generates DG Poin for the loyalty program.
- Bundled Subscription Commissions: Through promotional bundling with Vision+, Prime Video, and WeTV, Dunia Games bundles streaming subscriptions with game top-ups. Commission or co-marketing revenue is earned when users activate bundled subscriptions via SMS after purchase.
- Advertising and Promotional Sponsorships: Dunia Games generates revenue through sponsored promotional placements on its platform (e.g., game publishers and brands promoting through the promo section), esports tournament sponsorship listings, and display advertising across its news and content pages.
- DG Poin Merchandise Redemptions: Merchandise (apparel, accessories, card wallets) is redeemed using accumulated DG Poin. While redemption itself is free, the program drives engagement and repeat transactions that fuel the primary top-up revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mobile Legends Diamond packages |
| Unit Pricing | Pay-as-you-go | Free Fire Diamond packages |
| Unit Pricing | Pay-as-you-go | Roblox Gift Card packages |
| Unit Pricing | Pay-as-you-go | Google Play Voucher |
| Unit Pricing | Pay-as-you-go | Love and Deepspace packages |
| Unit Pricing | Pay-as-you-go | Other game vouchers (PUBG, Genshin, Honor of Kings, etc.) |
| Unit Pricing | Pay-as-you-go | DG Poin Merchandise (Sonic collaboration) |
| Unit Pricing | Pay-as-you-go | DG Poin Merchandise (Esports team collaborations) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Dunia Games product offering
Product offeringCore offering
Dunia Games operates an Indonesian digital gaming platform that sells in-game currency and vouchers (Mobile Legends Diamonds, Free Fire Diamonds, Robux, PUBG UC, Google Play balance, Megaxus Mi-Cash, Honor of Kings, Genshin Impact, and 25+ other titles) at unit-priced denominations with bonus DG Poin loyalty points, telecom data quota rewards, and bundled streaming subscriptions (Vision+, Prime Video, WeTV). Beyond commerce, the platform provides free self-service esports tournament creation with bracket automation, a gaming news and pop-culture content portal, per-game community forums, live score tracking, and a DG Poin merchandise redemption store.
Product overview
Dunia Games is an Indonesian gaming ecosystem operated by PT Telekomunikasi Selular (Telkomsel) that combines a multi-game top-up marketplace, esports tournament platform, game news portal, and community social features into an integrated platform. The core product is the Game Top-Up Platform supporting 20+ games including Mobile Legends, Free Fire, Roblox, PUBG Mobile, and Genshin Impact, which connects to the DG Poin loyalty reward system redeemable for merchandise. Supporting modules include the Esports Tournament Platform for creating/joining tournaments, a Game News Portal covering esports and gaming content, a Community social platform, Live Score for match tracking, and Data Package Bundling and Entertainment Content Bundling features that integrate telecommunications and streaming services. The platform targets Indonesian gamers with promotions like flash sales, buy-one-get-one offers, and telecom data bonuses.
Differentiator
Problem solved
Functional benefit
Brands
- DG Poin: Loyalty reward points system used by Dunia Games, redeemable for merchandise and in-game benefits.
- Dunia Games Store
- Dunia Games E-Sport
Products and services
- Game Top-Up Platform Digital marketplace enabling Indonesian consumers to purchase in-game currency, vouchers, and items for 33+ mobile and PC games including Mobile Legends, Free Fire, Roblox, PUBG Mobile, Genshin Impact, Honor of Kings, Love and Deepspace, Megaxus, and Google Play balance. Supports pay-as-you-go denomination pricing, flash sales, bonus DG Poin on every transaction, free Telkomsel data quotas, and bundled streaming subscription rewards.
- Esports Tournament Platform Free self-service platform for creating, managing, and joining esports tournaments across Mobile Legends, Free Fire, PUBG Mobile, and other supported titles. Includes bracket generation, match scheduling automation, team management, and dedicated tournament pages. Hosted 269 active tournaments and historically broadcasts 300 esports events per year (2018 benchmark).
- Game News Portal Gaming news and pop-culture content portal covering video games, esports, tech, anime, movies, and short-form video content. Includes coverage of MPL Indonesia, MSC, MWI, World Cup 2026, and game update articles.
- Game Community Platform Social platform with per-game forums and short-video features enabling Indonesian gamers to share posts, tips, achievements, and tournament updates across 40+ game titles (Mobile Legends: 15.9K followers; Free Fire: 12.7K followers; PUBG: 3.7K; Genshin Impact: 2.1K; eFootball PES: 1.9K).
- Esports Merchandise Store Online store where Indonesian gamers redeem accumulated DG Poin for exclusive merchandise, including esports team collaborations (BTR Coach Jacket Rp130,000, ONIC Jersey Rp60,000, ONIC Keychain Rp20,000), game franchise collaborations (DG x Sonic Rumble card wallet Rp63,000, full print shirt Rp210,000), and Dunia Games branded apparel.
Quantifiable outcome
- 4 million monthly active visitors as of 2026, providing significant advertising reach
- +1 more outcomes
Companies that use Dunia Games
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Dunia Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dunia Games partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Vision+flagshipVision+ streaming service is bundled with specific game top-up denominations (Free Fire 140 Diamond Rp20,000; MLBB 77+8 Diamond Rp30,273; Love and Deepspace 60 Crystals Rp22,420) on a pulsa Telkomsel payment basis. Users receive a 30-day Vision+ premium subscription sent via SMS 9888 after successful transaction.
- PT Telekomunikasi Selular (Telkomsel)coreDunia Games is a digital service operated by PT Telekomunikasi Selular (Telkomsel), Indonesia's largest mobile telecom operator. Telkomsel provides the platform infrastructure, integrated telecom billing payment gateway (prabayar and pascabayar), and distribution reach to its subscriber base. Dunia Games serves as a gaming content and commerce platform within the Telkomsel digital services ecosystem.
- Prime Video (Amazon)flagshipPrime Video subscriptions are bundled with Free Fire (425 Diamond Rp60,000; Weekly Diamond Pass) and Mobile Legends (Weekly Diamond Pass Rp41,500) top-ups on pulsa Telkomsel payments. A 30-day Prime Video subscription is delivered via SMS 97080 after successful purchase.
- WeTVminorWeTV streaming is bundled as a bonus with various game top-ups including Free Fire (355 Diamond Rp50,000), Mobile Legends (43 Diamond Rp16,650), Roblox Gift Card (Rp50,000), and Love and Deepspace Aurum Pass, providing a 30-day subscription.
- GoPayminorGoPay e-wallet is used as a payment method for Mobile Legends Weekly Diamond Pass promotional purchases, providing discounted pricing (Rp27,000) as part of the GoPay WDP promotion.
- DANAminorDANA e-wallet is promoted as a payment method for Minecraft top-ups and other game purchases on the platform, with occasional cashback or bonus promotions.
- TODAK (PT TODAK Nusantara Group)flagshipTODAK, a Global Esports Lifestyle Brand, partnered with MPL Indonesia Season 17 as the Official Gaming Chair (TODAK Throne) and Official Merchandise Partner. Dunia Games featured this partnership as an editorial story. TODAK also collaborates with DEWA United Esports and EVOS on merchandise. TODAK is represented by President Director Shinta Dhanuwardoyo.
- MidasBuyminorFor PUBG Mobile and Honor of Kings, Dunia Games redirects users to MidasBuy (midasbuy.com) to complete the top-up transaction, acting as a traffic-referral partner.
- Moonton GamescoreDunia Games is a key distribution and content platform for Mobile Legends: Bang Bang (MLBB) in Indonesia. It covers MPL Indonesia, MSC, and MWI esports events, promotes game updates, sells MLBB diamond top-ups, and hosts MLBB community forums (15.9K followers).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dunia Games competitors and assessment
Company assessmentRegional players
- Smile.One: Smile.One is a Southeast Asian game top-up platform focused on Mobile Legends, Free Fire, and PUBG Mobile, with strong presence in the Philippines and broader SEA. It competes with Dunia Games for SEA publisher relationships and voucher margins but is not Indonesian-focused.
Direct peers
- Codashop: Codashop is the leading game voucher and top-up platform across Southeast Asia, including Indonesia. It directly competes with Dunia Games on the same Mobile Legends, Free Fire, and Roblox top-ups with similar payment methods (e-wallets, pulsa) and promotional pricing.
