True Colours Distribution
- Company typePrivate
- Founded1999
- HeadquartersYardley, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
True Colours Distribution firmographics
Firmographics- Name
- True Colours Distribution
- Legal name
- Midwich Ltd
- Website
- https://true-colours.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
True Colours Distribution industry classification
Industry- Product category
- Audio-Visual Technology Distribution
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cameras, Imaging & Drones Distribution (CRAOACAH)
Keywords
Where True Colours Distribution is headquartered
LocationHeadquarters
- HQ city
- Yardley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
True Colours Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Trade Distribution: Trade-only distribution model where Midwich distributes technology solutions from vendors to reseller partners. Revenue generated through product distribution margins and增值服务 including logistics, credit facilities, and leasing services.
- Technical Services: Additional revenue streams including training facilities, installation support, site visits, and technical consulting for complex AV installations.
- Logistics and Supply Chain: Supply chain and logistics services supporting product distribution to reseller network.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
True Colours Distribution product offering
Product offeringCore offering
True Colours Distribution, operating as Midwich Ltd, is a UK trade-only distributor of technical AV and broader technology solutions. It distributes media servers, control systems, digital signage, IPTV, AV over IP, networking and connectivity products from manufacturers such as Datapath, Atlona, BrightSign, Tripleplay and ZeeVee to authorized reseller partners. The company also provides technical training, installation support, credit facilities, logistics services and Protect Plus warranty services to its reseller channel.
Product overview
True Colours Distribution (operating as Midwich Ltd) offers a comprehensive Technical AV distribution portfolio covering media servers, control systems, digital signage, IPTV, networking, and AV over IP solutions. The company distributes products from vendor partners including Datapath, Atlona, BrightSign, Tripleplay, and ZeeVee. Featured products include ZeeVee decoders (Z4KDECCXS, ZUHD60-1DA), ZeeVee HDMI extension kits, and Atlona AT-UHD-HDCAT-4 transmitters. The company provides technical expertise, training facilities in Bracknell with demo suites and training rooms, and installation support services. The portfolio spans from IPTV and digital signage to image processing systems and connectivity solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Servers Media server solutions for AV distribution and content management systems distributed to UK reseller partners for commercial AV installations.
- Control Systems Control and automation systems for managing AV infrastructure and installations, distributed to UK reseller partners.
- Digital Signage and IPTV Digital signage solutions and IPTV systems for commercial display networks distributed to UK reseller partners, including content management platforms.
- Connectivity AV connectivity solutions including extenders, converters and signal distribution equipment distributed to UK reseller partners.
- Networking Network infrastructure solutions for AV over IP and digital media distribution distributed to UK reseller partners.
- AV over IP Audio-visual distribution over IP networks for scalable content delivery distributed to UK reseller partners.
- Protect Plus Services Protective service offering covering warranty extensions and ongoing support packages for AV equipment, sold to UK reseller partners and their end customers.
- ZeeVee Z4KDECCXS ZeeVee 4K decoder for video distribution systems, distributed to UK reseller partners for professional AV installations.
- ZeeVee HDMIEXT ZeeVee HDMI extension kit for extending audio and video signals over longer distances, distributed to UK reseller partners.
- Atlona AT-UHD-HDCAT-4 Atlona 4K HDMI over HDBaseT transmitter for AV signal distribution, distributed to UK reseller partners.
- ZeeVee ZUHD60-1DA ZeeVee UHD 60Hz decoder for 4K video distribution applications, distributed to UK reseller partners.
Companies that use True Colours Distribution
Customer profileSegments2 records
Ideal customer profiles1 record
True Colours Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True Colours Distribution partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DatapathcoreManufacturer partner providing video wall controllers, capture solutions, and AV-over-IP products integrated into Midwich's Technical AV portfolio.
- Atlona TechnologiescorePartner manufacturer offering AV signal distribution, extension, and control solutions including HDMI extenders and matrix switches.
- BrightSigncoreDigital signage media player manufacturer providing standalone and networked digital signage solutions.
- TripleplaycoreIPTV and digital signage platform provider enabling enterprise content management and delivery solutions.
