GECKO.DK ApS
GECKO.DK ApS is a Danish SaaS company founded in 2001 in Aarhus, providing a modular online booking, POS, journal, and business administration platform to 1,000+ healthcare, wellness, logistics, and event SMBs across Denmark.
- Company typePrivate
- Founded2001
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GECKO.DK ApS does
GECKO.DK ApS is a privately held Danish SaaS company founded in 2001 and headquartered at Silkeborgvej 758, Aarhus. It operates the Gecko Booking platform — a modular online booking and business administration system for Danish service businesses. The core platform supports all forms of scheduling (1-to-1, group, pair, resource, room) and is extended through a suite of add-on modules: a digital POS/kasse system with EAN invoicing and debtor management; a secure online customer journal (with an LKT variant for dental technicians); gift, punch, and subscription cards; questionnaires with PDF/Excel export; the Gecko Event module with KultuNaut integration; online payments; marketing automation with triggers and newsletters; electronic documents and digital signatures; SMS notifications; calendar sync (iCal, Exchange, Google); video meetings; gate/dock booking for logistics; and direct reporting to the Danish Landspatientregisteret (LPR). The stack is delivered as multi-tenant cloud SaaS, with a developer API and token-based SSO for partner integrations, GDPR-compliant encrypted storage, and annual ISAE 3000 attestation.
GECKO generates revenue through recurring SaaS subscription fees on an annual billing cadence, sold as modular plans (no public price list; customers configure and add modules). The company runs a hybrid go-to-market combining a self-serve website (free demo signup) with a Danish phone-based sales and support team reachable at +45 7027 1699, positioning human availability as a primary differentiator against automated competitors. It targets six primary verticals: healthcare providers and therapists; beauty and wellness businesses; logistics and warehouse operations; events, courses, and associations; meeting rooms and educational institutions; and retail/distribution item receiving. Customers rely on deep integrations with Danish-native systems — accounting (e-conomic, Dinero), payment terminals (Nets, Vibrant, Flatpay), EAN B2G invoicing (Acentio/Truelink), e-Boks, Sygesikring Danmark, and the KultuNaut cultural guide — which together create local compliance and workflow lock-in.
The company is a Danish private limited company (ApS, CVR 29517096) with 1–10 employees, founder-owned with no identified institutional investment or parent company. Named enterprise references span logistics (Coop Logistik, PostNord TPL, Dagrofa Logistik, Rema Distribution), banking (Spar Nord København Erhverv), and government/cultural (Køn – Gender Museum Denmark); SMB references span skin care clinics, psychology practices, dental prosthetics, acupuncture, training providers, and adventure operators. The company states it has processed more than 20 million completed bookings across 1,000+ customers.
GECKO.DK ApS firmographics
Firmographics- Name
- GECKO.DK ApS
- Legal name
- GECKO.DK ApS
- Website
- https://geckobooking.dk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GECKO.DK ApS is a Danish SaaS company founded in 2001 in Aarhus, providing a modular online booking, POS, journal, and business administration platform to 1,000+ healthcare, wellness, logistics, and event SMBs across Denmark.
- Ownership category
- akta.pro rank
GECKO.DK ApS industry classification
Industry- Product category
- Online Booking and Appointment Scheduling Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
- akta.pro secondary industries
- Appointment Scheduling & Reservation Management (HSACAIAG), Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Corporate Event Staffing & Registration Services (HSACADAE)
Keywords
Where GECKO.DK ApS is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
GECKO.DK ApS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription with Modular Add-ons: GECKO generates revenue through recurring SaaS subscription fees for its booking and administration platform. Customers pay for a base subscription and can add optional modules such as POS/cash register, SMS, gift cards, online payment, marketing, journal, questionnaire, document, event management, and hardware. Pricing is based on the modules selected, with no pricing publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular subscription plans with add-on modules |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
GECKO.DK ApS product offering
Product offeringCore offering
GECKO Booking is a cloud-based SaaS online booking and business administration platform that lets service-based businesses accept appointments, manage customers, run a digital POS, take online payments, organize events, run marketing campaigns, maintain secure customer journals, and handle electronic documents. It is delivered as a modular subscription product with separate add-on modules (POS, journals, gift cards, marketing, SMS, documents, event management, gate booking, LPR reporting, video meetings) that customers configure to their workflows. The platform is sold primarily to Danish clinics, therapists, logistics operators, course providers, and public-sector organizations, with 24 years of operation and over 1,000 customers.
