Vettrix
Vettrix is an India-based SaaS company offering an all-in-one CRM platform with modular Sales, Service, Recruit, and Forms products, serving SMB, mid-market, and enterprise customers across diverse industries in India and the USA through direct, self-serve, and partner channels.
- Company typePrivate
- Founded-
- HeadquartersCoimbatore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vettrix does
Vettrix System India Pvt. Ltd. (operating as Vettrix) is a privately held SaaS company headquartered in Coimbatore, Tamil Nadu, India, with additional offices in Holliston, Massachusetts and Collierville, Tennessee. Founded and led by CEO Ravi Kandas, the company builds an all-in-one CRM platform composed of four modular products: Vettrix Sales (lead management, pipeline automation, forecasting), Vettrix Service (ticketing, omnichannel support, help desk), Vettrix Recruit (candidate sourcing, interview scheduling, hiring analytics), and Vettrix Forms (no-code form builder with 20+ field types). The platform is built on a cloud-based, modular architecture with a shared data model across modules, role-based access controls, customizable pipelines and dashboards, automated workflow engine, OAuth-based Gmail integration, and connectors for Microsoft, Yahoo, LinkedIn, and Office 365. No public API or SDK has been disclosed.
The company monetizes through per-seat SaaS subscriptions billed monthly or annually in Indian Rupees across multiple tiers (Standard ₹800-₹2,600/user/month, Professional ₹1,800-₹4,680/user/month, Enterprise ₹3,200-₹5,000/user/month depending on module), supplemented by tiered Professional Services packages (Silver/Gold/Platinum) and premium support plans. Go-to-market combines a product-led growth self-serve funnel (free trial at accounts.vettrix.com), a sales-assisted enterprise motion, and a multi-tier partner channel (Solution Partners, System Integrators, Technical Partners, Affiliate Partners, and a Vettrix for Startups track). Customers reportedly number in the hundreds across SMB, mid-market, and enterprise segments spanning manufacturing, cybersecurity, food ingredients, construction, automotive finance, and gas distribution. No revenue, funding, patent, certification, or award disclosures were found.
Vettrix firmographics
Firmographics- Name
- Vettrix
- Legal name
- Vettrix System India Pvt. Ltd.
- Website
- https://vettrix.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vettrix is an India-based SaaS company offering an all-in-one CRM platform with modular Sales, Service, Recruit, and Forms products, serving SMB, mid-market, and enterprise customers across diverse industries in India and the USA through direct, self-serve, and partner channels.
- Ownership category
- akta.pro rank
Where Vettrix is headquartered
LocationHeadquarters
- HQ city
- Coimbatore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Vettrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per User): Subscription-based SaaS model with per-user/per-seat pricing across multiple product tiers (Standard, Professional, Enterprise). Users pay monthly or annual subscription fees with pay-as-you-go flexibility allowing plan changes.
- Professional Services: Implementation, onboarding, and optimization services offered through Silver, Gold, and Platinum packages ranging from 6-week to 16-week engagements. Additional premium support and admin training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard plan for sales team fundamentals |
| Subscription | Annual | Professional plan with advanced features |
| Subscription | Monthly | Essential customer support tier |
| Subscription | Monthly | Growth support tier with advanced controls |
| Subscription | Monthly | Enterprise support tier |
| Subscription | Annual | Recruitment essentials for SMBs |
| Subscription | Monthly | Mid-market recruitment platform |
| Subscription | Monthly | Enterprise recruitment solution |
| Subscription | Annual | Standard online forms |
| Subscription | Annual | Professional forms with advanced features |
| Subscription | Annual | Enterprise forms platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Vettrix product offering
Product offeringCore offering
Vettrix is a cloud-based, all-in-one CRM platform sold as a subscription SaaS product. It bundles four integrated modules — Vettrix Sales (lead, pipeline, and quote management), Vettrix Service (help desk and ticketing), Vettrix Recruit (candidate and hiring workflow), and Vettrix Forms (no-code online form builder) — on a unified data architecture that customers can adopt module-by-module or together.
Product overview
Vettrix is an all-in-one CRM platform built as a unified product with multiple integrated modules. The portfolio consists of four core products: Vettrix Sales (sales force automation and pipeline management), Vettrix Service (customer support and help desk), Vettrix Recruit (talent acquisition and hiring management), and Vettrix Forms (online form building and data collection). These modules share a common data architecture and can be purchased separately or used together. Professional Services (Silver, Gold, and Platinum implementation packages) and tiered Customer Support options complement the core products to support businesses throughout their CRM journey.
