Price Digests
- Company typePrivate
- Founded1911
- HeadquartersShawnee, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Price Digests firmographics
Firmographics- Name
- Price Digests
- Legal name
- Randall-Reilly, LLC
- Website
- https://pricedigests.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Price Digests industry classification
Industry- Product category
- Vehicle Data and Valuation Services
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Inventory & Cost of Goods Valuation (BPAHANAE)
- akta.pro secondary industry
- Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)
Keywords
Where Price Digests is headquartered
LocationHeadquarters
- HQ city
- Shawnee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Price Digests business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Annual Web Subscriptions: Annual subscription-based access to vehicle data through online platforms. Multiple tiers available (Truck Blue Book Online, All Access Package, etc.) providing data values, VIN decoding, and specs. Single license offerings for individuals with multiple license options for larger organizations.
- Single Value Lookups: One-time valuation lookups for individual vehicles, boats, or equipment. Purchased per search for instant valuations through VIN decoding and year/make/model search. $38.95 per truck lookup (effective 1/1/26).
- API Database Licensing: Enterprise API database licensing for direct data integration into customer systems (Policy Administration Systems, ERP, CRM). Monthly data file delivery for internal system integration. Custom projects and bulk VIN batch processing available.
- Consulting Services: Fleet Valuation and Data Cleanup consulting services. Fleet Valuation provides desktop fleet valuations with 48-hour turnaround. Data Cleanup offers VIN/serial number verification and model year confirmation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All Access Package - Complete coverage across all asset types |
| Subscription | Annual | Premium On Road Package - Trucks, Auto, Commercial Trailer |
| Subscription | Annual | Standard On Road Package - Trucks and Auto |
| Subscription | Annual | Commercial Vehicle Package - Trucks and Trailers |
| Subscription | Annual | Truck Blue Book Online - Commercial Truck data only |
| Subscription | Annual | ABOS Marine - Boat and Marine data |
| Unit Pricing | Pay-as-you-go | Single Vehicle Lookup - Commercial Truck |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Price Digests product offering
Product offeringCore offering
Price Digests provides vehicle and equipment valuation, specification, and market data across commercial trucks, trailers, autos, boats, powersports, RVs, and grounds maintenance equipment, covering 281k+ models. The data is delivered via RESTful JSON APIs, annual web subscriptions, batch processing, and single-vehicle lookups. The platform also offers TruckBody IQ for complete commercial truck valuation and consulting services for fleet valuation and data cleanup.
Product overview
Price Digests is a comprehensive vehicle and equipment data platform offering a portfolio of Blue Book® branded valuation products for commercial trucks (Truck Blue Book®), trailers (Commercial Trailer Blue Book®), autos (Automobile Red Book®), boats (ABOS Marine Blue Book®), powersports (Powersport Blue Book®), RVs (Recreational Vehicle Blue Book®), and grounds equipment (Grounds Maintenance Equipment Blue Book). The core platform provides VIN decoding, valuations, specifications, and market intelligence delivered via RESTful APIs, web subscriptions, batch processing, and single-vehicle lookups. Add-on modules include TruckBody IQ® for insurance underwriting accuracy and specialized consulting services for fleet valuation and data cleanup. The company serves insurance, finance, government, and dealer industries with data standardization across 281k+ vehicle models.
Differentiator
Problem solved
Functional benefit
Brands
- Truck Blue Book: The leading commercial truck valuation guide providing values, specs, and VIN decoding for light, medium, and heavy-duty trucks.
- Automobile Red Book
- ABOS Marine Blue Book
- Commercial Trailer Blue Book
- Powersport Blue Book
- Recreational Vehicle Blue Book
- Grounds Maintenance Equipment Blue Book
- TruckBody IQ
Products and services
- Truck Blue Book
Quantifiable outcome
- 65% of commercial trucks may be underinsured due to inaccurate OCN from traditional VIN prefill
- +4 more outcomes
Companies that use Price Digests
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Price Digests technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature5 records
Price Digests partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Duck CreekcoreDuck Creek partnership provides Price Digests' TruckBody IQ® Intelligence Solution integrated directly into the Duck Creek Policy Administration platform. Enables insurance carriers to access complete commercial truck valuation (including truck body) without leaving their policy admin system. Available through Duck Creek's partner ecosystem.
- InsuritycoreUpgraded partnership offering insurers API-integrated vehicle asset data solutions. Price Digests data integrates directly into Insurity's policy administration systems for commercial auto underwriting.
- MGA Systems (NetRate)majorIntegration with MGA Systems' NetRate platform for insurance policy administration, providing vehicle data and valuation services.
- IvorymajorIntegration with Ivory loan and lease origination software for finance industry customers.
- OdessamajorIntegration with Odessa loan and lease origination platform for equipment finance companies.