Product overview
GECKO Booking is a modular online booking and business administration platform (SaaS) headquartered in Aarhus, Denmark. The core product is the Gecko Booking platform — a unified online booking system that covers appointment scheduling, customer management, and payment processing. It is extended through a suite of add-on modules: Kassesystem (POS) for point-of-sale and invoicing; Gavekort/værdikort (Gift Cards) for prepaid and subscription cards; Online Journal (including LKT Journal for dental technicians) for secure customer records; Spørgeskemamodul (Questionnaires) for pre- and post-appointment surveys; Event module (Gecko Event) for event registration and management; Online Betaling (Online Payment) for checkout payments; Marketingmodul for newsletters and automated triggers; Dokumentmodul for digital document sending; SMS-modul for SMS notifications; Gatebooking for logistics dock scheduling; LPR-indberetning for healthcare reporting; and iCal/Videomøder for calendar sync and remote meetings. The platform is used by 1,000+ businesses across healthcare, wellness, logistics, education, government, and retail sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Gecko Booking — Online Bookingssystem (core platform) Cloud-based online booking and administration platform supporting 1-to-1 booking, group/hold booking, pair booking, resource booking, room booking, and gate/dock booking, with integrated calendar, customer management, administration, and payment. Targeted at clinics, therapists, service businesses, consultants, course providers, events, associations, education, meeting rooms, and logistics/warehouse operators.
- Gecko Kassesystem (POS) Complete digital point-of-sale and cash register system integrated with the booking calendar. Includes invoicing, receipts, EAN invoicing, prepayments, debtor management, dunning, automatic refund on cancelled bookings, and split payments. Connects to payment terminals (Nets, Vibrant, Flatpay) and exports to accounting software (e-conomic, Dinero). For retail and service businesses using Gecko Booking.
- Gecko Gavekort / Værdikort (Gift, Punch, Discount, Subscription Cards) Module for creating and selling gift cards, punch cards, discount cards, and subscription cards directly from the business website, with automatic charge deductions and EU VAT compliance for vouchers. For service businesses selling prepaid packages and gift cards.
- Gecko Online Journal (incl. LKT Journal for Dental Technicians) GDPR-compliant secure digital customer journal with custom fields, templates, images, and file attachments; encrypted SSL/HTTPS transmission. Includes LKT Journal variant tailored for dental technicians (objective examination, construction proposals, material tracking, lip/mucous membrane records, anamnesis, estimates, continuation notes). For healthcare providers and other practitioners needing secure client records.
- Gecko Spørgeskemamodul (Questionnaires) Customizable questionnaire / form module for collecting customer data before bookings or post-visit satisfaction surveys, with multi-part forms, PDF report generation, and Excel export. For businesses needing structured data collection tied to appointments.
- Gecko Event Event registration and management system for administering events, controlling signup numbers, custom registration fields, cancellation options, waitlists, online payment, and video meeting integration. Events can be published to KultuNaut.dk (Danish cultural guide). For course providers, event organizers, associations, and cultural institutions.
- Gecko Online Betaling (Online Payment) Online payment module allowing customers to pay for booked services and gift cards during the booking flow. Integrates with multiple payment providers and POS terminals. For businesses selling services or gift cards online.
- Gecko Marketingmodul Marketing module for sending newsletters, campaign offers, marketing triggers, and reactivation/recall campaigns via email and SMS, including birthday triggers and reactivation campaigns for lapsed customers. For businesses needing automated customer marketing and retention campaigns.
- Gecko Dokumentmodul (Electronic Documents)
Quantifiable outcome
- 20,000,000+ completed bookings processed on the platform
- +3 more outcomes
Companies that use GECKO.DK ApS
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
GECKO.DK ApS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature20 records
GECKO.DK ApS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- e-conomiccoreGECKO integrates with e-conomic accounting software, enabling export of cash register reconciliations, invoice drafts, and online orders directly to the e-conomic accounting system. This is a flagship integration mentioned in customer testimonials.
- DinerocoreGECKO integrates with Dinero accounting software, enabling export of cash register reconciliations to the Dinero accounting program.
- Vibrant (Payment Terminal)coreGECKO connects its cash register to Vibrant physical payment terminals for in-person card payments.
- NETS (Payment Terminal)coreGECKO connects its cash register to NETS physical payment terminals for in-person card payments.
- Flatpay (Payment Terminal)coreGECKO connects its cash register to Flatpay physical payment terminals for in-person card payments.
