Immersium Studio

What Immersium Studio does

Immersium Studio is a Barcelona-based private limited company (Immersium Studio SL) and spin-off of the Universitat Oberta de Catalunya (UOC), founded in 2018 to design custom immersive learning experiences using virtual reality, augmented reality, and extended reality. The studio specializes in interactive 360° video scenarios shot with real actors in real settings, augmented with branching decision logic, user evaluation instruments (multiple choice, self-evaluation, process ordering), and integrated data tracking. Its portfolio covers healthcare training (organ donation communication for TPM-DTI, ICU upskilling for COVID-19 that trained 20,000+ European professionals, hand hygiene for Doctors Without Borders), higher education and pediatric EdTech (PICOFON with AI voice/movement recognition, StoryTIC with AR, AR Heritage for UOC tourism students), corporate and government employability programs (Soft Skills VR Training Package), and cultural heritage experiences for museums and municipalities. The core technology stack is Unity and WebGL for VR development, with AR experiences built on integrations such as Hoppala and 8th Wall.

The company operates primarily through bespoke, project-based enterprise sales: most engagements are custom-designed experiences scoped with the client and delivered as one-time license projects, often co-funded through European programs (Erasmus+ ITSHEC, DWBL), institutional research budgets, or municipal contracts. A standardized Soft Skills VR Training Package (covering teamwork, communication, planning, and conflict resolution) was introduced in 2022 as an annual subscription license bundled with Meta Quest 3S hardware, marking the first attempt at recurring revenue. Go-to-market is direct enterprise sales augmented by content marketing (website, blog, social media), international conference participation (Barcelona Deep Tech Summit, AWE USA), and award recognition (ILRN 2019, Auggie Awards 2021). The company is privately held with no disclosed external institutional or venture funding, managed by a small core team of 1–10 including the CEO Luis Villarejo, CTO Iván Martí, and a Communications & Project Manager.

Name

Immersium Studio

Legal name

Immersium Studio SL

Website

https://immersiumstudio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Immersium Studio is a Barcelona-based VR/AR studio and UOC spin-off that designs custom immersive learning experiences using interactive 360° video for healthcare institutions, universities, government bodies, and NGOs across Europe.

Ownership category

akta.pro rank

Product category

Immersive VR/AR Training and Learning

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), AR/VR & Immersive Learning Content Development (EDAGAKAI)

Keywords

• Immersive VR training
• Augmented reality experiences
• Corporate soft skills training
• Healthcare simulation training
• 360 degree video learning

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Custom VR/AR Project Development: Bespoke immersive training experiences designed and developed according to client specifications. Projects include healthcare training, corporate soft skills, educational applications, and government awareness campaigns.
2. Annual License Model (Soft Skills): Annual license for Soft Skills VR training solution allowing unlimited users with annual content updates, including Meta Quest 3S glasses, support, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Immersium Studio designs and develops custom Virtual Reality and Augmented Reality training and learning experiences using interactive 360° video, branching scenarios, and evaluation tracking. Its offerings include bespoke enterprise VR training projects (healthcare, education, corporate soft skills) and a packaged Soft Skills VR Training solution sold under an annual license that bundles Meta Quest 3S hardware, content updates, and support.

Product overview

Immersium Studio is a spin-off of the Open University of Catalonia (UOC) specializing in immersive learning through Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality technologies. Their portfolio consists of custom-designed immersive training experiences primarily for healthcare, education, and corporate sectors. The core offerings include VR training experiences using 360° interactive video with real-scene scenarios, AR applications for education and cultural heritage, and specialized training packages. Major products include: VR Family Approach and TPM Journey VR for organ donation training; VR ICU Upskilling and Hand Hygiene VR for healthcare professionals; Gender-based Violence VR Detection for health sciences; PICOFON (AI-powered) and StoryTIC (AR-enhanced) for childhood education; Soft Skills VR Training Package for employability; and various cultural heritage AR experiences. They also offer AI integration for personalization (PICOFON) and work with the Hoppala webapp and 8th Wall platforms for AR functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft Skills VR Training Package Packaged VR soft skills training covering teamwork, communication, planning & organization, and conflict resolution, sold as an annual license that bundles Meta Quest 3S hardware, phone support, onboarding, and annual content updates for employability and workforce development programs.
• Custom Immersive VR Training Experiences Bespoke VR training experiences using interactive 360° video with branching scenarios, real-time decision feedback, and integrated evaluation, designed for healthcare, education, corporate, and public-sector clients on a project basis.
• Custom Augmented Reality Solutions Bespoke AR applications and experiences for education, tourism, culture, and marketing, including Points of Interest layers, QR code-enabled experiences, and marker-based AR content for museums and events.
• VR ICU Upskilling for Health Professionals 360° immersive VR training for intensive care unit support, with branching scenarios and evaluation, designed to upskill ICU and clinical staff on complex care procedures.
• VR Family Approach 360° VR training for organ donation communication featuring voice interaction, role-switching between intensivist and transplant coordinator perspectives, and branching scenarios with integrated evaluation.
• TPM Journey VR 90-minute immersive VR training for transplant coordination combining hospital tour, conversations, theoretical explanations, and interactive organ donor cases, available in Arabic, Spanish, Chinese, English, and French.
• Hand Hygiene VR Training VR training covering WHO's 5 moments of hand hygiene, placing users in realistic hospital scenarios with decision-based learning for both health and non-health personnel with patient contact.
• Gender-based Violence VR Detection Training 360° VR scenarios for health sciences students to identify gender-based violence with an intersectional lens, including case studies across primary care, pregnancy, drug addiction, and pediatric settings.
• UN Sustainable Development VR 90-minute interactive VR experience on ecological transition and sustainable development featuring 7 explorable spaces, drone footage of a post-mining city, and stakeholder testimonials for UN agency staff training.
• Accessibility in Communication VR Immersive VR experience letting healthcare trainees experience accessibility barriers faced by visually and cognitively disabled patients, with a dual perspective covering both patient experience and clinician response.
• Augmented Reality Heritage AR application for tourism education that allows students to view Points of Interest in AR or Map mode via smartphone/tablet, with POI layers created through the Hoppala webapp; available on Android and iOS.
• PICOFON AI-powered serious game for phonological awareness in children aged 3-7, using body movement and voice recognition AI to personalize learning activities and pace per child.
• StoryTIC Digital storytelling platform with Augmented Reality elements for preschool children (3-6 years), delivering a narrative intervention program across 3 video stories and 9 sessions with universal and intensive support modes.
• Trans*RV VR Experience VR experience for transgender health awareness, included in the Universitat de Barcelona Microcredentials program to foster more inclusive workplace environments, with a reported 96% user satisfaction rate.
• MPS Family Support 360 Video Series 4-part 360° video series titled 'Coexist with Adversity' providing psychological support content for MPS (Mucopolysaccharidoses) families, featuring psychologist Eduardo Brignani, distributed via YouTube and VR glasses.

