mobileObjects
mobileObjects GmbH is a privately held Swiss software company founded in 2004 that provides GPS-based telematics, fleet management, mobile workforce, and track-and-trace software to logistics, transport, construction-supply, and field-service operators in Switzerland, complemented by LSVA III compliance, SOTI-powered MDM, hardware, and custom AI-enabled software services.
- Company typePrivate
- Founded2004
- HeadquartersRotkreuz, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What mobileObjects does
mobileObjects GmbH is a privately held Swiss software and system house founded in 2004 and headquartered in Rheinfelden, Switzerland, operating exclusively in the domestic market. The company provides internet-based telematics, GPS-based fleet management, mobile work-force management, and track-and-trace solutions to logistics, transport, construction supply, and field service operators. Its core platform is mO Tracking — a cloud-based portal (with iOS and Android companion apps including the mO Tracking GO driver app) that delivers real-time vehicle visibility, route planning, remote tachograph download, LSVA III regulatory compliance via BAZG-certified GPS boxes, fuel monitoring, vehicle inspection tracking, and driving-behavior analytics. The product portfolio extends into Logistics.ONE for order and dispatch management, a SOTI-powered Mobile Device Management line (Silver Partner status acquired in 2025), ruggedized PointMobile PM90 hardware resales, and bespoke software development encompassing mobile apps (iOS, Android, PWA), intelligent process automation, and custom AI agents.
The business operates a hybrid monetization model anchored in the Swiss CHF: monthly software subscriptions for mO Tracking and Logistics.ONE, one-time license fees for custom development plus a 2%-of-one-time-fee monthly maintenance layer for server-hosted deployments, hardware sales of GPS boxes and ruggedized terminals, and professional services for installation, support, and updates. Pricing is opaque (quote-based per fleet) and excludes VAT, transport, and packaging. Go-to-market is sales-led and consultative: direct phone, email, contact form, and WhatsApp Business inquiries are handled by a small Switzerland-based team, supplemented by content marketing (blog), LinkedIn presence, Google/LinkedIn Ads, email newsletter, and event participation such as Logistics & Automation 2025 in Zurich. The customer base is reported at 400+ organizations (e.g., Debrunner Acifer, Surer Kipper Transport AG, Felix Transporte) with 700 million kilometers collectively tracked and 25,000 devices deployed over the company's history.
Strategically, mobileObjects is investing in ecosystem expansion rather than horizontal scale: 2025 milestones include LSVA III integration ahead of a December 31, 2025 regulatory deadline, SOTI Silver Partner status opening an enterprise MDM line, the mO Tracking GO driver app, and an AI agent / intelligent process automation service. The company remains founder-operated under Managing Director Fabian Matt, is privately funded with no disclosed institutional capital, subsidiaries, M&A, or geographic expansion outside Switzerland, and is positioned as a niche, compliance-anchored specialist rather than a horizontally scaling SaaS platform.
mobileObjects firmographics
Firmographics- Name
- mobileObjects
- Legal name
- mobileObjects GmbH
- Website
- https://mobileobjects.ch
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- mobileObjects GmbH is a privately held Swiss software company founded in 2004 that provides GPS-based telematics, fleet management, mobile workforce, and track-and-trace software to logistics, transport, construction-supply, and field-service operators in Switzerland, complemented by LSVA III compliance, SOTI-powered MDM, hardware, and custom AI-enabled software services.
- Ownership category
- akta.pro rank
mobileObjects industry classification
Industry- Product category
- Fleet Management Software
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
- akta.pro secondary industries
- Dispatch, Workflow & Mobile Field Apps for Fleets (TLAEAFAI), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)
Keywords
Where mobileObjects is headquartered
LocationHeadquarters
- HQ city
- Rotkreuz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
mobileObjects business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Software Subscriptions: Monthly subscription fees for software platforms including mO Tracking Portal and Logistics.ONE. Monthly maintenance fee for custom software calculated as 2% of the one-time payment if using company server infrastructure.
- One-time License Fees: One-time development fees for individual software solutions. Includes non-exclusive, non-transferable license for use. Limited to agreed number of users/workstations.
- Hardware Sales: GPS tracking boxes, mobile scanners, warehouse terminals, handheld computers, tablets, and mobile hardware devices. Includes PointMobile PM90 devices.
- Professional Services: Support and maintenance services including software updates and technical support within defined service hours. Installation by specially trained personnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Individual Software - One-time License + Monthly Maintenance |
| Subscription | Monthly | GPS Tracking and Fleet Management Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
mobileObjects product offering
Product offeringCore offering
mobileObjects GmbH is a Swiss telematics company that develops GPS tracking and fleet management software for transport and logistics businesses. The company combines proprietary software platforms (mO Tracking, Logistics.ONE) with hardware devices and mobile device management services, supported by custom software development for clients across Switzerland.
