Red Zone

What Red Zone does

Red Zone HR is a privately held human resource consulting firm founded in 2009 and headquartered in Beaverton, Oregon, operating as a regional division within the AlignHR network of HR service companies. The firm provides HR compliance, training, recruiting, performance management, HR outsourcing, administrative HR services (ASO), payroll solutions, and business technology tools to clients primarily in Oregon and Texas markets. As part of AlignHR, Red Zone serves as a regional client-facing entity with access to the broader parent organization's portfolio, which includes AlignHR Talent (recruitment), AlignHR Texas (regional operations), AlignHR Benefits (benefits administration), and AlignHR Oregon.

The company's technology architecture follows a platform-plus-modules model centered on the Mineral HR Resource Portal as the primary technology backbone, supplemented by AlignHR Audit, Ask HR inquiry service, Share a Concern employee reporting, and a mobile application. Payroll solutions leverage third-party platforms — Execupay and Gusto — integrated into the service offering. Red Zone does not own proprietary technology; its differentiation derives from the service wrapper, client relationships, and brand affiliation within the AlignHR network rather than from underlying IP. Distribution is direct via phone-based outreach and an online client access portal serving enterprise, mid-market, and SMB segments.

The business model is service-based with quote-based (not publicly disclosed) pricing. Red Zone generates revenue through HR outsourcing contracts and bundled service packages; however, no revenue figures, contract values, or pricing tiers are publicly available. Leadership consists of Mike Cooney as Owner, Founder, President & Managing Principal. With 1-10 employees disclosed, the entity functions as a lean regional operation whose revenue contribution is likely consolidated at the AlignHR parent level rather than reported independently.

Name

Red Zone

Legal name

AlignHR

Website

https://redzonehr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Zone HR is a privately held HR consulting firm founded in 2009 in Beaverton, Oregon, operating as a regional division of AlignHR and providing HR outsourcing, compliance, payroll, recruiting, and performance management services to SMB and mid-market clients in Oregon and Texas.

Ownership category

akta.pro rank

Product category

Human Resources Outsourcing and Consulting

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies (561311)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

akta.pro secondary industries

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

Keywords

• HR outsourcing services
• Human resources consulting
• Payroll administration
• Talent acquisition solutions
• Employee benefits management

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Core offering

Red Zone HR is a human resource consulting firm that, as a regional division of AlignHR, sells HR outsourcing, administrative HR services (ASO), compliance and training, recruiting and talent acquisition, payroll processing, performance management, and employee benefits services to small and mid-sized businesses. Its offering is delivered through a combination of in-house consulting expertise and third-party technology (notably the Mineral HR Resource Portal), with payroll services supported via integrated platforms Execupay and Gusto.

Product overview

Red Zone HR, operating as part of AlignHR, offers an integrated HR and business services platform. The core offering combines HR Services and Business Services with supporting technology tools. The product portfolio includes core HR services (consulting, compliance, strategic partnership), talent acquisition solutions, and payroll solutions that integrate third-party platforms (Execupay, Gusto). Technology offerings include the Mineral HR Resource Portal for compliance and guidance, mobile app access, Ask HR inquiry service, and Share a Concern reporting tool. The architecture follows a platform-plus-modules approach where core HR and business services are supplemented by specialized tools and integrated third-party payroll providers.

Differentiator

Problem solved

Functional benefit

Brands

• AlignHR Talent: Talent solutions division of AlignHR
• AlignHR Texas
• AlignHR Oregon
• AlignHR Benefits

