Objektvision

What Objektvision does

Objektvision AB operates Sweden's largest online marketplace for commercial real estate, headquartered in Kalmar with a sales office in Stockholm. Founded in 1998 and employing between 11-50 people, the company runs a self-serve web platform where property seekers search across 22,072 active listings covering offices, retail, industrial, warehouses, restaurants, school/healthcare premises, land, and businesses for sale. The platform serves approximately 2,000 registered advertisers — commercial property owners, managers, and brokers — and attracts around 55,000 unique weekly visitors according to the KIA-index measurement. Adjacent service providers such as HF Agency, Insidemaps, and several drone and 3D visualization partners are integrated to enhance listing quality.

The company's technology stack centers on a marketplace platform with property search, automated email alerts based on user-specified criteria, favorites comparison, and an Office Space Calculator co-developed with Liljewall architecture. Direct data integrations with six major Swedish CRM and property management systems (LIME via Lundalogik, Vitec, Capifast, FasAd, Mspecs, Unit4) automate listing distribution. Market statistics are powered by partnerships with Newsec (rental levels for 18 Swedish cities), SCB (geographic boundaries), and SEPREF (CBD area definitions), producing the monetizable Objektvision Insights market intelligence product.

Revenue is generated through three streams: tiered subscription-based advertising packages (Bas, Standard, Premium, Premium+, Kommun) priced monthly per unique active ad; annual subscriptions to Objektvision Insights market reports (5,000 SEK to 25,000 SEK and custom); and à la carte marketing add-ons including banners, featured listings ('Mitt i listan'), ranking boosts, and wallpaper placements. Distribution combines self-serve demand from property seekers (organic SEO, content guides, social channels, email alerts) with a direct sales force handling enterprise advertisers and upgrades, including a dedicated key account function for public sector clients.

Name

Objektvision

Legal name

Objektvision AB

Website

https://objektvision.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Objektvision AB operates Sweden's largest online marketplace for commercial real estate, connecting 2,000+ property advertisers with roughly 55,000 weekly property seekers across offices, retail, industrial, warehouse, and land listings. Revenue derives from tiered subscription ad packages, market intelligence reports, and marketing add-ons.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Marketplace

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Commercial real estate marketplace
• Property listing platform
• Commercial premises search
• Office space rental
• Real estate advertising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Packages: Objektvision offers tiered advertising packages (Bas, Standard, Premium, Premium+, Kommun) for property owners, managers, brokers, and other commercial real estate professionals to list their properties on the marketplace. Pricing is based on the number of active unique ads per calendar month.
2. Market Reports (Objektvision Insights): Subscription-based market intelligence reports providing data on commercial real estate supply and demand trends. Offered in tiers: Small (5000 kr/year for single category/area), Medium (25000 kr/year for all categories in one area), and Pro (custom quote for multiple categories and areas).
3. Enhanced Marketing Services: Additional marketing products including company presentations, banners, highlighted listings (Mitt i listan), ranking improvements, ad renewal services, and wallpaper advertising placements for increased brand visibility on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Objektvision operates Sweden's largest online marketplace for commercial real estate, connecting property owners, managers, and brokers (advertisers) with businesses and organizations seeking commercial premises, properties, businesses for sale, or land. The platform offers automated property alerts, an office space calculator, favorites comparison, and is monetized through tiered advertising subscription packages (Bas, Standard, Premium, Premium+, Kommun) and additional market intelligence subscriptions (Objektvision Insights).

Product overview

Objektvision operates as Sweden's largest marketplace for commercial premises and properties, functioning as an independent platform connecting property seekers with advertisers. The core offering consists of the Objektvision Marketplace where users can search and advertise commercial real estate (offices, retail, industrial, warehouses, restaurants). The platform is complemented by tiered advertising packages (Annonspaket: Bas, Standard, Premium, Premium+, Kommun) that determine listing visibility and features. Additional modules include Marketing add-ons (Företagspresentation, Banners, Mitt i listan, Ranking, Förnya din annons, Wallpaper) for enhanced brand presence, Objektvision Insights market reports for data-driven decision-making, and the Lokalkalkylator tool for office space calculation. The platform integrates with several CRM and property management systems for automated listing publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Objektvision Marketplace A comprehensive online marketplace connecting commercial property seekers with advertisers across Sweden for premises for rent, properties for sale, businesses for sale, and land. Includes search, automated alerts, direct advertiser contact, favorites comparison, an office space calculator, and market statistics. Free for property seekers; monetized via advertiser subscriptions.
• Annonspaket (Advertising Packages) Tiered subscription packages — Bas, Standard, Premium, Premium+, and Kommun — for advertisers to list commercial premises and properties on the marketplace, with varying levels of visibility, feature access, and lead-generation tools. Invoiced monthly in arrears with 30-day net payment terms.
• Objektvision Insights Subscription-based market intelligence report providing data and analysis on Swedish commercial real estate supply and demand trends, including new listings, total available space, concluded listings, demand metrics, and clicks per listing. Offered in three tiers: Small (5,000 SEK/year, single category/area), Medium (25,000 SEK/year, all categories in one area), and Pro (custom quote, multiple areas).
• Marknadsföring (Marketing Add-ons) Supplementary marketing products including company presentation profiles, banners, highlighted listings (Mitt i listan), ranking improvements, ad renewal services, and wallpaper advertising placements for increased brand visibility on the marketplace. Sold on an à la carte basis on top of the core advertising packages.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LIME (Lundalogik)coreTechnology or IntegrationCRM system integration through Lundalogik's LIME product. Allows property industry professionals to automatically publish listings on Objektvision.se directly from their CRM system.
• ViteccoreTechnology or IntegrationIntegration with Vitec's broker system enabling real estate brokers to advertise properties for sale on Objektvision.se.
• FastoutminorGTM or Marketing PartnerDrone photography services provider enabling advertisers to showcase properties from aerial perspectives.
• HF Agency (formerly Husfoto/Objekt360)minorGTM or Marketing PartnerSweden's leading property photography and media partner with 170 photographers nationwide. Provides professional photography, floor plans, virtual staging, and vision images to increase listing engagement.
• InsidemapsminorGTM or Marketing PartnerVisualization service helping advertisers create high-level space and property visualizations.
• Wec360°minorGTM or Marketing PartnerInteractive virtual tours and photorealistic still images for property listings, helping stakeholders make informed decisions.
• Walk the roomminorGTM or Marketing PartnerCreative communications studio specializing in photorealistic still images, virtual reality, augmented reality, and film for commercial properties.
• Studio3DminorGTM or Marketing PartnerCreative studio producing captivating 3D visualizations and virtual tours including still images, 360-degree views, and digital styling.
• HemnetminorGTM or Marketing PartnerFollowing Hemnet's closure of its commercial segment in 2013, commercial property brokers are recommended to advertise on Objektvision.se.
• NewseccoreStrategic or Co-development PartnerIndependent property advisor providing rental level data for 18 Swedish cities. Newsec supplies market data, transaction analysis, and vacancy tracking that Objektvision presents on its market statistics page.
• SCB (Statistics Sweden)minorOthersProvides geographic information including digital boundaries for urban areas, workplace zones, vacation home areas, and small localities across Sweden.
• SEPREFminorOthersOrganization that has defined CBD (Central Business District) areas for Stockholm, Gothenburg, and Malmö.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LoopNet: LoopNet, owned by CoStar Group, is the leading online marketplace for commercial real estate listings in the US, operating on the same two-sided advertising model as Objektvision (brokers/owners pay to list, property seekers search free) with tiered advertising packages and broad category coverage including office, retail, industrial, and land.
• Spacelist: Spacelist is a Canadian commercial real estate marketplace listing office, retail, industrial, and land properties, sharing Objektvision's subscription listing model, focus on direct advertiser-to-seeker matching, and national geography approach.
• CommercialCafe: CommercialCafe (part of Yardi) is an online commercial real estate listings platform offering office, retail, industrial, and land search, with similar listing categories and advertiser-driven monetization to Objektvision.
• SquareFoot: SquareFoot operates a commercial real estate marketplace primarily for office leasing in the US, connecting tenants with landlords and brokers through a digital platform, sharing Objektvision's focus on office space and direct landlord-tenant matching.
• CREXI: CREXI is a US commercial real estate marketplace and auction platform serving brokers, investors, and owner-operators with subscription listings, deal management, and market data, closely mirroring Objektvision's combination of paid ad packages and data products.

Broad incumbents

• Rightmove: Rightmove is the UK's largest property portal with a commercial listings segment; although predominantly residential, its portal-based subscription advertising model for agents and landlords parallels Objektvision's core monetization approach on a much larger scale.
• CoStar Group: CoStar Group is the dominant global CRE data, analytics, and marketplace company (parent of LoopNet), offering much broader market intelligence and listing services; it represents a large incumbent that could expand competitive pressure on niche CRE marketplaces like Objektvision.

Others

• Newsec: Newsec is the largest Nordic property advisor and a strategic data partner of Objektvision (supplying rental level data for 18 Swedish cities), making it both a supplier of market intelligence and a user of the platform, with overlapping customer segments in institutional landlords and investors.

Regional players

• Hemnet: Hemnet is Sweden's leading residential real estate marketplace and previously operated a commercial segment that brokers were redirected to Objektvision after its 2013 closure, making it a regional incumbent that shapes advertiser expectations and competitive dynamics in the same Swedish market.
• Catella: Catella is a Nordic-focused property advisor and transaction services firm covering investment, property management, and advisory, operating in overlapping customer segments (brokers, institutional investors) and Swedish geography as Objektvision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/objektvisionse
• Facebookfacebook.com/objektvision
• LinkedInlinkedin.com/company/objektvision-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objektvision