What GoPoints does

GoPoints is a Brazilian technology company founded in 2009 that operates a white-label SaaS platform for loyalty, incentive, benefits, and cashback programs. The company serves large enterprise clients including banks, credit card issuers, and airline mileage programs, with named logos spanning Amazon, Bradesco, Banco BRB, Itaú, LATAM Pass, and Smiles. Headquartered in São Paulo with regional offices in Santiago (Chile) and Lima (Peru), GoPoints reports operations across seven Latin American countries: Argentina, Brazil, Chile, Colombia, Ecuador, Peru, and Uruguay.

The platform is composed of four integrated modules: a Motor de Pontos (Points Engine) for configurable point generation rules, credits, debits, reversals, balance tracking, and expiration management; a Catálogo de Resgates (Redemption Catalog) with over 1,000,000 options across e-commerce, car rentals, airline transfers, hotels, fuel, and gift cards; a Shopping module for purchases at retail prices with points/miles/cashback accrual; and a Clube de Assinatura (Subscription Club) builder with recurring billing. The architecture is cloud-based using first-tier cloud providers for security and scalability. A sub-brand called MONY extends the platform to small and medium businesses with a simplified rapid-deployment cashback offering.

GoPoints generates revenue through SaaS platform subscriptions sold on a quote-based enterprise model, with no publicly disclosed pricing. The company is privately held with 51–100 employees and was founded by Carlos Kelner, Giuliano Soares, Paulo Cesar Costa (also CEO of PH3A, an investor-partner), and Heloisa Medeiros Costa. No institutional venture capital or private equity investment is disclosed in available sources.

Name

GoPoints

Legal name

GoPoints

Website

https://gopoints.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

GoPoints is a Brazilian white-label SaaS provider of loyalty, incentive, benefits, and cashback platforms, serving enterprise clients such as Amazon, Bradesco, Itaú, LATAM Pass, and Smiles across seven Latin American countries, with a sub-brand MONY targeting SMBs.

Ownership category

akta.pro rank

Product category

Loyalty Platform Software

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Loyalty program platform
• White-label SaaS
• Cashback solutions
• Rewards management
• Points engine

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: GoPoints operates as a Software as a Service (SaaS) provider, offering white-label loyalty platform services to enterprise clients. Revenue is generated through recurring platform subscriptions that include access to all core features including points engine, redemption catalog, shopping integration, and subscription club functionality.

Go-to-market motion1 record

Distribution channels1 record

Core offering

GoPoints provides a white-label, cloud-based SaaS platform for loyalty, incentive, benefits, and cashback programs. The platform comprises a configurable points engine, a redemption catalog with over 1,000,000 options across e-commerce, travel, and gift cards, an integrated shopping module for points/miles/cashback accumulation, a subscription club builder, and the MONY sub-brand for SMB cashback deployment.

Product overview

GoPoints is a white-label SaaS platform founded in 2009, focused on loyalty, incentive, benefits, and cashback programs for enterprise clients. The platform operates as a unified system comprising five integrated modules: (1) Motor de pontos, a configurable points engine for managing generation rules, credits, debits, and expiration; (2) Catálogo de Resgates, a redemption catalog with over 1 million options across e-commerce, travel, and gift categories; (3) Shopping de Compras com Acúmulo de Pontos ou Cashback, enabling purchases at retail prices with rewards accumulation; (4) Clube de Assinatura, for building subscription programs with recurring billing and benefits management; and (5) MONY, a sub-brand offering a simplified cashback platform for small and medium businesses. The entire architecture is cloud-based with enterprise-grade security and scalability.

Differentiator

Problem solved

Functional benefit

Brands

• MONY: Platform with fast and easy implementation for small and medium enterprises that want to offer cashback to their customers. Accessible at mony.com.br.

Products and services

• Motor de Pontos (Points Engine)

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Smile.io: Smile.io is a B2B SaaS loyalty and rewards platform built primarily for Shopify and e-commerce merchants. Comparable to GoPoints in points engine, referral, and VIP tier mechanics, though GoPoints serves a larger enterprise / non-Shopify client base.
• Sailplay: Sailplay is an omnichannel loyalty and marketing automation platform serving retailers and brands, with historical presence in Latin America. Comparable to GoPoints in B2B SaaS loyalty delivery, integration-led catalog approach, and regional retail/e-commerce customer base.
• Antavo: Antavo is a white-label enterprise loyalty cloud platform sold B2B to brands and retailers globally. Closely comparable to GoPoints in its white-label SaaS model, enterprise focus, and modular feature set (points engine, rewards catalog, API-first loyalty).
• LoyaltyLion: LoyaltyLion is a B2B SaaS loyalty and rewards platform primarily serving Shopify-based merchants. Comparable to GoPoints in its points engine, rewards catalog, and tier-based loyalty model, though more SMB/SMB-mid-market focused than GoPoints' enterprise base.
• Capillary Technologies: Capillary Technologies offers an enterprise loyalty and customer engagement SaaS platform used by retailers, FMCG, and financial services clients across Asia, Middle East, and LatAm. Directly comparable in B2B SaaS model, enterprise scale, and mix of points, rewards, and CRM-style functionality.
• Coniq: Coniq (formerly Como) is a customer loyalty and engagement platform for enterprise retailers and shopping malls. Comparable to GoPoints in enterprise B2B SaaS delivery, points-and-rewards engine, and multi-country retail/mall operator deployments.

Broad incumbents

• Yotpo: Yotpo is a broader customer marketing platform combining loyalty with reviews, SMS, and subscriptions for e-commerce brands. Comparable to GoPoints in the loyalty and cashback modules, but operates as a wider portfolio rather than a pure-play loyalty vendor.
• SessionM (Mastercard): SessionM, now part of Mastercard, is an enterprise customer engagement and loyalty platform for large brands. Comparable to GoPoints in the points engine, segmentation, and enterprise white-label model, but backed by a much larger incumbent payments ecosystem.

Emerging players

• Punchh: Punchh is a digital loyalty and engagement platform for restaurant and retail chains. Comparable to GoPoints in its enterprise white-label points engine and CRM-led loyalty stack, but focused on the restaurant/retail vertical rather than financial services and airlines.

Others

• Brierley+Partners: Brierley+Partners is a loyalty strategy and technology consultancy that designs and operates enterprise loyalty programs. Comparable to GoPoints in serving the same buyer (enterprise loyalty program owners) and overlapping in the program management and analytics layer, but delivers primarily as an agency/consultancy rather than a SaaS vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Go_Points
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/gopoints

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoPoints