DraftHero
Draft Hero is a privately held web-based SaaS platform that provides AI-driven fantasy football draft and in-season management tools for individual players across ESPN, CBS, Yahoo, and other major sites, sold via tiered annual subscriptions.
- Company typePrivate
- Founded2004
- HeadquartersKidlington, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
What DraftHero does
Draft Hero, LLC is a privately held, US-based consumer SaaS company that has operated a web-based fantasy football draft platform since 2004 (originally as Draft Dynamix in San Francisco, now headquartered in Austin, TX, with a listed presence in Kidlington, UK). The platform delivers personalized draft advice and in-season team management tools for individual fantasy football players, anchored by a proprietary AI engine that interprets user-defined league settings, synthesizes player projections across 300+ players from seven expert sources (4for4, FantasyGuru, RotoWire, RotoBaller, Ultimate, FantasyLife, FTN, Dynasty League Football, Fantasy Sharks, Davenport), and adapts recommendations to user strategy and ADP data.
The product surface spans a core Draft App, an Auction App for auction-style formats, an In-season App for weekly lineup and free-agent management, plus complementary features (Rankings, Cheat Sheets, ADP by site, News, Season Outlooks). Distribution runs through drafthero.com (self-serve with a 7-day free trial, no credit card required), a Chrome browser extension (Draft Hero Live Sync) that is required for all site and contest sync functionality, and the Chrome Web Store. The company claims exclusive drafting-software partnerships with ESPN, CBS, and Yahoo, and additionally integrates with Sleeper, MyFantasyLeague, RTSports, NFL.com, Underdog, FFPC, NFFC, and TFC.
Revenue is generated through a tiered annual subscription model — Single League ($26.60 discounted, $38 list), Pro ($43.80, $73 list), and Everything ($76.00, $152 list) — plus à la carte expert projections ($5 each), site syncs ($5 each), contest syncs ($10 each), ADP/AAV access ($15), and apps ($9–$19). The go-to-market is product-led growth aimed at three horizontal segments: single-league players, multi-league players across multiple platforms, and high-stakes contest players. No venture capital funding rounds have been disclosed; a $0 round involving AltaIR Capital is dated 2014-03-12, and the checkout page is copyrighted to First Pick Labs, Inc. (2004–2026), suggesting founder-led/bootstrapped ownership.
DraftHero firmographics
Firmographics- Name
- DraftHero
- Legal name
- Draft Hero, LLC
- Website
- https://drafthero.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Draft Hero is a privately held web-based SaaS platform that provides AI-driven fantasy football draft and in-season management tools for individual players across ESPN, CBS, Yahoo, and other major sites, sold via tiered annual subscriptions.
- Ownership category
- akta.pro rank
DraftHero industry classification
Industry- Product category
- Fantasy Sports Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
- akta.pro secondary industries
- Fantasy Data Feeds & Statistics Providers (MPAEAHAE), Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)
Keywords
Where DraftHero is headquartered
LocationHeadquarters
- HQ city
- Kidlington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
DraftHero business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Tiers: Three subscription tiers (Single, PRO, Everything) offering different levels of access to projections, apps, and site syncs. Discounts of 30-50% off list price. Single league tier limited to one league; PRO and Everything tiers offer unlimited leagues.
- Individual Add-ons: Individual purchases of expert projections ($5 each), site syncs ($5 each), contest syncs ($10 each), and ADP/AAV access ($15). Optional apps including Draft App ($19), Auction App ($9), and In-season App ($9).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single League - Ideal for playing in one league |
| Subscription | Annual | PRO - All Projections | All ADP |
| Subscription | Annual | Everything - Everything We Offer |
| Unit Pricing | Annual | Expert Projections Add-ons |
| Unit Pricing | Annual | Apps Add-ons |
| Unit Pricing | Annual | Site Syncs |
| Unit Pricing | Annual | Contest Syncs |
| Unit Pricing | Annual | ADP/AAV Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
DraftHero product offering
Product offeringCore offering
DraftHero is a web-based fantasy football platform that provides AI-powered personalized draft advice, player projections, and in-season team management tools. The proprietary AI analyzes league settings, projections for 300+ players, ADP data, and user draft strategy to deliver real-time recommendations. The platform integrates with major fantasy football hosts including ESPN, Yahoo, CBS, Sleeper, MyFantasyLeague, FFPC, NFFC, and RTSports via a Chrome browser extension for league synchronization.
Product overview
Draft Hero is a web-based fantasy football draft platform offering personalized draft advice and tools. The core product is the Draft App, which uses proprietary AI for real-time draft recommendations. The platform operates on a tiered subscription model: Single League ($26.60), Pro ($43.80), and Everything ($76.00). Add-on modules include the Auction App ($9) for auction drafts and In-season App ($9) for season-long team management. The platform integrates with 12+ fantasy football platforms (Yahoo, ESPN, CBS, Sleeper, MyFantasyLeague, FFPC, NFFC, RTSports, NFL.com, Underdog, BB10, TFC) via browser extension sync. Premium features include projections from 7 expert sources (4for4, FantasyGuru, RotoWire, RotoBaller, Ultimate, and others), rankings, cheat sheets, ADP data, news, and season outlooks. Founded in 2004 as Draft Dynamix, the company has partnered with major platforms including ESPN, CBS, and Yahoo.
Differentiator
Problem solved
Functional benefit
Products and services
- Draft App The primary web-based draft application providing real-time AI-powered draft advice, advanced draft analytics, customized draft strategy based on league settings, and optimal pick recommendations for fantasy football players. Priced at $19 as an add-on.
- Auction App Specialized application for auction-style fantasy football drafts, providing AI-driven bidding advice and player valuations. Available as an individual add-on at $9.