- CassiopaemajorIntegration with Cassiopae loan and lease management platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Price Digests competitors and assessment
Company assessmentDirect peers
- CARFAX: CARFAX is the dominant vehicle history and used car data provider, used heavily by dealers, lenders, and consumers. While Price Digests focuses more on valuation and specs, both compete for the same dealer and finance buyer wallet with VIN-driven vehicle data.
- Sandhills Global: Sandhills Global operates machinery, truck, and RV marketplaces (Truck Paper, Machinery Trader, RV Trader) with valuation and market data products. It is a direct peer in commercial vehicle and equipment data, particularly for dealer-facing pricing intelligence.
- Black Book: Black Book is a leading vehicle valuation source for dealers, lenders, and insurance carriers in the US. It competes head-to-head with Price Digests on wholesale and retail vehicle pricing, residual forecasting, and lender portfolio analytics.
- J.D. Power (NADA Guides): J.D. Power owns NADA Guides and competes directly with Price Digests in vehicle valuation data, particularly for dealer, finance, and insurance segments. Both serve the dealer floorplan and loan origination markets with vehicle pricing and specification data.
- Kelley Blue Book (Cox Automotive): Kelley Blue Book is the consumer-facing vehicle valuation standard owned by Cox Automotive. It directly overlaps with Price Digests on passenger vehicle and used car valuation, though Price Digests is more weighted toward commercial vehicles, insurance underwriting, and B2B data delivery.
Emerging players
- vAuto (Cox Automotive): vAuto provides dealer inventory management and pricing software for new and used vehicles, integrating valuation data from Cox Automotive sources. It competes with Price Digests for the dealer software wallet on the inventory and pricing workflow side.
Broad incumbents
- Manheim (Cox Automotive): Manheim is the largest US used vehicle auction operator under Cox Automotive, generating wholesale pricing and market trend data that overlaps with Price Digests' Market Data / Risk API. It is a broader incumbent operating auctions as its core business.
- AutoTrader (Cox Automotive): AutoTrader is one of the largest US vehicle marketplaces and is part of Cox Automotive. It generates pricing and supply data feeds that compete at the edges of Price Digests' dealer-facing valuation products, though its core is consumer marketplace listings.
- Edmunds: Edmunds is a leading consumer automotive research and pricing platform with dealer software extensions. It overlaps with Price Digests on vehicle pricing, specs, and dealer workflow data, though Edmunds is consumer-first.
Others
- EquipmentWatch: EquipmentWatch is a sister brand under Fusable (same parent as Price Digests) and provides valuation and data for heavy construction equipment. It is closely comparable on data product design but serves a different asset class, making it an adjacent rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Price Digests social profiles
Digital presencePrice Digests financial estimates
Financial estimateRevenue estimate
Valuation estimate
Price Digests leadership team
Management profileNumber of profiles
Profiles4 records
Price Digests funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Price Digests M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Price Digests
What does Price Digests do?
Price Digests provides vehicle and equipment valuation, specification, and market data across commercial trucks, trailers, autos, boats, powersports, RVs, and grounds maintenance equipment, covering 281k+ models. The data is delivered via RESTful JSON APIs, annual web subscriptions, batch processing, and single-vehicle lookups. The platform also offers TruckBody IQ for complete commercial truck valuation and consulting services for fleet valuation and data cleanup.
Is Price Digests a public or private company?
Price Digests is a private company. It is classified as corporate owned and is currently operating.
When was Price Digests founded?
Price Digests was founded in 1911. It employs 101 to 250 people.
Where is Price Digests based?
Price Digests is headquartered in Shawnee, United States, in the North America region.
How does Price Digests make money?
Four revenue lines are on record. Annual Web Subscriptions are the primary driver. The others are single Value Lookups, API Database Licensing and consulting Services.
Who are Price Digests's main competitors?
Direct peers on record are CARFAX, Sandhills Global, Black Book, J.D. Power (NADA Guides) and Kelley Blue Book (Cox Automotive). vAuto (Cox Automotive) is listed as an emerging player. Broad incumbents are Manheim (Cox Automotive), AutoTrader (Cox Automotive) and Edmunds. EquipmentWatch is listed as an others.
Does Price Digests have an API?
Yes. Price Digests offers a suite of RESTful APIs written in JSON format built on Amazon Web Services. The API provides VIN decoding, vehicle specifications, valuations, market data, taxonomy, verification, and error handling endpoints. Available to developers via API key authentication, with full documentation and use case examples provided. Developer documentation is at pricedigests.com/api.
What industry is Price Digests in?
Price Digests's product category is Vehicle Data and Valuation Services. Its primary akta.pro industry code is BPAHANAE, Inventory & Cost of Goods Valuation, with a secondary code of TLABAKAE, Vehicle Inspection, Grading & Condition Reporting Services. Its NAICS code is 42312 and its SIC code is 5045.