Landscape Supply

What Landscape Supply does

Landscape Supply, Inc. is a family-owned B2B wholesale distributor headquartered in Roanoke, Virginia, serving landscape and turf professionals in the Mid-Atlantic United States for over 60 years. The company operates as a subsidiary of the W.S. Connelly diversified group and distributes proprietary grass seed blends, soil amendments, and fertilizer formulations alongside a broader catalog of tools and accessories for the green industry. It also operates a wholly-owned subsidiary, Environmental Construction Solutions (ECS), which sells erosion and sediment control products — including silt fences, turf reinforcement mats, erosion control blankets, geotextiles, polymers, filtration systems, and turbidity barriers — to engineers, general contractors, and subcontractors for stormwater management applications.

The company's product portfolio is organized across five industry verticals: Erosion & Sediment Control, Golf Courses, Horticulture & Arboriculture, Lawn Care, and Sports Turf. Its go-to-market is sales-led and consultative, relying on expert agronomic staff, downloadable product catalogs, and an On-Demand Education platform that supports certified sports turf managers and other professionals. Marketing channels emphasize content-driven engagement through research articles, a pest library, an agronomic glossary, and downloadable seed/catalog brochures, with no self-serve e-commerce transactional motion evidenced.

Landscape Supply generates revenue primarily through hardware sales of agronomic and erosion-control products, with pricing structured around volume, customer relationship, and credit terms administered through the W.S. Connelly parent (a credit application is offered online). No public pricing is disclosed. The company has no disclosed funding rounds, no AI/ML capabilities, no mobile app, and operates with 11-50 employees from a single Mid-Atlantic headquarters, with no publicly stated international or expansion plans beyond the region.

Name

Landscape Supply

Legal name

Landscape Supply Inc.

Website

https://landscapesupplyva.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Landscape Supply is a family-owned B2B distributor serving Mid-Atlantic landscape and turf professionals with proprietary grass seed, fertilizers, and erosion control products across golf, sports turf, lawn care, horticulture, and construction verticals.

Ownership category

akta.pro rank

Product category

Landscape and Turf Supply Distribution

NAICS

Support Activities for Crop Production (11511), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industries

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Wholesale landscape supply
• Turf grass seed
• Agronomic products distribution
• Erosion sediment control
• Sports turf management

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Agronomic Product Distribution: Revenue generated from distributing proprietary grass seed, soil amendments, and fertilizer blends to landscape and turf professionals. Sales appear to be transactional, with products ordered as needed by customers.
2. Erosion Control Products Distribution: Revenue from Environmental Construction Solutions subsidiary selling erosion and sediment control products including geotextiles, turbidity barriers, and storm water management solutions to engineers, general contractors, and subcontractors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Landscape Supply is a wholesale distributor serving the Mid-Atlantic region, providing proprietary grass seed blends, soil amendments, and fertilizer formulations to landscape and turf professionals across golf courses, sports turf, lawn care, and horticulture/arboriculture industries. Through its subsidiary Environmental Construction Solutions (ECS Products), the company also distributes erosion and sediment control products, geotextiles, polymers, filtration systems, and turbidity barriers to engineers, general contractors, and subcontractors.

Product overview

Landscape Supply, Inc. is a family-owned distributor serving the Mid-Atlantic region for over 60 years, providing niche solutions and proprietary products to landscape and turf professionals. The company operates across five industry segments: Erosion & Sediment Control, Golf Courses, Horticulture & Arboriculture, Lawn Care, and Sports Turf. Its product portfolio includes proprietary grass seed, soil amendments, and fertilizer blends, as well as a comprehensive line of Environmental Construction Solutions products (vegetative solutions, silt fences, turf reinforcement mats, erosion control blankets, geotextiles, polymers, filtration systems, and turbidity barriers). The company also offers downloadable Seed Collection brochures and a full product catalog. Environmental Construction Solutions, a subsidiary, handles erosion and sediment control and storm water management products.