- Itemku: Itemku is an Indonesian marketplace for game top-ups, vouchers, and digital goods serving Mobile Legends, Free Fire, and Genshin Impact gamers. It competes directly with Dunia Games' core top-up and voucher business within Indonesia.
- MidasBuy: MidasBuy is Tencent's official top-up platform for PUBG Mobile and Honor of Kings. Dunia Games redirects its PUBG/HoK users to MidasBuy, making it both a competitor on those titles and a transactional partner for Dunia Games.
- Razer Gold: Razer Gold is Razer's global virtual credit platform for gamers, offering game top-ups across SEA including Indonesia. It overlaps with Dunia Games' core top-up marketplace across Mobile Legends, Free Fire, PUBG Mobile, and other titles, with similar payment and loyalty mechanics.
- UniPin: UniPin is an Indonesian-headquartered game voucher publisher and top-up platform serving Indonesian and SEA gamers. It is one of the closest direct competitors to Dunia Games in mobile game top-ups and in-game currency distribution.
Broad incumbents
- Tokopedia Gaming: Tokopedia, part of GoTo, offers game voucher top-ups (Mobile Legends, Free Fire) integrated into Indonesia's largest e-commerce marketplace. It overlaps with Dunia Games on voucher distribution and uses GoPay as a payment method.
- Garena (Sea Group): Garena is Sea Group's digital entertainment platform and publisher of Free Fire. It is a broad incumbent that both supplies top-up demand to Dunia Games (Free Fire) and competes on direct Free Fire top-up channels and esports content.
Emerging players
- VCGamers: VCGamers is an Indonesia-based gaming commerce and Web3 platform offering game top-ups, voucher resale, and a community marketplace. It targets the same Indonesian mobile gamer segment as Dunia Games with adjacent NFT/community features.
Others
- Playspot (by Telkomsel): Playspot is another Telkomsel-operated gaming service offering game discovery and rewards within the same parent ecosystem. It is adjacent infrastructure for the same Telkomsel subscriber base rather than a direct top-up competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dunia Games social profiles
Digital presenceDunia Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dunia Games leadership team
Management profileNumber of profiles
Dunia Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dunia Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dunia Games
What does Dunia Games do?
Dunia Games operates an Indonesian digital gaming platform that sells in-game currency and vouchers (Mobile Legends Diamonds, Free Fire Diamonds, Robux, PUBG UC, Google Play balance, Megaxus Mi-Cash, Honor of Kings, Genshin Impact, and 25+ other titles) at unit-priced denominations with bonus DG Poin loyalty points, telecom data quota rewards, and bundled streaming subscriptions (Vision+, Prime Video, WeTV). Beyond commerce, the platform provides free self-service esports tournament creation with bracket automation, a gaming news and pop-culture content portal, per-game community forums, live score tracking, and a DG Poin merchandise redemption store.
Is Dunia Games a public or private company?
Dunia Games is a private company. It is classified as corporate owned and is currently operating.
When was Dunia Games founded?
Dunia Games was founded in -1. It employs 11 to 50 people.
Where is Dunia Games based?
Dunia Games is headquartered in Jakarta, Indonesia, in the Asia region.
How does Dunia Games make money?
Four revenue lines are on record. Game Voucher and Top-Up Sales are the primary driver. The others are bundled Subscription Commissions, advertising and Promotional Sponsorships and DG Poin Merchandise Redemptions.
Who are Dunia Games's main competitors?
Smile.One is listed as a regional player. Direct peers are Codashop, Itemku, MidasBuy, Razer Gold and UniPin. Broad incumbents are Tokopedia Gaming and Garena (Sea Group). VCGamers is listed as an emerging player. Playspot (by Telkomsel) is listed as an others.
Does Dunia Games have an API?
No public API is recorded for Dunia Games.
What industry is Dunia Games in?
Dunia Games's product category is Digital Game Commerce. Its primary akta.pro industry code is MPAFAJAB, In-Game Wallets, Stored Value & Virtual Currency Issuance, with a secondary code of BPAMAKAH, Esports Platforms & Competitive Gaming Networks. Its NAICS code is 45912 and its SIC code is 5945.