Adevole
Adevole is a bootstrapped Shopify Apps Partner developing micro-SaaS applications for SMB merchants, including Instagram feed widgets, event calendars with RSVP and ticketing, and pre-built theme sections distributed via the Shopify App Store.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adevole does
Adevole is a privately held, bootstrapped micro-SaaS developer operating as an official Shopify Apps Partner. The company builds lightweight Shopify applications that extend merchant storefronts with social media integration, event management, and theme customization capabilities. Its three core products—InstaFeed+Story, Calee: Event Calendar, and WishIt: Theme Sections—target common functional gaps for small and medium-sized Shopify merchants. The company claims to be trusted by 21,000+ merchants worldwide and supports customers via email and WhatsApp.
The technology is built on the Shopify app framework, producing embeddable widgets and theme sections rather than standalone software. InstaFeed+Story renders Instagram feeds, Stories, and Highlights in grid, slider, or carousel formats with full mobile responsiveness. Calee provides an event calendar widget that captures email RSVPs and processes ticket purchases directly inside the Shopify storefront. WishIt delivers 20+ pre-built theme sections, including video galleries, banners, and FAQs, that merchants can deploy without developer involvement. All three apps are designed for installation and configuration by non-technical users, with strong app store ratings (4.7–4.9 stars) reinforcing a quality-execution positioning.
Adevole operates a freemium distribution model with free plans available across all three apps; premium tier pricing is not publicly disclosed. Customer acquisition runs entirely through the Shopify App Store, the sole distribution channel. The company shows no evidence of outside funding, institutional investors, parent entities, or disclosed leadership, consistent with an independent, likely small-team lifestyle-business profile. Geographic reach is claimed globally, but the support contact number (+91) suggests an India-based operating base.
Adevole firmographics
Firmographics- Name
- Adevole
- Website
- https://adevole.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adevole is a bootstrapped Shopify Apps Partner developing micro-SaaS applications for SMB merchants, including Instagram feed widgets, event calendars with RSVP and ticketing, and pre-built theme sections distributed via the Shopify App Store.
- Ownership category
- akta.pro rank
Adevole industry classification
Industry- Product category
- E-commerce Software / Shopify Apps
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Social Commerce Advertising & Shoppable Ads Platforms (CRAFANAK)
- akta.pro secondary industry
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where Adevole is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Adevole business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Freemium App Model: Adevole offers free plans for all three apps (InstaFeed+Story, Calee, WishIt) with premium/paid features available. Revenue is generated through in-app upgrades, premium features, or paid tiers within the Shopify ecosystem. This freemium model allows merchants to try the apps before committing to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan available across all apps |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Adevole product offering
Product offeringCore offering
Adevole develops and sells micro-SaaS Shopify applications for e-commerce merchants. Its product suite includes InstaFeed+Story for showcasing Instagram feeds, Stories and Highlights; Calee: Event Calendar for displaying events, collecting email RSVPs and selling tickets; and WishIt: Theme Sections for adding pre-built theme components such as video galleries, banners and FAQs. All apps are distributed through the Shopify App Store and follow a freemium pricing model.
Product overview
Adevole is a Shopify Apps Partner offering a portfolio of micro-SaaS Shopify applications designed for merchants. The product suite includes InstaFeed+Story for Instagram social media content integration, Calee: Event Calendar for event management with RSVP and ticketing capabilities, and WishIt: Theme Sections for theme customization with pre-built components. All apps are available with free plans and support mobile-responsive designs.
Differentiator
Problem solved
Functional benefit
Products and services
- InstaFeed+Story Shopify app that showcases Instagram feeds, Stories and Highlights in grid, slider or carousel formats with full mobile responsiveness. Aimed at Shopify merchants who want to add Instagram social proof to their storefront.
- Calee: Event Calendar Shopify event calendar widget that displays events, collects email RSVPs and supports ticket purchases through an elegant calendar interface. Installed by thousands of merchants for in-store event management and ticketing.