Products and services

• HR Services Comprehensive human resource outsourcing and consulting for employers, covering HR compliance, training, and strategic HR business partnership, delivered through AlignHR's HR services practice.
• Business Services Business support services providing administrative functions and operational assistance to employers, complementing the core HR services practice within AlignHR.
• Administrative HR Services (ASO) Administrative Services Organization offering that handles employer HR administrative functions such as employee records management and HR compliance administration as a co-sourced solution.
• Talent Solutions Recruitment and talent acquisition services delivered through the AlignHR Talent division, helping client employers source and hire qualified candidates.
• Payroll Solutions Full-service payroll processing offering that incorporates time tracking functionality and integrates with third-party payroll platforms available within the AlignHR portfolio.
• Employee Benefits Administration (AlignHR Benefits) Employee benefits administration and advisory services delivered through the AlignHR Benefits division, supporting employer-sponsored benefits programs.
• Mineral HR Resource Portal HR resource portal provided via partner Mineral, giving client employers and their employees access to compliance tools, employee handbooks, and HR guidance resources.
• Share a Concern Service Workplace concern reporting and tracking service that enables employees to raise workplace issues through an HR-managed channel.
• Ask HR HR inquiry and support service through which employees can submit questions and receive guidance from the AlignHR/Red Zone HR team.
• AlignHR Audit Compliance audit portal for HR and internal review processes, accessed by clients through the AlignHR Client Access page.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, supporting and flagship.

• MineralcoreTechnology or IntegrationMineral is the technology partner providing the HR Resource Portal available through client access. Clients can access the Mineral HR Resource Portal at apps.trustmineral.com for HR resources and tools.
• ExecupaysupportingTechnology or IntegrationExecupay is a payroll solution partner integrated into AlignHR's payroll offerings, available through the payroll solutions section of the AlignHR service portfolio.
• GustosupportingTechnology or IntegrationGusto is a payroll solution partner offered as part of AlignHR's payroll solutions, providing payroll processing services to clients.
• AlignHR (Parent Organization)flagshipStrategic or Co-development PartnerRed Zone HR is part of AlignHR, operating as a regional division with access to AlignHR's full suite of HR and business services including technology tools, payroll solutions, talent solutions, and business services.

Recent moves5 records

Expansion highlights3 records

Emerging players

• Gusto: Gusto is an SMB-focused payroll, benefits, and HR platform that is also a payroll solution partner to AlignHR; it represents the modern direct competitor to the bundled HR-plus-payroll offering Red Zone resells.
• Rippling: Rippling is an emerging HR, payroll, and IT platform unifying employee data, benefits, and talent workflows - a modern competitor for the same SMB and mid-market HR outsourcing budget that Red Zone accesses through Mineral and Gusto.
• BambooHR: BambooHR is an SMB-oriented HRIS and HR tech platform with employee records, onboarding, and performance modules, competing for the same software-enabled HR service share that Red Zone accesses via the Mineral portal.

Broad incumbents

• ADP: ADP is the largest incumbent in payroll, HR outsourcing, and benefits administration globally, offering RUN, Workforce Now, and TotalSource PEO that overlap directly with the HR, payroll, and ASO services Red Zone provides.
• Paychex: Paychex is an established payroll and HR solutions provider serving SMB and mid-market employers with payroll, HR outsourcing, and benefits administration - a broader incumbent that competes for the same regional employer wallet as Red Zone.
• Paylocity: Paylocity is an established mid-market HR and payroll software provider with HR services, talent, and benefits modules that compete for the same HR outsourcing and payroll mandates Red Zone targets via AlignHR.

Direct peers

• Justworks: Justworks is a PEO that bundles payroll, benefits, compliance, and HR support into a single platform for SMB clients, aligning with Red Zone's ASO, payroll, and HR service delivery model within the AlignHR network.
• TriNet: TriNet is a PEO providing HR outsourcing, payroll, benefits administration, and talent solutions to small and mid-sized businesses, directly comparable to Red Zone's combined HR services, payroll, and talent offerings.
• Insperity: Insperity is a PEO and HR outsourcing provider for SMB and mid-market employers, offering HR consulting, payroll, benefits, and compliance services - the same multi-process HRO model that Red Zone offers through AlignHR.

Others

• Mineral (TrinetHR / Mineral Inc.): Mineral is the HR resource and compliance platform that powers the client portal Red Zone's clients access; as a technology partner and adjacent vendor, it both enables Red Zone's service delivery and represents an alternative direct-to-employer offering that competes with Red Zone's consulting layer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/red-zone-hr-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Zone