Matobo
Matobo is a UK-based eLearning provider offering NCSC-certified cybersecurity and GDPR training courses, operating in London with 1-10 employees and serving enterprise clients through a broader L&D ecosystem of accredited digital learning content.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Matobo does
Matobo is a private UK-based company founded in 2012 and headquartered in London, providing National Cyber Security Centre (NCSC)-certified eLearning focused on cybersecurity and GDPR training. The firmographic profile indicates a small team of 1-10 employees. The source material, however, describes a substantially broader L&D ecosystem operation encompassing authorized reselling of major learning platforms (Articulate for authoring, Docebo for enterprise LMS, Vyond for AI video creation, CYPHER Learning for AI-powered skills development), professional services (bespoke content design, launch packs, jumpstart packages, expert consultancy, Enable+ support), training and certification programs (Articulate Storyline, Rise, AI Assistant training, ITOL-accredited diplomas in Instructional Design and Visual Design), and accredited course libraries covering compliance, cyber security, leadership, technical skills, and mental health. Revenue is generated through a hybrid model combining subscription-based platform licensing and reselling, professional services fees, training and certification program enrollment, and course library subscriptions. The customer base spans 60 FTSE 100 companies and over 4,000 customers worldwide, served through direct enterprise sales, an e-commerce storefront, and platform reseller channels. The company holds accreditations from CPD (40+ compliance courses), ITOL, NCSC (Gold Standard), and the Institute of Leadership. Note: The volume and scope of product, customer, and partnership data significantly exceeds what 1-10 employees would typically support, suggesting the source material reflects a broader operating entity than the firmographic profile indicates and indicating a likely data source mismatch or parent-subsidiary relationship.
Matobo firmographics
Firmographics- Name
- Matobo
- Legal name
- Omniplex (Group) Ltd.
- Website
- https://matobo.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matobo is a UK-based eLearning provider offering NCSC-certified cybersecurity and GDPR training courses, operating in London with 1-10 employees and serving enterprise clients through a broader L&D ecosystem of accredited digital learning content.
- Ownership category
- akta.pro rank
Matobo industry classification
Industry- Product category
- Cybersecurity & GDPR Compliance Training
- NAICS
- Computer Training (61142), Computer Training (611420)
- akta.pro primary industry
- General Cybersecurity Awareness (All Employees) (EDABAGAA)
- akta.pro secondary industries
- Cybersecurity (EDAAAPAC), Cybersecurity Awareness & Digital Safety Training for Security Personnel (BPAKAOAO)
Keywords
Where Matobo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Matobo business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Learning Platform Subscriptions: Reseller and implementation partnerships with major learning platforms including Articulate, Docebo, Vyond, and CYPHER Learning. Revenue derived from subscription management, implementation services, and ongoing platform support.
- Training & Certification Programs: Professional development programs including Articulate Storyline training, Advanced Articulate 360, Articulate Rise courses, Vyond training, and ITOL-accredited diplomas in Visual Design and Instructional Design.
- Course Libraries: Off-the-shelf certified course content including Compliance (40+ CPD-accredited courses), Cyber Security (Gold Standard NCSC accredited), Technical Skills & Certifications, Leadership & Business Skills (Institute of Leadership accredited), and Mental Health & Wellbeing training.
- Professional Services: Bespoke content design, learning design templates, launch packs, expert consultancy, and Enable+ support services for ongoing client success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription and service packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Matobo product offering
Product offeringCore offering
Matobo provides National Cyber Security Centre (NCSC)-certified eLearning focused on cybersecurity and GDPR. The company delivers structured online training content designed to help organizations build employee awareness of cyber threats and meet data protection regulatory compliance requirements.
Product overview
Omniplex Learning operates as a comprehensive L&D ecosystem combining multiple technology platforms, professional services, and course libraries. The core platform portfolio includes Articulate (authoring tools and LMS), Docebo (enterprise LMS), Vyond (AI video creation), and CYPHER Learning (AI-powered learning platform). Professional services encompass bespoke content design, learning design templates, launch packs, Jumpstart packages, Enable+ support, and expert consultancy. The offering is rounded out by extensive off-the-shelf course libraries covering compliance, leadership & business skills, cyber security, technical skills & certifications, and mental health & wellbeing. The company also provides extensive training programs including Articulate Storyline, Rise, and AI Assistant training, plus professional diplomas in visual design and instructional design.
