CPV Lab
CPV Lab is a performance marketing analytics platform offering self-hosted (CPV Lab Pro) and cloud-hosted (CPV One) ad tracking with 200+ integrations, multivariate testing, and AI-powered campaign optimization for affiliate marketers, media buyers, agencies, and ecommerce brands.
- Company typePrivate
- Founded2011
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CPV Lab does
CPV Lab, operated by UptechVision Solutions SRL (registered in Bucharest, Romania), is a performance marketing analytics software provider founded in 2011. The company serves affiliate marketers, media buyers, marketing agencies, and ecommerce operators through two core products: CPV Lab Pro, a self-hosted ad tracking platform installed on customer-owned Linux servers, and CPV One, a cloud-hosted tracker offered without server management requirements. An add-on module, MV Lab, provides multivariate landing page testing. The platform's underlying technology relies on server-to-server (S2S) postback tracking, TrueCache for high-traffic load handling, cookieless first-party data collection, Conversion API (CAPI) integrations with Google, Meta, TikTok, Snapchat, and Microsoft, and pre-built connectivity to 200+ affiliate networks and traffic sources.
Revenue is generated through recurring subscriptions for both self-hosted and cloud-hosted tiers ($57-$467/month), a one-time lifetime license option for the Pro product, $99 additional instance licenses, and tiered plan add-ons including MV Lab and AI features. Distribution is product-led and self-serve via the cpvlab.pro website, supported by a 14-day free trial and 30-day money-back guarantee, with optional 1-on-1 onboarding calls for Pro and higher plans. Marketing relies on content (blog, YouTube tutorials, comparison pages), affiliate referral programs, SEO, and presence at affiliate marketing industry events. The company is bootstrapped with no disclosed external funding and operates with 1-10 employees. Recent strategic emphasis has been on AI-augmented features (CPV Copilot, MV Lab AI Assistant, AI Smart Rotations, AI Page Validation) and broader ad platform coverage via TikTok and Snapchat cost synchronization.
CPV Lab firmographics
Firmographics- Name
- CPV Lab
- Legal name
- UptechVision Solutions SRL
- Website
- https://cpvlab.pro
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CPV Lab is a performance marketing analytics platform offering self-hosted (CPV Lab Pro) and cloud-hosted (CPV One) ad tracking with 200+ integrations, multivariate testing, and AI-powered campaign optimization for affiliate marketers, media buyers, agencies, and ecommerce brands.
- Ownership category
- akta.pro rank
CPV Lab industry classification
Industry- Product category
- Ad Tracking and Performance Marketing Analytics
- NAICS
- Software Publishers (5132), Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where CPV Lab is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
CPV Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Self-hosted Software License (CPV Lab Pro): Annual subscription licenses for self-hosted ad tracking software installed on customer's Linux server. Plans include Starter, Expert, and Agency tiers with varying features. Includes 14-day free trial and 30-day money-back guarantee. Lifetime license option available as one-time payment.
- Cloud-hosted Subscription (CPV One): Monthly/annual cloud-hosted tracking with no server setup required. Plans (Starter, Pro, Team, Enterprise) include varying event limits. Revenue recognized on subscription basis with automatic renewal.
- Additional Licenses: Additional CPV Lab instances available for $99 each, allowing users to run multiple separate installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CPV Lab Pro (self-hosted) - compared against ClickFlare Pro at $219/mo |
| Subscription | Monthly | CPV One Starter - entry cloud tier |
| Subscription | Monthly | CPV One Pro - mid-tier cloud offering |
| Subscription | Monthly | CPV One Team - team-oriented cloud plan |
| Subscription | Monthly | CPV One Enterprise - high-volume enterprise tier |
| Subscription | Monthly | MaxConv Alternative Comparison |
| Subscription | Monthly | ClickMagick Standard comparison |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
CPV Lab product offering
Product offeringCore offering
CPV Lab sells self-hosted (CPV Lab Pro) and cloud-hosted (CPV One) performance marketing ad tracking software that enables affiliate marketers, media buyers, agencies, and ecommerce brands to track clicks, conversions, and ROI across all traffic sources in a single platform. The product suite includes unlimited campaigns, server-to-server postback tracking, Conversion API integrations with major ad platforms, bot filtering, cookieless tracking, multivariate landing page testing via MV Lab, and AI-powered campaign optimization features.