- WishIt: Theme Sections Shopify theme customization app offering 20+ pre-built sections such as video galleries, banners and FAQs with free customization options. Built for merchants who want to enhance their Shopify theme without code.
Companies that use Adevole
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Adevole technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Adevole partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreAdevole is an official Shopify Apps Partner, developing and distributing their micro-SaaS applications (InstaFeed+Story, Calee, WishIt) through the Shopify App Store. This partnership enables direct distribution to Shopify's merchant base and technical integration with the Shopify platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
Adevole competitors and assessment
Company assessmentEmerging players
- Secomapp: Shopify apps developer focused on trust badges, product add-ons, and related conversion tools; partially overlapping SMB-merchant focus within the same Shopify ecosystem.
Direct peers
- HulkApps: A major Shopify apps partner offering a portfolio of micro-SaaS tools (forms, upsells, bundles, etc.) targeting SMB merchants on Shopify, very similar in business model to Adevole.
- Elfsight: Develops embeddable website widgets (Instagram feeds, reviews, calendars, forms) sold via subscription; directly competes with Adevole's InstaFeed+Story and Calee products across Shopify and other platforms.
- POWR: Provides a suite of no-code widgets (Instagram feeds, forms, popups, reviews) for Shopify and other e-commerce platforms; comparable freemium SaaS model and similar widget categories as Adevole.
- SpurIT: Shopify apps developer with multiple micro-SaaS products (upsells, currency converter, wishlist, etc.); directly comparable multi-app micro-SaaS strategy inside the Shopify ecosystem.
- ShopPad: Established Shopify app developer offering subscription apps for merchants (e.g., product customizers, subscriptions); comparable distribution via Shopify App Store and SMB merchant focus.
- Avada Commerce: Builds a suite of Shopify apps across email marketing, reviews, and conversion optimization; comparable micro-SaaS portfolio model with multiple free + paid apps targeting the same merchant base.
- Socialhead: Specializes in Instagram feed widgets for Shopify stores, directly overlapping with Adevole's InstaFeed+Story product category.
Broad incumbents
- Mageworx: Larger e-commerce extension developer (originally Magento-focused, now multi-platform) with a multi-app suite model; comparable productization approach but at greater scale and across more platforms.
- Shopify (Shopify App Store): The platform and marketplace owner where Adevole distributes; represents both the primary distribution channel and the broader incumbent whose native features could substitute for Adevole's apps.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Adevole social profiles
Digital presenceAdevole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adevole leadership team
Management profileNumber of profiles
Profiles1 record
Adevole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adevole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adevole
What does Adevole do?
Adevole develops and sells micro-SaaS Shopify applications for e-commerce merchants. Its product suite includes InstaFeed+Story for showcasing Instagram feeds, Stories and Highlights; Calee: Event Calendar for displaying events, collecting email RSVPs and selling tickets; and WishIt: Theme Sections for adding pre-built theme components such as video galleries, banners and FAQs. All apps are distributed through the Shopify App Store and follow a freemium pricing model.
Is Adevole a public or private company?
Adevole is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adevole founded?
Adevole was founded in 2014. It employs 1 to 10 people.
Where is Adevole based?
Adevole is headquartered in Mumbai, India, in the Asia region.
How does Adevole make money?
One revenue line is on record: freemium App Model.
Who are Adevole's main competitors?
Secomapp is listed as an emerging player. Direct peers are HulkApps, Elfsight, POWR, SpurIT, ShopPad, Avada Commerce and Socialhead. Broad incumbents are Mageworx and Shopify (Shopify App Store).
Does Adevole have an API?
No public API is recorded for Adevole.
What industry is Adevole in?
Adevole's product category is E-commerce Software / Shopify Apps. Its primary akta.pro industry code is CRAFANAK, Social Commerce Advertising & Shoppable Ads Platforms, with a secondary code of BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads). Its SIC code is 5734.