Counseling Col:lab
Counseling Col:lab is a Sacramento-based private therapy practice founded in 2018 delivering individual, couples, family, and trauma counseling via 15+ licensed therapists across three California offices and statewide telehealth, plus business training and weekend couples intensives.
- Company typePrivate
- Founded2018
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Counseling Col:lab does
Counseling Col:lab is a private Psychology Corporation headquartered in Midtown Sacramento, founded in 2018 by a group of therapists to deliver holistic, culturally responsive mental health services. The practice operates three physical offices — Midtown Sacramento (HQ), Fair Oaks, and Mill Valley in Marin County — and delivers care statewide across California via telehealth. Service lines include individual counseling, couples counseling, family therapy, child and teen therapy, trauma and PTSD treatment, anxiety and depression treatment, grief counseling, life coaching, and LGBTQIA2+ affirming care, supplemented by a weekend Couples Intensives format using Gottman Method and Emotionally Focused Therapy, and a Business Training & Consulting division serving non-profits, social services, and healthcare agencies.
The underlying technology stack is intentionally minimal: a Squarespace-hosted marketing website and ClientSecure for practice management and appointment scheduling. There is no proprietary platform, no native mobile app, and no API surface. Clinicians include AMFTs, ACSWs, LCSWs, LMFTs, PsyD interns, and doctoral students, with senior specialists (e.g., Ph.D. couples therapist at $200/session) commanding premium rates. Underlying technology supports a clinical, not software, value proposition.
The business model is direct-to-consumer therapy delivered by 15+ licensed clinicians on a pay-as-you-go, per-session basis, with session prices ranging from $140-$175 for individual therapy and $150-$230 for couples therapy depending on clinician. Revenue streams include individual sessions, couples sessions, weekend Couples Intensives (one-time premium engagement), life coaching, and business training (quote-based workshops). The practice accepts insurance (in-network and out-of-network with superbills) and offers sliding scale on a per-clinician basis. Customer acquisition runs through Psychology Today profiles, TherapyDen membership, Instagram, email newsletter, and local SEO on the company website, with no paid-ads or enterprise sales motion evident. The company is bootstrapped with no disclosed external funding.
Counseling Col:lab firmographics
Firmographics- Name
- Counseling Col:lab
- Legal name
- Counseling Col:lab, a Psychology Corporation
- Website
- https://counselingcollab.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Counseling Col:lab is a Sacramento-based private therapy practice founded in 2018 delivering individual, couples, family, and trauma counseling via 15+ licensed therapists across three California offices and statewide telehealth, plus business training and weekend couples intensives.
- Ownership category
- akta.pro rank
Counseling Col:lab industry classification
Industry- Product category
- Mental Health Therapy Services
- NAICS
- Other Individual and Family Services (624190)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Counseling Col:lab is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Counseling Col:lab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Therapy Sessions: One-on-one therapy sessions with licensed therapists covering mental health, trauma, anxiety, depression, and various specialties. Session rates vary by therapist from $140-$175 per 50-minute session.
- Couples Therapy Sessions: Couples counseling services including Gottman Method and Emotionally Focused Therapy approaches. Session rates from $150-$230 depending on therapist.
- Couples Therapy Intensives: Weekend intensive couples therapy format providing concentrated support over 2-3 days. Private one-couple format with tailored pacing and goals.
- Business Training & Consulting: Organizational wellness programs and tailored training workshops for non-profits, social services, and healthcare agencies. Includes leadership coaching, anti-racism training, ACEs training, trauma-informed care, and organizational development services. Scales from small teams to 200 participants.
- Life Coaching: Co-Active coaching services for adults navigating life transitions, career changes, and personal development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Therapy - Entry Level |
| Subscription | Pay-as-you-go | Individual Therapy - Standard |
| Subscription | Pay-as-you-go | Individual Therapy - Premium |
| Subscription | Pay-as-you-go | Individual Therapy - Specialist |
| Subscription | Pay-as-you-go | Couples Therapy - Standard |
| Subscription | Pay-as-you-go | Couples Therapy - Advanced |
| Subscription | Pay-as-you-go | Clinical Supervision |
| Other | Multi-year contract | Business Training |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Counseling Col:lab product offering
Product offeringCore offering
Counseling Col:lab is a Sacramento-based mental health therapy practice providing individual, couples, family, and child/teen counseling, trauma and PTSD therapy, life coaching, and specialized affirming services for LGBTQIA2+ and BIPOC clients. The practice delivers sessions in-person at three California office locations and online via telehealth throughout the state, and additionally offers business training and consulting programs for organizations.
Product overview
Counseling Col:lab is a Sacramento-based mental health therapy practice offering a comprehensive suite of counseling services. The core offering consists of individual therapy, couples counseling, family therapy, child and teen counseling, trauma and PTSD therapy, and specialty services including grief counseling, life coaching, and LGBTQIA2+ affirming care. The practice also offers unique intensive weekend couples therapy programs using Gottman Method and Emotionally Focused Therapy approaches. Additional services include business training and consulting programs for organizations. The practice serves clients both in-person at three Sacramento-area locations and online throughout California.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counseling One-on-one confidential therapy sessions for adults focused on self-improvement, mental health treatment, and personal growth, with rates of $140-$200 per 50-minute session depending on therapist.
- Family Counseling Therapy services for families to develop stronger connections, improve communication, and navigate complex identities including race, culture, and sexual identity.