Product overview
mobileObjects GmbH is a Swiss telematics and logistics software company operating for over 20 years, offering a modular fleet management and logistics technology portfolio. The core platform is mO Tracking — a GPS-based fleet management and vehicle telemetry system. This core is complemented by Logistics.ONE (cloud-based order and dispatch management), the LSVA III module for Swiss heavy vehicle road tax compliance, Mobile Hardware (ruggedized scanners, tablets, handhelds), SOTI-powered Mobile Device Management (MDM), and Custom Software Solutions including AI agents and intelligent process automation. The company also offers mO Tracking Go, a driver mobile app companion for iOS and Android. All products are available individually or as integrated components within the mO Tracking ecosystem, with the company serving logistics, transport, construction, and field service industries in Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- mO Tracking: GPS tracking and fleet management portal providing real-time vehicle location, route planning, tachograph download, fuel control, and fleet performance analytics.
- Logistics.ONE
- mO Tracking GO
Products and services
- mO Tracking
- Logistics.ONE
- LSVA III
- Mobile Device Management (SOTI)
- Mobile Hardware
- Custom Software Solutions
Quantifiable outcome
- 700,000,000 tracked kilometers across customer fleets
- +2 more outcomes
Companies that use mobileObjects
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
mobileObjects technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
mobileObjects partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SOTI Inc.coreSOTI is a worldwide leading provider of Mobile Device Management (MDM) solutions. mobileObjects is an official SOTI Silver Partner and MSP (Managed Service Provider). Through the SOTI ONE platform, all device fleets can be managed efficiently through a single interface in real-time. The partnership provides exclusive expertise, preferred support access, and seamless integration into existing IT infrastructure.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
mobileObjects competitors and assessment
Company assessmentDirect peers
- Lytx: Fleet telematics and video telematics provider serving commercial vehicle fleets. Comparable to mobileObjects on GPS tracking, driver behavior analysis, and fleet management software offerings.
- Masternaut: European fleet telematics and management solutions provider with focus on commercial vehicle tracking, driver behavior, and regulatory compliance. Directly comparable to mobileObjects in European fleet telematics.
- AddSecure: European telematics and IoT solutions provider focused on fleet management, asset tracking, and connected services. Closely comparable to mobileObjects in European commercial-vehicle telematics, with overlapping product categories.
- Quartix: UK-based fleet telematics provider offering vehicle tracking, driver behavior, and compliance solutions. Similar SME-focused telematics model to mobileObjects, competing in commercial fleet GPS tracking.
Broad incumbents
- Samsara: Public IoT platform combining fleet telematics, video-based safety, and asset tracking with mobile workflow apps. Overlaps with mobileObjects on GPS tracking, dispatch/mobile field apps, and AI-driven analytics for logistics fleets.
- Webfleet (Bridgestone): European fleet management and telematics platform owned by Bridgestone, formerly TomTom Telematics. Direct competitor in fleet GPS tracking and workflow/dispatch apps across European markets including German-speaking regions.
- Geotab: Global leader in fleet telematics and GPS tracking with extensive hardware/software ecosystem and analytics platform. Directly competes with mobileObjects' mO Tracking in commercial-vehicle fleets, but at significantly larger scale and broader geographic reach.
- Trimble Transportation: Provider of fleet, logistics, and asset management solutions with telematics and dispatch workflow capabilities. Comparable to mobileObjects on fleet telematics and order/dispatch management for commercial transport customers.
- Verizon Connect: Enterprise fleet management platform offering GPS tracking, route planning, and dispatch. Competes with mobileObjects in commercial vehicle telematics with broader resources and global service footprint.
Emerging players
- Fleetio: Cloud-based fleet maintenance and management software serving small-to-mid-sized fleets. Partial overlap with mobileObjects' fleet management workflows, particularly maintenance and inspections tracking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
mobileObjects social profiles
Digital presencemobileObjects financial estimates
Financial estimateRevenue estimate
Valuation estimate
mobileObjects leadership team
Management profileNumber of profiles
Profiles1 record
mobileObjects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mobileObjects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mobileObjects
What does mobileObjects do?
mobileObjects GmbH is a Swiss telematics company that develops GPS tracking and fleet management software for transport and logistics businesses. The company combines proprietary software platforms (mO Tracking, Logistics.ONE) with hardware devices and mobile device management services, supported by custom software development for clients across Switzerland.
Is mobileObjects a public or private company?
mobileObjects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mobileObjects founded?
mobileObjects was founded in 2004. It employs 1 to 10 people.
Where is mobileObjects based?
mobileObjects is headquartered in Rotkreuz, Switzerland, in the Europe region.
How does mobileObjects make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are one-time License Fees, hardware Sales and professional Services.
Who are mobileObjects's main competitors?
Direct peers on record are Lytx, Masternaut, AddSecure and Quartix. Broad incumbents are Samsara, Webfleet (Bridgestone), Geotab, Trimble Transportation and Verizon Connect. Fleetio is listed as an emerging player.
Does mobileObjects have an API?
No public API is recorded for mobileObjects.
What industry is mobileObjects in?
mobileObjects's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of TLAEAFAI, Dispatch, Workflow & Mobile Field Apps for Fleets. Its SIC code is 4700.