- ZeeVeecoreManufacturer of AV distribution equipment including HDMI extenders, decoders, and encoders for professional AV applications. Featured products include Z4KDECCXS, HDMIEXT, and ZUHD60-1DA.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
True Colours Distribution competitors and assessment
Company assessmentDirect peers
- Midwich Group plc: Parent group (referenced via investor relations on midwichgroupplc.com) of Midwich Ltd and LSE-listed trade-only distributor of AV/IT technology solutions. Directly comparable in business model, customer base (reseller partners), and product portfolio (AV, IT, broadcast).
- ScanSource: US-based, NASDAQ-listed trade-only distributor specializing in AV, communications, and physical security solutions to reseller partners. Closely aligned with Midwich on the channel-only distribution model and AV/IT product focus, with substantially larger scale and geographic reach.
- RGB Communications: UK-based specialist distributor of professional AV and unified communications solutions serving system integrators and resellers. Direct competitor to Midwich in the UK AV trade distribution channel with overlapping vendor relationships.
- Sahara AV Distribution: UK-based specialist AV distributor supplying projectors, displays, and AV integration products to resellers and integrators. Closely comparable to Midwich on UK geographic focus, AV product specialization, and trade-only distribution model, though smaller in scale.
- Exertis (DCC Technology): UK and pan-European technology distributor owned by DCC plc, distributing AV, IT, mobile, and consumer products through reseller and retail channels. Direct competitor to Midwich in the UK AV/IT distribution market with broader international footprint.
Broad incumbents
- ADI Global Distribution: Honeywell-owned wholesale distributor of low-voltage products including AV, security, and networking solutions to dealers and integrators. Comparable trade-only channel model serving AV/reseller partners but with stronger security vertical concentration.
- Wesco Anixter: Global distributor of electrical, communications, and utility infrastructure products following the Anixter acquisition, with significant AV-over-IP and low-voltage distribution exposure. Comparable in network/AV distribution but operates at much larger scale with industrial focus.
- Ingram Micro: One of the world's largest global IT distributors with broad AV/IT product portfolios and deep reseller relationships across geographies. Overlaps with Midwich in IT hardware and AV distribution but at vastly greater scale and geographic breadth.
- TD SYNNEX: NYSE-listed global IT distributor formed from the merger of Tech Data and SYNNEX. Distributes IT, AV, and communications products through reseller channels worldwide with substantially broader portfolio and scale than Midwich.
Regional players
- Stampede Global: Formerly independent North American and European AV/IT distributor (acquired by DCC/Exertis in 2019), historically focused on pro-AV product distribution to integrators. Comparable in AV trade distribution but its acquisition illustrates the consolidation pressure in this channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
True Colours Distribution social profiles
Digital presenceTrue Colours Distribution compliance and trust
Trust signalCompliance1 record
True Colours Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Colours Distribution leadership team
Management profileNumber of profiles
True Colours Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Colours Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Colours Distribution
What does True Colours Distribution do?
True Colours Distribution, operating as Midwich Ltd, is a UK trade-only distributor of technical AV and broader technology solutions. It distributes media servers, control systems, digital signage, IPTV, AV over IP, networking and connectivity products from manufacturers such as Datapath, Atlona, BrightSign, Tripleplay and ZeeVee to authorized reseller partners. The company also provides technical training, installation support, credit facilities, logistics services and Protect Plus warranty services to its reseller channel.
Is True Colours Distribution a public or private company?
True Colours Distribution is a private company. It is classified as corporate owned and is currently operating.
When was True Colours Distribution founded?
True Colours Distribution was founded in 1999. It employs 251 to 500 people.
Where is True Colours Distribution based?
True Colours Distribution is headquartered in Yardley, United Kingdom, in the Europe region.
How does True Colours Distribution make money?
Three revenue lines are on record. Trade Distribution is the primary driver. The others are technical Services and logistics and Supply Chain.
Who are True Colours Distribution's main competitors?
Direct peers on record are Midwich Group plc, ScanSource, RGB Communications, Sahara AV Distribution and Exertis (DCC Technology). Broad incumbents are ADI Global Distribution, Wesco Anixter, Ingram Micro and TD SYNNEX. Stampede Global is listed as a regional player.
Does True Colours Distribution have an API?
No public API is recorded for True Colours Distribution.
What industry is True Colours Distribution in?
True Colours Distribution's product category is Audio-Visual Technology Distribution. Its primary akta.pro industry code is CRAOACAH, Cameras, Imaging & Drones Distribution. Its SIC code is 5045.