What Secomapp does

Secomapp is a privately held software company that develops applications for the Shopify merchant ecosystem. Founded circa 2013–2015, the company operates with a lean team of 11–50 employees and is bootstrapped with no disclosed funding rounds. Its core business is the design, development, and support of Shopify applications that help e-commerce merchants improve store performance and sales conversion.

The product portfolio consists of three core Shopify apps: SearchPie: SEO Booster & Speed, which provides SEO auditing, site-speed optimization, image optimization, AMP support, and Google Search Console integration; DECO Product Labels & Badges, which enables merchants to create product labels, badges, and banner bars for visual merchandising; and BOGOS: Free Gift Bundle Upsell, which automates tiered volume discounts, free-gift promotions, BOGO offers, bundle deals, and post-purchase upsells from a unified dashboard. The technology stack is built natively on the Shopify platform with integration interoperability with adjacent Shopify tools (e.g., integrations with PageFly and Layouthub). BOGOS is claimed to power promotions for 87,000+ Shopify stores with a stated 10% Shopify Plus penetration.

The business model is freemium subscription distribution primarily through the Shopify App Store, supported by an affiliate/partner program and content marketing across the company blog (Shopify tips, e-commerce SEO, tutorials). Customer segments are horizontal across Shopify merchants, with a secondary focus on Shopify Plus merchants needing advanced promotional capabilities. The company has supplemented its app revenue with a tiered UI/UX design subscription service (Essential $100/month, Quarterly $300, Turbo $500), extending the offering into services for agencies and startups. No public revenue, ARR, or ownership disclosures are available.

Name

Secomapp

Legal name

Secomapp

Website

https://secomapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Secomapp is a private software company that develops Shopify applications for e-commerce merchants, offering SEO optimization (SearchPie), product labeling (DECO), and promotional tools (BOGOS), serving 250,000+ brands globally through the Shopify App Store.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Shopify App Subscriptions: Premium Shopify applications with free trial periods. Merchants can install free versions with basic features, then upgrade to paid plans for advanced functionality. The revenue model follows a subscription approach where payment is required after trial approval, with no refunds offered post-approval.
2. Affiliate Program: Secomapp operates an affiliate partner program where partners can earn commissions by referring merchants to their apps. Partners can register through partners.secomapp.com and access affiliate documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Secomapp develops and sells a suite of native Shopify applications that help merchants increase traffic, improve on-site conversion, and run promotional campaigns. Its flagship apps are SearchPie (SEO and site speed), DECO Product Labels & Badges (visual merchandising), BOGOS (promotions, bundles, free gifts, and upsells), and Quick View (product preview popups). The company also sells a recurring UI/UX design subscription service for Shopify merchants.

Product overview

Secomapp is a Shopify-focused app development company that specializes in building practical e-commerce applications designed to boost sales and enhance the shopping experience. Their product portfolio consists of three core Shopify apps: SearchPie (SEO Booster & Speed) for search optimization and site performance, DECO Product Labels & Badges for visual merchandising, and BOGOS (Free Gift Bundle Upsell) for comprehensive promotional mechanics including volume discounts, free gifts, bundles, and upsells. All apps are designed to be user-friendly with lifetime support, aligned with helping Shopify merchants succeed.

Differentiator

Problem solved

Functional benefit

Products and services

• SearchPie: SEO Booster & Speed A native Shopify SEO application that helps merchants rank better and drive more organic traffic through features including SEO audit, site speed optimization, image optimizer, AMP support, and Google Search Console integration.
• DECO Product Labels & Badges A Shopify app that enables merchants to create and display appealing product labels, badges, and banner bars to drive sales and improve product visibility on the storefront.
• BOGOS: Free Gift Bundle Upsell A Shopify promotion app that automates tiered volume discounts, free gift with purchase, bundle deals, BOGO offers, buy X get Y, and post-purchase upsells from a single dashboard.
• Quick View App A Shopify app that lets customers preview product details in a popup without reloading the entire site, with a Pro version that adds mobile responsiveness, one-click checkout options, and promotional messaging.
• Design Team UI/UX Subscription Service A subscription-based UI/UX design service for Shopify merchants providing UI execution, Slack collaboration, full UI/UX design and research, and a weekly 30-minute meeting, with one shared designer serving 4-5 customers simultaneously.

Quantifiable outcome

• Trusted by 250K+ brands globally
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PageFlyminorStrategic or Co-development Partner · 5 May 2020Secomapp's Affiliate app formed a strategic partnership with PageFly Advanced Page Builder, enabling integration between the two Shopify apps to provide enhanced page building and affiliate management capabilities for merchants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plug in SEO: Plug in SEO is a Shopify-focused SEO app offering audits, on-page fixes, and schema, directly competing with SearchPie in the same merchant SEO niche.
• Bold Commerce: Bold Commerce builds Shopify apps and APIs for promotions, product options, subscriptions, and checkout, directly competing with BOGOS in promotional and merchandising tooling.
• Privy: Privy is a Shopify email marketing, popup, and conversion app suite targeting SMB merchants, comparable to Secomapp as a multi-app Shopify-native platform for conversion optimization.
• Vitals: Vitals is an all-in-one Shopify conversion app combining reviews, upsells, currency converter, and badges, directly overlapping with Secomapp's SearchPie, DECO, and BOGOS feature sets.
• ReConvert: ReConvert is a leading Shopify post-purchase upsell app focused on driving repeat purchases, directly competing with BOGOS in upsell, bundle, and post-purchase mechanics for Shopify merchants.
• Smile.io: Smile.io is a leading Shopify loyalty, rewards, and promotion app serving merchants with points, referrals, and VIP programs, competing with BOGOS in promotional mechanics.

Broad incumbents

• Klaviyo: Klaviyo is a dominant e-commerce marketing automation platform deeply integrated with Shopify, competing for the same merchant relationship and marketing budget as Secomapp's suite.
• Omnisend: Omnisend is an e-commerce email and SMS marketing platform with strong Shopify integration, broadly competing for merchant marketing spend that also funds SEO and promotional tools like Secomapp's apps.
• Yotpo: Yotpo is a well-funded e-commerce marketing platform offering reviews, loyalty, SMS, and subscriptions, competing more broadly with Secomapp's promotion and visual merchandising apps as part of a wider retention stack.

Emerging players

• Lootly: Lootly is a Shopify-focused loyalty and referral platform, an emerging player competing with BOGOS and similar apps in merchant retention and promotional mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/secomapp
• Facebookfacebook.com/secomapp
• LinkedInlinkedin.com/company/secomapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secomapp