Differentiator
Problem solved
Functional benefit
Products and services
- NCSC-Certified Cybersecurity eLearning
Companies that use Matobo
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Matobo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Matobo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- ArticulatecorePremier partner for award-winning authoring apps (Storyline, Rise) and Articulate 360 learning platform. Omniplex Learning provides implementation, training, and support for Articulate solutions across enterprise clients.
- DocebocoreAuthorized partner for Docebo's AI-based Learning Suite, providing enterprise LMS implementation and support services.
- VyondcoreStrategic partner for AI video creation platform enabling engaging animated video content for learning programs. Omniplex offers Vyond training and implementation services.
- CYPHER LearningcorePartner for AI-powered personalized upskilling and skills platform, providing AI-driven learning solutions at scale for enterprise clients.
- NCSC (National Cyber Security Centre)majorGold Standard accreditation for cyber security training courses, providing NCSC-accredited content for organizational security awareness training.
- ITOL (Institute of Training and Learning)majorAccreditation body for professional diplomas in Instructional Design and Visual Design for Learning, providing industry-recognized certifications for L&D professionals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Matobo competitors and assessment
Company assessmentBroad incumbents
- OneTrust: Large privacy/security governance and training platform. Directly comparable to Matobo's GDPR training component and increasingly competing in the integrated compliance training space.
- SANS Institute: Global leader in deep technical cybersecurity training and certifications. Overlaps with Matobo at the security training category but serves a much more technical audience; relevant for understanding the broader competitive set.
- KnowBe4: Largest pure-play security awareness and phishing simulation platform globally. Highly comparable offering to Matobo's cybersecurity awareness training, but at vastly greater scale and with a proprietary platform rather than accredited content focus.
Emerging players
- NINJIO: Security awareness training provider using episodic animated content. Comparable to Matobo in the awareness/content category, focused on behaviour change rather than compliance tick-box training.
- Curricula: Security awareness training vendor with a story-driven content approach. Comparable content-led model to Matobo, primarily serving US SMB and mid-market.
Direct peers
- AwareGO: Security awareness training provider with a content-led approach similar to Matobo. Operates across European and US markets, competing for the same mid-market and enterprise security awareness budget.
- CybSafe: UK-based cybersecurity awareness and behaviour analytics platform. Closest comparable peer in geography, target buyer (UK enterprises), and core offering (security awareness training) — competing for the same NCSC-aligned buyer set.
- Phished: Belgian security awareness and phishing platform focused on SMB and mid-market European customers. Comparable to Matobo in cybersecurity awareness category and European/regulated-buyer focus.
- Hoxhunt: European security awareness and phishing simulation vendor with a strong enterprise focus. Comparable to Matobo in the cybersecurity awareness category, but differentiated by a gamified, AI-personalised delivery model and broader European enterprise footprint.
- The Security Company (TSC): UK-based security awareness training and eLearning content provider with a similar NCSC-aligned, content-led model. Directly comparable niche, geography, and target buyer to Matobo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Matobo social profiles
Digital presenceMatobo compliance and trust
Trust signalCompliance4 records
Matobo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matobo leadership team
Management profileNumber of profiles
Matobo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matobo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matobo
What does Matobo do?
Matobo provides National Cyber Security Centre (NCSC)-certified eLearning focused on cybersecurity and GDPR. The company delivers structured online training content designed to help organizations build employee awareness of cyber threats and meet data protection regulatory compliance requirements.
Is Matobo a public or private company?
Matobo is a private company. It is classified as unknown and is currently operating.
When was Matobo founded?
Matobo was founded in 1996. It employs 1 to 10 people.
Where is Matobo based?
Matobo is headquartered in London, United Kingdom, in the Europe region.
How does Matobo make money?
Four revenue lines are on record. Learning Platform Subscriptions are the primary driver. The others are training & Certification Programs, course Libraries and professional Services.
Who are Matobo's main competitors?
Broad incumbents on record are OneTrust, SANS Institute and KnowBe4. Emerging players are NINJIO and Curricula. Direct peers are AwareGO, CybSafe, Phished, Hoxhunt and The Security Company (TSC).
Does Matobo have an API?
No public API is recorded for Matobo.
What industry is Matobo in?
Matobo's product category is Cybersecurity & GDPR Compliance Training. Its primary akta.pro industry code is EDABAGAA, General Cybersecurity Awareness (All Employees), with a secondary code of EDAAAPAC, Cybersecurity. Its NAICS code is 61142.