Product overview
CPV Lab offers a dual-product portfolio for performance marketing tracking: CPV Lab Pro (self-hosted) and CPV One (cloud-hosted) serve as the core ad tracking platforms for affiliate marketers, media buyers, and marketing agencies. Both products track clicks, conversions, and ROI across all traffic sources with unlimited campaigns. MV Lab provides multivariate testing for landing pages as an add-on tool. AI capabilities are available through CPV Copilot (AI assistant), AI Smart Rotations (automated optimization), and AI Page Validation (pre-launch campaign validation). All products support server-to-server (S2S) conversion tracking, Conversion API integrations with major ad platforms, and API connectivity for automation workflows.
Differentiator
Problem solved
Functional benefit
Brands
- MV Lab: Multivariate testing tool for landing pages that integrates with CPV Lab Pro, also functioning as a landing page rotator.
Products and services
- CPV Lab Pro Self-hosted performance marketing tracker for affiliate marketers, media buyers, and marketing agencies. Tracks campaigns across all traffic sources with unlimited campaigns, events, and custom domains. Features include split testing, fraud detection, and server-to-server (S2S) conversion tracking. Sold via annual subscription license with Starter, Expert, and Agency tiers and lifetime license option.
- CPV One Cloud-hosted conversion tracker offering the same core tracking features as CPV Lab Pro without requiring server management. Available in Starter, Pro, Team, and Enterprise plans with event limits ranging from 2M to 30M events per month and pricing from $57 to $467 per month.
- MV Lab Multivariate testing tool for landing pages that integrates with CPV Lab Pro and CPV One. Allows testing of multiple variations of the same landing page without creating copies, with AI-powered optimization via the MV Lab AI Assistant and Landing Page Rotator functionality.
- CPV Copilot AI-powered assistant integrated into CPV Lab Pro that provides guidance and automation for campaign setup, optimization recommendations, and workflow automation. Available on Expert and Agency plans.
Quantifiable outcome
- Filter 20-50% of traffic identified as bots, improving data accuracy and reducing wasted ad spend
- +2 more outcomes
Companies that use CPV Lab
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
CPV Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature14 records
CPV Lab partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Google AdscorePre-built integration with Google Ads including cost synchronization via API, postback URL support, and Conversion API integration for sending conversion data back to optimize Google campaigns.
- Facebook (Meta) AdscoreFacebook Conversion API (CAPI) integration allowing server-to-server conversion tracking, cost sync, and richer audience signals for Meta Ads optimization.
- TikTok AdscoreTikTok Ads Conversion API integration for posting conversions and cost synchronization for TikTok campaign optimization.
- Microsoft (Bing) AdscoreMicrosoft Ads API integration for conversions and cost data synchronization to optimize Bing advertising campaigns.
- CJ AffiliatecoreCJ Affiliate API integration for tracking affiliate conversions and managing affiliate partnerships.
- ClickBankcoreClickBank integration for affiliates and vendors including postback URL tracking, Instant Notification support, and order form impression tracking.
- Make.comcoreCPV Lab available as native app in Make.com enabling connection to CRMs, spreadsheets, Slack alerts, email platforms, and hundreds of other tools for workflow automation.
- n8ncoreIntegration with n8n workflow automation platform allowing campaign data to drive automated actions without coding.
- Snapchat AdscoreSnapchat Ads API integration for tracking conversions and cost data from Snapchat advertising campaigns.
- 200+ Affiliate Networks and Traffic SourcescorePre-built integrations including MaxBounty, MaxWeb, Adsterra, PropellerAds, MGID, OutBrain, Taboola, RevContent, and many more. Networks include Digistore24, Everflow, Impact, Awin, ShareASale, and others.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
CPV Lab competitors and assessment
Company assessmentDirect peers
- Binom: Self-hosted ad tracking software for affiliate marketers. Closest direct analog to CPV Lab Pro's self-hosted deployment model with comparable features around click tracking, redirect rules, and statistics.
