Automobile.com
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Automobile.com firmographics
Firmographics- Name
- Automobile.com
- Legal name
- Automobile.com
- Website
- https://automobile.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Automobile.com industry classification
Industry- Product category
- Auto Insurance Comparison
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Automobile.com is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Automobile.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Referral Fees: Automobile.com generates revenue by referring consumers to insurance providers. The site states it is an independent resource not affiliated with any insurance company, and partners with many reputable insurers to bring users relevant information and rates.
- Advertising Revenue: The platform likely monetizes through display advertising and sponsored content related to auto insurance, vehicles, and financial products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer comparison service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Automobile.com product offering
Product offeringCore offering
Automobile.com is a free, online consumer-facing car insurance comparison platform that lets U.S. drivers obtain and compare quotes from multiple insurance providers through a single short form submission. The site is paired with an editorial Research Center that publishes commissioned surveys and articles on insurance costs by vehicle make and model, plus state-by-state insurance requirement guides, positioning the company as an independent (non-carrier-affiliated) information and lead-generation resource.
Product overview
Automobile.com is a consumer-facing auto insurance comparison platform that operates as a unified online service combining multiple interconnected modules. The core product is the Auto Insurance Quotes comparison service, which connects users with multiple insurance providers through a single form submission. Surrounding this central offering are educational modules including the Research Center (providing articles and surveys on insurance costs), Auto Loans (vehicle financing guidance), New Cars and Used Cars research resources, Car Insurance Company Reviews (carrier comparisons), Types of Coverage (coverage option explanations), Policies and Coverage Options (policy customization guidance), and State Car Insurance Guides (state-specific requirements and statistics).
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Quotes Free online car insurance comparison service for U.S. consumers; users complete a short form and receive multiple no-cost quotes from partner insurers and can customize coverage options.
- Research Center Independent editorial resource publishing car insurance articles, industry studies, and commissioned surveys comparing insurance costs across vehicle makes, models, and providers, aimed at U.S. drivers researching coverage options.
- State Car Insurance Guides State-by-state auto insurance guides providing requirements, statistics, and local information for all 50 U.S. states, helping consumers understand jurisdiction-specific coverage rules and pricing.
Quantifiable outcome
- Save money through free quote comparison
Companies that use Automobile.com
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Automobile.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Automobile.com partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor.
- AAA InsuranceminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- AARPminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- AIGminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- AllstateminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- Amica Mutual Insurance CompanyminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- American Family InsuranceminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- Farm BureauminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- Farmers Insurance GroupminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- The HartfordminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- Liberty MutualminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- MercuryminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- MetLifeminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- Nationwide Mutual Insurance CompanyminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- SafecominorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- State FarmminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
- TravelersminorInsurance provider available through Automobile.com's comparison platform, offering auto insurance products to consumers using the site.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Automobile.com competitors and assessment
Company assessmentBroad incumbents
- Bankrate: Bankrate is a content-and-comparison publisher that covers auto insurance alongside banking, credit cards, and mortgages — overlapping with Automobile.com on the SEO/content-led insurance comparison funnel at much greater scale.
- NerdWallet: NerdWallet is a publicly traded personal-finance comparison platform with a deep auto-insurance vertical — using content-led SEO and affiliate monetization in the exact way Automobile.com does, but across a much wider financial-product surface area.
- LendingTree: LendingTree operates a marketplace that includes auto-loan and auto-insurance lead generation, monetised through carrier/lender referral fees — sharing Automobile.com's affiliate model while serving a significantly broader set of financial products.
- Policygenius: Policygenius (acquired by Zillow) is a broader insurance-comparison platform covering auto, life, home, and disability — a comparable comparison funnel to Automobile.com but with a wider product set and substantially more funding.
Direct peers
- Insurance.com: Insurance.com is a long-running auto and home insurance comparison and content site that aggregates quotes from multiple carriers — sharing Automobile.com's content-plus-affiliate model and SEO-driven acquisition strategy.
- EverQuote: EverQuote operates an online auto-insurance marketplace that connects shoppers with carriers and agents — competing head-on with Automobile.com for the same US personal-auto insurance-shopper audience via comparison and lead generation.
- SmartFinancial: SmartFinancial is an insurance-comparison platform that aggregates auto-insurance quotes from multiple carriers and sells through a partner-agent network — competing directly with Automobile.com for US personal-auto-shopper leads via comparison.
- QuoteWizard: QuoteWizard (acquired by LendingTree) is an auto-insurance comparison site that captures organic insurance-shopper traffic and sells leads to carriers — the same model and traffic-acquisition play as Automobile.com at greater scale.
- The Zebra: The Zebra is a venture-backed auto- and home-insurance comparison marketplace that aggregates quotes from multiple carriers for US drivers — directly mirroring Automobile.com's core quote-comparison use case and target customer.
- Compare.com: Compare.com is a direct auto-insurance comparison platform that returns multiple carrier quotes from a single consumer form — overlapping almost identically with Automobile.com's core product mechanic and referral-fee model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Automobile.com social profiles
Digital presenceAutomobile.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automobile.com leadership team
Management profileNumber of profiles
Profiles2 records
Automobile.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automobile.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automobile.com
What does Automobile.com do?
Automobile.com is a free, online consumer-facing car insurance comparison platform that lets U.S. drivers obtain and compare quotes from multiple insurance providers through a single short form submission. The site is paired with an editorial Research Center that publishes commissioned surveys and articles on insurance costs by vehicle make and model, plus state-by-state insurance requirement guides, positioning the company as an independent (non-carrier-affiliated) information and lead-generation resource.
Is Automobile.com a public or private company?
Automobile.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Automobile.com founded?
Automobile.com was founded in -1. It employs 1 to 10 people.
Where is Automobile.com based?
Automobile.com is headquartered in Los Angeles, United States, in the North America region.
How does Automobile.com make money?
Two revenue lines are on record. Insurance Referral Fees are the primary driver. The others are advertising Revenue.
Who are Automobile.com's main competitors?
Broad incumbents on record are Bankrate, NerdWallet, LendingTree and Policygenius. Direct peers are Insurance.com, EverQuote, SmartFinancial, QuoteWizard, The Zebra and Compare.com.
Does Automobile.com have an API?
No public API is recorded for Automobile.com.
What industry is Automobile.com in?
Automobile.com's product category is Auto Insurance Comparison. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage.