Lexington Legends

What Lexington Legends does

The Lexington Legends are a professional baseball franchise and entertainment venue operator based at Legends Field in Lexington, Kentucky, entering their 26th season in 2026. The team competes in the Atlantic League of Professional Baseball, an MLB Partner League, and plays a 63-game home schedule annually at a stadium that features luxury suites, hospitality areas, a team store, a Kids Zone, and artificial turf. Beyond professional baseball, Legends Field operates as a multi-purpose venue hosting collegiate and high school baseball (Transylvania University, Henry Clay High School), touring entertainment events such as Nitro Circus and the Savannah Bananas' Banana Ball World Tour, weddings, corporate functions, and community gatherings.

Revenue is generated across seven primary streams: ticket sales (full season, half season, mini plans, single game), group hospitality (suites, party decks, birthday packages), venue rental, merchandise (via a Shopify-based online store and physical team store), sponsorship and advertising (stadium signage, game-day promotions), concessions, and broadcasting through a league-wide HomeTeam Network / Dugout TV streaming partnership that distributes all 126 Atlantic League games. Pricing is tiered across seat categories ($14.86-$116.43 single-game, $499-$1,008 full-season suites and clubs) and subscription packages (Thirsty Thursday, Silver Sluggers, Gold, Sunday, Ten Game Mini Plans). Customers include Central Kentucky families and sports fans (primary), corporate groups, youth sports organizations, and a diversified base of regional sponsors across healthcare, legal, beverage, automotive, and nonprofit sectors.

Since January 2024 the franchise has been owned by Temerity Baseball, a private equity firm founded by Andy Sandler, with Justin Ferrarella serving as General Manager. The team is privately held, does not disclose financials, and has pursued a strategy of diversifying the ballpark's revenue base through non-baseball touring events, institutional venue-sharing arrangements, and a Bourbon Barrels sub-brand tied to Kentucky's bourbon heritage.

Name

Lexington Legends

Legal name

Lexington Legends

Website

https://lexingtonlegends.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lexington Legends are a privately held professional baseball franchise playing in the Atlantic League (an MLB Partner League) at Legends Field in Lexington, Kentucky. Owned by Temerity Baseball since 2024, the team sells tickets, sponsorships, hospitality, merchandise, and venue rentals to Central Kentucky families, corporate groups, and regional brands.

Ownership category

akta.pro rank

Product category

Professional Baseball / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Professional baseball
• Minor league baseball
• Live sports entertainment
• Venue rental services
• Sports merchandise

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets, half-season plans, and mini-plans for regular season games at Legends Field.
2. Group Hospitality: Revenue from private event bookings including luxury suites, Lexington Lounge, Hicks & Funfsinn Stables, Pepsi Party Deck, and birthday party packages.
3. Venue Rental: Revenue from hosting private events, corporate functions, weddings, holiday parties, and community events at Legends Field.
4. Merchandise Sales: Revenue from team store sales including jerseys, apparel, headwear, accessories, and novelty items.
5. Sponsorship & Advertising: Revenue from stadium signage, digital advertising, game day sponsorships, and promotional partnerships with local and national brands.
6. Concessions: Revenue from food and beverage sales including specialty items, beer, and concessions at games and events.
7. Broadcasting Rights: Partnership with HomeTeam Network for streaming all Atlantic League games on Dugout TV.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Lexington Legends field a professional baseball team competing in the Atlantic League of Professional Baseball (Partner League of MLB), playing home games at Legends Field in Lexington, Kentucky. The team sells tickets (single-game, season, and mini-plans), group hospitality and corporate outing packages, private event and venue rentals, on-field fan experiences, and team-branded merchandise at the on-site team store. Games are also distributed via the HomeTeam Network streaming platform (Dugout TV).

Product overview

The Lexington Legends is a professional baseball team offering a portfolio of entertainment products and services centered around Atlantic League baseball at Legends Field. The core offerings include live professional baseball games (63 home games per season), ticket sales across multiple formats (single game, season tickets, mini plans), and premium group hospitality experiences (luxury suites, party decks, birthday packages). Supporting products include the HomeTeam Network/Dugout TV streaming service for remote viewing, the Kids Club membership program, on-field experiences for community groups and performers, a fan gear e-commerce store, and special non-baseball events such as Nitro Circus and Banana Ball. The team also generates revenue through venue rentals for private events including corporate functions and weddings.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Baseball Games (Home Schedule) Live professional baseball games played at Legends Field in Lexington, Kentucky, as part of the Atlantic League of Professional Baseball (Partner League of MLB). Scheduled across a regular home season, this is the team's flagship, ticket-driven offering for local fans, families, and visiting supporters.
• Single Game Tickets Individual ticket purchases for any single home game, with seating across Box, Field Box, Home Plate, and Diamond Club sections. Sold to walk-up and online individual consumers looking for flexible, one-off attendance.
• Season Tickets & Packages Subscription-style season ticket packages granting reserved seating access to all regular home games, sold to dedicated local fans and corporate season-ticket holders. Season tickets are a recurring, upfront commitment product.
• Group Hospitality Packages Group outing and corporate hospitality packages that bundle game tickets with catering and reserved areas, designed for companies, schools, youth organizations, and large social groups entertaining employees, clients, or members.
• Private Events & Venue Rentals Rental of Legends Field's event spaces for private, non-game-day events such as corporate functions, weddings, receptions, and community gatherings. Targeted at event planners, corporations, and individuals seeking a stadium venue.
• Kids Club Membership Paid youth membership program offering benefits designed for young fans (likely including exclusive experiences, discounts, and members-only events). Sold to families with children as a recurring engagement product.
• Fan Gear / Team Store Merchandise On-site retail sale of Lexington Legends-branded apparel and merchandise through the team store. Sold to fans attending games and supporters seeking branded gear, with concession stand food and beverage also available on-site.
• HomeTeam Network / Dugout TV Game Streaming Subscription-based live streaming of Lexington Legends home games via the HomeTeam Network (Dugout TV) platform, monetized through recurring subscription fees. Reaches out-of-market fans and supporters unable to attend in person.
• On-Field Fan Experiences Premium on-field experience offerings for individual fans, typically including pre-game access, on-field ceremonies, or behind-the-scenes opportunities. Sold to individual consumers seeking enhanced gameday experiences.
• Special Events at Legends Field Non-baseball special events hosted at Legends Field, including touring entertainment productions such as Nitro Circus and Banana Ball. Sold to general public consumers seeking alternative entertainment events at the venue.

Quantifiable outcome

• Atlantic League has sent over 1,450 players to MLB organizations
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered supporting, core and major.