Differentiator

Problem solved

Functional benefit

Products and services

• Proprietary Grass Seed Specialized grass seed formulations developed for sports turf, golf course, and lawn care applications. Sold to landscape and turf professionals in the Mid-Atlantic region.
• Soil Amendments Products designed to improve soil structure, fertility, and water retention for turf and landscape applications. Sold to turf professionals.
• Fertilizer Blends Custom fertilizer formulations for establishing and maintaining sports turf, golf courses, and lawn care surfaces. Sold to turf and landscape professionals.
• Silt Fences Erosion and sediment control barriers used in stormwater management programs required by local governments. Sold to engineers, general contractors, and subcontractors via the ECS Products subsidiary.
• Turf Reinforcement Mats Erosion control mats designed to reinforce turf in high-stress areas and prevent sediment loss. Sold via the ECS Products subsidiary to construction professionals.
• Erosion Control Blankets Blanket-style erosion control products for slope stabilization and vegetation establishment. Distributed via ECS Products to construction and environmental customers.
• Geotextiles Fabric materials used in erosion control and sediment management applications. Distributed via the ECS Products subsidiary.
• Polymers Chemical additives for erosion control and soil stabilization in construction and environmental applications. Distributed via ECS Products.
• Filtration Systems Filtration products for stormwater management and sediment control. Distributed via the ECS Products subsidiary.
• Turbidity Barriers Floating barriers used to contain turbid water and prevent sediment dispersal in water bodies. Distributed via the ECS Products subsidiary.
• Vegetative Solutions Plant-based erosion control products for environmental protection in natural areas, agricultural settings, and urban environments. Distributed via ECS Products.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Environmental Construction Solutions (ECS Products)coreOthersECS Products is a subsidiary of Landscape Supply, Inc., operating as a leading mid-Atlantic construction supply company. They provide engineers, general contractors, and subcontractors with unique product solutions for erosion and sediment control and storm water management. This is a wholly-owned subsidiary rather than an external partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Profile Products: Profile Products manufactures and distributes erosion control blankets, hydraulically applied products and turf reinforcement mats to the construction and environmental markets. Comparable to Landscape Supply's ECS subsidiary on the erosion and sediment control product side, with some overlap in geotextiles and vegetation establishment.

Broad incumbents

• WinField United (Land O'Lakes): WinField United is the crop inputs and agronomy distribution business of Land O'Lakes, distributing seed, crop protection and specialty products through a network of retailers. Comparable to Landscape Supply on the proprietary seed and agronomic distribution side but with a far broader agricultural footprint.
• Helena Agri-Enterprises: Helena distributes agronomic inputs, specialty fertilizer and crop protection products to turf, ornamental and agricultural customers across the US. Its specialty fertilizer and seed business overlaps with Landscape Supply's golf and lawn care offerings, though Helena operates at much larger national scale.
• SiteOne Landscape Supply: SiteOne is the largest national distributor of landscape supplies, irrigation, agronomic products and turf goods in the US. It is the most direct comparable to Landscape Supply but operates at vastly greater scale across all 50 states, making it the dominant incumbent against which a regional distributor competes.
• Simplot Partners (JR Simplot): Simplot Partners is the professional turf and specialty agriculture distribution arm of JR Simplot, serving golf, sports turf and lawn care customers nationally with proprietary fertilizer and seed products. Comparable to Landscape Supply's agronomic offering but embedded in a much larger diversified food and agribusiness parent.

Direct peers

• Target Specialty Products: Target Specialty Products distributes turf, pest control, vegetation management and aquatic products to professional applicators in the US and Canada. Its product portfolio, customer base (golf, sports turf, lawn care) and consultative B2B model closely mirror Landscape Supply's core agronomic distribution business.
• Harrell's LLC: Harrell's is a specialty formulator and distributor of turf and ornamental plant protection products, fertilizer and seed serving golf courses, sports turf and lawn care operators nationally. It directly competes with Landscape Supply's agronomic distribution to sports turf and golf customers.
• Ewing Outdoor Supply: Ewing is a large specialty distributor of irrigation, landscape, agronomic and erosion control products serving contractors and turf professionals across multiple US regions. Like Landscape Supply it sells proprietary blends and erosion control products through a consultative B2B model, but at substantially larger scale.
• Advanced Turf Solutions: Advanced Turf Solutions distributes turfgrass seed, fertilizer and specialty products to golf course superintendents, sports turf managers and lawn care operators in the Mid-Atlantic and Midwest. Highly comparable to Landscape Supply in customer base, product mix and consultative regional distribution model.
• Newsom Seed: Newsom Seed is a Mid-Atlantic-based wholesale distributor of turfgrass seed, wildflower seed and erosion control products to contractors, golf courses and government agencies. Closely comparable to Landscape Supply's seed and erosion control distribution, with overlapping regional Mid-Atlantic customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/landscapeturf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landscape Supply