- ClickFlare: Cloud-based ad tracker with S2S tracking, conversion attribution, and fraud detection. CPV Lab explicitly competes on price ($97 vs $219 for comparable plans) and feature parity with ClickFlare.
- Voluum: One of the most established cloud-hosted ad tracking platforms for performance marketers. Competes head-to-head with CPV One on cloud tracking, attribution, and S2S postback capabilities.
- BeMob: Cloud-hosted tracker for media buyers and affiliate marketers offering campaign tracking, traffic distribution, and conversion API integrations. Comparable to CPV One in deployment model and target customer.
- RedTrack: Cloud-based ad tracking and attribution platform for affiliate marketers and media buyers. Directly comparable to CPV Lab Pro and CPV One, offering multi-channel campaign tracking, bot filtering, and conversion API integrations.
- Improvely: Click fraud detection and conversion tracking platform serving affiliate marketers and agencies. Overlaps with CPV Lab on bot/proxy filtering, click tracking, and attribution for paid traffic.
- MaxConv: Conversion tracking platform for affiliate marketers with event-based pricing. CPV Lab directly compares against MaxConv Growth plan ($85/mo for 3M events) on price and feature breadth.
- ClickMagick: Link tracking and attribution platform for online advertisers. CPV Lab competes head-to-head with ClickMagick in comparison content, often positioning on feature breadth at lower price points.
- Hyros: Ad attribution platform focused on AI-driven attribution and tracking. CPV Lab directly positions against Hyros in comparison pages; Hyros typically targets higher-ACV ecommerce and info-product advertisers.
Emerging players
- AnyTrack: Affiliate tracking and conversion attribution platform with server-side tracking and partner integrations. Emerging alternative in the same affiliate tracking category, often serving marketers migrating from older trackers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CPV Lab social profiles
Digital presenceCPV Lab compliance and trust
Trust signalCompliance1 record
CPV Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPV Lab leadership team
Management profileNumber of profiles
CPV Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPV Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPV Lab
What does CPV Lab do?
CPV Lab sells self-hosted (CPV Lab Pro) and cloud-hosted (CPV One) performance marketing ad tracking software that enables affiliate marketers, media buyers, agencies, and ecommerce brands to track clicks, conversions, and ROI across all traffic sources in a single platform. The product suite includes unlimited campaigns, server-to-server postback tracking, Conversion API integrations with major ad platforms, bot filtering, cookieless tracking, multivariate landing page testing via MV Lab, and AI-powered campaign optimization features.
Is CPV Lab a public or private company?
CPV Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CPV Lab founded?
CPV Lab was founded in 2011. It employs 1 to 10 people.
Where is CPV Lab based?
CPV Lab is headquartered in Bucharest, Romania, in the Europe region.
How does CPV Lab make money?
Three revenue lines are on record. Self-hosted Software License (CPV Lab Pro) is the primary driver. The others are cloud-hosted Subscription (CPV One) and additional Licenses.
Who are CPV Lab's main competitors?
Direct peers on record are Binom, ClickFlare, Voluum, BeMob, RedTrack, Improvely, MaxConv, ClickMagick and Hyros. AnyTrack is listed as an emerging player.
Does CPV Lab have an API?
Yes. CPV Lab offers a REST API that enables developers to feed real-time campaign data into AI agents, custom dashboards, and automated reporting pipelines. The API supports custom integrations and automation workflows. API access is included free for Expert and Agency plans, while Starter plan does not have API access. The API can be used for: pulling conversion data, ROI metrics, and traffic source performance into custom reporting stacks; creating custom integrations; and automated actions triggered by campaign data. Developer documentation is at cpvlab.pro/docs/api.
What industry is CPV Lab in?
CPV Lab's product category is Ad Tracking and Performance Marketing Analytics. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 5132 and its SIC code is 7372.