Membermeister

What Membermeister does

Membermeister is a UK-based SaaS company that provides web-based administration software to small and medium-sized membership-based activity businesses — primarily dance schools, stage schools, performing arts studios, swim schools, and language/learning centres. Founded in 2011 in Nottingham by Stefan Richter and Paul Bou-Samra, the company began operations in 2013 and operates as a privately held, founder-owned entity (Membermeister Limited, Co. No. 08405687) with a registered office in London. The product is a single unified platform combining student/member data management, timetables, attendance registers, automated billing and invoicing, online registration forms, and bulk email/SMS communications, extended by a dedicated online bookings module for upfront class reservations.

The underlying stack is cloud-hosted (AWS and Heroku) and integrates natively with Stripe for card and wallet payments, GoCardless for UK Direct Debit recurring billing, Mailchimp for email, Twilio for SMS, and Intercom for customer support. The company monetises via tiered annual subscriptions (Bronze £290 to Diamond £990+ per year, scaled to active member count) plus transaction fees of 1.4% (Stripe) and 0.8% (GoCardless). All plans include the full feature set, unlimited team seats, free setup with data import, free UK-based support, and a 30-day free trial. Go-to-market is product-led self-serve with an inside-sales overlay via a UK phone line, and a Club Hub 'recommended supplier' partnership supports vertical distribution.

The business is bootstrapped with no external equity funding, operates with a small team of approximately 6-10 people across co-founders, marketing/operations, data administration, development, and customer success, and has remained narrowly focused on the UK recreational activity-school vertical for over a decade. The customer base comprises many long-tenured SMB accounts (some since 2015–2018), supported by Software Suggest awards in 2021 and 2022. No AI/ML capabilities, no API/SDK, and no public M&A or geographic expansion have been disclosed.

Name

Membermeister

Legal name

Membermeister Limited

Website

https://membermeister.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dance School Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Student Organizations & Club Administration (EDALAHAB)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Dance school software
• Class management software
• Membership management software
• Online booking platform
• Automated billing software

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS: Tiered subscription model based on number of active members/students. Plans range from Bronze (up to 50 members at £290/year) to Diamond (over 750 members, custom pricing). All plans include full feature access, unlimited team members, free UK support, and free setup/data import.
2. Stripe Payment Processing: Transaction fee of 1.4% plus Stripe fees for card payments. Customers can pay via debit/credit card, Apple Pay, or Google Pay.
3. GoCardless Payment Processing: Transaction fee of 0.8% plus GoCardless fees for Direct Debit payments. Enables recurring, one-off, and instalment payments with automatic reconciliation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Membermeister is a web-based SaaS platform that helps dance schools, performing arts studios, swim schools, and other membership-based activity businesses manage timetables, student/member data, billing, payments, attendance, and customer communications from a single dashboard. The platform automates invoicing and recurring Direct Debit collection, enables online class bookings with upfront payments, and provides branded registration forms and email/SMS communication tools.

Product overview

Membermeister is a single, unified web-based dance school management SaaS platform. The core membermeister Platform serves as the central hub, combining student/member data management, timetables, attendance registers, financial reporting, and team administration. It is extended by the Online Bookings Platform — a conversion-optimised booking and payment module enabling upfront class reservations. Supporting modules include the Online Registration Form (branded student onboarding), the Billing and Invoicing Module (with GoCardless and Stripe payment integration), Email and SMS Communication tools, Team Management with role-based access, and Branded Business Documents. These components are billed together under tiered subscription plans (Bronze through Diamond) with no per-feature add-on charges.

Differentiator

Problem solved

Functional benefit

Products and services

• membermeister Platform A web-based dance school and activity business management platform that provides a unified dashboard for managing timetables, student/member data, billing, payments, attendance tracking, business reporting, and team administration. Accessible on any device without installation. Targeted at UK-based small to medium dance schools, performing arts studios, swim schools, and other membership-based activity businesses.
• Online Bookings Platform

Quantifiable outcome

• Reduce admin by 80%
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the market leader for online payment processing. Membermeister's integration allows customers to accept Visa, Mastercard, Amex, and China UnionPay payments, plus Apple Pay and Google Pay. Transaction fee is 1.4% plus Stripe fees. This is a core integration for the product's payment capabilities.
• GoCardlesscoreTechnology or IntegrationGoCardless is trusted by 55,000+ businesses worldwide processing over $15 billion annually. The integration enables Direct Debit recurring payments with automatic invoice reconciliation. Transaction fee is 0.8% plus GoCardless fees. Includes support for instalment payments and instant payments during registration. Core integration for the product's automated billing features.
• Club HubminorGTM or Marketing PartnerClub Hub is a UK platform for dance and activity schools. Membermeister has 'recommended supplier' status through this partnership, providing visibility and credibility in the target market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acuity Scheduling: Scheduling and appointment booking SaaS owned by Squarespace serving a broad range of service businesses. Relevant as an indirect competitor on bookings, payments, and client management, though less verticalized than Membermeister.
• Mindbody: Large US-based vertical SaaS platform serving fitness, wellness, beauty, and activity businesses with bookings, billing, marketing, and payroll. While broader than Membermeister, Mindbody is a relevant peer because it directly competes for dance, fitness, and activity schools with a more comprehensive (and more expensive) offering.

Direct peers

• Pike13: Cloud-based studio management software for boutique fitness, yoga, Pilates, and activity businesses. Comparable peer in the vertical SaaS space serving class-based businesses with bookings, payments, client management, and reporting features.
• Jackrabbit Dance: US-based dance studio management software offering class registration, billing, tuition management, and parent communication tools. Directly comparable to Membermeister as a vertical SaaS purpose-built for dance schools, with overlapping functionality around registration forms, recurring billing, and family accounts.
• TeamUp: UK-based class and membership management software for fitness studios, gyms, and activity businesses. Highly comparable to Membermeister given shared UK market focus, target SMB customers, and similar feature footprint (bookings, recurring payments, member management).
• ClassJuggler: Web-based class and membership management software for dance, gymnastics, martial arts, and fitness studios. Direct peer offering similar registration, billing, attendance, and parent communication capabilities aimed at the same SMB class-based verticals.
• Class Manager (by Jackrabbit): Dance, gymnastics, and cheerleading class management software offering online enrollment, billing, attendance, and reporting. Closest direct peer to Membermeister given its focus on class-based activity schools with a similar feature set (enrollment, payments, communication).

Emerging players

• Arbox: All-in-one management platform for gyms, studios, and activity businesses with bookings, billing, member engagement, and lead management. Comparable to Membermeister in target customer and feature set, though typically serving fitness and martial arts verticals.
• Reservio: Online booking and scheduling platform for small service-based businesses including fitness and activity providers. Comparable as an SMB-focused booking-and-payments SaaS, though broader and less specialized than Membermeister's dance/performing arts focus.
• BookingsPLUS: UK-based booking and payment software for activity providers, leisure centers, and clubs. Highly comparable to Membermeister in terms of UK market focus, target SMB customer profile, and bookings-plus-billing feature scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/membermeister
• Facebookfacebook.com/membermeister
• LinkedInlinkedin.com/company/membermeister

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Membermeister