- Couples Counseling Therapy for couples including LGBTQIA2+ and intercultural relationships, providing nonjudgmental guidance for relationship healing, with rates of $150-$230 per session.
- Child & Teen Counseling Therapeutic support for youth addressing social pressures, trauma, parental separation, sexual identity, anxiety, depression, and behavioral concerns.
- Trauma & PTSD Therapy Specialized therapy for processing traumatic experiences and managing PTSD symptoms using evidence-based approaches such as EMDR and DBT.
- Anxiety & Depression Treatment Therapeutic services helping clients understand and manage symptoms of anxiety and depression with practical coping tools.
- Grief Counseling Support for individuals and families processing loss and bereavement.
- Life Coaching Co-Active coaching services for adults exploring strengths, increasing confidence, and navigating career and life decisions.
- LGBTQIA2+ Counseling Affirming therapy services for LGBTQIA2+ individuals and relationships with specialized understanding of identity and community challenges.
- Couples Intensives Weekend couples therapy programs offering concentrated relationship work over 2-3 days using Gottman Method and Emotionally Focused Therapy approaches for rapid transformation.
- Business Training & Consulting Organizational wellness programs and training workshops for non-profits, social services, and healthcare agencies including Leadership Coaching, Anti-Racism Training, ACEs Training, and Trauma-Informed Care training, scaling from small teams to 200 participants.
- Telehealth/Online Therapy Online therapy services delivered via video sessions to clients throughout California.
Quantifiable outcome
- Weekend couples intensives can provide 'months of progress' in a single weekend, offering rapid transformation compared to weekly therapy
Companies that use Counseling Col:lab
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
Counseling Col:lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Counseling Col:lab partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Counseling Col:lab competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: A large mental health benefits platform providing therapy and coaching to enterprise clients and employees across multiple states. Comparable therapy-delivery offering with strong B2B channel and broader geographic reach, though delivered as a benefits platform rather than a single group practice.
- Talkspace: A publicly-traded teletherapy platform offering individual, couples, and teen therapy nationwide via a network of licensed therapists. Comparable couples/individual therapy service mix, but scaled via a virtual-only network model rather than physical clinics.
- BetterHelp: A large direct-to-consumer teletherapy platform offering individual, couples, and teen therapy on a subscription basis. Overlaps significantly on consumer-facing individual and couples therapy, but operates as a national virtual marketplace rather than a local group practice.
- Headspace Health: A large mental health and wellness platform combining self-guided content, coaching, and therapy services, sold primarily through employer and health plan channels. Comparable on therapy delivery and B2B employer channel, though anchored by a self-serve digital product rather than a clinician-led group practice.
Emerging players
- Alma: A therapist-enablement platform and insurance-billing network supporting independent and group practices across the U.S. Comparable in serving the same clinician base and client segments, but positioned as an enablement layer rather than a competing practice.
- Charlie Health: A virtual and hybrid intensive outpatient program focused on teens, young adults, and families dealing with mental health and substance use. Comparable on intensive-format mental health delivery and family/teen specialization, though concentrated in higher-acuity IOP services.
- Cerebral: A mental health platform offering therapy and medication management with a direct-to-consumer and employer-channel model. Comparable in offering therapy plus adjacent mental health services, though with a heavier medication-management emphasis and a national virtual footprint.
- Grow Therapy: A therapist network and practice-management platform that helps independent clinicians run insurance-accepting group practices across multiple states. Comparable clinician-network economics and insurance-billing model, though distributed rather than clinic-based.
Direct peers
- Two Chairs: A modern outpatient therapy practice operating multiple clinic locations with in-person and telehealth services, employer-sponsored partnerships, and a multi-state footprint. Closely mirrors Counseling Col:lab's hybrid in-person/telehealth group-practice model, differentiated brand, and curated clinician base.
- Octave: A mental health practice operating clinics in multiple U.S. metros with both in-person and virtual therapy offerings, plus couples and family work. Comparable hybrid clinic-plus-telehealth model and group-practice clinician structure.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Counseling Col:lab social profiles
Digital presenceCounseling Col:lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counseling Col:lab leadership team
Management profileNumber of profiles
Profiles5 records
Counseling Col:lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counseling Col:lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counseling Col:lab
What does Counseling Col:lab do?
Counseling Col:lab is a Sacramento-based mental health therapy practice providing individual, couples, family, and child/teen counseling, trauma and PTSD therapy, life coaching, and specialized affirming services for LGBTQIA2+ and BIPOC clients. The practice delivers sessions in-person at three California office locations and online via telehealth throughout the state, and additionally offers business training and consulting programs for organizations.
Is Counseling Col:lab a public or private company?
Counseling Col:lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Counseling Col:lab founded?
Counseling Col:lab was founded in 2018. It employs 11 to 50 people.
Where is Counseling Col:lab based?
Counseling Col:lab is headquartered in Sacramento, United States, in the North America region.
How does Counseling Col:lab make money?
Five revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couples Therapy Sessions, couples Therapy Intensives, business Training & Consulting and life Coaching.
Who are Counseling Col:lab's main competitors?
Broad incumbents on record are Lyra Health, Talkspace, BetterHelp and Headspace Health. Emerging players are Alma, Charlie Health, Cerebral and Grow Therapy. Direct peers are Two Chairs and Octave.
Does Counseling Col:lab have an API?
No public API is recorded for Counseling Col:lab.
What industry is Counseling Col:lab in?
Counseling Col:lab's product category is Mental Health Therapy Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 624190.