Mendly

What Mendly does

Mendly is a Sweden-based private digital therapy provider founded in 2017, headquartered in Stockholm, and operating with a headcount of 101–250 employees. The company delivers talk therapy to individual consumers through a mobile- and video-based platform accessible via its Swedish-language website (mendly.se), targeting people experiencing stress, anxiety, and emotional challenges, as well as children, adolescents, and parents seeking family-oriented therapy support. Its core service, "Mobilbaserad Samtalsterapi," is positioned around three pillars — accessibility (anywhere, anytime), flexibility (scheduling on the client's terms), and anonymity (reduced stigma barrier), and is complemented by "Terapi Online" (real-time video sessions, launched January 2026) and "Terapi för Barn och Ungdomar" (age-adapted modalities including CBT, play therapy, family counseling, and art/saga therapy, launched May 2025).

The underlying technology stack is straightforward: a self-service website platform with Swedish-language SEO-optimized content marketing assets, video call functionality for remote sessions, and no native mobile application. There are no disclosed APIs, SDKs, third-party integrations, or AI/ML components; therapy is delivered entirely by licensed clinicians. The website functions as the sole distribution channel under a direct-to-consumer self-service motion, where prospective clients explore service pages and educational articles (authored under the "Anna H" byline) before initiating contact via the company's contact form or [email protected] email.

Mendly's business model is a direct-to-consumer recurring/session-based therapy revenue model with pricing not publicly disclosed. The company operates exclusively in Sweden, has no disclosed funding rounds, no parent company, no subsidiaries, no enterprise or B2B channel, no app store presence, no patents or certifications, and no disclosed management team. Growth is signaled through recent product-line extensions (child therapy in 2025, video therapy in 2026) and ongoing content marketing, but the absence of disclosed revenue, ownership, or hiring data limits visibility into the company's underlying financial trajectory.

Name

Mendly

Legal name

MENDLY

Website

https://mendly.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Mendly is a Sweden-based private digital therapy provider offering mobile- and video-based talk therapy to individuals experiencing stress, anxiety, and emotional challenges, including children, adolescents, and parents, through a direct-to-consumer Swedish-language website platform.

Ownership category

akta.pro rank

Product category

Online Mental Health Therapy

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Online therapy services
• Talk therapy
• Mental health counseling
• Mobile therapy
• Video therapy sessions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online therapy sessions: Revenue generated from providing mobile-based and video-based talk therapy sessions to individuals seeking mental health support. Sessions are conducted remotely via video calls or mobile platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mendly is a Sweden-based digital therapy provider that delivers mobile-based and video-based talk therapy sessions to individuals seeking mental health support. The service offers accessible psychological counseling via mobile platform and secure video calls, with flexible scheduling and a focus on anonymity. It also provides age-appropriate therapy for children and adolescents using play therapy, CBT, and family sessions.

Product overview

Mendly operates as a unified mobile-based talk therapy platform offering three interconnected service offerings: the core Mobilbaserad Samtalsterapi service provides accessible psychological support via conversation-based therapy with emphasis on accessibility, flexibility, and anonymity; Terapi Online extends this through video-based remote sessions; and Terapi för Barn och Ungdomar adapts the approach for younger clients using age-appropriate therapeutic methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Mendly Mobilbaserad Samtalsterapi (Mobile-based talk therapy) Mobile-based talk therapy service providing accessible psychological support through conversation-based therapy sessions, emphasizing accessibility, flexibility, and anonymity for individuals seeking emotional well-being.
• Mendly Terapi Online (Video Therapy) Online talk therapy conducted via video calls, enabling clients and psychologists to meet remotely in real-time sessions that mirror traditional in-person therapy.
• Mendly Terapi för Barn och Ungdomar (Therapy for Children and Adolescents) Therapy services specifically designed for children and adolescents, using age-appropriate methods including play therapy, CBT, family sessions, and art/saga therapy to address anxiety, depression, trauma, self-esteem, and school difficulties.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Din PsykologminorOthersReferenced in content about online therapy. The article mentions Din Psykolog as an example of online psychology services where clients can meet a psychologist online anytime, anywhere, without long wait times. The service is described as completely digital and working on all devices.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Lyra Health: B2B-focused mental health benefits platform delivering therapy and coaching via employer partnerships. Comparable in core online talk-therapy offering and clinician network model, though Lyra's distribution is enterprise rather than Mendly's D2C self-pay.
• Headspace Health: Global digital mental health platform combining self-guided content with on-demand therapy and coaching. Overlaps with Mendly in the broader digital mental-health category and similar convenience-oriented, mobile-first therapy positioning, though at much larger scale and across B2B/B2C.
• Doktor.se: One of Sweden's largest digital healthcare platforms offering GP consultations, prescriptions, and mental health therapy via app. Comparable as a Swedish D2C telehealth incumbent whose therapy offering overlaps Mendly's mobile/video-based talk therapy service.
• Kry (Livi): Major Nordic telehealth provider operating in Sweden with a broad portfolio of digital doctor and mental-health appointments. Overlaps with Mendly on Swedish online therapy demand and clinician pool, but at a much larger scale and with broader primary-care services.

Emerging players

• BlueCall: Nordic mental-wellness app offering digital coaching, therapy-adjacent services, and self-help content across Sweden. Comparable as a regional mental-wellness D2C player with a mobile-first delivery model targeting similar accessibility/anonymity pain points as Mendly.

Direct peers

• Talkspace: US-listed online therapy platform offering video, audio, and text-based therapy sessions to individuals and via B2B employer/insurer channels. Directly comparable subscription therapy model, multi-modal delivery (messaging + video), and adult/teen mental-health positioning.
• Mindler: Sweden-headquartered digital psychology platform offering online video-based therapy sessions with licensed psychologists on a subscription-style model. Most directly comparable competitor — same geography, same D2C online talk-therapy format, similar Swedish-speaking customer base.
• BetterHelp: Largest global subscription-based online therapy platform delivering video, audio, and chat-based sessions with licensed therapists. Highly comparable on business model (subscription D2C talk therapy), core product mechanics (mobile + video), and target customer (convenience-oriented adults seeking mental health support).
• Online Psykologen: Sweden-based online psychology service offering video-based talk therapy with licensed psychologists. Closely comparable on geography (Sweden), language (Swedish), format (online video sessions), and target customer (adults seeking accessible talk therapy).

Others

• Calm: Global subscription mental wellness app offering meditation, sleep, and mental-health content with some therapy/coaching extensions. Adjacent rather than direct: comparable D2C subscription mental-health model and mobile-first delivery, but primarily content-based rather than 1:1 therapist-led talk therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/getmendly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mendly