Differentiator
Problem solved
Functional benefit
Brands
- Vettrix Sales: Sales CRM software for sales force automation, lead management, and pipeline management.
- Vettrix Service
- Vettrix Recruit
- Vettrix Forms
Products and services
- Vettrix Sales
Quantifiable outcome
- Lead conversion rate increased by 28% (from 14% to 18%) within six months
- +15 more outcomes
Companies that use Vettrix
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Vettrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Vettrix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Solution PartnerscoreVettrix Consulting Partners who excel in selecting customized Vettrix tools for businesses, driving customer success. Partners handle business scoping, implementation, sales, and support with expertise in delivering exceptional services for seamless customer experience. Program enables partners to maximize global success and revenue through technical and sales expertise generating recurring income.
- Technical PartnerscoreTechnical collaboration partners who integrate their solutions seamlessly with Vettrix products. Collaboration accelerates partner success and enhances online presence, unlocking new opportunities and driving maximum market growth through joint technical development.
- Affiliate PartnersminorRefer and Earn partners who actively market Vettrix products to drive signups and earn generous commissions for each valid signup and converted customer. Program fuels partner success and boosts online visibility through affiliate marketing activities.
- System IntegratorscorePartners with expertise in system integration who deploy Vettrix solutions for enterprise customers. Provide end-to-end implementation services including requirement gathering, configuration, integration, training, and go-live support.
- Vettrix for Startups PartnersminorSpecialized partnership track for startup ecosystem engagement, providing startup-specific CRM solutions and support programs tailored to early-stage company needs and growth trajectories.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vettrix competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Global PLG CRM leader with HubSpot Sales Hub, Service Hub, CMS Hub, and Marketing Hub. Comparable on product-led growth motion and all-in-one positioning, but far larger and broadly adopted.
- Salesforce: Dominant enterprise CRM platform with Sales Cloud, Service Cloud, and a large partner ecosystem. Comparable on multi-module enterprise CRM vision, but competing at a much larger scale and price point.
Direct peers
- Zoho: India-headquartered all-in-one business software suite including Zoho CRM, Recruit, Forms, and Desk. Most directly comparable peer given shared India origin, multi-module strategy, customization depth, and INR-friendly pricing.
- SugarCRM: Mid-market CRM with Sales, Service, and Marketing automation modules and deep customization. Comparable target customer segment and modular approach.
- Freshworks: India-origin SaaS company offering Freshsales (CRM), Freshdesk (service), Freshteam (recruitment), and Freshforms — a near-mirror of Vettrix's four-module suite targeting SMB and mid-market globally.
- Insightly: CRM platform for SMBs offering sales pipeline, project management, and integrations. Comparable on integrated CRM-plus-workflow positioning for small and mid-sized businesses.
- Creatio: CRM and workflow automation platform with no-code customization similar to Vettrix's positioning, targeting mid-market with strong configurability of pipelines and processes.
- Bitrix24: Free/affordable all-in-one CRM and collaboration suite including CRM, task management, HR, and form builder. Comparable modular breadth and price-sensitive positioning targeting SMBs.
- Pipedrive: Sales-focused CRM for SMBs with pipeline management, automations, and customizable workflows. Closely comparable to Vettrix Sales on sales-force automation positioning for small and mid-sized businesses.
Emerging players
- monday.com: Work management platform that has expanded into CRM-style sales workflows with customizable boards, automations, and integrations. Partial overlap as a customizable SaaS targeting mid-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vettrix social profiles
Digital presenceVettrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vettrix leadership team
Management profileNumber of profiles
Profiles1 record
Vettrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vettrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vettrix
What does Vettrix do?
Vettrix is a cloud-based, all-in-one CRM platform sold as a subscription SaaS product. It bundles four integrated modules — Vettrix Sales (lead, pipeline, and quote management), Vettrix Service (help desk and ticketing), Vettrix Recruit (candidate and hiring workflow), and Vettrix Forms (no-code online form builder) — on a unified data architecture that customers can adopt module-by-module or together.
Is Vettrix a public or private company?
Vettrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vettrix founded?
Vettrix was founded in -1. It employs 11 to 50 people.
Where is Vettrix based?
Vettrix is headquartered in Coimbatore, India, in the Asia region.
How does Vettrix make money?
Two revenue lines are on record. SaaS Subscription (Per User) is the primary driver. The others are professional Services.
Who are Vettrix's main competitors?
Broad incumbents on record are HubSpot and Salesforce. Direct peers are Zoho, SugarCRM, Freshworks, Insightly, Creatio, Bitrix24 and Pipedrive. monday.com is listed as an emerging player.
Does Vettrix have an API?
No public API is recorded for Vettrix.