Supplify
SupplifyMe is a Dubai- and Cyprus-based e-commerce platform that distributes high-purity, lab-tested wellness and longevity products, including precision dosing pens, to adult consumers and healthcare professionals across the UAE and Europe via direct-to-consumer sales and a 23-partner clinic and wellness network.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Supplify does
SupplifyMe operates a precision health and longevity e-commerce platform selling high-purity, lab-tested wellness products to two principal customer groups: individual adult wellness consumers (21+) and healthcare professionals, clinics, and wellness centers across the UAE and European Union. The core offering consists of precision-formulated supplements and a precision dosing pen delivery system built around a stabilized, pre-mixed formula that remains viable at room temperature for up to 48 hours. Products are sourced from GMP- and ISO-certified facilities within the European Union and are accompanied by batch-specific Certificates of Analysis (COAs) and a stated 99% purity standard. Distribution relies on temperature-controlled logistics via DHL Express with thermally insulated packaging and ice packs, supporting 1-3 day EU delivery with mandatory signature on receipt.
The business runs three revenue streams: direct-to-consumer product sales through the supplifyme.com storefront, paid expert consultation sessions for product selection and dosing guidance, and a commission-based Partner Program for clinics, gyms, doctors, trainers, and wellness centers. Partners are onboarded with credential verification, receive unique referral codes, and are paid via Stripe through a dashboard-tracked commission structure. The operating footprint spans two legal entities: V.P.S. Development Ltd, registered in the Republic of Cyprus as the European market vehicle, and Lab Intra Medical, Surgical Equipment & Instruments Trading, registered in the UAE as the regional arm. A 23-partner channel, marketing infrastructure across Google Ads, Meta, and TikTok, and integrations with Stripe, DHL, Firebase, and AppsFlyer form the operational backbone.
Customer acquisition combines paid digital advertising, organic website content, WhatsApp-based customer support, and partner referrals. The platform reports a website-side claim of 10,000+ clients served worldwide, alongside 4 named clinic partners of significant standing (including Johns Hopkins Polyclinic FZCO and Wellness Lab Group FZE LLC), 4 gym partners, 5 fitness trainers, and representation in Russia and Kenya. The company is privately held, has no disclosed funding rounds, and operates with a small internal team of 1-10 employees.
Supplify firmographics
Firmographics- Name
- Supplify
- Legal name
- V.P.S. Development Ltd
- Website
- https://supplifyme.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SupplifyMe is a Dubai- and Cyprus-based e-commerce platform that distributes high-purity, lab-tested wellness and longevity products, including precision dosing pens, to adult consumers and healthcare professionals across the UAE and Europe via direct-to-consumer sales and a 23-partner clinic and wellness network.
- Ownership category
- akta.pro rank
Supplify industry classification
Industry- Product category
- Wellness and Longevity Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Supplify is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Supplify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of high-purity wellness and longevity products to consumers, healthcare professionals, and institutional clients. Products include precision-formulated supplements and wellness solutions. Revenue generated through one-time purchases with pricing in AED/USD.
- Partner Commissions: Partners earn commissions on confirmed orders linked to their unique Partner Code. Commissions tracked through partner dashboard and paid via Stripe. Payment frequency determined during onboarding.
- Professional Consultations: Paid consultation sessions with experts for product selection, usage protocols, and dosing guidance. Billed securely by card, Apple Pay, or Google Pay.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Supplify product offering
Product offeringCore offering
SupplifyMe supplies a curated portfolio of high-purity, lab-tested wellness and longevity supplements delivered through stabilized, pre-mixed precision dosing pens to adult consumers and verified healthcare institutions. Products are sourced from GMP- and ISO-certified facilities, each batch accompanied by a Certificate of Analysis and purity documentation, and shipped in thermally insulated packaging with ice packs across the EU and UAE. The company also operates a partner program for clinics and healthcare professionals and provides paid expert consultations on product selection, dosing, and protocols.
Product overview
SupplifyMe operates as a precision health and longevity platform offering a portfolio of high-purity, lab-tested wellness products for adult consumers. The core offering consists of precision-formulated wellness and longevity products delivered via stabilized dosing pens, supported by batch-specific Certificates of Analysis (COAs) and purity documentation. Products are sourced from GMP- and ISO-certified facilities within the European Union and are designed to support health optimization, recovery, vitality, and metabolic health. The platform differentiates through its precision dosing system, temperature-controlled delivery, and complementary consultation services. The company also maintains a Partner Program for healthcare professionals, offering access to products, marketing support, and commission-based earnings.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% Purity achieved across all products
- +3 more outcomes
Companies that use Supplify
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Supplify technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Supplify partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- JOHNS HOPKINS POLYCLINIC FZCOcoreHealthcare clinic partner distributing wellness and longevity products to clients. Part of the 23-partner network spanning clinics, gyms, trainers, and wellness centers in the UAE and European region.
- Wellness Lab Group FZE LLCcoreWellness center partner in the UAE distributing high-purity wellness products to their client base. One of the key healthcare partners in the regional network.
- Medspace Medical CentrecoreMedical center partner providing wellness products to patients and clients. Part of the verified partner network requiring business license documentation.
- Beauty Tricks Medical Center LLCcoreMedical center partner in the network serving clients with wellness and longevity products. Requires valid business license for partnership participation.
- Dr. KrauterminorIndividual doctor partner recommending and distributing wellness products. Requires practice license for partnership participation.