• PenFed Foundation for Military HeroessupportingGTM or Marketing Partner · 4 May 2026Co-presenting America 250 Celebration on July 10 with live country music performance by combat veteran Scotty Hasting and special patriotic jersey auction.
• City Wide Facility SolutionscoreStrategic or Co-development Partner · 17 April 2026National leader in facility maintenance management supporting operations at Legends Field. Partnership helps ensure clean, safe, and welcoming environment for fans, players, and staff throughout the 2026 season.
• Nitro Circus / Thrill SportsmajorStrategic or Co-development Partner · 7 April 2026Nitro Circus 2.0 Tour presented by RAM Trucks coming to Legends Field on August 30, 2026. Features 100+ stunts, 20 athletes, FMX, BMX, and action sports entertainment.
• Miller Lite / Coors LightsupportingGTM or Marketing Partner · 1 March 2026Beer sponsor for Thirsty Thursday promotions featuring $2 domestic beers and $3 craft beers.
• Hartfield & Co. DistillerymajorGTM or Marketing Partner · 1 March 2026Presenting sponsor of Bourbon Barrels Alter Ego Night celebration, featuring themed jerseys, bourbon-inspired food and drink specials honoring Kentucky's bourbon heritage.
• Hicks & Funfsinn Kentucky LawyerscoreGTM or Marketing Partner · 20 February 2026Presenting sponsor of Military and First Responders Community Initiative for 2026 season. Sponsors First Responders Night, Military Appreciation Night, Battle of the Badges Charity Softball Game, and Hometown Hero of the Game recognition.
• HomeTeam NetworkcoreTechnology or Integration · 2 December 2025Atlantic League broadcast partnership making HomeTeam Network the exclusive digital streaming partner for all ALPB games starting 2026. Fans can stream all Legends games on Dugout TV through the HTN platform, offering split screen, replay, and Automated Ball/Strike technologies.
• Savannah Bananas / Banana BallmajorStrategic or Co-development Partner · 9 October 2025Banana Ball World Tour to stop in Lexington September 11-13, 2026 with Indianapolis Clowns and Loco Beach Coconuts teams playing at Legends Field.
• Henry Clay High School BaseballcoreStrategic or Co-development Partner · 1 October 2025Three-year partnership (2026-2028) for Henry Clay Blue Devils to play home games at Legends Field while new high school campus is under construction. Provides student-athletes professional baseball environment.
• Savannah BananasmajorStrategic or Co-development Partner · 1 October 2025Banana Ball World Tour hosting partner for 2026, bringing the popular entertainment baseball format to Lexington for first time.
• Lexington ClinicmajorGTM or Marketing Partner · 1 May 2025Presenting sponsor of 2025 25th Anniversary Season and Home Opener presenter. Major healthcare partner supporting the Legends' milestone season celebration.
• YMCA of Central KentuckysupportingGTM or Marketing Partner · 1 May 2025Sponsor of Family Fun Day activities and Kids Club events. Partnership supports youth and family engagement at Legends games.
• Bluegrass Veterinary Specialists + Animal EmergencysupportingGTM or Marketing Partner · 1 May 2025Presenting sponsor of Bark in the Park events, allowing fans to bring dogs to select baseball games in June, July, and August.
• Great ClipssupportingGTM or Marketing Partner · 1 May 2025Sponsor of $2 Tuesday and Silver Sluggers Night promotions, supporting discounted Tuesday game experiences.
• Transylvania University BaseballcoreStrategic or Co-development Partner · 1 January 2023Partnership allowing Transylvania Pioneers to play all regular season and postseason home games at Legends Field since 2023. Creates connection between professional and collegiate baseball.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• High Point Rockers: Atlantic League South Division opponent; comparable size, structure, and home-market positioning to the Legends within the same 2026 schedule.
• Staten Island FerryHawks: Atlantic League member competing in the same 2026 Partner League of MLB structure; comparable size, single-market franchise economics, and ticketing/concessions/sponsorship revenue model as the Legends.
• Gastonia Honey Hunters: Atlantic League South Division opponent; directly comparable independent professional baseball team with similar ticketing, sponsorship, and entertainment-event revenue model.
• Lancaster Stormers: Atlantic League member with comparable mid-sized-market, single-venue economics and a similar group-sales, hospitality, and theme-night promotional playbook.
• Somerset Patriots: Atlantic League fixture (Yankees' former Partner League affiliate); comparable in scope, Atlantic League economics, and family-entertainment venue operation.
• Long Island Ducks: Long-established Atlantic League franchise; comparable independent professional baseball operation with similar revenue mix (tickets, suites, sponsorships, merchandise, group hospitality).
• Charleston Dirty Birds: Atlantic League South Division opponent of the Legends; directly comparable on league affiliation, venue scale, ticket pricing, and family-entertainment positioning in a mid-sized U.S. metro.
• Southern Maryland Blue Crabs: Atlantic League member and South Division opponent; directly comparable on venue economics, family-entertainment programming, and Atlantic League Partner League positioning.

Regional players

• Louisville Bats: Triple-A MiLB affiliate (Cincinnati Reds) based in Kentucky; competes for regional sports entertainment dollars and corporate sponsorship in the same Central Kentucky / Bluegrass market as the Legends.

Emerging players

• Savannah Bananas: Banana Ball World Tour operator that will play at Legends Field in September 2026; relevant as the disruptive entertainment-baseball format shaping fan expectations for Atlantic League-style teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/LexingtonLegend
• YouTubeyoutube.com/@GoLexLegends
• Facebookfacebook.com/LexLegends
• Instagraminstagram.com/lexingtonlegends
• LinkedInlinkedin.com/company/lexington-legends

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexington Legends