- Acentio / Truelink (EAN invoicing)coreGECKO supports sending EAN invoices directly from the cash register via Acentio/Truelink integration, enabling B2G invoicing to the public sector.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GECKO.DK ApS competitors and assessment
Company assessmentDirect peers
- Fresha: Beauty and wellness booking/marketplace platform with integrated POS and payments. Competes head-to-head for salon, spa, and clinic booking workflows that GECKO addresses with its Kassesystem and appointment modules.
- Vagaro: All-in-one booking, POS, and management software for salons, spas, fitness, and wellness businesses. Comparable to GECKO's beauty/wellness vertical with combined booking, payment, and customer management in a single SaaS suite.
- Phorest Salon Software: Booking, marketing, and POS SaaS purpose-built for hair and beauty salons. Directly competes for the same Danish/European salon, spa, and clinic customers that GECKO serves with its beauty/wellness modules.
- SimplyBook.me: Cloud-based appointment booking SaaS targeting healthcare, wellness, fitness, beauty, and professional services. Closely comparable to GECKO in modular SaaS model, multi-vertical focus, and configurable intake/journal features for SMBs.
- Calendly: Widely used scheduling and appointment-booking SaaS for professionals and SMBs. A direct competitor in online scheduling, though GECKO differentiates with deeper industry modules, POS, and Danish compliance integrations.
- Acuity Scheduling: SMB-focused online appointment scheduling SaaS (now part of Squarespace) offering booking pages, payment, and intake forms. Comparable self-serve booking-as-a-service model targeting service-based SMBs.
- Timify: European appointment booking and resource scheduling SaaS for SMBs in healthcare, beauty, and services. Comparable modular booking-platform model and serves similar vertical customer segments.
- Treatwell: Booking and SaaS platform for hair, beauty, and wellness businesses across Europe. Directly competes for the same salon/spa/beauty clinic customers that GECKO targets with its booking and POS modules.
Broad incumbents
- Doctolib: Leading European healthcare booking and patient management SaaS. Comparable to GECKO's regulated healthcare modules (LPR, Sygesikring Danmark, secure journal) but at broader scale across multiple European countries.
- Mindbody: Large, well-established booking and business management platform for fitness, wellness, and beauty. Broader incumbent with overlapping appointment, POS, and marketing functionality that competes with GECKO's wellness/clinic segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GECKO.DK ApS social profiles
Digital presenceGECKO.DK ApS compliance and trust
Trust signalCompliance2 records
GECKO.DK ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GECKO.DK ApS leadership team
Management profileNumber of profiles
Profiles1 record
GECKO.DK ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GECKO.DK ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GECKO.DK ApS
What does GECKO.DK ApS do?
GECKO Booking is a cloud-based SaaS online booking and business administration platform that lets service-based businesses accept appointments, manage customers, run a digital POS, take online payments, organize events, run marketing campaigns, maintain secure customer journals, and handle electronic documents. It is delivered as a modular subscription product with separate add-on modules (POS, journals, gift cards, marketing, SMS, documents, event management, gate booking, LPR reporting, video meetings) that customers configure to their workflows. The platform is sold primarily to Danish clinics, therapists, logistics operators, course providers, and public-sector organizations, with 24 years of operation and over 1,000 customers.
Is GECKO.DK ApS a public or private company?
GECKO.DK ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GECKO.DK ApS founded?
GECKO.DK ApS was founded in 2001. It employs 1 to 10 people.
Where is GECKO.DK ApS based?
GECKO.DK ApS is headquartered in Aarhus, Denmark, in the Europe region.
How does GECKO.DK ApS make money?
One revenue line is on record: saaS Subscription with Modular Add-ons.
Who are GECKO.DK ApS's main competitors?
Direct peers on record are Fresha, Vagaro, Phorest Salon Software, SimplyBook.me, Calendly, Acuity Scheduling, Timify and Treatwell. Broad incumbents are Doctolib and Mindbody.
Does GECKO.DK ApS have an API?
Yes. GECKO Booking provides a developer-facing API and webhooks for integrations. Available under the 'For udviklere' (For developers) section, the system offers TOKEN-based login (Single Sign On) via secure HTTPS calls from approved IP addresses, allowing external systems to programmatically log users into the booking system. The API supports passing customer data to BEF fields. Documentation is accessible via the guides section at https://www.geckobooking.dk/guides.php. Developer documentation is at www.geckobooking.dk/guides.php?do=showGuide&guideId=16.
What industry is GECKO.DK ApS in?
GECKO.DK ApS's product category is Online Booking and Appointment Scheduling Software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget), with a secondary code of HSACAIAG, Appointment Scheduling & Reservation Management. Its SIC code is 7372.