- Dr. Enas ElzeityminorIndividual doctor partner in the network requiring practice license verification.
- Dr. MominorIndividual doctor partner in the wellness products distribution network.
- Dr. Hannes MuellerminorDoctor partner serving as Russia representative for the wellness products partner network.
- Heilpraktiker Sandra OettelminorGerman natural health practitioner partner in the network.
- Julia Castelli Lifestyle Management LtdminorLifestyle management company partner in the distribution network.
- Regenerative MedicineminorPartner specializing in regenerative medicine solutions and wellness products.
- JCE Media Consulting FZCOminorMedia consulting partner in the network providing marketing and consulting services.
- Trainer NavidminorPersonal trainer partner (1 of 5 trainers in network) distributing wellness products to clients.
- Coach Bader AlkhatariminorFitness coach partner in the wellness products distribution network.
- Coach Romina BINDELSminorFitness coach partner in the partner network.
- Trainer Daniella ValentinovaminorTrainer partner in the network (1 of 5 trainers).
- 4 Gym Partners (Unnamed)minor4 unnamed gym partners in the network distributing products to members.
- 3 Wellness Partners (Unnamed)minor3 unnamed wellness center partners in the network.
- 7 Other Partners (Unnamed)minor7 additional partners in various categories including representatives for Kenya and Russia.
- DHL ExpresscorePrimary shipping carrier for all EU orders. Provides temperature-controlled logistics with tracking and mandatory signature delivery. Orders processed within 1-3 business days with 1-3 day delivery timeframe.
- StripecorePayment processing provider for secure transactions. Handles partner commission payments and customer purchases. Uses _stripe_mid cookie for fraud prevention.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Supplify competitors and assessment
Company assessmentDirect peers
- Momentous: Momentous is a premium, practitioner-recommended supplement and recovery brand with rigorous third-party testing — directly comparable to SupplifyMe's lab-tested, partner-mediated positioning.
- Thorne: Thorne is a premium, practitioner-grade supplement brand selling DTC and via healthcare professionals with batch testing and quality documentation — directly comparable to SupplifyMe's lab-tested, partner-mediated longevity and wellness positioning.
- Elysium Health: Elysium is a science-led, premium longevity supplement brand selling direct to consumers and through clinicians, with clinical-trial-backed claims — a direct comparable in the longevity/wellness premium positioning SupplifyMe targets.
- AG1 (Athletic Greens): AG1 sells premium daily wellness formulations via DTC and affiliate/partner programs with subscription refills — analogous to SupplifyMe's premium, repeat-purchase wellness business served via partner referral codes.
- Onnit: Onnit is a DTC wellness/supp brand with strong affiliate and fitness-partner distribution — overlapping with SupplifyMe's gym/trainer partner network and wellness SKU portfolio.
- Life Extension: Life Extension is a long-standing direct-to-consumer supplements brand focused on healthy aging, longevity, and metabolic health — closely overlapping with SupplifyMe's longevity/wellness and metabolic-support categories.
Broad incumbents
- Quest Nutrition: Quest Nutrition is an established CPG supplements/nutrition brand selling DTC and via retail globally — a broader incumbent benchmark for scale, pricing, and channel strategy that SupplifyMe aspires to in the wellness/well-being SKU category.
Emerging players
- Nootropics Depot: Nootropics Depot is a specialist supplement retailer focused on purity, lab testing, and third-party COAs — closely comparable to SupplifyMe's lab-tested, high-purity longevity and metabolic SKU story.
- Troscriptions: Troscriptions sells premium, stabilised-format wellness and longevity products directly to consumers with a focus on novel delivery formats — comparable to SupplifyMe's stabilised dosing-pen, room-temperature-stable delivery story.
- Peptide Sciences: Peptide Sciences sells lab-tested peptide and wellness research products direct to consumers — adjacent to SupplifyMe's dosing-pen longevity positioning and batch-tested purity claims.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supplify social profiles
Digital presenceSupplify compliance and trust
Trust signalCompliance3 records
Supplify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supplify leadership team
Management profileNumber of profiles
Supplify subsidiaries and ownership
Company hierarchySubsidiaries2 records
Supplify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supplify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supplify
What does Supplify do?
SupplifyMe supplies a curated portfolio of high-purity, lab-tested wellness and longevity supplements delivered through stabilized, pre-mixed precision dosing pens to adult consumers and verified healthcare institutions. Products are sourced from GMP- and ISO-certified facilities, each batch accompanied by a Certificate of Analysis and purity documentation, and shipped in thermally insulated packaging with ice packs across the EU and UAE. The company also operates a partner program for clinics and healthcare professionals and provides paid expert consultations on product selection, dosing, and protocols.
Is Supplify a public or private company?
Supplify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supplify founded?
Supplify was founded in 2019. It employs 1 to 10 people.
Where is Supplify based?
Supplify is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Supplify make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are partner Commissions and professional Consultations.
Who are Supplify's main competitors?
Direct peers on record are Momentous, Thorne, Elysium Health, AG1 (Athletic Greens), Onnit and Life Extension. Quest Nutrition is listed as a broad incumbent. Emerging players are Nootropics Depot, Troscriptions and Peptide Sciences.
Does Supplify have an API?
No public API is recorded for Supplify.
What industry is Supplify in?
Supplify's product category is Wellness and Longevity Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 5122.