Quantifiable outcome

• Content retention increased 4x compared to traditional training methods
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major, supporting and minor.

• Universitat Oberta de Catalunya (UOC)coreStrategic or Co-development Partner · 1 January 2018Immersium Studio is a spin-off of UOC, originating from collaboration with the university. The partnership includes joint research projects, technology development, and ongoing collaboration on educational VR applications. UOC has been instrumental in the company's founding and continued development.
• Doctors Without Borders (Médicos Sin Fronteras)coreStrategic or Co-development PartnerCollaboration to develop VR training experiences for healthcare professionals in the field. Created three experiences related to medical and operational fields including hand hygiene training based on WHO's 5 moments of hand hygiene. Experiences have been well received across MSF humanitarian work locations.
• TPM-DTI FoundationcoreStrategic or Co-development PartnerLong-standing partnership creating VR training for international organ donation and transplantation professionals. Developed Family Approach VR, TPM Journey VR, and other immersive training experiences that complement in-person training programs.
• Universidad Pompeu FabramajorStrategic or Co-development PartnerCollaboration on gender-based violence VR detection training for health sciences students, part of the ITSHEC Erasmus+ project. Also collaborated on StoryTIC project for oral narrative skills in preschool children.
• Universitat de BarcelonamajorStrategic or Co-development PartnerCollaboration on PICOFON project - an interactive serious game for phonological awareness in children using AI body movement and voice recognition. Also VRAIN project for the Institute of Neurosciences.
• Hospital Sant Joan de DéumajorStrategic or Co-development PartnerCollaboration on gender-based violence detection training and PICOFON phonological awareness project. Part of broader healthcare education initiatives.
• ICEX (Instituto de Comercio Exterior)supportingOthersImmersium Studio participated in the ICEX-Next export initiation program with co-financing from European FEDER funds, supporting international expansion efforts.
• ICREA / Pompeu Fabra UniversityminorStrategic or Co-development PartnerCollaboration with Dr. Pilar Prieto's research group on StoryTIC project for preschool narrative skills development.
• DWBL (Digital Work-Based Learning) ConsortiumminorStrategic or Co-development PartnerErasmus+ project partnership involving 8 European partners. Immersium Studio provides AR/VR training input as part of WP2 Digital Competences model development.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• VirtualSpeech: VirtualSpeech provides VR-based soft-skills training focused on communication, public speaking, and interview scenarios. Comparable business model and target learner to Immersium's employability/soft-skills focus.
• FundamentalVR: FundamentalVR delivers immersive medical/surgical training with haptic feedback for healthcare professionals. Adjacent specialization (procedural/clinical) compared with Immersium's clinical communication and ICU training.
• Talespin: Talespin is a VR soft-skills and workplace training platform serving enterprises with scenario-based learning. Highly comparable to Immersium's Soft Skills VR package and broader scenario-based training methodology.
• Mursion: Mursion delivers VR-based soft-skills simulations (sales, leadership, difficult conversations) to enterprises and government. Overlaps directly with Immersium's soft-skills and empathy/communication training content.
• Virti: Virti builds immersive (VR/AR) training for healthcare professionals, including clinical and soft-skills modules. Strong peer for Immersium's ICU, hand-hygiene, and healthcare communication work.
• Oxford Medical Simulation: Oxford Medical Simulation provides VR clinical training scenarios for nursing, medical, and allied-health learners. Comparable to Immersium's clinical and healthcare communication VR projects.

Broad incumbents

• ENGAGE: ENGAGE is a broad VR enterprise platform for training, meetings, and education. Comparable as a VR training infrastructure provider but operates at a much larger enterprise scale.
• STRIVR: STRIVR is an established US-based enterprise VR training platform covering soft skills, retail, and operations. Broader incumbent offering similar scenario-based immersive learning with greater scale and capital.

Emerging players

• Immerse: Immerse is a VR/Metaverse language and soft-skills learning platform for enterprises. Partial overlap with Immersium's VR language and soft-skills training offerings.

Regional players

• ARVO VR (formerly Pixsan) / Spain-based VR studios: Several regional Spanish/Iberian immersive-learning studios deliver bespoke VR/AR training similar to Immersium's custom project model within the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/immersiumstudio
• YouTubeyoutube.com/channel/UCkPmmpV0Eotp80ozi4Sr0yA
• Facebookfacebook.com/ImmersiumStudio
• LinkedInlinkedin.com/company/immersiumstudio/?originalSubdomain=es
• Instagraminstagram.com/immersiumstudio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersium Studio