- In-season App In-season team management application for weekly lineup optimization, free agent scouting, and ongoing strategic advice throughout the fantasy football season. Available as an individual add-on at $9.
- Premium Player Projections Premium player projections aggregated from multiple expert sources including 4for4, FantasyGuru, RotoWire, RotoBaller, and Ultimate. Each projection source available individually at $5.
- Site Sync Automatic synchronization of league settings and draft picks with supported fantasy football platforms including Yahoo, ESPN, CBS, NFL.com, Sleeper, MyFantasyLeague, and RTSports. Each site sync available at $5.
- Contest Sync Synchronization with high-stakes fantasy football contest platforms including Underdog, FFPC, NFFC/MFL100s/BB10s, and TFC. Each contest sync available at $10.
Companies that use DraftHero
Customer profileSegments3 records
Ideal customer profiles3 records
DraftHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature4 records
DraftHero partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ESPNcoreDraft Hero is the sole draft software provider to have partnered with ESPN, integrating its draft tools with ESPN's fantasy football platform.
- CBScoreDraft Hero is the sole draft software provider to have partnered with CBS, providing draft tools within the CBS fantasy football ecosystem.
- YahoocoreDraft Hero is the sole draft software provider to have partnered with Yahoo, integrating draft solutions with Yahoo's fantasy football platform.
- 4for4coreExpert player projection source providing fantasy football projections and analysis included in Draft Hero's projection aggregation.
- FantasyGurucoreExpert player projection source providing fantasy football projections and analysis included in Draft Hero's projection aggregation.
- RotoWirecoreExpert player projection source providing fantasy football projections, news, and analysis included in Draft Hero's platform.
- RotoBallercoreExpert player projection source providing fantasy football projections and analysis included in Draft Hero's projection aggregation.
- Pro Football Focus (PFF)coreIndustry-leading football analytics provider listed as a partner providing additional data and insights.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
DraftHero competitors and assessment
Company assessmentDirect peers
- FantasyGuru: FantasyGuru is a veteran fantasy football projections and analysis provider. It is a DraftHero data partner and a direct paid subscription competitor in the NFL fantasy tools market.
- FootballGuys: FootballGuys is one of the longest-running fantasy football tools and advice sites, offering draft rankings, projections, and in-season management tools via subscription. It competes head-to-head with DraftHero in the paid NFL fantasy draft tools category.
- RotoWire: RotoWire is a premium fantasy sports news, projections, and tools provider covering multiple sports. It is both a DraftHero data partner and a competitor offering direct subscriptions for fantasy football projections and news.
- FantasyLife: FantasyLife offers premium fantasy football content, projections, and tools. It is a DraftHero projection partner and competing subscription provider serving the same high-stakes and multi-league fantasy audience.
- RotoBaller: RotoBaller provides fantasy sports news, rankings, projections, and draft tools across multiple sports on a subscription basis. It is both a DraftHero data partner and a direct competitor in the paid fantasy projections space.
- FantasyPros: FantasyPros is a leading fantasy sports advice and tools platform that aggregates expert rankings, projections, and draft advice across NFL, NBA, MLB, and other sports. It is the most direct comparable to DraftHero given its projection aggregation model and consumer subscription monetization.
- 4for4: 4for4 is a premium fantasy football projections and analysis subscription service. It is one of DraftHero's listed projection-source partners but also operates its own subscription tools competing for the same NFL fantasy audience.
Broad incumbents
- Sleeper: Sleeper is a mobile-first fantasy sports and DFS platform with native draft tools, league management, and increasingly integrated betting features. It is both a DraftHero integration partner and a broader incumbent competing for the same end users with platform-plus-tools offering.
- Underdog Fantasy: Underdog Fantasy is a DFS and best-ball fantasy platform with built-in draft tools, projections, and contest formats. It is a DraftHero contest-sync partner and a broader incumbent offering integrated tools natively within its own contest platform.
Emerging players
- Fantasy Footballers: The Fantasy Footballers is a podcast-driven fantasy football brand offering tools, rankings, and subscription services. While it has a stronger media identity, it overlaps with DraftHero in providing subscription NFL fantasy tools and advice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DraftHero social profiles
Digital presenceDraftHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
DraftHero leadership team
Management profileNumber of profiles
DraftHero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DraftHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DraftHero
What does DraftHero do?
DraftHero is a web-based fantasy football platform that provides AI-powered personalized draft advice, player projections, and in-season team management tools. The proprietary AI analyzes league settings, projections for 300+ players, ADP data, and user draft strategy to deliver real-time recommendations. The platform integrates with major fantasy football hosts including ESPN, Yahoo, CBS, Sleeper, MyFantasyLeague, FFPC, NFFC, and RTSports via a Chrome browser extension for league synchronization.
Is DraftHero a public or private company?
DraftHero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DraftHero founded?
DraftHero was founded in 2004.
Where is DraftHero based?
DraftHero is headquartered in Kidlington, United Kingdom, in the Europe region.
How does DraftHero make money?
Two revenue lines are on record. Subscription Tiers are the primary driver. The others are individual Add-ons.
Who are DraftHero's main competitors?
Direct peers on record are FantasyGuru, FootballGuys, RotoWire, FantasyLife, RotoBaller, FantasyPros and 4for4. Broad incumbents are Sleeper and Underdog Fantasy. Fantasy Footballers is listed as an emerging player.
Does DraftHero have an API?
No public API is recorded for DraftHero.
What industry is DraftHero in?
DraftHero's product category is Fantasy Sports Software. Its primary akta.pro industry code is MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators), with a secondary code of MPAEAHAE, Fantasy Data Feeds & Statistics Providers. Its NAICS code is 5132 and its SIC code is 7372.